Professional Documents
Culture Documents
Studio Owners: Studio owners who own one or more locations where yoga is
practiced or taught.
Teachers: Practitioners who have taught or led others in the past six months or who
are in training to do so.
2
Executive Summary
Top take-aways and an
overview of key
findings by audience
Key Findings
KEY HEADLINES
Yoga is appealing. 34% of Americans say they are somewhat or very likely to
practice yoga in the next 12 months equal to more than 80 million Americans.
Reasons cited include flexibility, stress relief and fitness.
4
Key Findings
Yoga is an increasing part of American life.
Since 2012, the percentage of Americans aware of yoga has climbed from
75 to 90 percent.
One in three Americans has tried yoga on their own (not in a class) at least
once.
Yoga complements other forms of exercise.
Over three quarters of practitioners also engage in exercise including
running, group sports, weight lifting and cycling.
Yogas main attractions are the enjoyment of yoga itself, yogas impact on
health and yoga as a stress reliever.
74% of American practitioners have been practicing for less than 5 years.
9 out of 10 Americans have heard of yoga up from 7 out of 10 in 2012.
6
Yoga practitioners have a more positive view of their capabilities than nonpractitioners
80% of practitioners self-report they have good balance compared to 64% of
non-practitioners.
75% of practitioners self-report being physically strong compared to 57% of nonpractitioners.
Practitioners are significantly more involved in many other forms of exercise than
non-practitioners.
91% of yoga studio owners believe it is important for their teachers to have a
Yoga Alliance credential.
99% of Yoga studio owners believe that it is very important for teachers to
continue learning through more training.
99% of Yoga studio owners believe that teachers should be knowledgeable about
the yoga poses.
Yoga studio owners have invested a lot in their studios
Nearly half of studio owners have owned their studio for more than six years.
Those who own multiple locations have recently expanded, likely with the
increase of those practicing yoga.
62% of studio owners report their space is dedicated entirely to yoga.
Nearly 40% of studio owners report serving between 100 and 500 students per
week.
Yoga studio owners face challenges
Overhead costs represent about half of studio owners income.
Yoga in America
An examination of
Americas perceptions of
and experience with yoga
Yoga Practitioners
(in millions)
36.7
20.4
15.8
2008
2012
2016
Practice of Yoga
Practitioners (15% = 36.7m)
<6 months
+6 months
Never
* Based on estimate of population from survey data and the 245 million adults currently
living in the United States according to U.S. Census estimates.
Q. Have you participated in a group or private yoga class...(Select the most recent)
11
All Americans
3%
Today
5%
4%
3%
2%
11%
72%
Q. Have you participated in a group or private yoga class...(Select the most recent)
12
All Americans
16%
Yoga Practitioners
18%
48%
71%
6%
Lapsed Yogis
Very likely
18%
17%
15%
Somewhat likely
21%
44%
23%
5% 2%
56%
22%
19%
Practitioners are far more active than non-practitioners, 62% of whom do not
regularly engage in any of the following exercises.
37% of practitioners participate in other group exercises compared to just 9% of
the general population.
All Americans
Non-Yoga Practitioners
Yoga Practitioners
37%
62%
36%
30%
24%
19%
7%
7%
8%
11%
2%
2%
2%
2%
3%
Martial arts
Pilates
Baseball
Soccer
Tennis
10%
6%
Golf
Q. Which of the following activities, if any, do you regularly engage in? (Select all
that apply)
21%
15%
15%
Weightlifting
Running
10%
4%
Group
exercise
Cycling
None of
these
14
All Americans
Non-Yoga Practitioners
80%
77%
73%
77%
64%
78%
I have a strong
sense of mental
clarity
67%
I have good
balance
57%
54%
61%
59%
I am physically
strong
Yoga Practitioners
79%
78%
59%
56%
62%
61%
I have good
I give back to the
I have a good
physical agility or
community
range of motion or
dexterity
flexibility
Q. To what extent do you agree or disagree with each of the following? (Select one
per row)
15
55%
51%
46%
44%
44%
36%
34%
27%
36%
Yoga Practitioners
30%
I try to eat
I try to live
sustainable or
green
local foods
26%
28%
22%
25%
34%
17%
21%
39%
9%
14%
9%
8%
3%
I meditate
None of these
I am a
vegetarian
16
General Population
59%
23%
24%
Practitioner
*In 2012:
24.1% of Americans
were unfamiliar
with yoga.
29.6% heard of it
but were not
interested.
