Icici Project For BBM Customer Attitude Towards Financial Services Provided by Icici Bank

“Customer attitude towards Financial service provided by Icici bank”
Contents
Sl no. CHAPTERS Page No.
1 INTRODUCTION 1-8
2 ICICI GROUP PROFILE 9-18
3 BANK PROFILE 19-43
4 PRODUCT PROFILE 44-84
5 SURVEY ANALYSIS & 85-97
INTERPRETATION
6 FINDINGS, SUGGESTIONS & 98-
101
CONCLUSION
7 ANNEXURE
QUESTIONNAIRE
BIBLIOGRAPHY
ARG college of arts & commerce davangere. Page 1

Chapter -1
➢ INTRODUCTION
Indian Banking Industry
The Reserve Bank of India main functions
Objective of study
Scope of study
Research methodology
Limitations of the study
Chapter scheme

INTRODUCTION:
Indian Banking Industry:
Banking in India has its origin as early as the Vedic period. It is believed that
the transition from money lending to banking must have occurred even before
Manu, the great Hindu juries, why has devoted a section of his work to deposits
and advances and laid down rules relating to rates of interest. During the mogul
period, the indigenous bankers played a very important role in lending money
and financing foreign trade and commerce. During the days of the East Indian
Company, it was the turn of two agency house to carry on the banking
business.
The general bank of India was the first joint stock Bank to be established in
year 1786. The others which followed were the bank of Hindustan and the
Bengal Bank. The bank of Hindustan is reported to have continued till 1906
while the other two in established three banks: the bank of Bengal in 1809, the
bank of Bombay in 1840, and the bank of Madras in 1843. These three banks
also known as presidency banks were independent units and functioned well.
These three banks were amalgamated in 1920 and new bank, the Imperial Bank
of India was established on 27th January 1927, with the passing of the State
Bank of India act in 1955 the undertaking of the imperial bank of India was
taken over by the newly constituted state bank of India.
The Reserve Bank which is the central bank was created in 1935 by passing
Reserve Bank of Indian act 1934 in the wake of the Swedish movement,
number of bank with Indian management were established in the country
namely, Punjab National Bank Ltd, Bank of India Ltd, Canara Bank Ltd, the
Bank of Baroda ltd, the Central Bank of India Ltd. On July 19, 1969, 14 major
banks of the country were nationalized and in 15th April 1980 six more
commercial private sector banks were also taken over by the government.
Today the commercial banking system in India may be distinguished into:
• Public sector banks

• Private sector banks
• Co-operative sector
• Development banks
• Foreign bank

Public sector banks:
1. State bank of the India and associates banks called the state bank groups.
2. 20 Nationalized banks.
3. Regional rural banks mainly sponsored by public sector banks.
Private sector banks:
1. Old generation private banks

2. New generation private banks
3. Foreign banks in India
4. scheduled co-operative banks
5. Non-scheduled banks.
Co-operative banks:
1. State co-operative banks

2. Central co-operative banks
3. Primary agricultural societies
4. Land development banks
5. Urban co-operative banks.
6. Primary agriculture development
7. State land development banks
Development banks:
1. Industrial Finance corporation of India

2. Industrial development bank of India
3. Industrial credit and Investment Corporation of India
4. Industrial investment bank of India.
5. Small industrial development bank of India.
6. SCICI Ltd
7. National bank for agricultural and rural development.
8. Export import bank of India

9. National housing bank.
10. Housing development and Finance Corporation.
Foreign Bank:
1. City banks
2. HSBC
3. ABN-Amro
4. Standard charted
5. Others.
The Reserve Bank of India:
The Reserve Bank of India Acts as centralized body monitoring and

discrepancies and short coming in the system it is the for most monitoring in
the Indian financial sector the nationalized bank (that is government owned
banks) continued to dominate India bank arena.
Industry estimates indicate that out of 274 commercial banks operating in India
223 banks are in public sector and 51 are in private sector. The private sector
banks grid also includes 24 foreign banks that have started their operation here.
Under the admit nationalized bank come the specialized bank

institutions. These co-operatives, rural banks focus on area of agriculture rural
development etc. unlike commercial banks these co-operative banks do not
lend on the basis of prime lending rate. They also have various tax scope
because of their holding pattern and leading structure and hence have a lower
word this enables than to give marginally higher percentage on saving deposit.
Many of these co-operative banks diversified into specialized areas like

car finance, housing loans, truck finance etc. in order to keep a pace with the
public sector and private counter parts the co-operative banks too have invested
heavily in information technology to offer high computerized banking services
to its clients.
Main functions:

1. Monitory Authority:
• Formulates implements and monitors and monetary policy.
• Objectives maintaining price stability and ensuring adequate flow of
credit to productive sectors.
1. Regulating and supervisor of the financial system:

• Prescribes board parameters of banking operations within which the
country’s banking and financial public functions.
• Objectives: maintain public confidences in the system, protect
depositor’s interest and provide cost-effective banking services to the
public.
1. Manger of exchange control

• Manages the foreign exchange management Act-1999.
• Objective: To facilitate external trade and payment promote orderly
development and maintenance of foreign exchange market in India.
1. Issuer of currency
• Issues and exchanges or destroys currency and coins not fit for
circulation.
• Objective: To give the public adequate quantity of supplies of currency
notes and coins in good quality.
1. Development Role:
• Bankers to the government: Performs merchant banking functions for
the central and state government: also acts as their banker. Bankers to
bankes: maintains banking accounts of all scheduled banks
Meaning &definition :
The Indian banking regulation act 1949,

Under section 5(b) of act the term banking and banking company is defined as
– “banking means the accepting , for the purpose of lending or investment, of
deposits of money from the public , repayable on demand or otherwise , and
withdrawal by cheque draft order or otherwise “
From Above definition it is clear that banking is an institution which mainly

performs some functions such as accepting deposits from the public for the
purpose of leading or investment and the money in repayable on demond or
otherwise & also the money is withdrawal by cheques draft & order or
otherwise its main purpose is to provide money to the needy.
Banking institutions which deals with money their business is finance , and
their stock in trade is currency & credit.
Need for study:
The term bank has become a general and popular term today because they
plays a dynamic role in our daily life. Bank have become inspirable part of
modern society. The project report entitled “A study on financial service
provided by icici bank” has been brought out to know the performance of the
branch in providing services to the society.
Objective of study:
➢ To make a detail study of accounts, deposits & other services provided

by icici bank
➢ To know the structure of the icicibank
➢ To detail study on loans provided by bank
➢ To find out the knowledge of customers about the various product
offering by icici bank
Scope of study:
This study confines its analysis only with regard to financial service
provided by icici bank. The study gives us about the performance and growth

of the icici bank. To increase our knowledge regarding banking activities and
operations.
Research methodology:
The value of any systematic research lies in its methodology giving a clear idea
of the forms of the study and procedure adopted in conducting the study.
For the study the methodology adopted is based on survey & interview method.
For primary data a sample of respondents are contacted and data obtained from
them trough questionnaire.
Sample size:
Sample size refers to the number of respondents to be included in the survey
Sample area:
Sample area refers to the place where the study is conducted sample area
selected for the study indavangere city.
Source of data:
1. Primary data
2. Secondary data
Primary data:
Primary data are those that are collected as fresh for the first time and thus
happen to be origin in character.
Here primary data was collected through a structures questionnaire the

selection of respondents is based on simple random sampling. Information was
collected from personnel interviews and discussion with the manager of Icici
bank davangere& also with respondents or the customers.
Secondary data:
The secondary data are those,which have collected by some others which have
been processed
For the study the secondary data is collected from various sources such as
news paper,journals,article, books and websites.
Tools used for the analysis:

Major tools used for the analysis of the data are tables, percentages, bar charts,
pie charts, tube charts.
Limitations of the study:
The main limitations of the study are as follows:

➢ The survey is restricted only to davangere city.
➢ The information obtained may contain biased opinion.
➢ Problem of collecting information respondent’snoncooperation.
➢ The survey is restricted only to the Icici bank davangere.
Chapter scheme :
1. Introduction & design of study :

In this chapter deals with researcher intends to discuss about the

introduction statements of problem objective of the study, scope of the
study, research methodology, tools used for analysis& limitations of
study .this chapter will give brief introduction about the project
background.
2. ICICI group profile :

In this chapter researcher intends to describe the history of the icici
company,& the Overview of ICICI Group Companies.
3. BANK profile:
In this chapter researcher intends to describe the history of the bank
which contains the profile, branch network, organizational set up,
human resource, financial profile,& business profile & mission & vision
of bank
4. Products & services

In this chapter researcher intends to list out the products and value added
services provided by bank.
5. Analysis & interpretation :

This chapter heart of the project work it is indid\spensable to the project
worker to conduct the survey and takes the opinion of customer.
Projectsworked takes opinion from customer through different modes
like questionnaire, conducting personnel interview,referring secondary
data, etc.
6. Summary of findings , recommendations and conclusion:
In last chapter it is conventional to analyze findings identified during
The project work. It is last but not least i.e. even though it is last chapter
it gather very importance among all other chapters. Hence project
worker in this chapter analyze findings and puts some recommendations
& finally comes to conclusion.
Chapter -2
➢ ICICI GROUP PROFILE

Overview of Icici group

ICICI GROUP PROFILE

➢ OVERVIEW
ICICI Group offers a wide range of banking products and financial services to
corporate and retail customers through a variety of delivery channels and
through its specialized group companies, subsidiaries and affiliates in the areas
of personal banking, investment banking, life and general insurance, venture
capital and asset management. With a strong customer focus, the ICICI Group
Companies have maintained and enhanced their leadership position in their
respective sectors.
ICICI Bank is India's second-largest bank with total assets of Rs. 3,793.01
billion (US$ 75 billion) at March 31, 2009 and profit after tax Rs. 37.58 billion
for the year ended March 31, 2009. The Bank has a network of 1,451 branches
and about 4,721 ATMs in India and presence in 18 countries.
ICICI Prudential Life Insurance Company is a 74:26 joint venture with

prudential plc (UK). It is the largest private sector life insurance company
offering a comprehensive suite of life, health and pensions products. It is also
the pioneer in launching innovative health care products like Diabetes Care
Active and health Saver. The company operates on a multi-channel platform
and has a distribution strength of over 2,76,000 financial advisors operating
from more than 2000 branches spread across 1800 locations across the country.
In addition to the agency force, it also has tie-ups with various banks, corporate
agents and brokers. In fiscal 2009, ICICI Prudential attained a market share of
10.9% based on retail weighted premium and garnered a total premium of Rs
153.56 billion registering a growth of 13% and held assets of Rs. 327.88 billion
as on March 31, 2009.
ICICI Lombard General Insurance Company, a joint venture with the Canada
based Fairfax Financial Holdings, is the largest private sector general insurance

company. It has a comprehensive product portfolio catering to all corporate and

retail insurance needs and is present in over 300 locations across the country.
ICICI Lombard General Insurance has achieved a market share of 27.2%
among private sector general insurance companies and an overall market share
of 11.2% during fiscal 2009. The gross return premium grew by 2.2% from Rs.
33.45 billion in fiscal 2008 to 34.20 billion in fiscal 2009.
ICICI Lombard is a 74:26 joint venture between ICICI Bank Limited, India’s
second largest bank with USD 75 billion in assets and Fairfax Financial
Holdings Limited, a Canada based USD 27 billion diversified financial
services company engaged in general insurance, reinsurance, insurance claims
management and investment management.
ICICI Lombard is the largest private sector general insurance company in

India with a Gross Written Premium (GWP) of Rs. 34,198.4 million for the
year ended March 31, 2009. The company presently has around 4,777
employees in 357 branches. In the financial year ended March 31, 2009, the
company issued over 4 million policies and serviced over 33 lakh claims. The
company has a claim disposal ratio of 97% (percentage of claims) settled
against claims reported as on March 31, 2009
Lombard Canada Ltd, a group company of Fairfax Financial Holdings

Limited, is one of Canada's oldest property and casualty insurers. It is a
leading insurance management company responsible for providing insurance
management services for all of the Lombard group's commercial, personal,
and specialized insurance companies. Lombard Canada Ltd. has its head
office in Toronto, Canada and has annual sales in excess of $977 million and
is a wholly owned subsidiary of Fairfax Financial Holdings Limited (FFH on
Toronto Stock Exchange). It has received an A- rating from A.M. Best
Company and claims paying ability received an A+ rating from Duff &
Phelps Credit Rating Co.
ICICI Lombard has been assigned a domestic rating of iAAA by ICRA (an
associate of Moody’s Investors Service) for highest claim paying ability and a
fundamentally strong position. ICICI Lombard allows instant policy issuance
and renewal through its website www.icicilombard.com for all retail
insurance products including Car Insurance, Health Insurance, Travel
Insurance, Two Wheeler Insurance and Home Insurance. There are multiple
payment options available including internet banking, credit card, debit card

and cash card.
ICICI Lombard Auto Insurance has been rated highest in customer

satisfaction by J.D. Power Asia Pacific in India among 11 auto insurance
providers. The company has been conferred the Golden Peacock- Eco
Innovation Award of 2009 for weather insurance and the Customer and Brand
Loyalty award in the “Insurance Sector - Non-Life” at the 2nd Loyalty
awards, 2009. It was awarded the ‘General Insurance Company of the Year’
at the 11th Asia Insurance Industry Awards. The company also won the
NDTV Profit Business Leadership Award 2007 and was adjudged as the most
Customer Responsive Company in the Insurance category at the Economic
Times Avaya Global Connect Customer Responsiveness Award 2006. It has
the Gold Shield for “Excellence in Financial Reporting” by the ICAI (Institute
of Chartered Accountants of India) for the year ended March 31, 2006.
ICICI Securities Ltd is the largest equity house in the country providing end-to-
end solutions (including web-based services) through the largest non-banking
distribution channel so as to fulfill all the diverse needs of retail and corporate
customers. ICICI Securities (I-Sec) has a dominant position in its core
segments of its operations - Corporate Finance including Equity Capital
Markets Advisory Services, Institutional Equities, Retail and Financial Product
Distribution.
ICICI Securities Primary Dealership Limited is the largest Primary Dealer in

Government Securities. It is an acknowledged leader in the Indian fixed income
and money markets, with a strong franchise across the spectrum of interest rate
products and services - institutional sales and trading, resource mobilisation,
portfolio management services and research. One of the first entities to be
granted Primary Dealership license by RBI, I-Sec PD has made pioneering
contributions since inception to debt market development in India. I-Sec PD is
also credited with pioneering debt market research in India. I-Sec PD has been
recognised as the 'Best Domestic Bond House in India' by Asiamoney every
year from 2002 to 2007 and selected as 'Best Bond House' by Financeasia.com
for the years - 2001, 2004 to 2007 and 2009."

