STRATEGIC MANAGEMENT

STRATEGIC IMPLEMENTATION IN INNOVATIV E

PRODUCT.

SOLAR POWER HELMET.

TEAM 1.

INTRODUCTION .

Now a days the world so hectic and development and

innovations are happening day by day. Because of the drastic
growth in technology and other fields the significance of
innovative products are also being increasing because of the
reason that the technology can have both positive and
negative impact on the society. When the technology changes
more innovations are also being introducing in the products and
services. So the innovations can influence the consumerism of
an individual in which the ,people are able buy and use the
products.
Now a days the demand of Helmets are
increasing. The rules and regulations are the main reason
behind this drastic market growth of this helmet. Since the
road accidents due to helmetless riding resulted the respective
departments to strengthen the rules, that one might wear
helmet, while driving two wheelers. So we are introducing our
new innovative helmet for the demanded customers.

MARKET SURVEY.
Market survey conducted by our team is revealing that the
demand of Helmet is very high. Our targeted groups for our
market analysis were the teenagers and youth. More than 85%
of them reported the significance and importance of Helmet
now a days. That the reason why , we are focusing on the
production of Helmet along with some innovation and value
addition. The product that we are going to introduce in this
market will be an innovative one and not an existing model as
far the market is concerned.

MARKET POTENTIAL.
The market reports shows that the 85% of youngsters are
expecting good quality and long lasting Hemets.

PRODUCT PROFILE.
On the basis of the collected details from the market we could
identify the significance of Helmet. Thus it has decided to
launch Helmet with some innovations. We are going to
introduce an innovative model of helmet solar power helmet,
the features of the product can be included as follows.
1. This solar helmet will be a new product for the market in
which the helmet itself has a solar power panel .
2. This panel will absorbs the solar energy and it and be
stored on the top the helmet.
3. This power can generate an electricity of certain watt.
4. The helmet has air cooler ,which will maintain cooling
inside the helmet.
5. This solar power can be utilized for mobile charging
purpose and we are ensuring that it wont affect the hairs.
These are the features of the solar helmet that we are
going to introduce.

VISION STATEMENT.
The vision statement includes ,we are mainly focusing of long
term customer satisfaction . Providing better quality products
will enrich the customer loyalty and brand upgrading. Thus we
are mainly focusing on the 100% satisfaction of our consumers.

MISSION STATEMENT.
Excellence in quality and services.
Encourage all employees to develop their competencies to
upgrade the product.

STRATEGIC MODELS FOR IMPLEMENTATION.

Strategies which we are using for our product development can
be.
1.
2.
3.
4.
5.

Strategies for procurement of materials.

Strategies for operations and scheduling.
Strategies for pricing.
Strategies for marketing.
Strategies for effective CRM.
These are the strategies that we are going to focus on.
STRATEGY FORMULATIONS.
The teams which would be allocated for strategy
formulations can formulate the strategy.
STRATEGY EVALUATION
The formulated strategies can be evaluated by the teams..
STARTEGY IMPLEMENTATION
Out of the evaluated strategies the best strategy can be
selected and implemented.
STRATEGY CONTROL
This means,if any modification is needed ,that can be
modified and controlled.

STRATEGIES.
The strategies can be , procurement raw materials from expert
and established suppliers. Integrated manufacturing system
can be implemented. Automated system will also be
implemented. In order to get best competitive advantage we
are adopting value engineering in our operations. While
focusing on pricing skimming price strategy is to be
implemented. Marketing can be done by online , digital , and
print adds. The main attractive strategy that we are going to
implement for marketing , is campaigning and celebrity
endorsement. These are the marketing strategies that we are
going to implement, more over better feedback system will be
introduced by our teams in social media to get the proper
feedbacks from our customers to maintain better CRM.
These are the strategies that our team is going to attract the
target groups.

SWOT ANALYSIS.
STRENGTH.
1. Ever increasing demand of helmet is strength to us
to launch our product.
2. The significant innovation will be a strength.
WEAKNESS.
1. Lack of new technology .
2. Internal ideas clashes.

THREATS.
1. New varieties of products prevailing in the market.
2. Strategies implemented by other competitors.
3. Initial installation cost.

OPPORTUNITIES

1. The ever increasing demand is an opportunity.

2. The changing trends in the mentality of youth can be an
opportunity for us to expand our market.

CONCLUSION.

This is an era of innovations and value additions in all areas. In

marketing and consumer behavior the trends are being
changing day by day, because of the innovations and
technologies. Here we have developed an innovative
product ,solar power helmet after a systematic market
analysis and survey. The strategies which we have developed
will be mainly focusing on the youth of the nation as the target
market. The demand of this product is increasing in the sense
the competition will also increases. We are ensuring that any
modification is needed in our product we are 100% ready to
accept it and we will bring the desired level of loyalty towards
our product.