Economic

-Be consistently
profitable
-Maximize firm value
-Offer high quality
products
-Offer high quality
services

Legal
Compliance with
legislation

Ethical
Establish code of ethics
to protect shareholders
interests and rights
-View customers as an
equal partner in
transition
-Give customers fair
value and provide
transparency
-Protect customer
information
-Treat employees with
dignity and respect and
consider their rights in
every decision
-Adopt a leadership
style which will result
in mutual trust

Philanthropic
-

Employees

-Set an incentive system

to employee base on the
profit of the company to
improve the initiative.
-Give more promotion
chances to the employee

Compliance with
legislation

Community

-Provide jobs
-Provide investment

-Compliance with
legislation
-Ensure good
relationship with
government officials
Compliance with
legislation

-Seek to be a leading
citizen/role model
- See company and
community goals as
mutually interdependent
Built a healthy
competing environment
in the market

Engage in community
activities (such as
supporting local sport
clubs)

Competitors

-Keep the competing

advantage through the
low price and high
quality in the market.
-Pay more attention to
the innovation of the
product.

Suppliers

Make a system about the

advance or deferred
payment with the
suppliers especially for
the vulnerable
components.
-

Compliance with
legislation

Public

Provide jobs

Large

Provide jobs

-Compliance with
legislation
-Ensure good
relationship with
government officials
-Compliance with
legislation
-Ensure good
relationship with
government officials

-Select the suppliers

with positive reputation
in the market.
-Keep long-term and
stable cooperation with
old suppliers.
-Pay more attention to
the employee treatment
both at and after work.
-Built a well reputation
about the product and
this industry.
Comply with and adapt
to the generally
accepted norms and
ethics
Comply with and adapt
to the generally
accepted norms and
ethics

Support charitable
organization and
provide contributions to
art and education

Owner(s)

Customers

Social
Activists

Compliance with
legislation

-Compliance with
legislation
-Ensure good
relationship with
government officials

Provide customers with

services which are
normally not included
in the transaction.

Treat the life of

employee with a longterm process and pay
more attention about the
other aspects of them.
Such as the home, baby,
promotion, etc.

Do more philanthropic
activities and improve
the awareness of
company in the markets.

Support charitable
organization and
provide contributions to
art and education