ICICI PRUDENTIAL ASSET MANAGEMENT COMPANY:

ICICI Prudential Asset Management is the third largest mutual fund with
average asset under management of Rs. 514.33 billion and a market share of
10.43% as on March 31, 2009. The Company manages a comprehensive range
of mutual fund schemes and portfolio management services to meet the varying
investment needs of its investors through162 branches and 185 CAMS official
point of transaction acceptance spread across the country.
ICICI Venture is one of the largest and most successful private equity firms in
India with funds under management in excess of USD 2 billion. ICICI Venture,
over the years has built an enviable portfolio of companies across sectors
including Life Sciences, Information Technology, Media, Manufacturing,
Retail, Financial Services, and Real Estate thereby building sustainable value.
It has several “firsts” to its credit in the Indian Private Equity industry.
Amongst them are India’s first leveraged buyout (Infomedia), the first real
estate investment (Cyber Gateway), the first mezzanine financing for a
acquisition (Arch Pharmalabs), the first ‘royalty-based’ structured deal in
Pharma Research & Development (Dr Reddy’s Laboratories - JV) and the first
fund level secondary transaction (Coller Capital).
The team at ICICI Venture is a mix of investment professionals, entrepreneurs,
industry professionals, and structured finance professionals. The
complementary strengths of the various team members ensures not only the
best deal sourcing and the most optimum structuring but also the ability to add
significant value to the portfolio companies.
ICICI Venture has the largest team strength amongst all private equity firms in
India. In addition, what makes the team unique is the presence of in-house
legal, finance, compliance and risk departments. The management team at
ICICI Venture has the experience of executing large and complex transactions,
structuring innovative deals and creating new investment landscapes through
each of its investments.
Vision & values if icici venture:
Vision:

➢ Icici venture shapes the investment land scape by being the first mover
and by channelizing all requisite resource to create new economic
opportunities
➢ Icici venture partners and nurtures enterprises across stages sectors and
geographies ti build the winner of tomorrow
➢ Icici venture maximizes returns by leveraging its unique position,
strengths and innovative skills
They live this vision every moment and

have the power and the passion to
make it happen\
Values:
Integrity
Excellence
Trust
Respect for all
Enterprise
Ownership
Enduring Relationship
The long journey of 55 years has had several milestones………………

1955:The Industrial Credit and Investment Corporation of India
Limited (ICICI) Incorporated at the initiative of the World
Bank, the
Government of India Representatives of Indian industry,
With the objective of creating a development Financial
institution for providing medium-term and long-term
project financing to Indian businesses.

Mr.A.RamaswamiMudaliar elected as the first Chairman of

ICICILimited
1956:ICICI declared its first dividend of 3.5%.
1958:Mr.G.L.Mehta appointed the second Chairman of ICICI Ltd.
1960:ICICI building at 163, Backbay Reclamation, inaugurated
1961: The first West German loan of DM 5 million from
Kredianstalt obtained
1967: ICICI made its first debenture issue for Rs.6 crore, which
wasoversubscribed
1969:The first two regional offices in Calcutta and Madras set up.
1972:The second entity in India to set up merchant banking
services.
1977:ICICI sponsored the formation of Housing Development
FinanceCorporation.
1978:Mr. James Raj appointed the fourth Chairman of ICICI.

1979:Mr.Siddharth Mehta appointed the fifth Chairman of ICICI.
1982:ICICI became the first ever Indian borrower to raise

European Currency Units.
ICICI commences leasing business.
1984:Mr. S. Nadkarni appointed the sixth Chairman of ICICI.
1985: Mr. N.Vaghul appointed the seventh Chairman and Managing

Director s ICICI.

1986: ICICI became the first Indian institution to receive ADB Loans
ICICI, along with UTI, set up Credit Rating Information
Servicesof India Limited,
India's first professional credit rating agency
1987: The Corporation made a public issue of Swiss Franc 75

Million inSwitzerland, the first public issue by any Indian
Entity in the Swiss Capital Market.
1988: ICICI signed a loan agreement for Sterling Pound 10 million

With Commonwealth Development Corporation (CDC), the
first loan by CDC for financing projects in India.
1993: Promoted TDICI - India's first venture capital company.
1994:ICICI Securities and Finance Company Limited in joint

Venture with J. P. Morgan set up.
1996: ICICI Asset Management Company set up.

ICICI Bank set upICICI Ltd became the first company in the
Indian financial sectorto raise GDR.
1977:ICICI sponsored the formation of Housing Development

Finance Corporation. Managed its first equity public issue.
1978:Mr. James Raj appointed the fourth Chairman of ICICI.

1979Mr.Siddharth Mehta appointed the fifth Chairman of ICI
1982:
ICICI became the first ever Indian borrower to raise European Currency Units.
ICICI commences leasing business.
1984:
Mr. S. Nadkarni appointed the sixth Chairman of ICICI.
1985:
Mr. N.Vaghul appointed the seventh Chairman and Managing Director of
ICICI.

1986:
ICICI became the first Indian institution to receive ADB Loans.
ICICI, along with UTI, set up Credit Rating Information Services of India
Limited, India's first professional credit rating agency.
ICICI promotes Shipping Credit and Investment Company of India Limited.
1987:
The Corporation made a public issue of Swiss Franc 75 million in Switzerland,
the first public issue by any Indian entity in the Swiss Capital Market.
1988:
ICICI signed a loan agreement for Sterling Pound 10 million with
Commonwealth Development Corporation (CDC), the first loan by CDC for
financing projects in India.
1993:
Promoted TDICI - India's first venture capital company.
1994:
ICICI Securities and Finance Company Limited in joint venture with J. P.
Morgan set up.
1996:
ICICI Asset Management Company set up.
ICICI Bank set up.
ICICI Ltd became the first company in the Indian financial sector to raise
GDR.
1997:

SCICI merged with ICICI Ltd.
Mr. K.V.Kamath appointed the Managing Director and CEO of ICICI Ltd.
ICICI Ltd was the first intermediary to move away from single prime rate to
three-tier prime rates structure and introduced yield-curve based pricing.
1998:
The name The Industrial Credit and Investment Corporation of India Ltd
changed to ICICI Ltd.
ICICI Ltd announced the takeover of ITC Classic Finance.
1999:
Introduced the new logo symbolising a common corporate identity for the
ICICI Group.
ICICI announced takeover of Anagram Finance.
2000:
ICICI launched retail finance - car loans, house loans and loans for consumer
durables.
ICICI becomes the first Indian Company to list on the NYSE through an issue
of American Depositary Shares.
2001:
ICICI Bank became the first commercial bank from India to list its stock on
NYSE.
ICICI Bank announces merger with Bank of Madura.
The Boards of ICICI Ltd and ICICI Bank approved the merger of ICICI with
ICICI Bank. 2002: ICICI Ltd merged with ICICI Bank Ltd to create India's
second largest bank in terms of assets.
ICICI assigned higher than sovereign rating by Moody's. : ICICI Bank

launched India's first CDO (Collateralised Debt Obligation) Fund named Indian
Corporate Collateralised Debt Obligation Fund (ICCDO Fund).
"E Lobby", a self-service banking centre inaugurated in Pune. It was the first of
its kind in India.
ICICI Bank launched Private Banking.
1100-seat Call Centre set up in Hyderabad
ICICI Bank Home Shoppe, the first-ever permanent aggregation and display of
housing projects in the county, launched in Pune,
ATM-on-Wheels, India's first mobile ATM, launched in Mumbai.
2003:
The first Integrated Currency Management Centre launched in Pune.
ICICI Bank announced the setting up of its first ever offshore branch in
Singapore.
The first offshore banking unit (OBU) at Seepz Special Economic Zone,
Mumbai, launched.
ICICI Bank's representative office inaugurated in Dubai.
Representative office set up in China.
ICICI Bank's UK subsidiary launched.
India's first ever "Visa Mini Credit Card", a 43% smaller credit card in
dimensions launched.
ICICI Bank subsidiary set up in Canada.
Temasek Holdings acquired 5.2% stake in ICICI Bank.
ICICI Bank became the market leader in retail credit in India.

2004:
Max Money, a home loan product that offers the dual benefit of higher
eligibility and affordability to a customer, introduced.
Mobile banking service in India launched in association with Reliance

Infocomm.
India's first multi-branded credit card with HPCL and Airtel launched.
Kisaan Loan Card and innovative, low-cost ATMs in rural India launched.
2005:
ICICI Bank and CNBC TV 18 announced India's first ever awards recognising
the achievements of SMEs, a pioneering initiative to encourage the
contribution of Small and Medium Enterprises to the growth of Indian
economy.
ICICI Bank opened its 500th branch in India.
ICICI Bank introduced partnership model wherein ICICI Bank would forge an
alliance with existing micro finance institutions (MFIs). The MFI would
undertake the promotional role of identifying, training and promoting the
micro-finance clients and ICICI Bank would finance the clients directly on the
recommendation of the MFI.
ICICI Bank introduced 8-8 Banking wherein all the branches of the Bank
would remain open from 8a.m. to 8 p.m. from Monday to Saturday.
ICICI Bank introduced the concept of floating rate for home loans in India.
First rural branch and ATM launched in Uttar Pradesh at Delpandarwa, Hardoi.
"Free for Life" credit cards launched wherein annual fees of all ICICI Bank
Credit Cards were waived off.
ICICI Bank and Visa jointly launched mChq – a revolutionary credit card on
the mobile phone.

Private Banking Masters 2005, a nationwide Golf tournament for high networth
clients of the private banking division launched. This event is the largest
domestic invitation amateur golf event conducted in India.
First Indian company to make a simultaneous equity offering of $1.8 billion in

India, the United States and Japan.
Acquired IvestitsionnoKreditny Bank of Russia.
ICICI Bank became the largest bank in India in terms of its market
capitalisation.
2006:
ICICI Bank became the first private entity in India to offer a discount to retail
investors for its follow-up offer.
ICICI Bank became the first Indian bank to issue hybrid Tier-1 perpetual debt
in the international markets.
ICICI Bank subsidiary set up in Russia.
2007:
Introduced a new product - 'NRI smart save Deposits' – a unique fixed deposit
scheme for nonresident Indians.
Representative offices opened in Thailand, Indonesia and Malaysia.
ICICI Bank became the largest retail player in the market to introduce a
biometric enabled smart card that allow banking transactions to be conducted
on the field. A low-cost solution, this became an effective delivery option for
ICICI Bank's micro finance institution partners.
Financial counseling centre Disha launched. Disha provides free credit

counseling, financial planning and debt management services.
Bhoomi puja conducted for a regional hub in Hyderabad, Andhra Pradesh.
ICICI Bank's USD 2 billion 3-tranche international bond offering was the
largest bond offering by an Indian bank.

Sangli Bank amalgamated with ICICI Bank.
ICICI Bank raised Rs 20,000 crore (approx $5 billion) from both domestic and
international markets through a follow-on public offer.
ICICI Bank's GBP 350 million international bond offering marked the
inaugural deal in the sterling market from an Indian issuer and also the largest
deal in the sterling market from Asia.
Launched India's first ever jewellery card in association with jewelry major
Gitanjali Group.
ICICI Bank became the first bank in India to launch a premium credit card --
The Visa Signature Credit Card.
Foundation stone laid for a regional hub in Gandhinagar, Gujarat.
Introduced SME Toolkit, an online resource centre, to help small and medium
enterprises start, finance and grow their business.
ICICI Bank signed a multi-tranche dual currency US$ 1.5 billion syndication
loan agreement in Singapore.
ICICI Bank became the first private bank in India to offer both floating and
fixed rate on car loans, commercial vehicles loans, construction equipment
loans and professional equipment loans.
In a first of its kind, nation wide initiative to attract bright graduate students to
pursue a career in banking, ICICI Bank launched the "Probationary Officer
Programme".
Launched Bank@home services for all savings and current a/c customers
residing in India
ICICI Bank Eurasia LLC inaugurated its first branch at St Petersburg, Russia.
2008:
ICICI Bank enters US, launches its first branch in New York.

ICICI Bank enters Germany, opens its first branch in Frankfurt.
ICICI Bank launched iMobile, a breakthrough innovation in banking where

practically all internet banking transactions can now be simply done on mobile
phones.
ICICI Bank concluded India's largest ever securitisation transaction of a pool of

retail loan assets aggregating to Rs. 48.96 billion (equivalent of USD 1.21
billion) in a multi-tranche issue backed by four different asset categories. It is
also the largest deal in Asia (ex-Japan) in 2008 till date and the second largest
deal in Asia (ex-Japan & Australia) since the beginning of 2007.
1998:The name The Industrial Credit and Investment Corporation

Of India Ltd changed to ICICI Ltd. ICICI Ltd announced the
Takeover of ITC Classic Finance.
1999:Introduced the new logo symbolising a common corporate
identity for the ICICI Group. ICICI announced takeover of
Anagram Finance
.
2000:ICICI launched retail finance - car loans, house loans and loans
for consumer durables. ICICI becomes the first Indian
Company to list on the NYSE through an issue of American.
Depositary Shares.
2001:ICICI Bank became the first commercial bank from India to list
its stock on NYSE.
ICICI Bank announces merger with Bank of Madura
.
The Boards of ICICI Ltd and ICICI Bank approved the merger
ICICI with ICICIBank.
2002:ICICI Ltd merged with ICICI Bank Ltd to create India's second
Largest bank in terms of assets.
ICICI assigned higher than sovereign rating by Moody's.

ICICI
Bank launched India's first CDO (Collateralized Debt
Obligation)
Fund named Indian Corporate Collateralized Debt Obligation
Fund (ICCDO Fund).
"E Lobby", a self-service banking centre inaugurated in Pune. It

was the first of its kind in India.
ICICI Bank launched Private Banking.
1100-seat Call Centre set up in Hyderabad
ICICI Bank Home Shoppe, the first-ever permanent aggregation

and display ofhousing projects in the county, launched in Pune,
ATM-on-Wheels, India's first mobile ATM, launched in

Mumbai
2003:The first Integrated Currency Management Centre launched in

Pune.
ICICI Bank announced the setting up of its first ever offshore
branch in Singapore.
The first offshore banking unit (OBU) at Seepz Special Economic

Zone, Mumbai, launched.
ICICI Bank's representative office inaugurated in Dubai.

Representative office set up in China
ICICI Bank's UK subsidiary launched.
India's first ever "Visa Mini Credit Card", a 43% smaller credit
cardin dimensionslaunched
Temasek Holdings acquired 5.2% stake in ICICI Bank.
ICICI Bank became the market leader in retail credit in India.
2004: Max Money, a home loan product that offers the dual benefit of
higherEligibility and affordability to a customer, introduced
.
Mobile banking service in India launched in association with
Reliance Infocomm.

India's first multi-branded credit card with HPCL and Airtel

Launched.
Kisaan Loan Card and innovative, low-cost ATMs in rural India

Launched.
2005: ICICI Bank and CNBC TV 18 announced India's first ever awards
recognising the achievements of SMEs, a pioneering initiative to
encourage the contribution of Small and Medium Enterprises to
the growth of Indian economy
.
ICICI Bank opened its 500th branch in India.
ICICI Bank became the largest bank in India in terms of its market
capitalisation.
2006:ICICI Bank became the first private entity in India to offer a

discount to retail investors for its follow-up offer
ICICI Bank became the first Indian bank to issue hybrid Tier-1
perpetual debt in the international markets.
2007: Introduced a new product - 'NRI smart save Deposits' – a unique

fixeddeposit scheme for nonresident Indians deposit scheme for
nonresident Indians.deposit scheme for nonresidentIndians.
2008:ICICI Bank enters US, launches its first branch in New York.
ICICI Bank enters Germany, opens its first branch in Frankfurt.