57%
16%
11%
8%
1%
Very familiar
Somewhat
familiar
Q. How familiar are you, if at all, with the philosophy and history of yoga?(Select one)
17
ALL AMERICANS
Yoga is a stress-reliever
Practicing yoga postures is a form of meditation
Yoga is a practice of the mind
Yoga enhances performance in other exercises/sports
Yoga is spiritual
Yoga is one part of a spiritutal practice
Strongly agree
Somewhat agree
36%
39%
5%2% 18%
35%
39%
6%2% 18%
28%
45%
6%2% 20%
33%
40%
5%2% 21%
29%
43%
6%2% 20%
22%
25%
43%
7%2%
26%
26%
40%
6%2%
23%
23%
40%
11% 3%
24%
21%
41%
11% 4%
23%
22%
37%
13% 5%
19%
17%
31%
22%
10%
23%
13%
27%
22%
16%
18%
15%
23%
19%
24%
38%
15%
19% 12%
16%
20%
11%
18%
25%
26%
24%
10%
18%
23%
24%
22%
8% 15%
25%
29%
25%
6% 13%
27%
29%
Somewhat disagree
Q. Do you agree or disagree with each of the following? (Select one per row)
Strongly disagree
Don't know
18
POSITIVE
NEGATIVE
NO IMPACT
ALL AMERICANS
Likely to
practice
Yoga
19
Yoga Practitioners
Understanding yoga
practitioners
20
Region
Northeast
Midwest
South
West
Gender
Age
23%
23%
32%
22%
18 to 29
30 to 39
40 to 49
50 to 59
60+
19%
23%
20%
17%
21%
Male
Female
28%
72%
21
New England
1.0 m practitioners
Pacific
6.8 m
practitioners
Mountain
2.1 m
practitioners
West North
1.8 m
practitioners
West South
3.6 m
practitioners
East North
4.4 m
practitioners
East South
1.4 m
practitioners
Mid Atlantic
8.0 m practitioners
South Atlantic
7.7 m practitioners
Less than 10%
10-15%
15-20%
20%
22
Level of Experience
2%
7%
17%
Beginning yoga
practitioner
0-1 years
30%
1-5 years
6-10 years
42%
Intermediate
yoga practitioner
56%
44%
10 years+
Q. How long have you been practicing yoga? Your best estimate is fine (Select one)
Q. Do you consider yourself a... (Select one)
Q. For you, is yoga primarily a physical activity or a spiritual activity? (Select one)
Expert/Advanced
yoga practitioner
23
81% of practitioners have practiced yoga outside of the studio in the last
12 months.
24% of Americans have practiced yoga on their own in the last 12 months.
Today
All Americans
4% 6%
5%
6%
3%
65%
Yoga Practitioners
15%
5%
3%
7%
30%
11%
More than 12 months ago
I've never practiced or done
yoga on my own
Q. Have you practiced yoga on your own (or with a video or app) and not a group or
private class setting (Select the most recent)
18%
23%
24
37%
63%
Yes
No
25
73%
23%
61%
33%
55%
Yoga is a stress-reliever
39%
65%
29%
49%
41%
49%
43%
54%
Yoga is spiritual
40%
38%
43%
44%
45%
14%
26%
30%
19%
23%
57%
13%
5% 10%
Yoga is a fad
5%
12%
5%
12%
Q. Do you agree or disagree with each of the following? (Select one per row)
42%
24%
Strongly agree
38%
33%
17%
Somewhat agree
5 or more
times a week
12%
6%
2-4 times a
week
Once per
week
Several times
a month
Once per
month
Less than
once a month
9%
Don't
remember
27
Practicing Venues
65%
At home
Health club or gym
Yoga studio or center
12%
48%
45%
21%
Yes
Park
15%
No
Beach
12%
Hotel/resort
10%
Retreat center or spa
9%
School
9%
Body of water
7%
Other
5%
Hospital/therapeutic wellness
4%
None of the above
1%
Community center
88%
28
Personal Interest and Friends are the Top Two Reasons for
Taking Up Yoga
A free class was a reason nearly 25% of practitioners began their practice.
46%
33%
24%
15%
11%
7%
6%
6%
6%
5%
Yoga Practitioners
Q. What encouraged you to start practicing yoga?
29
Flexibility and Stress Relief and Reduction are the Two Top
Reasons Practitioners Began and Continue
50% of respondents cited improving overall health as a reason to start and to
continue practicing.
