BACKGROUND OF THE STUDY

Movie tickets are becoming more and more expensive, and quick home releases
there are fewer reasons to make a trip to the theatre. You may get an enormous screen and
high quality sound, but you can also have that in your home for a lot less than youd think.
With a little xtra work and know- how, you can put a movie theatre.
Many consumers are confused on how to get started in home theater and how much
to spend. Contrary to popular belief, those on a budget can still afford a modest system that
will do the job.
What you ultimately spend depends reconciling your desires with your available
cash. There are inexpensive and mid-range options that provide great value and
performance, while some very expensive options only deliver a marginal increase in
performance and may not always be the best value.
If you are interested in opening your own movie theater, the first thing you should do
is understand the nature of this type of business.
There are several resources that can provide you with valuable startup information.
Starting a movie theater business can be challenging and rewarding. Movies are one of the
best sources of entertainment, and are popular among the young and old. With millions of
patrons attending theaters each year, it can be a lucrative business, if you are planning to
start one. However, there are plenty of important decisions to be made, and factors to
consider, before starting a theater business. Students are loved to watch movie during their
vacant time.

STORE LOCATION
In choosing the location they were taken into consideration: accessibility to the target
market, various means of transportation and labor, complete utilities, and clean water
supply and also disposing of waste materials. The business will be located at Lyceum of
Alabang Tunasan Road. SINE MO TO will be implemented in room AVR where the setup
of all designs used will be pull out at the end of the day and will setup again for the other
day.

FLOOR PLAN
The layout is carefully planned and studied to fit the workflow of the operation

OBJECTIVES OF THE STUDY

To determine if the proposed business will be feasible.
Marketing Objectives
1. To determine if there is a demand for the project.
2. To determine the size, nature and growth of the total demand of the project.
3. To determine the most appropriate marketing program.
Technical Objectives
1. To determine the strategic location for the business.
2. To determine the tools, equipment's and supplies needed.
Management Objectives
1. To determine the best form of organization for the proposed business.
2. To determine the numbers of workers to operate the business.
3. To determine the duties and responsibilities and the qualification for the
position in the structure.
Financial Objectives
1. To determine the amount of capital needed in the project.
2. To determine the ways to pool the capital requirement.
3. To determine the total project cost.
Socio Economics Objectives
1.To determine the socio economics benefits that can be derived from the
business.

MARKETING STRATEGIES AND PROGRAMS

The business marketing strategy has two interrelated components: the target market
and the marketing mix. The target market of the SINE MO TO Service is the students of
Lyceum of Alabang. The objectives of the firm are to cater high quality service which leads
to customers satisfaction and loyalty and lastly to ear profit. The marketing mix set of
controllable and interrelated variables is composed of product, promotions, place of
distributions, and price. In order for as to concentrate to our target market and build long
term relation and service loyalty, we adopt the retail strategy.

PRODUCT (SERVICE)
The type of product the firm will market is service Sine Mo To. Based on the
survey conducted the Sine Mo To attracts the interest of the target market through the
convenience it would give to them. The target market chose the Geographic and Cultural
film. There is a need of this service for students.

Mission
Sine Mo to creates intimate theater experiences that ignite the
imagination, inspire the spirit, and engage the community.

Vision
We envision Sine mo to as a meeting tent where theatre
connects and transforms a diverse, energized community

MARKETING ASPECT
Marketing aspect presents a brief description of a service and an overview of a
general market. It describes the characteristics of the target market and determines the
competitive market positioning of the company. A complete marketing program is also
presented in this aspect.

MARKET DESCRIPTION
The target of the proposed project consists of student of the Lyceum of Alabang in
different courses Entrepreneurship, Marketing, Information Technology and Education
Major in Math and English, Accountancy with the total number of population of 200.
Through the survey conducted, we are able to gather information needed
and do the research to facilitate more reliable information to support this study.

MARKETING STRATEGIES AND PROGRAMS

The business marketing strategy has two interrelated components: the target market
and the marketing mix. The target market of the SINE MO TO Service is the students
Polytechnic University of the Philippines. The objectives of the firm are to cater high quality
service which leads to customers satisfaction and loyalty and lastly to ear profit. The
marketing mix set of controllable and interrelated variables is composed of product,
promotions, place of distributions, and price. In order for as to concentrate to our target
market and build long term relation and service loyalty, we adopt the retail strategy.