Chapter -3
➢ BANK PROFILE
Origin of Icici bank
Vision & mission
Objectives of Icici bank
History
Board of director
Organization structure
Financial statements

BANK PROFILE
ICICI bank is India’s second-largest bank with total assets of Rs. 3,562.28
billion (Us$ 77 billion) at December 31, 2009 and profit after tax Rs. 30.19
billion (Us$ 648.8 million) for the nine months ended December 31, 2009. The
bank has a network of 1,694 branches and about 4,883 ATM in India and
presence in 18 countries. Icici bank offers a wide range of banking products
and financial services to corporate and retail customers through a variety of
delivery channels and through its specialized subsidiaries and affiliates in the
areas of investment banking, life and non-life insurance, venture capital and
asset management. The bank currently has subsidiaries in the united kingdom,

Russia and Canada, branches in united states, Singapore, Bahrain, Hong Kong,
sri lank, Qatar and Dubai international finance centre and representative offices
in united Arab emirates, china, south Africa, Bangladesh, Thailand, Malaysia
and Indonesia. Their uk subsidiary has established branches in Belgium and
Germany.
Icici bank's equity shares are listed in India on Bombay stock exchange and the
national stock exchange of India limited and its American depositary receipts
(adrs) are listed on the New York stock exchange (nyse).
Vision of icici bank

Over the last few years, the ICICI Bank has taken rapid strides in developing
new businesses in line with its proposition to offer complete financial services
to both corporate and retail customers.
With the recent addition of insurance, the proposition of ICICI Bank is now
fulfilled. Going forward, the challenge for ICICI will be to continue innovating
to improve market shares and maintain its competitive edge. In this endeavour,
ICICI will continue to benchmark with global best practices to ensure optimum
utilization of its resources and the finest exposure to its work force. The speed
with which it has been able to transform the organization and successfully start
so many new businesses is almost singularly owing to the skills, enterprise and
the depth of its human resources.
ICICI Bank is committed to enriching this valuable resource which in turn, will
allow it to bring innovative practices to the world of financial services in India.
With technology playing the key role mainly.
The vision is to develop ICICI Bank into an organization that is empowered by

bright and talented individuals, working in teams and riding on the backbone of
world class technology.
Mission of icici bank

ICICI Bank as an organization has been built on the principles of
professionalism, ethics and financial expertise. The bank believes that its
existence and development are closely interlinked with its ability to serve both
the corporate an retail customers. This belief has evolved into its corporate
philosophy of growth, innovation and stability.

The bank aims to provide the benefits of universal banking to its corporate,
investors and retail clients. The goal is to ensure that dealing with ICICI Bank
is safe, simple and efficient.
ICICI Bank attempts to pursue growth and innovation without compromising
on its stability.
Objective of ICICI Bank

“Our objective of creating a universal bank providing end-to-end financial
services, clearly required solutions which were based on new-generation
technology, offered end-to-end functionality and were highly flexible and
scalable. Finacle offered all this and much more.”
Present scenario
ICICI Bank has its equity shares listed in India on Bombay Stock Exchange
and the National Stock Exchange of India Limited. Overseas, its American
Depositary Receipts (ADRs) are listed on the New York Stock Exchange
(NYSE). As of December 31, 2008, ICICI is India's second-largest bank,
boasting an asset value of Rs. 3,744.10 billion and profit after tax Rs. 30.14
billion, for the nine months, that ended on December 31, 2008.
History
ICICI Bank started as a wholly owned subsidiary of ICICI Limited, an
Indian financial institution, in 1994. Four years later, when the company
offered ICICI Bank's shares to the public, ICICI's shareholding was reduced to
46%. In the year 2000, ICICI Bank offered made an equity offering in the form
of ADRs on the New York Stock Exchange (NYSE), thereby becoming the
first Indian company and the first bank or financial institution from non-Japan
Asia to be listed on the NYSE. In the next year, it acquired the Bank of Madura
Limited in an all-stock amalgamation. Later in the year and the next fiscal year,
the bank made secondary market sales to institutional investor
With a change in the corporate structure and the budding competition in the
Indian Banking industry, the management of both ICICI and ICICI Bank were
of the opinion that a merger between the two entities would prove to be an
essential step. It was in 2001 that the Boards of Directors of ICICI and ICICI
Bank sanctioned the amalgamation of ICICI and two of its wholly-owned retail
finance subsidiaries, ICICI Personal Financial Services Limited and ICICI
Capital Services Limited, with ICICI Bank. In the following year, the merger

was approved by its shareholders, the High Court of Gujarat at Ahmedabad as

well as the High Court of Judicature at Mumbai & the reserve bank of India.
ICICI Bank Milestones……………..

The Industrial Credit and Investment Corporation of India Limited (ICICI)
incorporated at the initiative of the World Bank, the Government of India and
representatives of Indian industry, with the objective of creating a development
financial institution for providing medium-term and long-term project
financing to Indian businesses. Mr.A.RamaswamiMudaliar elected as the first
Chairman of ICICI Limited.
ICICI emerges as the major source of foreign currency loans to Indian industry.
Besides funding from the World Bank and other multi-lateral agencies, ICICI
was also among the first Indian companies to raise funds from international
markets.
1956
✔ ICICI declared its first dividend of 3.5%.
1958
✔ Mr.G.L.Mehta appointed the second Chairman of ICICI Ltd.
1960
✔ ICICI building at 163, Backbay Reclamation, inaugurated.
1961
✔ The first West German loan of DM 5 million from Kredianstalt
obtained.
1967
✔ ICICI made its first debenture issue for Rs.6 crore, which was
oversubscribed.
1969
✔ The first two regional offices in Calcutta and Madras set up.
1972
✔ The second entity in India to set up merchant banking services.
✔ Mr. H. T. Parekh appointed the third Chairman of ICICI.
1977
✔ ICICI sponsored the formation of Housing Development Finance
Corporation. Managed its first equity public issue.
1978
✔ Mr. James Raj appointed the fourth Chairman of ICICI.
1979
✔ Mr.Siddharth Mehta appointed the fifth Chairman of ICICI.
1982
✔ 1982: ICICI became the first ever Indian borrower to raise European
Currency Units. ICICI commences leasing business.
1984
✔ Mr. S. Nadkarni appointed the sixth Chairman of ICICI.
1985
✔ Mr. N.Vaghul appointed the seventh Chairman and Managing Director
of ICICI.
1986
✔ ICICI became the first Indian institution to receive ADB Loans.
✔ ICICI, along with UTI, set up Credit Rating Information Services of

India Limited, India's first professional credit rating agency.
✔ ICICI promotes Shipping Credit and Investment Company of India

Limited.
✔ The Corporation made a public issue of Swiss Franc 75 million in

Switzerland, the first public issue by any Indian entity in the Swiss
Capital Market.

1987
✔ ICICI signed a loan agreement for Sterling Pound 10 million with
Commonwealth Development Corporation (CDC), the first loan by
CDC for financing projects in India.
1988
✔ Promoted TDICI - India's first venture capital company.
1993
✔ ICICI Securities and Finance Company Limited in joint venture with J.
P. Morgan set up.
✔ ICICI Asset Management Company set up.
1994
✔ ICICI Bank set up.
1996
✔ ICICI Ltd became the first company in the Indian financial sector to
raise GDR.
✔ SCICI merged with ICICI Ltd.
✔ Mr. K.V.Kamath appointed the Managing Director and CEO of ICICI

Ltd.
1997
✔ ICICI Ltd was the first intermediary to move away from single prime
rate to three-tier prime rates structure and introduced yield-curve based
pricing.
✔ The name The Industrial Credit and Investment Corporation of India Ltd
changed to ICICI Ltd.
✔ ICICI Ltd announced the takeover of ITC Classic Finance.
1998
✔ Introduced the new logo symbolizing a common corporate identity for
the ICICI Group.
✔ ICICI announced takeover of Anagram Finance.

1999
✔ ICICI launched retail finance - car loans, house loans and loans for
consumer durables.
✔ ICICI becomes the first Indian Company to list on the NYSE through an
issue of American Depositary Shares.
2000
✔ ICICI Bank became the first commercial bank from India to list its stock
on NYSE
✔ ICICI Bank announces merger with Bank of Madura.
2001
✔ The Boards of ICICI Ltd and ICICI Bank approved the merger of ICICI
with ICICI Bank.
2002
✔ ICICI Ltd merged with ICICI Bank Ltd to create India’s secondlargest
bank in terms of assets.
✔ ICICI assigned higher than sovereign rating by Moody’s.
✔ ICICI Bank launched India’s first CDO (Collateralized Debt Obligation)
Fund named Indian Corporate Collateralized Debt Obligation Fund
(ICCDO Fund).
✔ "E Lobby", a self-service banking centre inaugurated in Pune. It was the
first of its kind in India.
✔ ICICI Bank launched Private Banking.
✔ 1100-seat Call Centre set up in Hyderabad.
✔ ICICI Bank Home Shoppe, the first-ever permanent aggregation and
display of housing projects in the country, launched in Pune.
✔ ATM-on-Wheels, India’s first mobile ATM, launched in Mumbai.
2003
✔ The first Integrated Currency Management Centre launched in Pune.
✔ ICICI Bank announced the setting up of its first ever offshore branch in
Singapore.
✔ The first offshore banking unit (OBU) at Seepz Special Economic Zone,
Mumbai, launched.
✔ ICICI Bank’s representative office inaugurated in Dubai.

✔ Representative office set up in China: ICICI Bank’s UK subsidiary

launched.
✔ India’s first ever "Visa Mini Credit Card", a 43% smaller credit card in
dimensions launched.
✔ ICICI Bank subsidiary set up in Canada.
✔ Temasek Holdings acquired 5.2% stake in ICICI Bank.

✔ ICICI Bank became the market leader in retail credit in India.
2004
✔ Max Money, a home loan product that offers the dual benefit of higher
eligibility and affordability to a customer, introduced.
✔ Mobile banking service in India launched in association with Reliance
Infocomm.
✔ India’s first multi-branded credit card with HPCL and Airtel launched.
✔ Kisan Loan Card and innovative, low-cost ATMs in rural India launched
✔ ICICI Bank and CNBC TV 18 announced India’s first ever awards

recognizing the achievements of SMEs, a pioneering initiative to
encourage the contribution of Small and Medium Enterprises to the
growth of Indian economy.
✔ ICICI Bank opened its 500th branch in India.
✔ ICICI Bank introduced partnership model wherein ICICI Bank would

forge an alliance with existing micro finance institutions (MFIs). The
MFI would undertake the promotional role of identifying, training and
promoting the micro-finance clients and ICICI Bank would finance the
clients directly on the recommendation of the MFI.
✔ ICICI Bank introduced 8-8 Banking wherein all the branches of the
Bank would remain open from 8a.m. to 8 p.m. from Monday to
Saturday.
✔ ICICI Bank introduced the concept of floating rate for home loans in
India.
2005
✔ First rural branch and ATM launched in Uttar Pradesh at Delpandarwa,

Hardoi.
✔ "Free for Life" credit cards launched wherein annual fees of all ICICI
Bank Credit Cards were waived off.
✔ ICICI Bank and Visa jointly launched mChq – a revolutionary credit
card on the mobile phone.
✔ Private Banking Masters 2005, a nationwide Golf tournament for high
networth clients of the private banking division launched. This event is
the largest domestic invitation amateur golf event conducted in India.
✔ First Indian company to make a simultaneous equity offering of $1.8

billion in India, the United States and Japan.
✔ Acquired IvestitsionnoKreditny Bank of Russia.
✔ ICICI Bank became the largest bank in India in terms of its market
capitalization.
✔ ICICI Bank became the first private entity in India to offer a discount to
retail investors for its follow-up offer.
2006
✔ ICICI Bank became the first Indian bank to issue hybrid Tier-1
perpetual debt in the international markets. ICICI Bank subsidiary set up
in Russia.
✔ Introduced a new product - ‘NRI smart save Deposits’ – a unique fixed
deposit scheme for nonresident Indians.
✔ Representative offices opened in Thailand, Indonesia and Malaysia.
✔ ICICI Bank became the largest retail player in the market to introduce a
biometric enabled smart card that allows banking transactions to be
conducted on the field. A low-cost solution, this became an effective
delivery option for ICICI Bank’s micro finance institution partners.
✔ Financial counseling centreDisha launched. Disha provides free credit
counseling, financial planning and debt management services.

✔ Bhoomi puja conducted for a regional hub in Hyderabad, Andhra

Pradesh.
2007
✔ ICICI Bank‘s USD 2 billion 3-tranche international bond offering was
the largest bond offering by an Indian bank.
✔ Sangli Bank amalgamated with ICICI Bank.
✔ ICICI Bank raised Rs 20,000 crore (approx $5 billion) from both
domestic and international markets through a follow-on public offer.
✔ ICICI Bank’s GBP 350 million international bond offering marked the
inaugural deal in the sterling market from an Indian issuer and also the
largest deal in the sterling market from Asia.
✔ Launched India’s first ever jewellery card in association with jewelry
major Gitanjali Group.
✔ ICICI Bank became the first bank in India to launch a premium credit
card -- The Visa Signature Credit Card.
✔ Foundation stone laid for a regional hub in Gandhinagar, Gujarat.
✔ Introduced SME Toolkit, an online resource centre, to help small and
medium enterprises start, finance and grow their business.
✔ ICICI Bank signed a multi-tranche dual currency US$ 1.5 billion
syndication loan agreement in Singapore.
✔ ICICI Bank became the first private bank in India to offer both floating
and fixed rate on car loans, commercial vehicles loans, construction
equipment loans and professional equipment loans.
✔ In a first of its kind, nation wide initiative to attract bright graduate
students to pursue a career in banking, ICICI Bank launched the
"Probationary Officer Programme".
✔ Launched Bank@home services for all savings and current a/c
customers residing in India.
✔ ICICI Bank Eurasia LLC inaugurated its first branch at St Petersburg,
Russia.

