Tnooz & Sabre Webinar

Mobile and social media

Sort the facts from the hype

December 1, 2011

Kevin May
Tnooz Editor & co-founder / Moderator

Gene Quinn
Tnooz CEO & co-founder / Producer

Tnooz & Sabre Webinar

Mobile and social media

Sort the facts from the hype

Poll no. 1

Mobile :
Sort the facts from the hype

Will Pinnell
Director, Mobile Strategy & Traveler Solutions

Smartphones & Tablets Proliferate Globally

4
3.3B
Moving to 5 billion within the
next 3 years

1.38B

1.4B

1.5B
Mobile Web Users

0.8B

0.9B

> 1 Billion

Source: Nielsen

0
Cars

PCs

Telephones

Credit Cards

TVs

Mobile
Phones

Mobile Transactions Continue to Accelerate

Mobile shoppers are

expected to spend $119
billion globally on goods
and services in 2015, up
from $12 billion in 2009
Source: ABI Research

Mobile Travel Spend in 2010

$180M
Source: Phocuswright

Global Text Messaging Exploding

Wireless consumers now send more than 26 billion text

messages per day and 1 billion picture and multimedia
messages per day (a 300% growth from last year).
Source: Taptu

Tablet Growth Outstrips Smartphones

67 Million Tablet
Devices Shipped by
End ofYear

Social Media is Pervasive

Travel is seeing a convergence like other areas of mobility

SO LO MO
Social

10

Local

Mobile

7 Mobile Trends of the Future

11

1. 3-Dimensional Maps

12

Google Maps for Android

2. Live Visual Language Translation

13

WordLens

3. Non-GPS Landmark Recognition

14

Google Goggles for Android

4. Facial Recognition

15

Facebook Mobile

5. Monocular 3D Glasses-Free

16

i3D Concept

6. NFC & Mobile Payments

Google Wallet

7. Document Ubiquity & Available Everywhere

18

Apple iCloud

Sabres Commitment to

Understanding Travelers

An appropriate philosophy

You cant just ask customers what they want

and then try to give that to them. By the time
you get it built, theyll want something new

20

Understanding Travelers through Global Surveys

Sabre is well positioned to understand both what operators & cruise lines & travelers need
Features (% Rated 6,7 on Interest)
Base:
Baggage tracker information
Receive driving directions to a specific
destination
Flight notification
Ability to add/change flight seats
Auto re-accommodation
Access to frequent flyer or rewards
account
Ability to request/book flight upgrades
Reserve taxi/ground transportation
Receive destination specific offers from
local businesses
Send itinerary through mobile device to
a friend via e-mail or SMS

Road
Casual
Leisure
Warrior Corporate

2011 2009

2007

NA

S-PAC

LA

EMEA

803
66

800
57

745
58

237
71

256
69

310
56

202
63

200
56

201
78

200
56

66
65
64
64

57
60
64
63

52
62
57
59

69
70
72
74

72
67
67
67

55
58
52
52

62
62
58
58

52
56
57
51

80
80
79
82

55
53
55
55

61
61
57

54
53
46

NEW
52
NEW

70
67
60

63
67
65

48
47
45

57
60
52

49
53
45

78
75
71

46
47
50

57

33

39

63

62

44

53

37

77

41

55

45

50

59

59

46

53

49

69

43

55% use a trip checklist, 44% in 2009

69% interested in information sent to take a virtual trip of your location,
71% interested to receive highly targeted and discounted offers based on places you have
been and expressed interest
55% interested in discovering daily travel deals & weekend get-aways

21

Defining & Segmenting Travelers

22

Defining & Segmenting Travelers

23

Defining & Segmenting Travelers

24

Shop/ Book Air

25

Shop/ Book Hotel & Ground

26

Traveler Extras

27

Traveler Extras

28

Traveler Extras

29

Social Media Usage

30

Social Media Usage

31

Understanding Travelers through TripCase

Sabre is well positioned to understand what travelers both want and need
Targeted messaging
yields unbelievably
high click-through
rates
Thousands of
suggestions &
feedback comments
from travelers per
month submitted
through the App
stores, the app, and
social media outlets
Dynamic tools within
the product are built
and change based on
what travelers tell us

32

Bringing Innovation to Market through

TripCase

TripCase - Regarded as one of the Worlds Top Travel Products

34

iPhone

Web

Android

BlackBerry

35

Hotel CRSs
Agency mid-office
Activity
Attractions
Cruise
Ferry
Food & Drink
Ground Transportation
Meetings
Rail

36

37

Understanding Needs of Agencies & Travelers to

Enhance Capabilities

Sabres Portfolio of Traveler-Facing Products

39

Sabre Virtually There is the worlds number

one document delivery and itinerary service
that extends the agency brand and service.

TripCase is a world-class consumer app

that enables travelers to manage their
trips from any booking source.

GetThere Mobile is an extension of the

worlds leading travel and meeting
management solution.

Announcing

40

Our Vision

The Traveler of the Near Future

Concepts Explored
Intelligent Contextual Systems
Advanced Shopping and Booking Capabilities
Airline Employee Assignments via Mobile
RFID usage and Biometric Security
M-Commerce and Mobile Wallet
Telepresence and Virtual Meetings
Airline Portal for Meals & Entertainment
Virtual Hotel Concierge

http://www.youtube.com/sabretravelnetwork
42

ThankYou

Will Pinnell
Director, Mobile Strategy & Traveler Solutions
Sabre
M: (817) 658-8787
E: will.pinnell@sabre.com

43

Tnooz & Sabre Webinar

Mobile and social media

Sort the facts from the hype

Poll no. 2

45

Social media
stats
46

47

48

49

50

51

52
*Gartner 2011

53
Semiocast Oct 2011

54

55

*Accenture 2011 B2B Social Media Adoption Study

56

*AllFacebook.com, 2011

57

AllFacebook.com - 2011

58

59

The Realtime Report - 2011

60

61
*WTM 2011

62

63

64

65

66

67

Gartner 2011

68

69

70
Gartner 2011

*Buddy Media October 2011 State of Social Commerce

71

72

73

74

75

Social commerce automation

76

77

Social commerce automation

78

79

TIMELINE NARRATIVES

80

81

82

Tnooz & Sabre Webinar

Mobile and social media

Sort the facts from the hype

Q&A

Tnooz & Sabre Webinar

Mobile and social media

Sort the facts from the hype

Thank You!
A webinar replay will be available on tnooz.com in a few days
Please send your questions to Kevin May, kevin@tnooz.com