PRODUCT (SERVICE)
The type of product the firm will market is service Sine Mo To. Based on the
survey conducted the Sine Mo To attracts the interest of the target market through the
convenience it would give to them. The target market chose the horror and love story
movies. There is a need of this service for students.

LOGO

Description of Logo
The image above shows the logo of Sine Mo To. We put a star in order
to identify our target market,which is the students of Lyceum of Alabang. We consider
putting up a movie tape in our logo since our service offers movies. Feel at Home ka dito!
is the chosen tagline of Sine Mo To because we want them to feel at home.

Ticketing Booth Description

The image above will serve as our Ticketing booth. This will be made
of wood. Our logo will be placed on the top of our booth so that the students or our
customers will recognize our business Sine Mo To quickly. Our ticketing booth will be
located in the student lounge of Lyceum of Alabang Campus because a lot of students go
there when they have their vacant time.

UNIFORM

PROMOTIONS
The proponents believe that promotion is one of the most effective tools to create
customer awareness of the service. As promoting our service, we are adopting the different
methods of promotion including public relations and sales promotion. We are going to
promote two months before the opening of the business in order to create awareness of the
target market.
In public relations, we are to offer a positive and promising image of the company.

While as part of our sales promotions we will use flyers and tarpaulin to be distributed to
the target market. Aside from that we also think of using website wherein we are going to
communicate with the customers.
On our first day, we will be having a free watching in order to promote Sine Mo
To. Group 5-10 persons will have free snacks like chips. At the end of the month the used
tickets with the customer names will be raffle and those who will be pick has the chance to
have free movie with one guest. Sine Mo To will also put a suggestion box at the entrance
to know the movie that customers prefer to watch.

1. Like, Share and be Rewarded- at the first of the opening of the store, we will provide an
internet booth where customers can open their Facebook account and like the Sine Mo To
official Fan Page and get the chance to win exciting products like ball pen, tumbler and
many more. This opening promotion will run for a week.
2. Loyalty Card- Sine Mo To will give our customers a loyalty card for free for those who
will avail 3 movies on their first visit. This loyalty card will give them 10% discount on their
next visit.
3. Referral Card- Customers who can invite 2 persons will get 30% discount off.

Here are some of the monthly promotions that will help the business to be patronized.

NOVEMBER- MONTH OF HORROR

The staff will wear horror costumes to attract/ encourage the customers to watch
our movies.

For the customers to have free unlimited movies to watch, we will be having a
contest for those who will wear best costumes. This promo will be called wear
your ticket
DECEMBER- MONTH OF GIVING

We will be giving give away like key chains, ballpens, and calendar for those who
will be watching 3 movies a day.

There will be a 40% discount for those who will be watching with 4 persons.
JANUARY- MONTH OF NEW BEGINNING

BARKADAs TREAT- Group of friends composed of 7 persons, 2 of them will be

free

FEBRUARY- MONTH OF LOVE

For first 15 couples who will watch our movies will be giving free heart shape cupcakes
with free- pictures.
We will be having a dedication booth where all of the customers have the chance to
express their feelings for their love ones, crushes, etc.
MARCH- MONTH OF CELEBRATION
We will be having a loyalty awards for our regular customers who patronize our
business.

PRICING
Pricing is one of the most important considerations in consumer buying behavior. It
dictates how many products will be sold.
In pricing, the proponents adopt the survey result to come up with the price of 10.00
for every customer.

PLACE DISTRIBUTION
The proponents adopt the direct distribution strategy to be able to personally
attend to the service needs of our customers. Likewise with strategy, we will be able to
build good relationship and good image, which also will create service loyalty and market
advantage.

MARKETING EXPENSES
Table 1.2 shows the breakdown of marketing cost and expenses focused on the
companys advertising and promotion.

Table 1.2
Marketing Expenses
Marketing Expenses

Unit Price

Flyers
Tarpaulin
Total

Quantity

Total Price

50

50.00

200

200
250.00

TECHNICAL ASPECT
The technical aspect is designed to provide the service features, and nature of
service. It also determines the operation process, schedule of days in operation, machine,
equipments and supplies and labor requirements. It suggests the proposed business what
is suitable location and layout for the business.