2008
✔ ICICI Bank enters US, launches its first branch in New York.
✔ ICICI Bank enters Germany, opens its first branch in Frankfurt.
✔ ICICI Bank launched iMobile, a breakthrough innovation in banking
where practically all internet banking transactions can now be simply
done on mobile phones.
✔ ICICI Bank concluded India's largest ever securitization transaction of a
pool of retail loan assets aggregating to Rs. 48.96 billion (equivalent of
USD 1.21 billion) in a multi-tranche issue backed by four different asset
categories. It is also the largest deal in Asia (ex-Japan) in 2008 till date
and the second largest deal in Asia (ex-Japan & Australia) since the
beginning of 2007.
✔ ICICI Bank launches ICICIACTIVE - Banking Interactive Service -
along with DISHTV, which will allow viewers to see information about
the Bank's products and services and contact details on their DISHTV
screens.
✔ ICICI Bank and British Airways launch co-branded credit card, which is
designed to earn accelerated reward points to the card holders with every
British Airways flight or by spending on everyday purchases.
✔ ICICI Bank Board appoints Mr K. V. Kamath as non-executive
Chairman and MsChandaKochhar as Managing Director & CEO
effective May 1, 2009, while the existing non-executive Chairman Mr N
Vaghul retires after completing his term on April 30, 2009.
2009
✔ ICICI bank ties up with BSNL Cell One for bill payments; it will
facilitate bill payment for BSNL Cell One users through
www.icicibank.com across all the 27 circles of BSNL.
✔ ICICI Bank Limited acting through its Hong Kong Branch (ICICI Bank)
signed an agreement on Export Credit Line totaling up to US$100
million with the Japan Bank for International Cooperation (JBIC) which
constitutes the international wing of Japan Finance Corporation.
✔ ICICI Bank Limited acting through its Hong Kong Branch (ICICI Bank)
signed a loan agreement with the Export-Import Bank of China (China
Exim) for USD 98 million under the Two- step Buyer Credit (Export
Credit) arrangement. ICICI Bank is the first Indian Bank to have entered
into this arrangement with China Exim.

✔ ICICI Bank announced an association with mChek, India's leading

mobile payment solutions provider, to facilitate mChek services to all
ICICI Bank Debit and Credit Card customers. These are electronic cards
issued to the customers with mChek application on their mobile phone.
✔ MsChandaKochhar takes charge as the Managing Director & CEO of
ICICI Bank from May 1, 2009.
Present status of organization :

Technology
Our technology driven banking system ensure a wide reach, instant Online
transaction and faster dealings.
Product range
Our products spectrum includes easy loans, phone banking , doorstep banking ,
etc . we also have products targeted at specific groups . the zero balance
roaming current accounts caters specifically to entrepreneurs. It offer
remittance export, import and advisory service .besides , being a “zero balance”
account it enables our customer to utilize their financial resources more
effectively.
Size & network
We have a wide customer base. Our ‘click and brick” distribution network
includes, ATM , internet banking and mobile banking.
Customer relationship.
We believe in establishing a personal relation with our customers so that we
can understand their needs better and provide effective customized service. We
have received several prestigious national and international awards in
recognition of our innovation in banking customer service technology focus
and human resource practices
These include:
➢ Triple AAA Best cash management country award in india -2005 the asset
➢ Best bank in India -2004 Euro money
➢ Travel & tourism India’s most customer friendly bank -2004 outlook money
➢ Best bank 2004 business India
➢ Best domestic commercial bank -Asian money

➢ Best emerging bank in India – global finance

➢ Best multi – channel strategy 2003 the banker magazine uk
➢ Bank of the year 2003 in India the banker magazine UK
➢ Excellent in retail finance services 2003 Asian banker journal
Global reach
Icici bank’s global network spans 19 countries.
Board of Director's

Ms. Chanda D. Kochhar
Managing Director and Chief Executive

Officer of ICICI Bank Limited
Mr. SandeepBakhshi
Deputy Managing Director
Mr. SonjoyChatterjee, Mr. N. S. Kannan,

Mr. K. Ramkumar , Executive Director
Executive Director &CFO Executive Director

➢ ICICI Board Member’s
Mr. K. V. Kamath, Chairman

➢ Mr. SridarIyengar
➢ Mr. Homi R. Khusrokhan
➢ Mr. Lakshmi N. Mittal
➢ Mr. NarendraMurkumbi
➢ Dr. Anup K. Pujari
➢ Mr. AnupamPuri
➢ Mr. M.S. Ramachandran
➢ Mr. M.K. Sharma
➢ Mr. V. Sridar
➢ Prof. Marti G. Subrahmanyam
➢ Mr. V. PremWatsa
➢ Ms. Chanda D. Kochhar,
Managing Director & CEO
➢ Mr. SandeepBakhshi,
Deputy Managing Director
➢ Mr. N. S. Kannan,
Executive Director & CFO
➢ Mr. K. Ramkumar,
Executive Director
➢ Mr. SonjoyChatterjee,
Executive Director
ORGANISATION STRUCTURE
Our organization structure is designed to be flexible and customer-focused. At

the same time, we seek to ensure effective control and supervision and
consistency in standards across the organization. The organization is structured
into the following principal groups:


➢ Retail Banking Group, comprising the retail liabilities, retail

assets and small enterprises businesses.
➢ Rural, Micro-banking and Agri-business Group,

comprising the rural and agricultural lending and other banking
businesses.
➢ Wholesale Banking Group, comprising the corporate &

investment banking, commercial banking, projectfinance and
government banking businesses.
➢ International Banking Group, comprising the Bank’s

international operations, including operations in
variousoverseas markets as well as products and services for
NRIs, international trade finance, correspondent banking and
wholesale resource mobilization.
➢ Global Markets Group, comprising our global client-centric

treasury operations.
➢ Corporate Centre, comprising financial reporting; planning

and strategy; asset liability management; investorrelations;
secretarial; corporate communications; risk management;
compliance; internal audit; legal; financialcrime prevention and
reputation risk management; and the Bank’s proprietary
trading operations acrossvarious markets.
➢ Human Resources Management Group, which is

responsible for the Bank’s recruitment, training,
leadershipdevelopment and other personnel management
functions and initiatives.
➢ Global Operations & Middle Office Groups, which are

responsible for back-office operations, controls andmonitoring
for our domestic and overseas operations.
➢ Organizational Excellence Group, which is responsible for

enterprise-wide quality and process improvementinitiatives.
➢ Technology Management Group, which is responsible for

enterprise-wide technology initiatives, with dedicatedteams
serving individual business groups and managing information
security and shared infrastructure.

➢ Global Infrastructure & Administration Group, which is

responsible for management of corporate facilitiesand
administrative support functions
Financial statement:
Rs in crore
Balance Sheet of ICICI Bank
Mar '05 Mar '06 Mar '07 Mar '08 Mar '09
Capital and Liabilities:
Total Share Capital 1,086.75 1,239.83 1,249.34 1,462.68 1,463.29

Equity Share
736.75 889.83 899.34 1,112.68 1,113.29
Capital
Share Application
0.02 0.00 0.00 0.00 0.00
Money
Preference Share
350.00 350.00 350.00 350.00 350.00
Capital
Reserves 11,813.20 21,316.16 23,413.92 45,357.53 48,419.73
Net Worth 12,899.97 22,555.99 24,663.26 46,820.21 49,883.02
Deposits 99,818.78 165,083.17 230,510.19 244,431.05 218,347.82
Borrowings 33,544.50 38,521.91 51,256.03 65,648.43 67,323.69
Total Debt 133,363.28 203,605.08 281,766.22 310,079.48 285,671.51

Other Liabilities&
21,396.17 25,227.88 38,228.64 42,895.39 43,746.43
Provisions
Total Liabilities 167,659.42 251,388.95 344,658.12 399,795.08 379,300.96
Mar '05 Mar '06 Mar '07 Mar '08 Mar '09
12 mths 12 mths 12 mths 12 mths 12 mths

Assets
Cash & Balances
6,344.90 8,934.37 18,706.88 29,377.53 17,536.33
with RBI
Balance with
Banks, Money at 6,585.07 8,105.85 18,414.45 8,663.60 12,430.23
Call
Advances 91,405.15 146,163.11 195,865.60 225,616.08 218,310.85
Investments 50,487.35 71,547.39 91,257.84 111,454.34 103,058.31
Gross Block 5,525.65 5,968.57 6,298.56 7,036.00 7,443.71

Accumulated
1,487.61 1,987.85 2,375.14 2,927.11 3,642.09
Depreciation
Net Block 4,038.04 3,980.72 3,923.42 4,108.89 3,801.62
Capital Work In
96.30 147.94 189.66 0.00 0.00
Progress
Other Assets 8,702.59 12,509.57 16,300.26 20,574.63 24,163.62
Total Assets 167,659.40 251,388.95 344,658.11 399,795.07 379,300.96
Contingent
97,507.79 119,895.78 177,054.18 371,737.36 803,991.92
Liabilities
Bills for collection 9,803.67 15,025.21 22,717.23 29,377.55 36,678.71
Market Price Information
The reported high and low closing prices and volume of equity shares of ICICI
Bank traded during fiscal 2009 on
BSE and NSE are set out in the following table:

Stock price comparison between ICICI BANK, HDFC BANK

, NIFTY , IDBIBANK
Icici bank branch profile:
Management of Branch office in Davangere :

The davangere branch of icici Bank was started December 20th of 2007
with the aim of providing efficient and effective services to meet the customer
needs, anticipations and requirements.
Now the branch office is managed and headed by Mr. Indarveersingh.

The employees are designed and posted to respective departments according to
their seniority and qualifications.
The bank consist of following departments :
Loan account department

Saving bank department
Office management department
Clearing account department
Description about Different departments :
Loan account Department :

This department deals with providing various types and loans for the
customer namely business related loans, lease house loans, housing
loans and education loans.
Saving Bank Department :

This department deals with the collecting saving amount from the
cuatomer. The bank will provide 9.5% interest for the Saving Bank
Account.
Office Management Department

This deals with the overall management of the bank. Mainly it is
maintained by the manager.
Clearing account department :

This department deals with the clearing of cheques which has been given by
the customer. For doing this activity it charges some amount of commission
charges based on the cheque amount
Organization structure of the branch:
Location of the branch:

Icici bank ltd
No.150/4
Aradhya enclave
Kbextension Pb road
Davangere 577001
Objective of ICICI Bank

“Our objective of creating a universal bank providing end-to-
end financial services, clearly required solutions which were
based on new-generation technology, offered end-to-end
functionality and were highly flexible and scalable. Finacle
offered all this and much more.
SWOT ANALYSIS:
SWOT analysis is done for a company, to find out its overall Strengths,
Weaknesses, Threats and opportunities leading to gauging the competitive
potential of the company.
The SWOT Analysis enables a company to recognize its market standing and
adopt strategies accordingly. Here SWOT analysis of ICICI bank is made to
understand the positioning of the bank better

STRENGTHS
1.BRAND NAME: ICICI Bank has earned a reputation in the market for
extending quality services to the market its competitors. It has earned a strong
Brand name in banking in a very short span of time.
2. MARKET SHARE: ICICI Bank has the largest market share of 34% in the
IT & ITES industry in Hyderabad according to our survey (within the
limitation of the sample size.)
3. HUGE NETWORK: ICICI Bank has the highest number of linked branches
in the country. The bank operates through a network of 450 BRANCHES AND
over 1800 ATMs across India, thus enabling them to serve customer in better
way.
4. DIVERSIFIED PORTFOLIO: ICICI Bank has all the products under its
belt, which Help it to extend the relationship with existing customer. ICICI
Bank has umbrella of Products to offer their customers, if once customer has
relationship with the bank.
Some Products, which ICICI Bank is offering are:
Retail Banking
Business Banking
Merchant Establishment Services (EDC Machine)
Personal loans & Car loans
Demat Services with E-Broking
Mutual Fund (ICICI Bank is the Distributor of all Mutual Fund)
Insurance
Housing Loans
5.SALARY ACCOUNT: One very interesting thing that we have observed in

our survey is that ICICI is having an edge over other banks in case of Salary
Account. Most of the companies are having their Salary Account with ICICI
even if their Current Account is with any other Bank. This is mainly because of
the huge network of ATMs and branches of ICICI.
6. WORKING HOURS: ICICI is the only bank which is having its working
hours from 8 to 8 which is one of the major strength of ICICI Bank with
respect to IT & ITES Industry. As most of the IT & ITES companies are global
players and their Parent company is in US, so they have to work according to
their office time. Thus some have their Office time in the morning and some

have it in the evening so if the working hour of the bank is 8 to 8 it is very

convenient for them.
7. TREASURY DEPARTMENT: ICICI is the only bank which is having its

treasury department especially for Hyderabad Customers. So customers can get
the best rates for foreign exchange.
8. AGGRESSIVE MARKETING: ICICI Bank is known for its aggressive

marketing of its products. Recent Endorsement of its product by AMITABH
BAHCHAN proves the same. This gives ICICI an edge over other banks.
9.TECHNOLOGY: From its inception, ICICI Bank has adopted a policy of

selecting Internationally proven and specialized Packaged Systems for its
technology. ICICI Bank technology platform has been acknowledged globally
as one of the best in Terms of robustness, flexibility and cost efficiency. ICICI
Bank is in a position to leverage this platform to further build cost and service
advantage.
WEAKNESS
1. TRANSACTION COST: ICICI Bank charges high cost for its transactions.
Through our data analysis we have find out that most of the small companies
prefer nationalized banks only because of this cost factor. Also the group has
found out that there are companies which are going for multi bank system i.e.
they are using only those facilities of ICICI Bank which are provided at
cheaper rates (read Salary Account) and for other services they are going to
nationalize banks and MNCs (read Forex). So there exists a huge potential for
ICICI Bank if they are ready to make their transaction cost flexible.
2.FOCUS ONLY ON HIGH END CUSTOMERS: The bank targets only the
top bracket of clients and does not cater to the needs of small customers. Due to
this reason the bank may sometimes loose good clients.
3. DEFENSIVE APPROACH IN LENDING: ICICI Bank has a defensive

approach in lending. Mainly to IT & ITES companies Bank do not provide loan
as these companies are not having collaterals so bank hesitate in giving loans to
them. Because of this policy companies prefer nationalized banks and ICICI
Bank in turn sometimes loose potential customers.

4. LITTLE PRESENCE OUTSIDE INDIA: ICICI Bank is having little

presence Outside India, because of which companies are preferring MNC
Bank, mainly Citibank. So if ICICI Bank tries to emerge outside India then it
has a huge potential of customers.
5. POOR CUSTOMER CARE/SERVICE: With its aggressive marketing

ICICI Bank is rapidly increasing its customer base. They are not however,
increasing the number of employees accordingly. This is leading to
deterioration of the standard of customer service.
OPPORTUNITIES
1. NEW IT & ITES COMPANIES: IT & ITES sector is on a boom in the

Indian market context, with new companies mushrooming in the market; it
opens the door for ICICI bank to capture the huge untapped market.
2. Dissatisfied Customers of Other Banks: The group from its survey and
analysis of IT companies have found out that there are many companies which
are not satisfied with its current bank, so ICICI with its superior service quality
and long working hours can capture those customers.
3. Remittances: From the analysis group has also found out that ICICI bank
has very little presence as far as the EEFC account is concerned. Companies
prefer to bank with MNCs (which have greater presence in the foreign
countries) and nationalized banks (which according to the companies provide
lower transaction rates) to get their inward remittances in spite of ICICI being
providing one of the most competitive rates. So the bank can promote its EEFC
account better and get the key to the door of huge potential market.

