SHALINI KAPUR

16 Jagriti Apartments, Sainik Vihar, Pitampura Delhi 110034 | (C) 9650584010 | shalinikapur03@gmail.com

Executive Summary:
Over 18 years of experience in various business functions like Sales & Marketing, Business Development and
Client Servicing.
Recently completed MBA in International Business with specialisation in Marketing from Heriot-Watt
University, Scotland.

Core Strengths and Competencies

-

Account Retention and engagement

Customer Relationship Management
Business Development and Contract Negotiations
Pre-screening and recruitment
Networking skills and Account Development
Project planning and execution of deadlines
Sales Pipeline management

Effective communication and inter-personal skills

Good Presentation Skills
Key Account Management
Strong time management and organisational skills
Turn Around and High- Growth strategies
Team Leader and Mentoring
Highly competitive

Areas of Exposure & Expertise

-

Astute leader with ability in motivating team towards creating stiff targets and achieving them
Sound planning, organizational and interpersonal skills
Organize with articulate skills to carry out multi task activities in the dynamic business scenario
Adapt at Interfacing with top executives of various Travel Trade/ Corporate Companies
anticipating their requirements and delivering travel solutions appropriately
Exceptionally quick ability to identify, focus and execute pivotal priorities
Decisive, effi cient team approach, outstanding communications skills

Professional Experience
IT Recruitment Consultant - Open Link Systems Ltd. Romford, London, UK
to Feb 2016

Feb 2015

Worked as an IT recruitment consultant and responsible for promptly addressing bespoke requirements for
my clients
ranging from senior level executives to project and delivery managers. My job responsibilities included:
- Understanding my clients requirements and help develop detailed job description
- Negotiating contracts
- Head hunting'
- Payment to Consultants
- Interviewing and assessing prospective applicants
- Drawing up short-lists and organising interviews and selection event

Project Management Office Manager - Tata Consultancy Services Victoria, London

to Dec 2014

July 2013

Worked for TCS as an intern PMO Manager in 2 separate stints; I was assigned to a large Engineering Sales
team and key
job responsibilities included:
-

Ensuring accuracy and timeliness of reports

Providing prompt sales and revenue data to leadership team
Collating data from various teams and business functions
Organize the marketing collaterals and strategy to reach out to customer base
Updating sales team with market research and industry news

General Manager - Alpha Travel Consultants New Delhi, India

to Dec 2012

Feb 2012

I was responsible for all Travel and Tours to Germany and had revenue and sales targets. I managed and led a
highly motivated
team of sales professionals, and my key responsibilities included:
- Generate sales pipeline through the team and ensure sales targets were met
- Build the sales and marketing plan to include sales targets based on market analysis
- Create sales activities plan, critical path for sales
- Create the budget plan and annual expense sheet of the account
- Organize the marketing collaterals and strategy to reach out to customer base
- Expand new customer acquisitions and manage contacts with existing local accounts
- Building relationships with the Travel Industry, business Partners, German Embassy in India
- Lead all key sales meetings and build strong relationships with all large clients

Sales & Marketing Manager - Canadian Tourism Commission New Delhi, India
to Jan 2012

Mar 2009

I was the Account Manager and was responsible for promoting outbound tourism from India to Canada and
some of
the key responsibilities included:
- Drive Sales by creating Sales and Marketing plan for the Account based on market analysis
- Building relationships with the travel trade, airlines, Associations, business partners and media to promote
the brand
Canada-Keep exploring'
- Work closely with the Canadian Embassy to disseminate information to the Trade
- Plan, strategize and manage marketing activities like road shows, missions, promotions, events and
presentations on a
pan India basis
- Liaise with the head office in Canada and ensure team had up to date marketing material
- Dissemination of information and new developments to media through press releases
- Recruiting Staff to help manage and grow the brand
- Help build account plan for all large customers and drive sales

Deputy General Manager - Rocky Mountaineer New Delhi, India

Apr 2007 to Feb
2009
I was responsible for Business Development and Sales & Marketing for India. Some of my key responsibilities
included:
-

Ensure sales targets are met

Manage smooth and effective daily Sales operations
Plan Road Shows & Events to Showcase the Product
Build strong relationship with clients and travel agencies
Help build account plan for all large customers and drive sales
Attending trade shows & Events and representing the Brand
Excellent negotiation and account handling skills
Liaise with the head office in Canada and ensure team had up to date marketing material

Duty Manager Training - Jet Airways New De lhi , Ind ia

2007

Oct 1997 to Feb

I started my career with Jet Airways as a customer service advisor and quickly moved on to training
department,
where I was certified as Systems and Soft skills trainer.
I was promoted to a Duty Officer, Training wherein I was able to take advantage of the expertise gained
through
my experience, conducting functional system-based trainings as well as soft skills trainings for employees at
all levels
from Managers and Supervisors to executives to new hires.
- Extensive Airline experience both in Reservations & Ticketing as well as the Training department.
- Platform Skills, process Training, Planning, facilitation and on-boarding new hires
- Set up Airlines London office in May' 2005 working in close coordination with the Vice President Sales to
ensure the smooth
functioning of the office.
- Setting up Reservations Office as well Training the staff of new offices in various parts of India in the Airline
NetworkJammu, Leh
- Augmenting business partners satisfaction levels through rendering of excellent services
- Identifying training need analysis of the sales /telesales staff. Mentoring and motivating teams towards
optimizing their
contribution levels
- Continuously monitor and assess the standards of customer service achieved

Trainings
-

Sales Negotiation skills

Dynamic selling
Revenue Maximization
Business Writing Skills
Business Training Program on enhancing Sales Management Skills, Conducted by Kuoni Academy of
Travel
Customer Service Excellence
Presentation and Public Speaking Skills
Advanced Reservation Course
Professional knowledge of CRS System (Sabre) and MS Office & Internet
Commercial sense of Airline industry in areas of Sales and Office Administration
Leadership Creating your own Leadership plan

Education
MBA: Marketing
Heriot Watt University - Scotland
Bachelor of Arts: English Honours
1996
Delhi University - New Delhi, India
High School: Science
1993
Lady Irwin School - New Delhi, India

2015