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Lotameisthepremieraggregatorofsocialmediaplatforms,offeringunparalleleduser
targetingthroughitsCrowdControltechnology.Asathoughtleaderinthesocialmedia
advertiserspace,itsmissionistoimprovetheefficacyofonlinemarketingforpublishers,
advertisersandmarketers.
DrawingonLotamesextensiveaggregatecampaignperformancedata,thecompanys
BusinessIntelligenceteamdevelopsInnovativeDatareportsorIDreports,onspecificindustry
trendsoccurringwithinthespace.
TEENAGEUSERSINSOCIALMEDIA
Audienceprofile:
Thisreportwasdevelopedfrombrandcampaignswhichtargetedteenagers
from13to17yearsofageastheirprimaryusers.
Group
Teens#
Everybody#
Composition%
Teens(1317)
20,932,007
56,450,904
37.1%
Outoftheteengroup,33%weremaleand67%werefemale.
Findings:
Basedonresearchconductedduringcampaignstargetedtouserswithintheagerangeof1317,we
havecompiledthefollowingkeyfindings:
10.02.08
LOTAMEIDREPORT:TeenageUsersinSocialMedia1|P a g e
MediaUseIndex
2.0
1.5
1.0
0.5
0.0
AverageUsers
0.5
1.0
Apps&
Widgets
Groups
Forums
Blogs
Photos
Video
TeenUsers
MediaUse
Forumsarerankedthehighestformofmediausedbyteenusersinsocialmedia.
Teenusersare53%morelikelytouseApps&Widgetsthantheaverageuser.
Blogsare75%lesslikelytobeaninterestbyteenusersthantheaverageuser,whileonline
groupsareusedcomparativelywithaverageusers.
10.02.08
LOTAMEIDREPORT:TeenageUsersinSocialMedia2|P a g e
ActionsIndex
1.00
0.80
0.60
0.40
0.20
0.00
AverageUsers
0.20
0.40
Photo
Upload
Blog
RatePic
Uploaders
AllActions
Influencer
Actions
TeenUsers
Actions
Comparedtotheaverageuser,teenuserswere40%morelikelytobeinfluencers.Thatis,
creators,uploaders,sharers,orratersofcontent.
Teenusersare60%morelikelytobeuploadersandratepicturesthantheaverageuser,
indicatingthatthemajorityofinfluencingdonebyteenusersisthroughsocialmediasites.
Bloggingwas40%lesslikelyanactionofteenuserscomparedtotheaverageuser.
10.02.08
LOTAMEIDREPORT:TeenageUsersinSocialMedia3|P a g e
InterestsIndex
2.00
1.50
1.00
0.50
0.00
AverageUser
0.50
1.00
TeenUsers
Interests
Teensare150%morelikelythantheaverageusertobeinterestedinRapandHipHopthan
theaverageuserinsocialmedia.
Notsurprisingly,teenusersofsocialmediaare70%lesslikelytobeinterestedinbusiness
comparedtotheaverageuser.
Teenuserswere2xmorelikelytobeinterestedinsportscomparedtotheaverageuser.
10.02.08
LOTAMEIDREPORT:TeenageUsersinSocialMedia4|P a g e
Summary
Teenagersmorethaneveraretreatingsocialmediaasaplaceforinteractionandsocialexpression.They
aremoreactiveinthesocialmediaenvironmentcomparedtotheaverageuser.Digitalmediasuchas
photosplaysanimportantpartintheplatform,withthemajorityoftheactioncomesfromuploadingand
ratingpictures.Teenusersaremorelikelytointeractinforumscomparedtoblogsandonlinegroups.
Overallinterestforteenuserswashighintheentertainmentarea,withmusic,especiallyRapandHipHop
holdingthegreatestinterest,followedcloselybysports.
LearnhowtotakeadvantageofSocialMediatrendsbyvisiting
www.Lotame.com
10.02.08
LOTAMEIDREPORT:TeenageUsersinSocialMedia5|P a g e