SERVICE DESCRIPTION
The SINE MO TO is a service type of business. Its nature is to offer movies
that the customers prefer to watch in their vacant time in school.
The business movie genres are the following:
Love story
Geographic
Horror
Cultural
Others (Biblical movies, adventures etc.)

SERVICE PROCESS
These shows the entire business operation of the SINE MO 'TO
Choosing a movie
Buying of ticket
Writing their names at the back of the ticket.
Showing the ticket to usherette assigned.
Usherette will guide the customer to their assigned seats
When the customers will be going out to buy something or going to restroom, the
usherette will stamp the logo of the business in their left hand.
OPERATION SCHEDULE
The SINE MO TO will operate 60 days of five months, three days a week. The time
operation will be from 9 am to 7 pm, all the employees will be required to be at the place of the
venue one hour before the opening.
LABOR REQUIREMENTS
The table 1.3 shows the manpower requirements of the SINE MO TO for five months.

Table 1.3
Labor Requirement

Position

Number

Monthly

Manager

360.00

Secretary

360.00

Cashier

360.00

Usherette

360.00

Movie Operator

360.00

Maintenance

360.00

Total

2,160.00

EQUIPMENT, FURNITURE AND FIXTURES AND OFFICE SUPPLIES

Table 1.3 shows the list of equipments, furniture and fixtures, and office supplies
needed by the firm according the specification and the supplier.

Equipment

Specification

Laptop

Acer V5-131

Electric Fan

Standard

Wall Clock

Asahi

Lights

Philips Lamp

Projector

Epson

Projector Screen

CDR-king

Home Theatre

Yamaha

Furniture/Fixture

Supplier

Abenson

Specification

Office Table

Fantic cherial II with 3 drawers

Office Chair

Ergonomic with Hyraulic Lif

Sofa

Supplier

Office Supplies

Specification

Supplier

Bond Paper

Best Buy

National Bookstore

Folder Best

Buy legal size

National Bookstore

Record Book

Best Buy 50s

National Bookstore

Ball Pen

HBW black Ball Pen

National Bookstore

Stapler

National Bookstore

Scissors

National Bookstore

Fastener

National Bookstore

Calculator

National Bookstore

Puncher

National Bookstore

Equipment

Specification

Quantity

Laptop

Acer V5-131

Electric Fan

Standard

Wall Clock

Asahi

Lights

Philips Lamp

Projector

Epson

Projector Screen

CDR-king

Yamaha

Home Theatre

Furniture/Fixture

Specification

Quantity

Office Table

Fantic cherial II with 3 drawers

Office Chair

Ergonomic with Hyraulic Lif

Sofa

Office Supplies

Specification

Quantity

Bond Paper

Best Buy

1 ream

Folder Best

Buy legal size

6 pcs

Record Book

Best Buy 50s

Ball Pen

HBW black Ball Pen

1 box

Stapler

Scissors

Fastener

1 box

Calculator

Puncher

Quantity

Unit Price

Total Price

Office Supplies
Bond Paper

1 ream

209.75

209.75

Folder

6 pcs

5.00

30.00

69.75

69.75

Ball Pen

1 box

150.00

150.00

Stapler

53.75

107.50

Scissors

20.00

40.00

Fastener

1 box

30.00

30.00

Calculator

150.00

300.00

Puncher

75.00

150.00

Record Book

UTILITIES
Electricity and water are vital factors that will greatly affect the business. It is
essential for business experts, proprietors, and customer to know their sources. The
proponents make sure that sources of utilities are abundant on the proposed location.
WASTE DISPOSAL
As a service business having this kind of operation, we are likely to produce fewer
wastes. Trashes are mostly made up of papers. The firm wants to be resourceful so we will
make the used papers as scratch where we could write records transaction or files of the
customers. As for wastes that cannot be use again like plastics, we will dispose them
through the garbage collector.