Motivation to Start Practicing
Flexibility
Stress relief/reduction
General fitness/conditioning
Improve overall health
Physical fitness/getting in better
Strength
Mental health
Spiritual development
Weight loss
Physical therapy
Medical condition
Prenatal health
None of the above
Other
61%
56%
49%
49%
44%
42%
37%
24%
21%
18%
10%
3%
2%
1%
Physical fitness/getting in
Strength
Yoga
Practitioners
Non-regulars
Mental health
Spiritual development
Weight loss
Physical Therapy
Enthusiasts
Medical condition
Prenatal health
None of the above
Other
I want to become a teacher
Q. Which of the following personal reasons motivated you to start practicing yoga?
Q. Which of the following personal reasons currently motivate you to practice yoga?
59%
53%
47%
48%
42%
40%
35%
23%
20%
14%
9%
3%
2%
1%
2%
30
50%
48%
48%
46%
38%
31%
31%
21%
20%
17%
17%
16%
16%
16%
14%
12%
8%
7%
7%
4%
3%
3%
3%
2%
2%
Q. What is important to you in choosing your yoga studio? (Select all that apply).
31
66%
64%
61%
Helpful
59%
Approachable
58%
56%
38%
35%
30%
Is challenging
26%
Other
2%
1%
Q. What are the characteristics of a great yoga teacher? (Select all that apply)
32
11%
7%
7%
7%
28% of
practitioners
have left a
class early
6%
None of these
Q. Have you ever left an organized yoga class early because (Select all that apply)
27%
45%
33
A yoga retreat
31%
34%
28%
A yoga event at a
studio, gym, etc.
21%
34%
46%
14%
19%
14%
8%
9% 6%
37%
24%
39%
64%
29%
Very interested
Somewhat interested
Q. Have you ever attended any of the following? (Select all that apply)
Q. How interested would you be in attending any of the following in the next 12 months?
4% 3%
55%
34
Yoga classes
(either per class or
passes)
Yoga clothes
(pants, shirts, etc.)
Yoga equipment
(mats, straps, etc.)
Yoga accessories
(oils, crystals,
jewelry, etc.)
$5,800
2016
$5,800
$2,500
$4,600
$4,600
$2,200
$3,600
$2,300
$3,600
$2,800
Totals extrapolated from survey data average spend (Q28), doubled for the whole year and multiplied by the number of practitioners.
* 2012 data from Sports Marketing Surveys USA
* 2016 data from Ipsos Public Affairs
35
Nothing
Yoga equipment (mats,
straps, etc.)
39
$50-$99
36
$100-$199
$200 or more
14 74
30
30
34
19 9 7
23
31
27 17 1114
22
19 844
65
Q. In the past six months, how much have you spent on the following? Your best estimate is fine.
31
17 10 9
21 13 12
24 18 15 21
52
ENTHUSIASTS ONLY
34
2011 710
36
Function/performance
21%
Price
14%
Comfort
10%
Friend's recommendation
9%
Convenience
5%
4%
Eco-friendly
Other
3%
Internet search
3%
2%
Sponsorship
1%
1%
Brand name
1%
Q. Which is the most important factor for you in choosing a particular yoga-related product? (Select one)
37
57%
40%
36%
19%
Videos / DVDs
18%
Magazines
17%
Yoga Journal
13%
12%
Television
11%
18%
17%
8%
Yes, I am a
subscriber
15%
Books
73%
10%
Newspapers
6%
Other/Something else
5%
Printed newsletters
5%
5%
None of these
48%
9%
2%
Something else
15%
Yoga Journal
None of these
38
Non-Practitioners
Perspectives of those
who have never tried
yoga or have lapsed
their practice
39
Practice of Yoga
Practitioners (15% = 36.7m)
<6 months
+6 months
Never
Q. Have you participated in a group or private yoga class...(Select the most recent)
40
Other
19%
10%
NON-PRACTITIONERS
5%
17%
13%
No place locally to go
10%
7%
4%
4%
12%
12%
5%
4%
2%
1%
2%
1%
Lapsed yogi
Never tried yoga
9%
6%
5%
It is too easy
18%
7%
11%
20%
13%
11%
It is too expensive
14%
11%
19%
28%
21%
Q. Why have you not practiced yoga within the past six months (or ever)? (Select all that apply)
Lapsed practitioners
point to
convenience, cost
and experience
barriers
41
30%
32%
NON-PRACTITIONERS
41%
24%
21%
21%
Yoga is spiritual
19%
17%
17%
15%
44%
43%
40%
40%
41%
37%
32%
9%
25%
13%
7%
8%
9%
Yoga is a fad
46%
28%
40%
24%
Yoga is a stress-reliever
41%
6%
23%
16%
17%
19%
14%
Strongly agree
Q. Do you agree or disagree with each of the following? (Select one per row)
Somewhat agree
NON-PRACTITIONERS
Likely to
practice
Yoga
43
Yoga Teachers
A look into the yoga teacher
community both
experienced teachers and
those who are currently in
training
44
32%
68%
45
Over 80% have participated in a yoga class in the last week as students.
