Professional Documents
Culture Documents
5.0
OFFERED PRODUCTS
CURRY PUFFS
TYPES
Beef Curry Puff
Chicken Curry Puff
Seafood Curry Puff
Vegetables Curry Puff
DRINKS
TYPES
Cappuccino coffee
Mineral water
Bicarbonate drinks
5.1
PRICE (RM)
2.50
1.50
1.50
CUSTOMERS PROFILE
20
HOT PUFFS
a) Geographic factor
Our restaurant provides the comfortable condition to the customers. Besides that,
we also have two section in our restaurant that is free air section and air condition
section. Furthermore we also provide the delivery services to the area around 10
kilometres from our restaurant whereareas at Seberang Jaya.
b) Psychographic factor
Our restaurant offered the curry puff product not only for the certain level of
peoples instead its suitable for everyone no matter their ages, sex, and their income.
Our main objective is focus on customers taste. So provides the variety of our curry puff
menu. Based on survey that we have made before, we concluded that the communities of
our country prefer to enjoy the variety taste of curry puff. As a result from the variety of
curry puff, it will fullfill our customers taste.
CATEGORY
LIKE VARIETY OF
Children
Adult
21
HOT PUFFS
Group 1
Group 2
Group 3
Group 4
Group 5
NUMBER OF
CUSTORMERS
(PER MONTH)
5000
4000
3000
2500
1000
TOTAL
15500
CATEGORY
5.3
PER YEAR
60000
48000
36000
30000
12000
186000
22
HOT PUFFS
COMPETITORS
Saujanas Curry
Puff
ADVANTAGES
Stable financial because
DISADVANTAGES
The price are costly and
years.
customers to buy.
services.
Zamruds Curry
Cheaper
Puff
COMPETITORS
ADVANTAGES
DISADVANTAGES
23
HOT PUFFS
years.
customers to buy.
Saujanas Curry
Provides many types of
Not provides the delivery
COMPETITORS
MARKET CONTROLLING
Puff
curry puff include the
services.
Saujanas Curryshape
Puff and taste.
75%
Less the number of
Zamruds CurryHave
Puff many branch of their
25%
Zamruds curry
restaurant.
Cheaper.
Puff
mayonnaise sauce.
Puff
5.4
MARKET SHARE
24
HOT PUFFS
After Hot
COMPETITORS
MARKET CONTROLLING
Dunkin Donut
40%
30%
HOT PUFFS
30%
Puffs
5.5
25
HOT PUFFS
Month
January
February
March
April
May
June
July
August
September
October
November
December
TOTAL
5.6
Unit
4,650
5,000
5,300
4,900
5,780
5,760
5,900
6,100
6,280
6,560
6,680
6,680
69,590
MARKETING STRATERGIES
26
HOT PUFFS
Product protection
In packaging the goods, our restaurant choose packing the curry puff in order to
maintain the quality. We used the material that can absorb oil and seal that can control
the temperature of the curry puff. Our restaurant also concern in choosing how to pack
the curry puff, so that the food will be in the good condition during the delivery and
storage.
Besides that, we also provide the delivery services any time according to the
custormers during business hour. It will make our customers satisfy although they cannot
come to our restaurant.
(ii)
Originality Product
27
HOT PUFFS
Brand
Brand that we used in our product is HOT PUFFS. We provide variety of
curry puff and with that brand, it will make customers easy to understand. This brand
also will easy to customers to remember.
28
HOT PUFFS
PRICE
Profit Margin
20%
Price
PRODUCTION COST
(PER UNIT)
+
PROFIT MARGIN
RM 4.00
RM 4.00
RM 5.00
+ (RM4.00 * 20%)
29
HOT PUFFS
Our business offered services direct through to the customers where we open the
restaurant that based to the curry puff. So customers will come to enjoy curry puff and
delivery services also used the direct concept. Customers will get our product although
they in their house.
HOT PUFFS
CUSTOMERS
5.6.4 PROMOTION
30
HOT PUFFS
Many strategies that we used to promote our product to attract the customers.
Strategies that we used are :
Advertisement
Advertisement such as banner and pamphlet are one of the promotion strategies
to attract customers. Pamphlet and business card that consist all of our business
information such as location, menu, price and contact number also provide to customers.
31
HOT PUFFS
Sales Incentive
Special offer will be given to attract more customers to buy our products.
Discounts and free delivery services to the customers that make the purchase more than
RM150.
5.7
COST OF MARKETING
Wages
32
HOT PUFFS
POST
Employee
NUMBER
OF
EMPLOYEE
1
TOTAL
Employee
RM 700
RM 84
RM 77
RM 861
TOTAL
RM 1400
RM 168
RM 154
RM 1722
RM 861
Pemasaran
MATTER
PROPERTY
EXPANSES
Wages
MONTHLY
EXPANSES
RM1722
Pamphlet
RM 1722
RM 450
RM 20
RM 20
RM400
RM 7000
RM 7000
RM 400
RM 7000
Sign board
TOTAL
TOTAL
RM 450
Business card
Radio
advertisement
(Pulau Pinang
broadcast)
Transport
OTHERS
EXPANSES
RM 1742
RM 1250
RM 1250
RM 2100
RM 10842
33