DOES A COMPANY CONDUCT RESEARCH?

IF SO,
HOW AND WHAT TYPE OF RESEARCH THEY
CARRYOUT AND WHY?
BETTER THINKING. BETTER PROCESSES. BETTER TECHNOLOGIES.
MORE SENSITIVITY. IT'S WHAT HELPS US CREATE BETTER CARS AND
OF COURSE, A BETTER WAY OF LIFE.

Big ideas that make a difference to your life. They're what power the Maruti Suzuki philosophy
of cars for a Big Future. It's the cornerstone of all that we do, be it a more aerodynamic shell
for a concept car, or a better way to recycle wastewater at our plants. It's what drives the R&D
efforts of our team of over 1000 engineers and service quality across all Maruti Suzuki dealers
and service centers in India. Today, working shoulder to shoulder with Team Suzuki, our R&D
team has added many achievements to its portfolio:
36 new and refreshed Maruti Suzuki models launched in India in the last six years
Created a superior Maruti Suzuki Swift, already one of India's most loved cars. The new
avatar of Maruti Suzuki Swift was mounted on a new platform with new features and offering
superior fuel efficiency.
Some of the most fuel efficient petrol cars in India come with the Maruti Suzuki badge.
Even better, their efficiency seems to further improve with a face-lift every few years
Breathtaking concepts like the Concept A-Star, Concept r III and the latest, Concept XA
Alpha and many more upcoming Maruti Suzuki models
Launch of factory-fitted CNG variants for five models. These Maruti Suzuki cars use the
state-of-the-art i-GPi technology.
Almost all of Maruti Suzukis small cars, sedans, and hatchback comply with ELV norms
of Europe, which means they are free from any hazardous material, and can be fully recycled.

Casual Research is quantitative in nature as well as preplanned and structured in design. Causal
research differs in its attempt to explain the cause and effect relationship between variables. This
is opposed to the observational style of descriptive research, because it attempts to decipher
whether a relationship is causal through experimentation. In the end, causal research will have
two objectives: 1) To understand which variables are the cause and which variables are the effect,
and 2) to determine the nature of the relationship between the causal variables and the effect to
be predicted.
This clearly states the intention of the MARUTI SUZUKI adopting is to
1. Understanding which variables are the cause, and which variables are the effect.
2. Determining the nature of the relationship between the causal variables and the effect
predicted.

DO YOU THINK RESEARCH IS NECESSARY FOR ANY

ORGANISATION/COMPANY
AND
HOW
DOES
RESEARCH HELP THE COMPANIES?
APPLE CORPORATION
The iEcosystem
The iMac was just the start as Apple released a string of hit products that reflected the new focus
on elegance and user experience. These included the iBook, the iPod, the iPhone, the MacBook
Air and the iPad. The iPod became the category killer in MP3 players, the iPhone essentially
launched and then dominated the smartphone market, and the iPad somehow convinced millions
of people that they needed yet another screen to consume content on.
All of these devices were perceived as being better in quality and certainly in design than
competing products. Jobs was relentless on design, and indoctrinated the entire culture of Apple
into the art of design. The other point he brought Apple back to in his second tenure is the ease of
use. After a few minutes of using the wheel on an iPod or tapping icons on an iPad, these new
forms of control became part of the simplicity that makes Apple so appealing. Now every
product update from Apple is anticipated by the media and the general public in addition to the
fans that the company had from the start.
More importantly, all of these products moved Apple into a new business model of creating a
tight ecosystem of hardware, software and content. Apple didnt create iTunes to be a simple
program for users to transfer MP3s onto iPods, as was the case with many of the other
manufacturers offerings. Instead, the company attacked the concept of an album by breaking
them into songs that would be sold individually at a fraction of the price of the whole album. The
same process took place with software. Many popular computer functions could be done on
Apples mobile devices using stripped down apps available of course, on Apples App Store.

DISCUSS RESEARCH AND ITS TYPES FOR A

COMPANY INTENDING TO NEWLY LAUNCH ITS
PRODUCTS IN THE MARKET AND ONCE THE
PRODUCTS ARE LAUNCHED AND SLOWLY SALES ARE
PICKING UP AND ONE TO TWO YEARS PASS BY,

THEN, WHAT TYPE

CONDUCT AND

OF

RESEARCH

THEY

WILL

IF THE COMPANY IS A LEADER IN THE MARKET,

THEN WHAT TYPE OF RESEARCH THEY DO?
CAN YOU SUGGEST IDEAS AS TO WHAT TYPE OF
RESEARCH THEY NEED TO CONDUCT, IN WHAT WAY
IT CAN BENEFIT THE ORGANISATION AND ITS
IMPORTANCE?
MARUTI SUZUKI ALTO
Maruti Suzuki India's entry level car Alto has become the best ever selling model in India with a
cumulative total of more than 29 lakh units sold over a period of 15 years, overtaking its now
phased-out
M800.
Launched in September 2000, the model touched cumulative sales of 29,19,819 units in October,
2015. This was even better than what M800 -- the once bread and butter model of the company -had achieved.
EXPLORATORY RESEARCH:
Conducted in order to determine the nature of the problem, this type of research is not intended
to provide conclusive evidence, but helps us to have a better understanding of the problem. When
conducting exploratory research, the researcher ought to be willing to change his/her direction as
a result of revelation of new data and new insights.
The Manufacturer found the need of the day by exploratory research which includes Price,
Quality, Design etc that will satisfy the customers to opt Maruti Suzuki Swift.
Maruti Suzuki India Limited, the country's largest passenger car maker, introduced its Alto K10
in August 2010 and since then, the model has been successfully working in the domestic auto
market. From August 2010, the model has found more than 3 lakh buyers in a span of three
years. The model has been equipped with a performance oriented K-series engine, which has a
displacement of 1000 cc. The maximum power churned out by this engine stands at 87 bhp.
Along with a powerful output, the Alto k10 smoothly covers a distance of 20.92 kmpl, which
makes it an easy car to glide over the busy city roads.
DISCRIPTIVE RESEARCH:

Descriptive research takes up the bulk of online surveying and is considered conclusive in nature
due to its quantitative nature. Unlike exploratory research, descriptive research is preplanned and
structured in design so the information collected can be statistically inferred on a population.
The main idea behind using this type of research is to better define an opinion, attitude, or
behavior held by a group of people on a given subject.
MARUTI SUZUKI TODAY IS THE LEADER OF THE MARKET IN AUTOMOBILE
INDUSTRY IN INDIA THEY NOW ADOPT DISCRIPTIVE RESEARCH AS THEIR
BUSINESS OBJECTIVES AND RESEARCH PLAN ARE WELL FIGURED OUT.