Over 82% have practiced yoga on their own in the last week.
Practicing in a Group or Private Class
Likelihood of Practicing
in the next 12 months
Today
2% 1% .5%
In the last month
14%
30%
11%
Very Likely
85%
Somewhat
Likely
15%
5%
22%
62%
In the last 12 months
53%
I've never practiced or done
yoga on my own
Q. Have you participated in a group or private yoga class...(Select the most recent)
Q. Have you practiced yoga on your own (or with a video or app) and not a group or private class setting (Select the most
recent)
Q. How likely are you to practice yoga in the next 12 months
46
All Americans
37%
28%
34%
33%
27%
27%
16%
4%
Martial arts
43%
5%
6%
6%
7%
Pilates
Baseball
Soccer
Tennis
8%
9%
13%
17%
20%
2%
Golf
Group
exercise
Q. Which of the following activities, if any, do you regularly engage in? (Select all that apply)
Cycling
Weightlifting
Running
None of
these
47
94%
95%
86%
I have a strong
sense of mental
clarity
Yoga Practitioners
91%
89%
80%
I have good
balance
I am physically
strong
93%
89%
77%
73%
Non-Yoga Practitioners
79%
78%
I have good
I give back to the
I have a good
physical agility or
community
range of motion or
dexterity
flexibility
Q. To what extent do you agree or disagree with each of the following? (Select one per row)
48
Yoga Practitioners
69%
55% 56%
51%
49%
36%
30%
I try to eat
I try to live
sustainable or
green
local foods
54%
57%
60%
44%
44%
36%
46%
28%
25%
21%
34%
22%
8%
14%
9%
2%
I meditate
None of these
I am a
vegetarian
49
39%
44%
12%
2%
1%
2%
5 or more times 2-4 times a week Once per week Several times a Once per month Less than once a
a week
month
month
50
Yoga Teachers
0-1 years
0-1 years
2%
3%
Non-Believers
20%
1- 2 years
25%
3-5 years
7%
1- 2 years
Left-Leaners
28%
18%
3-5 years
18%
35%
6-10 years
11 years plus
Q. How long have you been practicing yoga? Your best estimate is fine (Select one)
Q. Do you consider yourself a... (Select one)
44%
6-10 years
11 years plus
51
Over Half of Yoga Teachers Have Been Teaching for More Than 6
Years
There is also an up and coming group of yoga teachers 64% of teachers in
training have been teaching for fewer than 2 years.
5%
Yoga Teachers
20%
1-2 years
8%
31%
3-5 years
4%
6-10 years
11 years plus
44%
Left-Leaners
1%
32%
38%
17%
Q. How long have you been teaching yoga? Your best estimate is fine (Select one)
52
49%
50%
35%
26%
1% 2%
52%
56%
53%
58%
53%
59% 58%
61%59%
64%
66%
61%
57%
38%
30%
2% 1%
Yoga Practitioners
Q. What are the characteristics of a great yoga teacher?
Yoga Leaders
53
Teachers in Training
A free yoga class
74%
Yoga Teachers
22%
64%
33%
67%
24%
66%
33%
67%
30%
56%
38%
64%
33%
62%
29%
65%
31%
54%
37%
A yoga retreat
62%
34%
59%
27%
Very interested
Somewhat interested
Q. How interested would you be in attending any of the following in the next 12 months?
Very interested
Somewhat interested
54
20%
13%
13%
8%
8%
8%
6%
6%
5%
5%
4%
3%
2%
1%
Q. Which is the most important factor for you in choosing a particular yoga-related
product? (Select one)
55
29%
4%
56
0%
2%
31 to 40 hours a week
21 to 30 hours a week
11 to 20 hours a week
2%
5%
7%
8%
16%
19%
5 to 10 hours a week
30%
40%
37%
Teachers in Training
Q. How many hours a week do you lead yoga classes? (Select one)
36%
Yoga Teachers
57
29%
28%
30%
49%
33%
Other
2%
5%
None of these
4%
3%
Teachers in Training
Teachers
58
Most Yoga Teachers and Trainees are Paid a Flat Fee Per Class
Nearly half of all yoga teachers and trainees report being independent contractors.