4. Business advising for smaller Players: The analysis has also indicated that
the concept of business advising though very popular with the higher end
players is virtually nonexistent in the lower end of the market. ICICI should
take this opportunity to provide Business advising to the smaller companies at
competitive rates and try to take the first mover advantage.
THREATS
1) Advent of MNC banks: Large numbers of MNC banks are mushrooming in

the Indian market due to the friendly policies adopted by the government. This
can increase the level of competition and prove a potential threat for the market
share of ICICI bank.
2) Dissatisfied Customers: The analysis indicated that though most of the

companies are satisfied with the products offered by ICICI bank but the poor
customer support/ service is creating a lot of dissatisfaction among the
customers, this can prove to be a serious problem as far as the market

reputation of the bank is concerned and cane be a major threat in future
business acquisition.
3) Ever improving nationalized banks: With PSU banks like SBI going all
out to compete with the private banks and government giving them a free hand
to do so, it can prove to be serious threat for banks like ICICI.

Chapter -4
➢ PRODUCT PROFILE
Accounts & deposits
Loans
Credit cards & debit cards
Investments
Mutual funds
Insurance
Wealth management service

Products & services
Accounts & Deposits

ICICI Bank has designed a gamut of accounts and deposits to cater to your unique
banking needs. Add this extensive branch & ATM network and facilities like mobile,
phone, internet and doorstep banking, and experience banking at its best.
Savings Account
An ICICI Bank Savings Account offers you a valuable banking experience.

➢ Money Multiplier Facility
➢ Debit-cum-ATM Card
➢ Internet Banking
➢ Customer Care
➢ Mobile Banking
➢ Standing Instructions
➢ Nomination facility
➢ DD Call and Collect

➢ Money Multiplier Facility - Get higher returns and liquidity on

surplus funds in your account, with the money multiplier facility. .
➢ Debit-cum-ATM Card - Now access your money from anywhere ,

with cash withdrawal across ATMs and direct purchase facility at
Visa/Master POS ( Point of Sale ) machine in most stores.
➢ Internet Banking - Do all the banking transactions conveniently.
➢ Customer Care - Get easy assistance 24- hours, on any query related
to account or to give any instructions, with their Customer Care facility.
➢ Mobile Banking - Now transfer funds or know customer account

balance, by simply using your mobile phone's SMS, WAP or I-Mobile
services.
➢ Standing Instructions - Automate customer regular transaction and

save time,
➢ Nomination Facility - Pass on benefits of Customer account proceeds

to loved ones with icici nomination facility.
➢ DD Call and Collect - No more waiting time to collect a Demand

Draft or Pay Order.
➢ Recurring Deposits:
➢ ICICI Bank Recurring Deposits are an ideal way to invest small

amounts of money every month and end up with a large kitty on
maturity.
➢ High recurring billing and recurring payments can be a drain on

finances and hence large investments may seem a plan away.
➢ processing recurring payment through our recurring billing software that

keeps track of customer investments with icici. This can be easily
availed of through a recurring account online that comes with letting
us serve customers through Internet banking. Customer may even
transfer funds through Internet banking into theirrecurring account. A

recurring account transfer gets done in seconds through Internet

banking.
Features
➢ With icicirecurring deposits any one can avail a host of facilities with
ICICI Bank. Customer may check on recurring account receivable,
recurring account payable, recurring account fees and all recurring
debit account transactions.
➢ A recurring deposit account with ICICI Bank allows a loan against the
deposit. icici new recurring deposit account also has a special feature -
Non-applicability of Tax Deduction at Source (TDS).
➢ The minimum balance of deposit is Rs.500 per month and thereafter in

multiples of Rs.100. The tenure ranges from 6 months to a maximum
period, recurring deposit of 3 months thereafter.
➢ The recurring deposit comes with a nomination facility
Salary Account
ICICI Bank Salary Account is a benefit-rich payroll account for Employers and
Employees.
As an organization, can opt for icici Salary Accounts to enable easy

disbursements of salaries and enjoy numerous other benefits too.
With ICICI Bank Salary Accounts employees will enjoy the convenience of :
Having the largest network of ATMs at their command.
Free 24 hour Phone Banking.
Free Internet Banking..
ICICI Bank Salary Accounts benefits in more than one ways:-

Reduces your paperwork.
Saves remittance costs.

Employees receive instant credit of salaries.

More convenient than ECS.
Besides all of the above, employees will automatically become ICICI Bank
account holders with special benefits and privileges of 8-8 banking, Investment
advisory and much more.
ICICI Bank also has a special offering: Defense Banking Services designed
exclusively for the armed forces.
Life Plus Senior Citizen Services
ICICI Bank’s ‘Life Plus’ Senior Citizen Services have been designed to
empower senior citizens to independently carry out the day-to-day banking
transactions with dignity and confidence. These senior citizen benefits are
exclusively for customers above 60 years of age.
The ICICI Bank Edge

✔ Designated Senior Citizen’s desk for Life Plus customers at all ICICI
Bank branches
✔ Higher Interest Rates on Term Deposits
✔ Overdraft against your deposit
✔ Free collection of outstation cheques drawn on any ICICI Bank location
✔ Special Senior Citizen 'Life Plus' Debit card
✔ Money Multiplier Facility
✔ Anywhere Banking
✔ Internet Banking
✔ Customer Care
✔ Nomination Facility

Fixed Deposit
✔ Wide range of tenures.
✔ Choice of investment plans.
✔ Partial withdrawal permitted.
✔ Safe custody of fixed deposit receipts.
✔ Auto renewal possible.
✔ Loan facility available.
Features:
Anyone can deposit any amount of money in our Fixed Deposit for as long as
wish between 15 days to 10 years. All fixed deposits come with a set choice of
investment plans. Fixed Rate Deposit accounts also provide Fixed Loans. Re-
investment Fixed Deposit rates do not change but work like a Recurring Debit
Account transaction. In other words, Re-investment Plans are compounded
over traditional deposits and hence are more lucrative over different time
periods.
Benefits:
Fixed Deposits at ICICI Bank comes with nomination facility. icicialso offer
online access to Fixed Deposits through icici Internet Banking channel. Internet
Banking at ICICI Bank allows connecting customer Credit Card, Loan and
their Fixed Deposit with their savings account.
In re-investment deposits, the interest is compounded quarterly and reinvested
with the principal.Traditional term deposits provide tax shelter and shield you
from factors affecting fixed deposits in India over longer periods of fixed time
Advantage Woman Savings Account
The ICICI Bank Advantage Woman Account enables today’s independent

women to enjoy hassle-free banking services. Besides the core ICICI Bank
advantage, the Advantage Woman Savings Account is packed with special
benefits for our women customers. Enjoy your present and plan for the future
with ICICI Bank’s Advantage Woman Savings Account.

Advantage Woman offers a specially designed woman's debit card which helps
you shop and save simultaneously, manages your household expenditures and
comes with a bag full of offers attached to it.
Eligibility:
Advantage Woman Savings Account can be opened with primary applicant as

any resident Indian woman (majors above 18 years).
The ICICI Bank Edge

✔ Zero Balance facility with a RD of just Rs. 2,000**.
✔ A Special International Woman's Debit card along with the account with
a withdrawal / spending limit of Rs. 25,000 per day.
✔ Gamut of discounts and benefits on your Special Woman's Debit card.
✔ Free multi-city cheque book.
✔ Free quarterly physical account statement and free monthly email

statement (on customer request).
✔ Online Bill Pay facility by issuing a one-time standing instruction.
✔ Multi channel access through ATM, Branch network and free Internet,
mobile and phone banking.
✔ Nomination facility available.
Freedom Savings Account:
ICICI Bank Freedom Savings Account puts powerful Instabanking services at

your fingertips, to help meet the needs of your busy lifestyle. (Our branches
have extended banking hours) .Our nationwide network of over (4750) ATMs
and (1400) branches ensure you are on top of your banking wherever you go.
Add to this, our 24 x 7 Internet Banking and Mobile Banking, and people are
set for a whole new way of banking.
The ICICI Bank Edge

✔ Debit-cum-ATM Card - Withdraw cash from any ATM or pay for your
shopping or purchases with your ICICI Bank Debit-cum-ATM Card at
millions of establishments across India.
✔ Money Multiplier Facility - Get the liquidity of a Savings Account coupled

with high earnings of a Fixed Deposit. Any idle money in your savings
account is transferred to the linked fixed deposit. Thus you earn higher
interest and at the same time enjoy liquidity.
✔ Internet Banking - Access your account from home or office, transfer

funds, pay bills, pay for your online ticket booking and more.
✔ Customer Care - Our 24-hour Customer Care is always available to answer

any query or take your instructions.
✔ Mobile Banking - Put the bank in your pocket with iMobile, our
revolutionary new mobile application. You can also do routine banking
transactions via SMS requests,
✔ Standing Instructions - Set up a Standing Instruction to manage regular

payments like transfers to your Fixed or Recurring Deposit account.
✔ Nomination Facility - Nominate a person as beneficiary to your account

proceeds.
✔ DD Call and Collect - Call Customer Care, provide details of the DD to be

prepared and collect it ready and signed at the branch.
✔ Anywhere Banking - Withdraw or deposit cash across all ICICI Bank

branches.
✔ You need to maintain an average quarterly balance of Rs.10,000; Non

maintenance of the minimum average quarterly balance attracts a fee of Rs.
750 per quarter plus transaction charges. Interest payments are made half-
yearly into your account.
Advantage Deposit:

Advantage Deposit is a combination of fixed deposit and mutual fund

investment, offering you the safety of a fixed deposit and the returns of an
equity fund. Advantage Deposit counters equity-market fluctuations through
Systematic Investment Plans.
✔ Combination of a Fixed Deposit (with monthly interest payout) and
Systematic Investment Plan (SIP) of a Mutual Fund.
✔ Re-investment of monthly interest payout of Fixed Deposit into

systematic investment plan of Mutual Fund.
✔ Automatic debits to account through Standing Instruction / ECS debit

mandate.
Family Banking
Family Banking provides you with the following benefits:
✔ Access to superior benefits for the entire family
✔ Family Banking makes the superior product benefits of Privilege

Banking, Wealth Management and Global Private Client (GPC)
available to all the members of your family while the required minimum
balance can be maintained in any one of the accounts.
✔ Lower minimum balance requirement at individual customer level
✔ The minimum Quarterly Average Balance (QAB) required to be

maintained at the Family ID level is much lower than the QAB required
to be maintained at the individual CUST ID level by each of the family
members to avail of the same product benefits.
✔ Flexibility to maintain balances across account

✔ Customer now have the flexibility of maintaining the required minimum

balance in any one (or more) of the accounts that members of your
family hold with ICICI Bank.
✔ Single Family Bank
✔ All your banking needs can now be catered to by a single 'Family' bank.
Young Stars
At Young Stars, icici will guide your child through the world of banking -
from checking the child’s savings account balance to guiding through fun
zones and special pages on the Internet Banking channel. It makes banking a
pleasure andteaches your child to manage his or her personal finances through
a savings account.
You can transfer pocket money into your child's account. You can even shop
with him / her at Young Stars Shopping Page. You can also open a recurring
deposit in your child's name.
Once you are done with your 'banking', you can access your child's account
with all the fun links to special zones designed to suit your child's area of
interests and also impart knowledge on the current events of the world.
Key Features
✔ Open a Kid's Savings Account, Fixed Deposit or a Recurring
Deposit.
✔ The minimum average balance for a Savings Account Is Rs.2,500.
✔ Free personalized Cheque Book

✔ Internet Banking.
✔ Free International Debit Card*.
✔ Daily withdrawal and spends of up to Rs.2,500.
✔ Transfer Funds Facility.
Eligibility:
ICICI Bank Young Stars Account is a banking service for children

in the age group of 1 day-18 years. It is essential for the parent/guardian
to also hold an account with ICICI Bank. In event of the parent/guardian
not holding an ICICI Bank Savings Account, both the accounts (parent's
Saving Account and Young Star Account) can be simultaneously
opened.
Resident Foreign Currency (Domestic) Account
You can buy traveller’s cheques, foreign currency in cash and foreign currency
demand draft for your expenses overseas. If you are a frequent traveller, you
may not want to go through the hassles of buying foreign currency every time
you travel abroad.
The Reserve Bank of India has now made it easier for you to access foreign
currency by permitting a foreign currency account (domestic) for resident
Indians. In line with RBI guidelines, ICICI Bank has come up with a scheme
that helps you get rid of all your forex worries. You can park your foreign
currency in ICICI Bank under RFC (D) account. Non-interest bearing Resident
Foreign Currency (D) (RFC (D)) with ICICI Bank can be maintained in four
major currencies (USD, EURO, GBP and Japanese Yen)
Benefits of ICICI Bank RFC (D) Account

✔ Saving in commission charges, as you can withdraw foreign currency

when you want without any conversion charges.
✔ Facilitates your payments for foreign travel expenses.
✔ No ceiling on deposits.
✔ Convenient and value-added banking.
✔ Protection to your money from valuation risks due to exchange rate

fluctuations.
✔ No ceiling on the maximum amount of deposit in the account
Loans
ICICI Bank offers wide variety of Loans Products to suit customer
requirements. Coupled with convenience of networked branches/ ATMs and
facility of E-channels like Internet and Mobile Banking, ICICI Bank brings
banking at your doorstep.
One of the primary functions of a bank is to grant loans. Whatever money the
bank receives by way of deposits it lends a major part of it to its customer by
way of loan. Interest received on such loans is the major source of its income.
The bank makes a major contribution to the economic development of the
country by granting loans to the industrial and agriculture sector.
➢ Home Loans
➢ Personal Loans
➢ Car Loans
➢ Loans against Securities
➢ Two Wheeler Loans
➢ Commercial Vehicle Loans
➢ Construction Equipment Loans
➢ Pre-approved Loans
➢ Flexicash
Home Loans:
The No. 1 Home Loans Provider in the country, ICICI Bank Home Loans
offers some unbeatable benefits to its customers - Doorstep Service, Simplified
Documentation and Guidance throughout the Process. It's really easy!
Some of the other key benefits of availing of a Home Loan from us are:
• Attractive Interest Rates

• Wide range of Home Loan options to choose from
• Loans starting from Rs. 2 lac**
• Term of loan up to 20 years
• Wide range of approved projects to choose from
Changes in Floating Reference Rate (FRR)
Interest rate on ICICI Bank Home Loans is linked to the ICICI Bank Floating
Reference Rate (FRR/PLR). ICICI Bank FRR has been reduced by 50 basis
points (i.e. 0.50%) with effect from June 4, 2009. Thus, the FRR has been
reduced from 13.25% to 12.75%. ICICI Bank PLR has also been reduced by 50
basis points (i.e. 0.50%) with effect from June 04, 2009. Thus, the PLR has
changed from 15.25% to 14.75%.
Accordingly, the Home Loan floating rate of interest has been reduced by 0.5%
(50 basis points
Personal Loans
Key Benefits of ICICI Bank Personal Loan
➢ Loan up to Rs. 10 lakhs

➢ No security/guarantor required
➢ Faster processing.
➢ Minimum documentation
➢ Attractive rates of interest
➢ Flexible repayment option of 12-48 months
ICICI Bank may, at its sole discretion, utilise the services of external service
provider/s or agent/s and on such terms as required or necessary, in relation to
its products.
CAR LOAN
The most preferred financier for car loans in the country. Network of more than
1000 channel partners in over 200 locations.Tie-ups with all leading
automobile manufacturers to ensure the best deals.