MANAGEMENT ASPECT
In management aspect the researchers discussed the pre operating period of
proposed business, the form of business organization, the organizational structure, the
duties and responsibilities of staff, the job qualification, the compensation package, benefits
and the legal requirements needed by Sine Mo To. It also showed the Gantt chart of preoperating.
FORM OF BUSINESS
The partnership is defined as an organization of two or more persons who bind
themselves to contribute money, property or industry to a common fund, with the intention
of dividing profits among themselves.
The essential elements of partnership as stated under Articles 1767 and 1770 of
Civil Code must have a consensual contract to create a partnership and it must be
established for a lawful purpose and for the common benefit or interest of the partners.
There must be an agreement to contribute money, property or industry to a common fund
and there must be an intention of dividing the profits among partners.
Under Article 1776, paragraph 2 of the Philippine law of partnership, a partnership
may be classified as to a liability as either general or limited. General partnership refers to
that, where the partners are liable pro rata with their private property after exhaustion of the
partnership assets. The limited partnership, on the other hand, refers to that, where the
partners liability only to the extent of their contributions.

The organization, SINE MO TO is based on the liability of the partners, specifically the
general partnership. From the six partners, one has been appointed as manager and the
rest will be considered as secret partners, one whose connection to the business is
unknown to the public.

ORGANIZATIONAL STRUCTURE
The organizational structure of the SINE MO TO is depicted through an
organizational chart. The chart shows the division and grouping of authority and
responsibility of different positions. It also shows the relationship of the one position to
another.

Organizational Structure
MANPOWER REQUIREMENT
The firm needs six employees to facilitate the performance of the activities in the
operation of this business. The six employees include one general manager, one secretary,
one cashier,one usherette, one movie operator, maintenance.
JOB REQUIREMENTS
General Manager
Duties and Responsibilities
Directs overall operation of the business
Plans and Maintains operation schedule
Measures progress by established standards of performance.
Directs overall activities of the business personnel, marketing, finance and
operation management.
Personal Professional Requirements
Mature and dependable in all situations facing the changes in the status of
the company.
Aggressive with keen desire to pursue a career in a professional organization.
Flexible in working under different position.

Possess the highest degree of integrity and discipline.

Secretary
Duties and Responsibilities
Records daily schedule and appointments, takes care of the paper works
and coordinator of legal requirements renewable every year
Job Specifications
Female 21-25 years old
computer literate
Graduate of any 4 year course
Have a good written and oral communication skills
Cashier
Duties and Responsibilities
Receives customer payment
Prepares the total revenue for the day to be deposited on the bank.
Prepares the voucher for creditors payment.
Job Specifications
Female, must be at least 20 years old.

College graduate of any business course.

Computer literate.
Usherette

Duties and Responsibilities

Greets and accommodate customers.
Answer customers inquiries regarding the service offered.
Assist customers.
Thank customer and ask for repeat business.
Job Specifications
Female, 19-23 years old
Any 4 year course
Trainable and willing to learn
Has a good written and oral communication skill.
Friendly and courteous.

Movie Operator
Duties and Responsibilities
He is the overall in- charge in the movies that will be played.
He is the in- charge in all technical matters.

Job Specifications
Male, 21-24 years old
College graduate of any 4 year course, computer literate.
Maintenance
Duties and Responsibilities
Responsibilities in the cleanliness and orderliness of the entire area.
Responsible for mechanical and electrical works.
Reports to the supervisor regarding the problems.

Job Specifications
Male
21-24 years old
At least high school graduate
Hardworking

PARTNERSHIP AGREEMENT
This Partnership Agreement is made on August 20,2016 between Dean Anderson P.
Varona, John Carl M. Nudo, Kenneth B. Centilles, Luis Karlos L. Gilbuena.
Name and Business- Sine Mo To business
The parties hereby form a partnership under the name of Sine Mo To to produce
home theater business. The principal office of the business shall be at Lyceum of Alabang
Campus Tunasan road.
Term
The partnership shall begin on August 20,2016, and shall continue until terminated.
Capital
The capital of the partnership shall be contributed in cash by the partners as follows:
A separate capital account shall be maintained for each partner.
Neither partner shall withdraw any part of their capital account.
Upon the demand of either partner, the capital accounts of the partners shall be maintained
at all times in the proportions in which the partners share in the profits and losses of the
partnership.