47%
35%
19%
Salaried employee
Independent contractor
Neither
70%
24%
7%
Neither
59
62%
43%
24%
12%
Q. Which social media channels do you follow/use when it comes to your yoga practice? (Select all that apply)
Q. Do you regularly do any of the following to promote your yoga classes? (Select all that apply)
Other
60
66%
41%
Information on poses
41%
Tips in general
40%
57%
YouTube
40%
36%
Instagram
Pinterest
15%
35%
Health-related information
Tracking trends
31%
30%
29%
14%
27%
27%
Flickr
9%
Other
7%
None of these
Q. What are you typically looking for when you go to these yoga resources? (Select all that apply)
Q. Which social media channels do you follow/use when it comes to your yoga practice? (Select all that apply)
6%
61
42%
Yes
No
58%
71%
29%
23%
No
Teachers
Yes
No
62
Ever taught at
46%
At home
Community center
38%
37%
Non-Believers
Retreat center or
spa
23%
School
17%
Body of water
16%
13%
Hotel/resort
20%
At home
19%
Community center
5%
School
5%
Satisfaction
with Studio
Left-Leaners
96
17%
%
19%
Beach
Hospital/therapeutic
wellness center
29%
4%
4%
Yes
No
11%
3%
Hospital/therapeutic wellness
center
Q. In which of these venues have you ever instructed a yoga class? (Select all that apply)
Q. In which of these venues do you most frequently instruct yoga classes? (Select one)
3%
63
Yes, I am a
subscriber
9%
43%
8% Non-Believers
43%
Yes, I read it
occasionally either
online or hard copy
Trainees
Left-Leaners
18%
12%
6%
40%
64
Yoga Teachers
Region
Northeast
Midwest
South
West
Gender
Male
Female
Age
18 to 34
35 to 54
55+
in Training
Percent
24%
20%
30%
27%
Percent
57%
43%
Percent
62%
33%
5%
65
Yoga Studios
Perspectives of yoga
studio owners
66
Yoga in America
59%
32%
Right
Wrong Track
Direction
I think it is headed in
the wrong direction
because its more
geared toward fitness
and less towards
spirituality and lost the
tradition.
Right Direction
because it is
becoming available
to more and more
communities
Q. Generally speaking, do you think that the practice of yoga in America is moving in the
right direction, or is it on the wrong track?
Q. In your own words, why do you think yoga in America is [Response from above]?
67
69%
13%
5%
Something else
5%
3%
2%
2%
2%
At a school
1%
68
65% of Yoga Studios Have Been in Operation for Six or More Years
Most studio owners have managed/owned their studios for less than five years (71%).
6% 38%
44%
38%
27%
Dedicated to
Yoga
1%
37%
62%
0-1 years
30%
2-5 years
41%
23%
Share with
other
activities
25%
Dont know/
Refused
6-10 years
11 years+
Q. About how long, in years, have You owned or managed your current yoga studio?
You owned or managed yoga studios beyond your current location?
Your current yoga studio been in operation?
Q. Is your yoga space dedicated to yoga practice or do you share it with other activities?
69
5% 1%
1%
1-15 classes
0-100 students
11%
101-200 students
16-30 classes
20%
47%
27%
31-50 classes
19%
51+ classes
Don't
know/Refused
Q. About how many yoga classes does your studio offer in an average week? Your best
estimate is fine.
Q. And about how many students does your studio have in an average week? Again, your
best estimate is fine.
201-500 students
51%
18%
500+ students
Don't know/
Refused
70
3%
7%
16%
1-5 teachers
6%
1-5 teachers
12%
6-10 teachers
50%
6-10 teachers
23%
27%
56%
11-20 teachers
11-20 teachers
21 + teachers
21 + teachers
Q. And how many of your regular teachers have credential like RYT or E-RYT?
Q. First off, how many different yoga teachers do you have who are regular teachers at your studio?
71
97%
3%
95%
5%
Approachable
94%
7%
93%
7%
Helpful to students
84%
16%
84%
16%
73%
72%
Very important
Somewhat important
19%
47%
Is challenging
21%
38%
44%
26%
Not very important
Q. How important is it for your yoga teachers to have each of the following attributes?
Is it very important, somewhat important, not very important or not at all important?