The Most Preferred Financier for Car Loans in India

Turn your dream into reality. Own that new car you have always desired, with
a little help from us. We offer loans up to 90% of the ex-showroom price of the
car. Our interest rates would pleasantly surprise you. What's more, you can take
up to 5 years to repay the loan
Loans against Securities
Loans against Securities offers instant liquidity.
You don’t have to sell your securities. All you have to do is pledge your
securities in favour of ICICI Bank. they will then grant you an overdraft facility
up to a value determined on the basis of the securities pledged by you. A
current account will be opened and you can withdraw money as and when you
require. Interest will be charged only on the amount withdrawn and for the time
span utilised.
This facility is available against the following securities

➢ Demat Shares.
➢ Mutual Funds Units.
➢ Fixed Maturity Plans (FMP).
➢ Exchange Traded Funds (ETF).
➢ Insurance Policies.
➢ Bonds.
➢ NSC/KVP.
Commercial Vehicle Loans
icicihas extended products like funding of new vehicles, finance on used

vehicles, top up on existing loans, working capital loans & other banking
products.
They have a range of services on existing loans,as are listed below.

Commercial Vehicle Loans :

➢ Reaches you through more than 120 locations across the country
➢ Range of products under one umbrella.
➢ Funding for trucks, buses, tippers, light commercial vehicles and small
commercial vehicles.
➢ Products including funding for new vehicles, finance on used vehicles
and top up on existing loans.
➢ Preferred financier status with all leading manufacturers.
➢ Simple documentation processes.
➢ Quick turn around time.
➢ Flexible financing solutions to meet individual requirements.
Construction Equipment Loans
icici provide extended products like funding of new equipments, finance on

used equipments, top up on existing loans etc.
icici has a range of services on existing loans as well; listed below.

➢ Reaches you through more than 120 locations across the country
➢ Range of products under one umbrella.
➢ Funding for excavators, backhoe loaders, cranes, higher end

construction equipments etc.
➢ Products include funding for new and used equipments. Top up on

existing loans also available.
➢ Catering to wide variety of equipments required by mine owners, road

contractors and builders.
➢ Simple documentation processes.
➢ Quick turnaround time.
➢ Flexible financing solutions to meet individual requirements.

Pre-approved Loans
Easy Loans / Credit Cards available now from ICICI Bank

Applying for a Credit Card or getting your loan sanctioned online just couldn't
get any easier! Simple application process, quick processing, and you can now
do it all from the comfort of your office or home.
Experience ICICI Bank's hassle free 24X7 Online Credit Card and Loan
Application facilities. Whether its that car you always wanted, a new home, or
anything else you need,
Exclusive Feature:
➢ Simple online application procedure.

➢ Fast Processing.
➢ Apply from the comfort of your office or home 24 X 7.
➢ Almost zero paperwork.
CARDS:
➢ Credit cards
➢ Debit cards
➢ Prepaid cards
➢ Commercial cards
Credit cards
Credit Cards give you a smart way to shop, and offer you flexibility and
convenience in managing your finances. ICICI Bank credit cards provide a host
of exciting offers and benefits such as low interest rates, rewards programs, and
a high credit and cash limit. We offer different types of credit card to suit the
different needs and requirements for added features

Debit cards
HPCL Debit Card
ICICI Bank and HPCL bring you the HPCL Debit Card - a debit card
designed with your convenience in mind. Simply hand it over at any HPCL
pump and save on your fuel purchases. In fact you can use the card for all your
shopping, dining and travelling needs; so, you spend with total control.
ICICI Bank HPCL Debit Card Benefits
• High withdrawal limit & transaction limit

You enjoy a per-day transaction limit of Rs.25,000 each for ATM withdrawals
as well as for POS transactions

• Online transactions.
You can use your ICICI Bank HPCL Debit Card on the internet for
buying travel or movie tickets, paying your bills and much more. All
you need to do is register yourself for “Verified by VISA". Online
transaction limit per day for ICICI Bank HPCL Card is Rs. 25,000.
Woman's Debit Card
A Debit Card specially designed for the woman of today!

Packed with conveniences every woman will cherish. Avail
attractive discounts for shopping, dining and more while you
continue to enjoy all the benefits that are yours with the
ownership of an ICICI Bank Debit card.
ICICI Bank Woman's Debit Card Benefits:
➢ High withdrawal limit & transaction limit

Enjoy a high cash withdrawal limit of Rs.25,000 per day and transaction
limit of Rs.25,000 per day.
➢ Insurance#
Air Accident insurance of Rs. 50000, personal accident insurance of Rs.
50000 and purchase protection of Rs. 25000,
Silver Debit Card
ICICI Bank Smart Shopper Silver Debit Card Benefits
✔ Withdrawal limit & transaction limit

Enjoy a high cash withdrawal limit of Rs. 25,000 per day and
transaction limit of Rs. 25,000 per day.
✔ Online transactions
You can use your ICICI Bank Smart Shopper Silver Debit Card on the
internet for buying travel or movie tickets, paying your bills and much
more. All you need to do is register yourself for " Verified by VISA".
Online transaction limit per day for ICICI Bank Smart Shopper Silver

Card is Rs. 25,000
Prepaid cards
PayDirect Card
] .
The PayDirect Card is a magnetic-strip-based reloadable Prepaid Card that

addresses the concerns of an enterprise for payment of salaries,
reimbursements, commissions and incentives to its employees/associates. With
this card, the cardholder can withdraw funds from ATMs and make purchases
at merchant outlets having Point of Sale (POS) machines. The card features can
be customized as per the requirements.
The PayDirect Card is the ideal alternative to traditional payroll cheques, which
also helps your business increase efficiency and builds employee loyalty.
Meal Card

ICICI Bank is delighted to introduce the ICICI Bank Meal Card - the card that
offers the ease and convenience of providing employees with meal allowance
on a card platform.
The ICICI Bank Meal Card gives access to more than 50,000 merchant
establishments across India. This frees employees from the hassles of carrying
extra cash, the correct change or cumbersome meal vouchers. The card can be
used like any debit card or credit card at any Food & Beverage point-of-sale
terminal where Visa cards are accepted.
The ICICI Bank Meal Card Programme, backed by the international reputation
and extensive network of Visa, is a user-friendly and convenient method of
disbursing meal allowances to employees on a monthly basis. Not only does it
distribute meal allowances seamlessly, but with the user-friendly Internet-based
query-and-reporting tool, it also enables effective monitoring of expenses and
management of costs.
Gift Card
Designed as the perfect solution for every gifting occasion for your company,
the ICICI Bank Gift Card takes the hassle out of finding the right gift by letting
the receiver himself choose exactly what he wants. It gives gifting the personal
touch that every company desires. What's more, the Gift Card is available in
any denomination of your choice, from a minimum of Rs.500 to a maximum of
Rs.50, 000.
Commercial cards

Corporate Platinum & Gold Cards
The ICICI Bank Corporate Card Programme delivers greater control, enhanced
efficiencies and higher savings to your company. The program combines the
power of a corporate card with on-line reporting capabilities and dedicated
account management.
Benefits
• Enhanced Spends Visibility
• Better tracking and compliance
• Company defined Spend Limits

• Management Information reporting and programme management.
Purchase Cards
ICICI Bank Purchase Card: A solution to payment needs
ICICI Bank's Corporate Purchasing Solution is designed to address the non-

strategic, low value purchases that consume 80% of a company's transaction
volume. Through a Purchase Card, all such purchases can be combined into
a single cheque payment. This payment can be made to the Bank every
month.
The Purchase Card works as per the 80-20 principle. This means that it is
relevant for transactions that comprise of 20% of a company's purchases in
terms of value, but due to their frequent nature, end up as 80% of the
company's transaction volume. This also means it consumes 80% of
administrative time and cost.
A company's indirect expenses, typically figures into the space mentioned

below. Typical examples of these indirect expenses are:
✔ ✔ Office supplies,
✔
✔ ✔ Maintenance, Repair, Operation
✔
✔ ✔ Services
✔
✔ ✔ Air & hotel bookings
✔
✔ ✔ Telecommunication
✔
✔ ✔ Courier services
✔
✔ ✔ Car rentals
The Purchase Card simplifies and streamlines all such expenses. These
recurring payments are simply made through the card during the billing
cycle, and by the due date, the company makes one single payment to the
bank.
In addition, the company can avail of various MIS reports, through Visa
Information Source and MasterCard's Smart Data Online. Various
categories of reports would be available to a Purchase Card user; a few of
these are as listed below:
✔ Spend analysis
✔ Travel management
✔ Exception reports
✔ Program administration
Features
• No issuing fee or annual fees
• Interest free credit of up to 50 days for the corporate
• Worldwide acceptance
• Dedicated team to sign up your vendors
• On line reporting tools for proactive spend management and control
• Variety of billing and payment options through cheque, internet and

auto-debit
• Flexible limits and controls to help manage spending and ensure

compliance to company policy
Benefits:
To the Corporate:
✔ Scalable solution and automated payment processing at no cost.

✔ Employee convenience.
✔ Smoother reconciliation and enhanced Management Information

reporting.
✔ Improved service levels and reduced administrative overheads.
✔ Compliance monitoring and exception reporting.
✔ Ease of control through pre-set limits per card.

Investments:
ICICI Bank Bonds

• All ICICI Bank Bonds have been rated "AAA" by CARE and "LAAA" by
ICRA indicating the highest degree of safety for your money.
• All Investment in ICICI Bank Tax Saving Bonds issued upto March 2005
are eligible for tax rebate under Sec 88 to the full extent possible.
• Bonds are listed on BSE, NSE.
GOI Bonds
8% Savings Bonds (Taxable), 2003

✔ Low risk.
✔ Reasonable investment tenure.
✔ Nomination facility available.
✔ Cannot be traded in secondary market.
✔ Interest income taxable
Mutual Funds
Mutual Funds Investments Through ICICI Bank
ICICI Bank Mutual Funds services aim at helping you design the ideal
portfolio for your investment requirements. At ICICI Bank, we help you
identify the appropriate mix of Mutual Fund schemes on the basis of asset
allocation strategies. Invest in various schemes of multiple mutual funds with a
satisfactory performance record and reap the benefits. Additionally, ICICI
Bank Mutual Funds services also equips you with various research reports to
help you make an informed decision.
Types of fund :
✔ Debt - Liquid schemes, Income schemes, G-sec schemes, Monthly
Income Schemes, etc.
✔ Equity - Diversified Equity Schemes, Sector Schemes, Index
Schemes etc.
✔ Hybrid Funds - Balanced Schemes, Special Schemes - Pension

Schemes, Child education Schemes etc.
ARG college of arts & commerce davangere Page 78

IPO
Invest in IPOs Online
• invest in IPOs online through www.icicidirect.com with same

convenience of investing in equities - hassle-free and with zero paper
work. Also, get in-depth analyses of new IPOs issues (Initial Public
Offerings) which are about to hit the market. IPO calendar, recent IPO
listings, prospectus/offer documents and live prices will help you keep
on top of the IPO markets.
ICICI Bank Pure Gold
Gold has been traditionally the most favoured form of investment for Indians.
In fact, India, even today is amongst the highest consumers of Gold in the
world. However, the Gold market remains largely unorganized with reliability
and convenience remaining the key issues for gold buyers in the country.
ICICI Bank with its ‘Pure Gold’ offer attempts to bridge the gap between the
need of the customers for buying gold and availability of an organized avenue
to satisfy that need, by taking care of the two key components – Reliability and
Convenience.
Reliability
24 Carat ICICI Bank Pure Gold is imported from Switzerland. This Gold
carries a 99.99% Assay Certification, signifying highest level of purity, as per
international standards.
Convenience
ICICI Bank Pure Gold is competitively priced based on daily prices in the
international bullion market. Currently, gold is available in 2.5g, 5g, 8g, 20g
and 50g categories, subsequently other denominations will also be introduced.
Senior Citizens Savings Scheme, 2004

Scheme Details:
✔ Senior Citizens Savings Scheme (SCSS) is a Government of India
Product.
✔ 9% interest offered to depositors.
✔ Since the product is offered by Govt of India, this product is one of the
most Safest Investment Option.
✔ Premature closure of account is possible after one year from the date of
opening the account.(Charges applicable).
Advantages of Opening an SCSS Account with ICICI Bank:

✔ Large number of Branches.
✔ Facility of Direct Credit of Interest to ICICI Bank Account.
✔ In case the investor does not want to avail Direct Credit facility or ECS
facility, 4 Post Dated Cheques will be sent to Investor every year.
✔ Account Statement containing the details of Deposit Balance &
transactions.
✔ Phone Banking Facility (for Queries).
Insta banking :
Mobile Banking
Conducting banking operations using the mobile phone has been fast catching
up around the world for its convenience. We have launched mobile services in
India to convenience our customers.
You can do your banking operations sitting anywhere, anytime. It is discreet,

personalised and on your phone. Use it when at a meeting, in a movie hall,
while having your Sunday brunch or at any other place you cannot usually
expect to get the information you want from your bank. It is an empowering
and user-friendly mode of accessing your bank account.

Eligibility
This service is available to the following type of ICICI Bank account holders:
✔ Savings Account holders
✔ Credit Card holders
✔ Demat Account holders
✔ Loan Account holders
Internet banking:
Internet Banking:
ICICI Bank brings convenience and security to your desktop. Now you
can check your account balance, transfer funds, download your account
statement, pay bills or even book tickets online, from the comfort of
your home or in the middle of a busy day at the office.
Explore the power of simpler and smarter Banking whether you are a
Banking, Credit Card, Loan or Demat customer.
ATM Banking:
Bank 24/7 through a widespread network of ICICI Bank ATMs
making life easy and convenient for you. User-friendly graphic
screens and easy to follow instructions available in a choice of
local languages, makes ATM Banking with ICICI Bank a
smoother experience
iMobile:
ICICI Bank's iMobile is a breakthrough innovation in banking
that allows you to transfer funds, make your credit card
payments, pay utility bills, check your balance and do lots
more, for free. So why wait anymore. Just download the iMobile
application on your phone by sending us an SMS and experience
iMobile.
IVR Banking:
Find answers to all your banking needs from your phone.

ICICI Bank's Instant Voice Response (IVR) Banking is free of

charge, fully automated and at the same time user-friendly.