Profit and Losses

The net profits of the partnership shall be divided equally between the partners and
the net losses shall be borne equally by them. A separate income account shall be
maintained for each partner. Partnership profits and losses shall be charged or credited to
the separate income account of each partner. If a partner has o credit balance in their
income account, losses shall be charged to their capital account.

Salaries and Withdrawals

Neither partner shall receive any salary for services rendered to the partnership.
Each partner may, from time to time, withdraw the credit balance in their income account.
Interest
No interest shall be paid on the initial contributions to the capital of the partnership or
on any subsequent contributions of capital.
Management Duties and Restrictions
The partners shall have equal rights in the management of the partnership business,
and each partner shall devote their entire time to the conduct of the business. Without the
consent of the other partner neither partner shall on behalf of the partnership borrow or
lend money, or make, deliver, or accept any commercial paper, or execute any mortgage,
security agreement, bond, or lease, or purchase or contract to purchase, or sell or contract
to sell any property bought and sold in the regular course of its business.
Banking
All funds of the partnership shall be deposited in its name in such checking account
or accounts as shall be designated by the partners. All withdrawals there from are to be
made upon checks signed by either partner.

Books
The partnership books shall be maintained at the principal office of the partnership,
and each partner shall at all time have access thereto. The books shall be kept on monthly
basis, shall be closed and balanced at the end of the month .An audit shall be made as of
the closing date.
Voluntary Termination
The partnership may be dissolved at any time by agreement of the partners, in which
event the partners shall proceed with reasonable promptness to liquidate the business of
the partnership. The partnership name shall be sold with the other assets of the business.
The assets of the partnership business shall be used and distributed in the following order.
(a) To pay or provide for the payment of all partnership liabilities and liquidating
expenses and obligations;
(b) To equalize the income accounts of the partners;
(c) To discharge the balance of the income accounts of the partners;
(d) To equalize the capital accounts of the partners;
(e) To discharge the balance of the capital accounts.
Security
Only individuals bearing the company ID are authorized to transact business and
chose deals with clients. Only computer generated receipt with various codes will be
recognized by the company.
Company Equipment
All company equipments are for work related only.

Company Policies
POLICY ON ATTENDANCE AND PUNCTUALITY
Official Work Hours- Employees are required to work eight (8) hours a day with one
(1) hour unpaid meal break and two (2) fifteen minute breaks.Tardiness- An employee is
considered tardy when he/ she reports for work after the start of the official work hours or
shift schedule. Every two (2) instances or an accumulation of 30 minutes of reporting late
for work whichever comes first shall constitute one offense of tardiness.

Absence without official leave- An absence is defined as not reporting for work. Thus,
employees who report for work even during the last hour of their shift cannot be considered
AWOL.
When an employee is absence without justifiable reason or the absence is not supported
by medical documents.
All AWOLs are considered as leave without pay even if employee has earned his leave
credits.
POLICY ON DRUG- FREE WORKPLACE AND MANDATORY DRUG TESTING
All employees are required to under a drug test for purposes of reducing the risk in
the workplace.

Compensation Package
Employees are entitled to various allowances depending on his/ her position.
GANTT CHART
A

Acti June Jul

vities
1.

Registratio
n of legal
requiremen
ts
2.

Canvassin
g&
Acquisition
of
materials,
tools,
equipment
s, supplies.
3.
Recruitme
nt &
selection of
personnel
4.
Promotions
&
Advertising
of the
business
5. Start of
operation

FINANCIAL ASPECT

Aug. Sept. Oct

.

Nov.

The financial aspects of this study enable to answer questions relating the
profitability, solvency, stability, ability to finance operation. This section shows the financial
information of the study and basic assumption used, the total project cost, initial working
capital requirements and the appropriate sources of financing for the project. This was
considered in connection with business practices, government regulations, and other
factors that might affect the business directly or indirectly.
MAJOR ASSUMPTION
The financial assumptions are utilized based on market research, consultation and
information on actual practices and regulations.
Revenue is generated from the services offered by the home theater
business.
The company is operating on a cash basis only.
The five months financial project is made to determine the financial
stability, solvency and profitability of the project.
Demand is projected to increase 8% daily.
Allowances will be given weekly.
Advertising expense will be on the first month only.

