Professional Documents
Culture Documents
BOOKS:
BOOKS:
Communications (2012)
Bittlingmayer, George (2008). "Advertising". In David R. Henderson (ed.). Concise Encyclopedia of
Economics (2nd ed.). Indianapolis: Library of Economics and Liberty. ISBN 978-0865976658.
OCLC 237794267.
Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing
Web links:
http://www.airtel.in/
http://www.mbaskool.com/brandguide/telecom-service-providers/500-airtel.html
https://en.wikipedia.org/wiki/Bharti_Airtel
http://www.airtel.com/airteltalk/
ANNEXURE
QUESTIONNAIRE FOR THE SURVEY
Address: -
Contact no: - .
Age :
b) News papers
c) Magazines
d) Others
Q. 2 Are you aware of the advertisement of brands other than Airtel Product?
a) Yes
b) No
b) Contents
c) Product feature
d) Overall
b) Inquire about it
c) ignore it
b) Customer Satisfaction
c) Price
b) Good
c) Ordinary
d) No Comments
e) Poor
f) Worst
g) Poorest
Q. 7. What is the standard of products in Airtel Product?
a) Excellent
b) Better
c) Good
d) No Comments
e) Poor
f) Worst
g) Poorest
Q.8.: On the basis of price and feature comparison, is Airtel Product economical?
a) Extremely Agreed
b) Highly Agreed
c) Agree
d) No Comments
e) Disagreed
Q. 9. What is the Status of Airtel Product?
a) Excellent
b) Better
c) Good
d) No Comments
e) Poor
f) Worst
g) Poorest
Q.10. Do you use Airtel Product?
a) Yes
b) No
Q.11. Do you think Airtel Product are more Quality & beneficial than others?
a) Yes
b) No
b) Better Quality
d) Diversified categories of product
Q. 13. How many years have you been using Airtel Product?
a) 1-2 yrs
b) 2-3 yrs
c) 3-4 yrs
b) Good
c) Fair
d) Poor
e) Very Poor
Q. 15. Which factor is most liked by you?
a) Pricing
b) Advertisement
c) Quality
d) Stylish
b) Product
c) Quality
d) Other