Just having an ATM PIN for your account and credit card
ensures that your transactions are secure
Domestic Mutual Funds
Mutual Funds pool money of various investors to purchase a wide variety of

securities while pursuing a specific goal. Selection of Securities for the purpose
is done by specialists from the field. Returns generated are distributed to the
Investors. At ICICI Bank NRI services, they help the customers to determine
which types of funds customers need to meet their investment goals.
This may include the following types of funds:
1. Debt: Liquid schemes, Income schemes, G-sec schemes, Monthly

Income Schemes etc.
2. Equity: Diversified Equity Schemes, Sector Schemes, Index Schemes

etc.
3. Hybrid Funds: Balanced Schemes, Special Schemes - Pension

Schemes, Child education Schemes etc.
The wealth manager helps people to identify an appropriate mix of

Mutual Fund schemes for their portfolio using asset allocation strategies.
People can invest in various schemes of multiple mutual funds with
decent performance record.
Why to Invest?
1) Professional Money Management and Research: Mutual funds are
managed by professional fund managers who regularly monitor
market trends and economic trends for taking investment decisions.
They also have dedicated research professionals working with them

who make an in depth study of the investment option to take an
informed decision.
2) Risk Diversification: Diversification reduces risk contained in a

portfolio by spreading it. It is about not putting all the eggs in one
basket. As mutual funds have huge corpuses to invest in, one can be
part of a large and well-diversified portfolio with very little
investment.
3) Convenience: With features like dematerialized account statements,

easy subscription and redemption processes, availability of NAVs
and performance details through journals, newspapers and updates
and lot more; Mutual Funds are sure a convenient way of investing.
4) Liquidity: One of the greatest advantages of Mutual Fund

investment is liquidity. Open-ended funds provide option to redeem
on demand, which is extremely beneficial especially during rising or
falling Markets.
5) Reduction in Costs: Mutual funds have a pool of money that they

have to invest. So they are often involved in buying and selling of
large amounts of securities that will cost much lower than when
customers invest on their own.
6) Tax Advantages: Investment in mutual funds also enjoys several tax

advantages. Dividends from Mutual Funds are tax-free in the hands
of the investor (This however depends upon changes in Finance Act).
Also, capital gain accrued from mutual funds investments for period
of over one year is treated as long term capital appreciation and is
taxed at a lower rate of 10% without benefit of indexation or 20%
with benefit of indexation.
7) Other Advantages: Indian Mutual fund industry also presents

several other benefits to the investor like: transparency - as funds
have to make full disclosure of investments on a periodic basis,
flexibility in terms of needs based choices, very well regulated by
SEBI with very strict compliance requirements to investor friendly
norms.
Where to Invest? :
ICICI Bank has tied up with several Mutual Funds so as to provide customers
the convenience of Varied Investment.
People have a choice to invest with the top 17 AMCs in India offering around
300 schemes.
Advantages of Mutual Funds:
The advantages of investing in a Mutual Fund are:
Professional Management
Diversification
Convenient Administration
Return Potential
Low Costs
Liquidity
Transparency
Flexibility
Choice of schemes
Tax benefits
Well regulated
INSURANCE
LIFE INSURANCE:
Investment and Saving Plans

Endowment policies are a good way of putting aside the savings today for a
future goal - whether it's to buy a house in India or fund the entrepreneurial
vision. ICICI’s savings-oriented policies are designed to make the savings
grow and have them available to the customers at the end of a fixed number of
years or through the term of the plan.
Life Time II
– unit –linked plans that meets the changing needs
Presenting Life Time & Life Time II
over a lifetime. These solutions have been developed to meet the savings,
protection and investment needs at every stage in life.
Protection
-Choose a specified level of protection (available only with LifeTime).
- Two levels of Sum Assured to choose from (available only with LifeTime II).
- Flexibility to increase or decrease the sum assured.
- Add-on riders to protect clients against any eventuality.
Saving:
- Flexibility to increase or decrease your contribution.
- Facility of Premium Holiday, wherein the policy continues even if there is a

temporary break in the payment of annual contribution (available only with
LifeTime).
- Facility of Automatic Cover Continuance, wherein the policy continues even

if there is a temporary break in the payment of annual contribution (available
only with LifeTime II).
- Facility to top-up the investment any time customers have surplus funds.

- Additional allocation of units on a periodic basis.
- Loans against the policy.
Investment:
- Choose from among four funds, based on the investment objective and risk
appetite.
-- Choice to switch between investments options (4 free switches every policy

year).
Invest shield Gold

A unit-linked insurance plan with an assurance of Capital Guarantee, which
offers the benefit of a limited premium payment term.An ideal plan for
protection with wealth creation that offers the flexibility of a limited premium
paying term.
- Flexibility to choose a premium payment term of 5, 7 or 10 years for a

maturity term of 10, 15 or 20 years respectively.
-Flexibility to choose a specific level of protection (Sum Assured), based on a

multiple of the annual premium.
- At the end of the term (maturity), the higher of the value of units or the
guaranteed value* is paid. On death, Sum Assured along with the higher of
value of units or the guaranteed value is payable.
- Additional credits payable as a percentage of the initial annual premium are

paid along with the death or maturity benefit.
- Facility to make withdrawals from the 6th policy year onwards till the end of
the policy term. Every year withdraw up to 10% of the value of units.
- Flexibility to make additional investment with the help of the top-up facility.
- Flexibility to increase / decrease the annual premium amount
- Total transparency with the premium allocations, and other charges declared
upfront.

The guaranteed value of the unit fund is the value of all invested premiums
(premiums net of all charges) along with the declared bonus interests.
Premier Life:
The key features of the plan are:
- Limited premium payment option: Choose from among a 3, 5, 7 or 10 year

premium paying term.
- Choice of sum assured: Choose a sum assured, which is a minimum multiple

of 1 and a maximum multiple of 25 times the annual contribution.
- Additional allocation of units on a periodic basis.
- Facility to top-up the investment any time customers have surplus funds.
- Choose from among four funds, based on the investment objective and risk
appetite.
- Choice to switch between investments options (4 free switches every policy

year).
- Flexibility to decrease the sum assured.
- Add-on riders to protect against any eventuality.
- Loans against the policy.
Retirement Plans
Many of the customers picture themselves enjoying the fruits of their labour
after retirement - going on a dream vacation, or helping our child's career take
wing. Financing all this will depend on their personal savings and investments,
so it’s important to save for the future from today. These retirement plans are
designed to help customers systematically save, so that they can enjoy all the
things they have dreamed of when they retire.
Life Time Pension-II

Life Time Pension II gives the freedom to choose the amount of premium, and
invest in market-linked funds, to generate potentially higher returns. On the
future retirement date, the accumulated value of the units will be used to
purchase an annuity - to provide clients with regular income for life.
Power to choose the protection level: Choose from either a Zero sum assured
or a sum assured, which will be equal to the product of annual contribution and
term.
Power to choose the retirement date: Take advantage of market movements by

choosing a vesting age between 45 - 75 years of age.
Power to increase your investments: Use your surplus funds to top-up the
investments during the deferment period.
Power to invest in a plan based on the priorities: Choose from among four
funds, based on investment objective and risk appetite. If at a later stage the
financial priorities change, clients can switch between the various fund options,
absolutely free, 4 times a year.
Power to increase / decrease your contribution: Based on the requirements,

increase or decrease the contribution.
Child Plans
As a responsible parent, people want to ensure a hassle-free, successful life for
their child. However, life is full of uncertainties and even the best-laid plans
can go wrong. Smart Kid Education Plans are designed to provide flexibility
and to safeguard the child's future education and lifestyle, taking all
possibilities into account. Smart Kid Child Plans has a bouquet of three
products which can help the clients secure their child's education.
- Unit-linked Regular Premium

- Unit-linked Single Premium
- Regular Premium Smart Kid
GENERAL INSURANCE:

Rishtey Health Insurance - for the parents and other family

members in India
✔ 2 Years comprehensive medical cover for family
Advanced treatment covering technologically advanced surgeries

✔
Re-imbursement of return Air Fare

✔
Nursing care benefit and free health checkups with 'Cashless' benefit
Overseas Travel Insurance - for the parents and other family

members visiting abroad
Covers both structure and contents of home

Provides protection against natural and manmade calamities
Protection against fire, burglary, gas cylinder, seepage etc.
Avail 25% discount on 5 year and 15% discount on 3 year policy
Car Insurance- for the four-wheelers in India

Transfer no claim bonus (NCB)
Cashless claims facility
No Documentation. Instant Policy issuance
Also covers PA and third party legal liability
Two-wheeler Insurance - for the two-wheeler in India

No documentation. Instant policy issuance
Effective cover against theft and insurance

Guaranteed safety for yourself and your two wheeler

Lightening fast claims service No documentation. Instant policy issuance

Effective cover against theft and insurance
Guaranteed safety for client & its two wheeler
Lightening fast claims service
Student Medical Insurance - for staying abroad during studies

Pay in Rupees, save in Dollars
Plan meets foreign universities insurance requirements
No documentation. No health check-up. Instant policy issuance
Policy is renewable for the second year
Home Safe+ Insurance- for the most prized possession, Home

✔ Secure home and the loan against it
✔ Loan Liability cover exclusive to ICICI Bank Home Loan
customers
Critical Illness, Accidental Death and Disablement Benefit
Protect Home - Structure

Wealth Management:
Wealth is the result of a recognized opportunity. ICICI bank understand this

and they work with customers to plan and manage their financial opportunities
prudently. Not just that, the bank also extend a host of services so that
customers can remain focused on immediate objectives while the bank take
care of all the wealth management requirements.
TEAM:
A perfect partnership is about similar perspectives
Goals, challenges, milestones. What drives customers, drives ICICI too. That' s
why the bank have put together a team of determined and seasoned
professionals who not just assist customers in their requirements, but also
partner closely in the growth to bring the dreams to fruition.
Dedicated Wealth Manager
A dedicated Wealth Manager is central to an ICICI Bank Wealth Management

relationship and is the face of the Bank. In fact he/she will be customer’s
personal guide to the possibilities of Wealth Management, and will work
closely with clients in achieving their financial goals. Customers will also have
access to a Customer Service Manager/Officer, who will complement their
Wealth Manager.
Expert minds to give expert solutions
The Wealth Manager is only a part of the larger team which ensures that the
money works harder. Working silently behind the scenes is a team of product
experts. These handpicked experts have a wealth of financial experience under
their belt and will assist customers in their decision-making process.
PORTFOLIO BUILDING:

The investment process starts with understanding customer – their background,

investment objectives, risk tolerance and existing investment pattern. A
comprehensive Client Profiling exercise helps the bank in evaluating
customer’s risk appetite and understanding their investment objectives, which
are kept in mind while building their portfolio.
Investment Planning
Based on the customer’s investment goal, wealth requirements, investment
horizon and risk profile, the bank construct a suitable asset allocation plan for
the clients. During this exercise, the bank also evaluates and realigns their
existing investments as per the suggested asset allocation, in case required by
the customers.
Portfolio Construction
From the wide range of investment avenues, the bank construct appropriate
solutions to implement client’s investment plan and evolve a tailor-made

portfolio for the specific requirements. This would involve execution of

investments in debt, equity, structured products or alternative asset classes as
per the suggested asset allocation.
Portfolio Maintenance
The bank monitors customers investments and periodically suggest rebalancing
in the portfolio for maintaining the asset allocation or aligning their portfolio to
changes in macro-economic factors that might affect the investments.
Portfolio Review
As the customer’s investment preferences or financial goals change over a
period of time, the banks reviews their portfolio periodically with the clients to
discuss and implement any changes in asset allocation or portfolio strategy. All
with a view to keeping the portfolio healthy at all times.
Products:
Online Trading
Mutual Funds
Life & General Insurance

ICICI Foundation for Inclusive Growth
ICICI Limited, India's leading financial services provider, not only give
a financial service today announced the launch of a comprehensive
socialdevelopment programs
ICICI Foundation for Inclusive Growth(ICICI Foundation) was

founded by the ICICI Group in early 2008 to give focus to its efforts to
promote inclusive growth amongst low-income Indian households.
icici believe their fundamental challenge is to create a “just” society –

one where everyone has equal opportunity to develop and grow.
Towards this end, ICICI Foundation is committed to making India’s
economic growth more inclusive, allowing every individual to
participate in and benefit from the growth process.
Icici hold a set of core beliefs and values that defines our pathway
towards inclusive growth and guides our five strategic partnerships.

Vision
Icicivision is a world free of poverty in which every individual has the
freedom and power to create and sustain a just society in which to live.
Mission
Icicimission is to create and support strong independent
organisationswhich work towards empowering the poor to participate in
and benefit from the Indian growth process.
Core Beliefs
ICICI Foundation’s pathway towards inclusive growth and our five

strategic partnerships are guided by several core beliefs:
Core belief:Good health and basic education are fundamental

prerequisites to achieving inclusive growth.
Core belief:While healthy and educated individuals have the capacity to

transform their lives, their ability to do so depends on the quality of their
access to transformative tools such as finance.
Access to comprehensive financial services is therefore an essential part

of the development process. Financial services enable individuals and
enterprises to allocate their resources most productively by allowing
them to better manage risk (e.g. buy insurance) and take advantage of
future opportunities (e.g. saving today to build capital for tomorrow).
Core belief:For the Indian growth process to be truly inclusive,

health, education and access to complete financial markets are
necessary but not sufficient.

Ensuring that every individual has the freedom and the power to create
and sustain a just society and thereby benefit from the Indian growth
process requires additional efforts on the part of civil society and
policymakers. Grassroots organizations and regulatory infrastructure, for
example, must be strengthened to ensure that the market does not exploit
marginalized sectors of the population or the environment.
ICICI Foundation supports five strategic partners working in the areas

ofprimary health, elementary education, access to
finance, civil society strengthening&environmental
sustainability.
ICICI Foundation received Rs.617.80 million from

the following sources as grants:
Amount (Rs.
Source (January 4, 2008 – March 31, 2009)
million)
ICICI Bank 500.00
ICICI Prudential Life Insurance 67.72
ICICI Lombard General Insurance 17.12
ICICI Securities 14.98
ICICI Securities PD 6.99
ICICI Home Finance 1.99
ICICI Venture 9.00
Total 617.80

CHAPTER -5
➢ SURVEY ANALYSIS & INTERPRETATION
Introduction
Survey analysis

SURVEY ANALYSIS & INTERPRETATION

Introduction:
The survey has helped to secure relevant facts and opinions from respondents
in the sample survey. The survey was restricted to davangere city only and 50
respondents were contacted and information was gathered by administering
structures questionnaire.
The analysis is made with help of information gathered from questionnaire.

The collected information is fairly summarized and tabulated below.
Analysis of survey:

Table1
1. Classification of the respondents on the basis of sex
sex No. of respondents Percentage

Male 42 84
Female 08 16
Total 50 100
Source: survey
From the above table it is clear that, out of 50 respondents, 42 are male
respondents & 8 are female respondents.

