Retail design is increasingly directed

towards building relationships, between

client and brand, substituting a relaxed,
browsing environemnt for hard selling.

Direct interaction allows the customer to

become more involved and develop a
relationship with the product, what
8 Adrono, termed the ‘Mimetic Impulse’ or
the ‘creative engagement with an object’

‘Mimetic’ identification does not happen

instantly or automatically, but is
engendered gradually.
7
This proposal exploits this ‘impulse’ by
creating a series of multi-layered,
installations, that allows first hand
involvement with the product

5
6

1 phone charging facility

2 main retail display
3 accesories
4 Vending Machine
1 5 Cash counter/information point
6 seating
7 ‘interactive’ wall
8 Lift

Ground floor plan

 The aesthetic of the main retail
display area, is based on the notion
of the ‘view from within’ the
technology. The is defined by
materiality and form.

The outer layers of the main display

area; the acrylic fins, walls and
ceiling, are clad in a variety of
synthetic materials, signifying the
skin of the product while the space
created within, is the mechanistic
aspect of the product, represented
by steel and timber and a low-tech
interactive display.

Steel untreated edge bead

Screwed to Acrylic Fin
Engineered Oak
Fluorescent slimline T5 linkable fixture Brushed stained/ oiled
20x45x1500mm
Opaque Polycarbonate Diffuser
Held in place with alminium ceiling clips
Acrlyic FIn Section
10mm thick High gloss white Arcyllic
Pre-cut and holes drilled off-site
Glued and Screwed to 8mm MDF sheeting at
wall/ceiling and floor
18mm thick Engineered Oak T&G Flooring
145mm board width
Brushed, stained and oiled Formica
Reeves Flooring AR+ High Gloss
Crystal White
F3091

Sectional plan detail

showing hidden lighting and Acrlyic fin connection and wall cladding.

Lineup wall-washer 5802 Dune

Iguzzini Felt
Ceiling Recessed Danskina
110x1198mm
Acrlyic FIn Section
10mm thick High gloss white Arcyllic
Pre-cut and holes drilled off-site
Glued and Screwed to 8mm MDF sheeting at wall/ceiling
and floor

Synthetic Plastics
Rubber/ Felt/ Acrlyic Translucent Silcone Rubber
glued to 4mm MDF standard sheet Milky White
5mm gap between coverings Adhesive backed

Sectional elevation detail

showing lighting and acrylic fin connection

The retail world has embraced the use
of technology within stores to an
extent. Synthesising offline and online
experiences, using QR codes and
augemented reality can provide a new
positive retail experience.
The benefits to the customer are,
physical interaction- with both product
and specilaist advice, instantaneous
product delivery, help facilites and
demonstartions, as well as Online
benefits, such as product reviews,
comparisons, broader information
specifications.
The proposed combination of these
two conceptual ideas, is a juxtaposed
retail environment. where basic tatcility
meets high tech digital elements. This
is demonstarted through materiality
and form.
The accessrories shelf, displays
unboxed products on the glass shelf,
with relative information on the shelf
below. The QR code located beside
each product can be used to purchase
the products electronically.
.
With the use of Augmented Reality,
potential customers can use
thedevices on display, or their own
devices, to view ‘eletroncially layered
information’ of the products such as
reviews and comparisons,
These elements are self-editable, thus
allowing the ‘virtual’ space to be
defined aby the customer.
The accessrories shelf, displays
unboxed products on the glass shelf,
with relative information on the shelf
below. The QR code located beside
each product can be used to purchase
the products electronically.
Mild steel pre-welded to pre-drilled base
plate
Bolted to concrete ceiling slab with
expansion ((RAWL) anchor bolts
Plasterboard Ceiling finish
Dry Wall
Matte Brilliant white paint
15mm hollow mild steel, square sction
tubular poles
1.5mm thick
Joints pre-welded off site
Untreated
Acrlyic FIn Section
10mm thick High gloss white Arcyllic
Pre-cut and holes drilled off-site
Glued and Screwed to 8mm MDF
sheeting at wall/ceiling and floor
Synthetic Plastics
Rubber/Felt/ Acrlyic
glued to 4mm MDF standard sheet
5mm gap between coverings
8mm thick Toughened Glass
Anti-Glare Filmed on top surface
Glass unsecured,
resting on black rubber - strips glued to
steel frame around perimeter
White Formica High Gloss AR+ - 1/2mm
thick
Glued and heat sealed to 20mm thick
MDF
Edge details, acrylic as per manufacturers
directions
Flourescent Strip Light
Recessed into Studwork
Opaque Polycarboante Diffuser
held in place with aliminium clips
18mm thick hardwood T&G Flooring
‘Oak Country’
Brushed, stained and oiled
Reeve Flooring
Throughout the shop mobile phones
are suspended at eye level. Grasping
them sparks a display of relative
information on adjacent tables

The information displayed, on the table

below is acheived with Philips’ E-ink,
embedded in the tables surface.

?
which

product information

Visual showing Main Display area, wall construction

Mild steel untreated
welded off site
Anchor bolted to ceiling
Mobile Device power cable threaded
through pre-drilled hole

Recessed spotlight
ASY Lotis / black
Super Modular
92mm diameter

Noraplan Uni
Rubber Floor
2mm thick
Light grey
Colour 1810
Heat bonded at joins on -site

Visual showing ‘cell phone disco’ wall

Lucardito Plaster polished

White
Polished Plaster Company

OLED Wall
Philips
Lumiblade Glow
25mm square OLED’s
React to Electromagnetic Waves

Noraplan Uni
2mm thick rubber floor
Light grey
colour 1810
Seamlessly heat bonded at joins

Visual showing stairs at basement level

 While The Ground Floor is engineered
to attract potential customers to the
brand , The basement level, is
dedicated to Existing Customers.
14
On the lower level customers can
13
explore the potential of there mobile
device in workshop style
demonstrations.

In the help section, customers can

15 consult a memeber of staff.

Customers may use the ‘social area’

to friends, or just relax and pass the
8 time , whilst using there mobile
devices to make a call, play games or
read mail.

12

9
10

11

7 Interactive wall
8 Lift
9 demonstartion area
10 help area
11 managers office
12 customer seating areas
13 staffroom/changing
14 staff room
16 16 15 cleaners cupbiard
16 storage
 Highly polished Italian plaster ceiling

High Gloss Formica faced MDF

Dune Felt fabric

glued to mdf carcass

Custom made
School style desk
Satin black paint finish to
MDF framing
Powder-coated Mild steel legs

Noraplan Uni
2mm thick rubber floor
Light grey
colour 1810
Seamlessly heat bonded at joins

Visual showing workshop ‘classroom’

Chair One fatboy Junior

Konstantin Grcic Beanbag
Magis Design White/Silver and Turquoise
Grey Anthracite metalised 5122
High Gloss Formica faced MDF

Opaque Polycarbonate sheeting

900mmx 3000mm
Back lit (Floursecent tubing)
Brushed Aliminium framing
Wall and ceiling strip

Muira Stool
Konstantin Grcic
Magis
white

Engineered Oak T&G Flooring

Brushed, stained and oiled

Stainless steel edge bead

Visual showing Help section

Dune Engineered Oak Formica

Felt Brushed stained/ oiled AR+ High Gloss
Danskina Paino Black