TOTAL PROJECT COST

The estimate total project cost amounts to Php.7,097.00.The total project cost
includes the initial capital requirements to facilitate the need of business undertakings and
for expenses and government requirements. The following schedule illustrates the
computation of project cost and initial capital requirements.
Project Cost
Working Capital
Office Supplies

1,087.00

Marketing Expense

250.00

Allowances

2,160.00

Rent Expense

3,600.00

Total Project Cost

7,097.00

CAPITALIZATION
All business will not exist without the aid of capital. Capital refers to all items of value
whether owned or borrowed used in business operation to generate profit. SINE MO TO, a
partnership type of business whereby the four partners equally contributed capital worth of
Php.7, 200.00 cash. The business has contributed capital worth Php.1, 800.00 which is
enough to start the operation.

Listed below are the contributed capitals of the partners.

NAME

AMOUNT

John Carl M. Nudo

1,800.00

Luis Karlos L. Gilbuena

1,800.00

Dean Anderson P. Varona

1,800.00

Kenneth B. Centilles

1,800.00

TOTAL

7,200.00

PROJECTED SALES
The table shows the target quota by daily, weekly and monthly has been our basis
on services income monthly.

Month

Daily

Weekly

Monthly

540.00

1,620.00

6,480.00

583.00

1,750.00

7,000.00

630.00

1,890.00

7,560.00

680.00

2,040.00

8,160.00

734.00

2,202.00

8, 808.00

SINE MO TO
Income Statement
For period covered November 2016 to April 2017

Admission Income

38,008.00

Less: Operating Expense

Allowances

(10,800.00)

Office Supplies

(1,087.00)

Marketing Expense

(250.00)

Rent Expense

(18,000.00)

Total Operating Expense

30,137.00

Net Income

7,871.00

SINE MO TO
Statement of Cash Flow
For period covered Nov 2016 to April 2017
Cash Inflow
Partners Investment

7,200.00

Service Income

38,008.00

Total Cash Inflow

45,208.00

Cash Outflow
Allowances

(10,800.00)

Marketing Expense

(250.00)

Office Supplies

(1,087.00)

Rent expense

(18,000.00)

Total Cash Outflow

30,137.00

Net Cash Inflow

15,071.00

SINE MO TO
Balance Sheet
For period covered November 2016 to April 2017

Assets
Cash
Total Assets

15,071.00
15,071.00

Capital
Partners Capital
John Carl M. Nudo
Luis Karlos L. Gilbuena
Dean Anderson P. Varona
Kenneth B. Centilles

1,800.00
1,800.00
1,800.00
1,800.00

Total Capital

7,200.00

Net Profit

7,871.00

Total Capital

15,071.00

FINANCIAL RATIOS
Payback Period
=Net Income/5
= 7,871.00/5
=1,574.20
= Capital/Net Income
= 7,200.00/ 1,574.20
= 4.57/5
= 5 months
Return of Investment
= Net Income/ Total Assets
= 7,871.00/15,071.00
=0.52 or 52%
Return on Sales
= Net Income/ Net Sales
= 7,871.00/ 38,008.00
= 0.21 or 21 %

SOCIO-ECONOMICS AND ENVIRONMENTAL ASPECT

Venture in a business means investing in activities which make the service available
in the market. The main objective of the company is to improve the quality of life in the
community while realizing the profits from investment. In todays time, business entities are
now becoming more sensitive to not only fulfilling their own interest but likewise being on
service for others.
Just like other companies, aimed to be of service to society the socio economics
benefits of the project presented.
Employment:
By generating employment and income, the project directly gives benefits to families
and individuals. The project may help in a way lessen unemployed individual and improved
their quality of life.
Tax Contribution:
The existence of a new business in a community will contribute in the rapid growth of
our countrys economy. Its economic contribution in the form of payment of taxes, licenses
and registration can be used by the municipal and national government for the
development of the community the creation of a new supply of service.
Internal migration:
The project also desires to provide employment, thus, minimizing the countrys
problem with the employment and it will help increasing its growth revenue, helping it for its
rapid development. This will increase the internal migration. Individuals in the rural areas
would no longer to migrate to other places just to look for job opportunities.