Table 2
The table showing classification of respondents on the basis of age
Age in years Male Female Total no... of percentage

respondents
below 25 04 04 08 16
25-35 10 01 11 22
35-45 11 02 13 26
45 & above 17 01 18 36
Total 42 08 50 100
Source: survey
The above table shows that out of 50 respondents,16 % of respondents age is

below 25 years, there are 4 male respondents & 4 female respondents, 22% of
respondents age is between 25-35 years. Out of which 10respondents are male
& 1 respondent is female, 26% of respondents belongs to the age group 35-45
years out of them 11 respondents are male & 2 respondents are female . 36%
of respondents belong to the age group 45y& above, in which there are 17 male
respondents & 1female respondent .
Table 3
The table shows the qualification of customers.
Qualification Male Female Total no.. of Percentage

respondents
Under graduate 09 02 11 22

Graduate 17 04 21 42
Post graduate 13 02 15 30
Others 03 00 03 6
Total 42 08 50 100
Source: survey
From the above table it is clear that out of 50 respondents, 22% of the
respondents belongs to under graduate, there are 9 male respondents & 2
female respondents, 42% of respondents belongs to graduate, out of which 17
are male & 4 are female , 30% of respondents belong to post graduate &out
of which 13 are male respondents ,& 02 are female respondents & 6% of
respondents belongs to others , out of which 03 are male &non of them female.
Table 4
The table shows the occupation of respondents.

occupation Male Female No. of percentage
respondents
Business 10 02 12 24
Employees 06 02 08 16
Students 06 00 06 12
Professional 12 02 14 28
Agriculture & 08 02 10 20
others
total 42 8 50 100
Source: survey

The above table reveals the occupation of the respondents. Out of 50

respondents 24% of respondents are Businessmen out of which 10 male
respondents& 02 femalerespondents, 16% of respondents are employees out of
them 05 male respondents & 03 female respondents , 12% of the respondents
are students all of them are males , 28% of respondents are professional the
majority 12are males& 02female respondents & 20% of respondents are
belongs to agriculture& others category out of them 08 male respondents &
02 female respondents .like (retired people house wife’s)
Table 5
CLASSIFICATION OF RESPONDENTS ON THE BASIS OF MONHTLY
INCOME
Monthly income Male Female NO.. of percentage
in Rs respondents
Below 10000 16 04 20 40
10000-30000 15 03 18 14
30000-50000 6 1 07 36
Above 50000 05 00 05 10
Total 42 08 50 100
Source: survey
This table classifies the respondents based on monthly income. Of the 40% of
respondents belongs to the income group below Rs.10000 there are 16 male
respondents & 04 femalerespondents, 14%of respondents income is between
Rs. 10000 to Rs. 30000, out of which 15 respondents are male and 03
respondents are female. 36%of respondent’s belongs to the income group of
Rs.30000 to Rs. 50000, out of which 06 respondents are male, & 01 respondent

is female and 10% of respondents belong to the income group above Rs. 50000
all of them are males.
Table 6
The table below shows the type of accountheld by respondents
Type of account Male Female No... of %

respondents
Savings a/c 24 05 29 58
Current a/c 00 00 00 00
Fixed deposit a/c 08 01 09 18
Savings & current 10 02 12 24
a/c
Total 42 08 50 100
Source: survey
From the above table is found that, out of 50 respondents, 58% of respondents
have savings a/c, there are 24 male respondents, & 5 female respondents, 24%
of respondents have both current a/c & savings a/c out of which 14 respondents
are male & 4 respondents are female.18% of respondents are belongs to fixed
deposits a/c. out of them 8 respondents are male, & 1 respondent is female.
There is no only current a/c holder in respondents.
Table 7
The below table shows the awareness about value added services.

VAS Male Female No... of %

respondents
Yes 36 05 41 82
No 06 03 9 18
Total 42 08 50 100
Source: survey
Out of 50 respondents 82 % of the respondents are aware of vas, out of which

36 are male respondents & 05 are female respondents, 18% of the respondents
are unaware of vas, out of which 06 are malerespondents & 03 are
femalerespondents.
Table 08
The below table showing the usage of value added services by respondents.
VAS Male Female No... of Percentage

respondents
ATM 24 04 28 56
Any branch banking 03 01 04 08
Credit cards 05 00 05 10
Electronic fund transfer 03 00 03 06

Internet banking 07 03 10 20
Demat 00 00 00 00
Total 42 08 50 100
Source: survey
From the above table is found that out of 50 respondents, 56% of respondents
using ATM service, there are 24 malerespondents & 04 female respondents,
08% respondents are using any branch banking, out of which 3respondents are
male & 01 respondent is female. 10% respondents are using credit cards out of
them 05 respondents are male & none of them are female. 06% respondents are
using electronic fund transfer, out of them 03 respondents are male & none of
them are female , 20% of respondents using internet banking out of which 7
respondents are male & 3 respondents are female . Out of 50 respondents
none of them demat users.
Table 9
The below table shows the awareness about the “INTERNET BANKING“
among respondents.
Internet banking Male Female No... of percentage

respondents
Yes 20 03 23 46
No 22 05 27 54
Total 42 08 50 100
Source: survey
Out of 50 respondents 46% of respondents,who are aware of internet banking

service out of which 20 respondents are male & 03 respondents are female,

54% of the respondent are unaware of internet banking service out of them 22
respondents are male & 05 respondents are female.
Table 10
This table shows about internet banking service reason for not using.
Reason Male Female No.. of Percentage

respondents
Lack of knowledge 28 03 31 77.5
Lack of time 2 02 4 10
Complex procedure 5 00 5 12.5
total 35 05 40 100
Source: survey
Out of 40 respondents who are not aware of internet banking services, 77.5%
are notaware due to lack of knowledge out of which , 28 are male
respondents& 03 are female respondents ,10% are not aware due to lack of
time,out of which 2 respondents are male & 2 respondents are female , 12.5%
are not aware due to complex procedure out of which , 5 are male
respondents& none of them female respondents

TABLE 11
The table shows the customer satisfaction towards the banking service.
Particular Male Female No. of respondents Percentage

Yes 37 03 40 80
No 05 05 10 20
Total 42 08 50 100
Source: survey
Out of 50 respondents, 80%of the respondents, are satisfied with banking

services, out of which 37 are male respondents& 03 are female respondents &
20% of the respondent are not satisfied with banking services.Out of which 05
are male respondents& 05 are female respondents.
Table 12
The table showing good opinion from respondent regarding the concept of
icici bank.

Concept of icici Male Female No of respondents percentage

Brand 12 02 14 28
Service without 05 01 06 12
mistake
Cost effective 05 01 06 12
Quick service 20 04 24 48
total 42 08 50 100
Source: survey
Out of 50 respondents 28% opined that the brand concept of Icici is good, out
of which 12 are male & 2 are female, 12%are of the good opinion regarding
service without mistake. Out of which 5 are male & 1 is female, 12% are of the
good opinion regarding cost effective, out of which 05 are male & 01 is female
respondent, 48% are of the respondents good opinion regarding quick service,
out of which 20 are male & 04 are female.
CHAPTER -6
➢ SUMMERY OF FINDINGS
,RECOMMENDATIONS & CONCLUSION
Major Findings
Recommendations
Conclusion

Findings & Suggestions

Major Findings:
It is revealed by survey that bank failed to attract the young generation
.i.e. Below 25 years age customer.
From the survey it is found that, majority of the customer are from
business category. This has been clearly identify by the information
obtained by the account holders while survey. Icici bank fails to reach
Most of the government employees.

From the survey it is clear that 84 % of the customers are having the
awareness about the value added services & the banker succeed fulfill
the needs of customers. But in some cases the procedure itself has
become problem. It is found that the customers are fed of complex
procedure & lack of knowledge.
Even the banker fails to meet 18% of the customers who are not aware
of value added service provided by bank.
It is revealed from the survey that only 6 % & 20% customer are using
fund transferring & internet banking respectively.
From the survey, we the researcher came to know that 46% of the
customers are having awareness about internet banking & 54% of the
customers are not having the awareness about the internet banking. 31
respondents are suffered from lack of knowledge about intenet banking.
From the survey it is clear that 80% of the respondents are satisfied with
the bank service & the value added services. The remaining 20% of the
respondents are not satisfies with the bank service & with value added
services.
Only one ATM centre in the davangere city.
Services as promised by the agents are not delivered either on time or

not at all provided.
In order to get better pay, the agents of ICICI Bank usually give false
promises to their customers regarding the quality of service or new schemes so
as to lure them. In such cases the final loser is not just the customers but the
ICICI Group as whole as it effects all their businesses.
Recommendations / suggestion:

i. A Major revamp of its Customer care.
A complete over hauling of its customer care department is required so

as to reduce complaints of customer in turn which may affect its
working.
ii. Introduction of Smart Cards for New as well as Old Credit Card
Holders.
ICICI Bank should come up with the concept of smart cards were the
data regarding all the accounts & credit cards details of a individual
customer is placed in a single cards hence reducing the burden of
carrying all credit cards & other necessary items required for banking
transaction.
iii. Concentrate on Building Brand Image.
ICICI Bank is very well known institution for investing purposes and as
well as for its practices involving anti – social elements; therein
affecting its name and Brand value of its self and also ICICI group as a
whole.
iv. Completely separation of other alike Businesses like Insurance,

Mutual Funds etc.
It is usually seen the ICICI Bank branches are over crowded with ICICI
staff though they don’t belong to that branch or does not even belong to
the ICICI Bank, they usually are the agents of its other businesses like
Insurance, Mutual funds etc – this annoys the customer and creates a bad
impression.
v. Major re-look at working of their Agents.
The easiest way to reach to customers is through agents; and the agents
of ICICI Bank are highly skilled in this field but they do it at the cost of
customer’s innocence. There are many incidences where in the
information provided by the agents is false. It’s time for ICICI Bank to
look into the matter and rework on its agents policies.
vi. Reduction of Penalty Fees & Special Service Fees.
The penalties & special service imposed by ICICI Bank is very high as
compared to public sector banks; this sometimes adds a negative
perspective to ICICI Bank.

CONCLUSION:-
ICICI bank is a multinational company. The company has high goals

and objectives. The company made sincere efforts to achieve its goals and
objectives over the years. ICICI bank has variety of product.
The company can grow at a higher pace and contribute to the economy
growth of the company. The company has a sound financial position. It has
wide branches and ATM’s all over the country. Lastly its overall performance
is good.

The environment in this bank is very friendly the manager & staff members are
very helpful and the communication is very effective, they are friendly in
nature.
The performance of bank is satisfactory. To conclude the Icici bank if consider

the recommendations & suggestion given in this report which is based on the
customer survey in davangere city it would increase its business in davangere
by providing best service to its customer & there by gain customer confidents.
ANNEXURE
Questionnaire
Bibliography

QUESTIONNAIRE
Dear sir/madam
I’m the student of VI semester BBM, ARG College of arts &

commerce Davangere, as a part of our curriculum I have
undertaken a project work entitled “CUSTOMER ATTITUDE
TOWARDS FINANCIAL SERVICES PROVIDED BY ICICI
BANK IN DAVANAGERE CITY” with special reference to Icici
bank,Davangere.
I request you to spare few minutes to answer the following questions.

Naveen kumar D
Thanking you yours faithfully

1.Name:
………………………………………………………………….
2.Address:
………………………………………………………………..
……………………………………………………………
……..
……………………………………………………………
……..
Mobile no. …………………………….
3. Sex:
Male Female
4. Age
Below 25 yrs 25-35
35-45 45 & above
5. Qualification
Under graduates Graduate
Post graduate
If others, specify …………………………………………
6. Occupation
Business Profession
Employee Agriculture
Student
If others, specify………………………………………..
7. Annual income

Below 10,000 10,000-30,000

30,000-50,000 Above 50,000
8. Which type of bank account do you have?
Savings A/C Fixed deposit A/C
Current A/C Savings & current A/C
9. Since how many years you are operating bank account?
Below 1 years above 3 years
Between 3 to 5 years above 5 years
10. Have you ever heard about “value added service “in your bank?
Yes No
11. Which of the following “value added service “do you use?
ATM Electronic fund transfer
Any branch banking Internet banking
Credit cards Demat
12. Do you know about internet banking?
Yes No
13. Reasons for not using internet banking service?

Lack of knowledge complex procedure
Lack of time
17. According to you which concept of this bank is good?
Brand Cost effective
Service without mistake quick service

14. Are you satisfied with the service provided by bank, if not
reason?
Yes No
If not, specify
reason…………………………………………………
……………………………………………………………………
…..
15. What is your opinion about services provided by ICICI BANK?
……………………………………………………………………
…….
……………………………………………………………………
……..
16. Do you get any complaint regarding icici product. If yes mention
the complaint?
Yes No
If yes mention …………………………………………………………….
Thank you
Date:
Place: Davangere
Signature
BIBLIOGRAPHY
Books referred:
Banking theory & practice - B.S.RAMAN
Banking theory - K.D.BASAVA
Research methodology– KHOTTARY
Websites:
www.icicibank.com
www.wikipedia.com
www.moneycontrol.com
others:
Bank brochures


Icici Project For BBM Customer Attitude Towards Financial Services Provided by Icici Bank

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Icici Project For BBM Customer Attitude Towards Financial Services Provided by Icici Bank

Uploaded by

Copyright:

Available Formats

“Customer attitude towards Financial service provided by Icici bank”

2 ICICI GROUP PROFILE 9-18

3 BANK PROFILE 19-43

4 PRODUCT PROFILE 44-84

5 SURVEY ANALYSIS & 85-97

ARG college of arts & commerce davangere. Page 1

Indian Banking Industry

The Reserve Bank of India main functions

Limitations of the study

ARG college of arts & commerce davangere. Page 2

Today the commercial banking system in India may be distinguished into:

• Public sector banks

ARG college of arts & commerce davangere. Page 3

Public sector banks:

Private sector banks:

1. Old generation private banks

1. State co-operative banks

1. Industrial Finance corporation of India

8. Export import bank of India

The Reserve Bank of India:

The Reserve Bank of India Acts as centralized body monitoring and

Under the admit nationalized bank come the specialized bank

Many of these co-operative banks diversified into specialized areas like

ARG college of arts & commerce davangere. Page 5

1. Regulating and supervisor of the financial system:

1. Manger of exchange control

The Indian banking regulation act 1949,

ARG college of arts & commerce davangere. Page 6

From Above definition it is clear that banking is an institution which mainly

Need for study:

➢ To make a detail study of accounts, deposits & other services provided

ARG college of arts & commerce davangere. Page 7

Sample size refers to the number of respondents to be included in the survey

Here primary data was collected through a structures questionnaire the

Tools used for the analysis:

Limitations of the study:

The main limitations of the study are as follows:

1. Introduction & design of study :

ARG college of arts & commerce davangere. Page 9

In this chapter deals with researcher intends to discuss about the

2. ICICI group profile :

4. Products & services

5. Analysis & interpretation :

➢ ICICI GROUP PROFILE

ARG college of arts & commerce davangere. Page 10

ICICI GROUP PROFILE

ARG college of arts & commerce davangere. Page 11

ICICI Prudential Life Insurance Company is a 74:26 joint venture with

ARG college of arts & commerce davangere. Page 12

company. It has a comprehensive product portfolio catering to all corporate and

ICICI Lombard is the largest private sector general insurance company in

Lombard Canada Ltd, a group company of Fairfax Financial Holdings

ARG college of arts & commerce davangere. Page 13

and cash card.

ICICI Lombard Auto Insurance has been rated highest in customer

ICICI Securities Primary Dealership Limited is the largest Primary Dealer in

ARG college of arts & commerce davangere. Page 14

ICICI PRUDENTIAL ASSET MANAGEMENT COMPANY:

ARG college of arts & commerce davangere. Page 15

They live this vision every moment and

Respect for all

The long journey of 55 years has had several milestones………………