40%
49%
Not at all important
4%
6% 4%
11% 4%
11% 6%
18% 6%
Don't know/Refused
72
Yoga Studio Owners use Referrals from Friends and Other Yoga
Teachers to Hire New Teachers
Nearly 60% of studio owners encourage students to begin working as teachers.
68%
65%
59%
51%
25%
25%
8%
Ask your current Ask friends or
Encourage
Inquire with a
yoga teachers for professional
existing students yoga school or
referrals
acquaintances for to start working teacher training
referrals
as teachers
institution
Q. How do you find new yoga teachers when you need them? Ill read a list of
some potential activities, just say yes or no for each. Do you
Yoga Alliance
Registry
73
98%
90%
88%88%
87%
91%
95%
86%
77%79%
75% 74%
39% 38%
38%
43%
24%
20%
New Students
Q. How do you typically communicate with current students? Do you..
Q. And what do you do when you are trying to attract new students? Do you
Current Students
74
89%
50%
48%
31%
27%
10%
3%
Q. What social media sites do you use to communicate with current or new students?
75
Favorability
Familiarity
Yoga
Journal
Yoga
Alliance
83%
77%
14% 4%
Yoga
Journal
38%
48%
11% 4%
17% 4% 2%
Yoga
Alliance
38%
42%
13% 6%
Very familiar
Somewhat familiar
Very favorable
Somewhat favorable
Never heard of
Somewhat unfavorable
Very unfavorable
76
Does your studio have income from sources other than yoga classes?
More than
$200,000
Between
$100,000 and
$200,000
2%
11%
42%
11%
Between $50,000
and $100,000
12%
Between $25,000
and $50,000
13%
Yes
Don't know/
Refused
No
56%
66%
52%
27%
35%
Don't know/
Refused
28%
Other fitness or
exercise classes
Q. In the last year, was the total income for your yoga studio
Q. Does your studio have income from sources other than yoga classes?
Q. Which of the following, if any, are additional sources of income for your yoga studio?
20% of studios report paying half or more their income towards rent or
teachers.
Only 5% of studios report staff AND rent taking half or more of their income.
Percentage of Income Spent on Overhead Costs
Income spent on
marketing/advertising
8%
25%
17%
4% 5%
13%
47%
29%
25%
9%
19%
24%
14%
15%
About half
Nothing
11%
17%
16%
Don't know/Refused
Q. In the last year, how much of your studios total income was spent on rent?
Q. In the last year, how much of your studios total income was spent on paying teachers
Q. In the last year, how much of your studios total income, if any, was spent on marketing or advertising
78
92%
84%
63%
84%
$10 to $25
12%
Less than $10
52%
1%
2%
2%
$25 to $50
$50 or more
79
36%
34%
24%
9%
Lululemon
42%
Jade Yoga
Manduka
Gaiam
Hugger Mugger
8%
$100-$500
$501-$1000
12%
14%
$1,000-$5,000
Q. Does your studio own any yoga equipment (such as mats, blocks, etc.) from the following equipment
companies?
Q. In the past six months, how much have you spent on yoga equipment for your studio?
80
Demographics
A demographic
breakdown of all
audiences interviewed for
the 2016 Yoga in America
Study
81
Demographics
General Population
Region
Percent
Northeast
18%
Midwest
22%
South
37%
West
23%
Gender
Percent
Male
48%
Female
52%
Age
Percent
18 to 29
18%
30 to 39
20%
40 to 49
17%
50 to 59
21%
60+
24%
Non-Practitioners
Region
Percent
Northeast
17%
Midwest
22%
South
37%
West
23%
Gender
Percent
Male
49%
Female
51%
Age
Percent
18 to 29
16%
30 to 39
18%
40 to 49
17%
50 to 59
23%
60+
27%
Yoga Practitioners
Region
Percent
Northeast
23%
Midwest
23%
South
32%
West
22%
Gender
Percent
Male
28%
Female
72%
Age
Percent
18 to 29
19%
30 to 39
23%
40 to 49
20%
50 to 59
17%
60+
21%
82
Methodology
An in-depth look at
how the study was
conducted
83
84
85
86
Information
For any queries related to this study please contact:
Yoga Alliance
Media@YogaAlliance.org
Yoga Journal
DMacy@aimmedia.com
87