2 7 5 O C E A N A V E .

, B R O O K LY N , N Y 1 1 2 2 5
6 4 6 . 4 9 2 . 2 4 3 3 K E V. L O W E @ Y A H O O . C O M
KEVIN LOWE
WORK OF EXPERIENCE
Feb. 2005 – Present The
ChefLoweGroup
Marketing Consultant
 Worked diligently with entertainment firms to enhance their marketing strategies
to increase sales and visibility for upcoming launches and releases.
 Organized and created profitable investments needs with management and
various clients.
 Generated music airplay and executed overall marketing strategies.
 Worked directly with publicity departments in order to create opportunities for all
clients.
 Created marketing tools in order to have a successful plan.
 Accountable for all negotiation fees with various venues.
 Managed marketing budgets for all events.

Feb. 2008 - January 2010 Media Star

Promotions
Program Manager
 Developed and maintained relationship with various venues in order to
incorporate different genres of music.
 Conducted extensive training to new employees regarding new company
products.
 Overseeing a field staff of 20+
 Being accountable for their work assignments and ensure that all events were
completed accurately.
 Interfaced with various venues to market new products in order to create a more
productive environment.
 Monitored and evaluated the staffs’ daily activities and translated into an
assessment report.
 Responsible for marketing budgets and maintaining a profitable plan for various
events.
 Organized all levels of planning to create a successful event.

May 1996 - June 2001 Loud Records

Mid-West Marketing & Promotions Manager
 Managed the Chicago base mid-west promotions location.
 Sourcing initiatives related to organizing promotional tours, scheduled
performances, and awareness campaigns throughout the entire Mid-West market.
 Established accounts with local vendors (i.e. office supplies, usage of car rentals,
phone service)
 Created resolutions for clients concerns regarding services and billing.
 Managed invoices and produced accurate financial reports.
 Limited control over budget for marketing tools, printing and ad expenses.
 Controlled and schedule all calls to vendors regarding receipt of merchandise as
well as calls to radio stations to obtain spin reports.
 Coordinated artists to make appearances at radio stations and sponsored events.
 Responsible for soliciting and obtaining airplay for newly released recordings in all
 aspects.

SUMMARY OF QUALIFICATIONS
Proficient in MS Excel, MS Word, MS PowerPoint, MS Outlook and MS Entourage

EDUCATION
LaGuardia Community College – Communication Arts -

AWARDS/NOTABLE ACCOMPLISHMENTS:
- Increased radio airplay in the Mid-West market which contributed to the record
sales for Sony Music / Loud Records Industry.
- Recorded and edited the first draft of the Electronic Press Kit for HIP-HOP duo
Dead Prez.
- Initiated the use of poster boards as a promotional tool for record companies
which is a current industry standard.
- Likeness was used in printing of ads for the sporting apparel company Starter.
- Interviewed by Forbes, Vibes and Spin Magazine.

RE FERENC ES FUR NIS H UPON REQUES T