Color has a deeper meaning than simply; yellow, red, or blue in terms of art.

Color gives off the meaning, the mood, the focal point, and the color also symbolizes
something important. When creating art pieces the artist has to pay attention to the
color scheme. The color chosen will be appropriately fitted to the emotion felt during the
time the art piece was being created. The goal of this is to persuade the viewers
emotions into feeling the mood of the art piece and/or be aware of the mood during the
time the art piece was created. Persuading the viewers emotion is very subjective since
not everyone was raised in the same cultural background, so specific images will have
to be avoided during the project. In order to persuade the viewer correctly a certain
color will have to be used in order to properly create the correct mood of the art piece.
For example: green will have a calmer or peaceful mood, while red may have a harsher
or upsetting mood to the art piece. Color choice and color scheme is crucial for this
project.
Color is very important in creating a mood. The color green gives off six feelings:
calmness, relaxation, happiness, peace, comfort and hope (Color-emotion associations:
Past experience and personal preference.) The color green gives off more positive
feelings more than negative feelings. The color red gives off a mood or emotion of anger
that calls for action (Relationship between color and emotion). The color green gives off
a refreshing and beautiful feeling, it was also associated with nature ("Relationship
between color and emotion). This could also mean that colors opposite on the color
wheel may give off opposite feelings behind them, since red and green are directly
opposite from each other on the color wheel. Colors with longer wavelengths like yellow
and red are more attractive or arousing than colors of shorter wavelengths like blue or

green (Effects of color on emotions). Comfort and security is created with the color blue,
while orange can be stressful and an upsetting, purple has the feeling of being dignified,
and red has both a negative and positive connotation. (The emotional significance of
color in television presentations). The color yellow gives off an energetic mood and
other possible positive emotions psychologically (Color-emotion associations: Past
experience and personal preference). Although some colors may seem more attractive
to our own eyes, they may still give off a more negative feeling, like red and orange. The
color blue gives off a restful feeling to it and makes it feel more spacious
psychologically. (Effects of color on emotions). Cultural background also plays a part a
tying color to emotion. White dignified purity while on the other hand yellow symbolized
hatred (Colors and emotions: Preferences and combinations). The color yellow now no
longer gives off a feeling of hate though white still symbolizes purity. This shows that
how a color makes us feel is different yet similar than how we use to see it back then.
With evidence, some say that color preference is completely culturalbased...Choungourian says that red and blue are more preferred amongst Americans
while not as much in other countries (Colors and emotions: Preferences and
combinations). Color perception provides information and influence about the world that
we live in and our feelings (The emotional significance of color in television
presentations). Between the ages of 7 and 11 the color and emotional preference has
changed (Colors and emotions: Preferences and combinations).

Work Cited
Detenber, Benjamin H., Robert F. Simons, and Jason E. Reiss. "The emotional significance of color in
television presentations." Media Psychology 2.4 (2000): 331-355.

Kaya, Naz, and Helen H. Epps. "Relationship between color and emotion: A study of college students."
College student journal 38.3 (2004): 396.

Naz, K. A. Y. A., and H. Helen. "Color-emotion associations: Past experience and personal preference."
AIC 2004 Color and Paints, Interim Meeting of the International Color Association, Proceedings. Vol. 5.
Jose Luis Caivano, 2004.

Terwogt, Mark Meerum, and Jan B. Hoeksma. "Colors and emotions: Preferences and combinations."
The Journal of general psychology 122.1 (1995): 5-17.

Valdez, Patricia, and Albert Mehrabian. "Effects of color on emotions."Journal of experimental

psychology: General 123.4 (1994): 394.