2 0 1 6 11 0 1

ARO / MMX
3 ARO / MMX

IX Survey
13

2016 11 01

I
X

ARO / MMX

2016 11 01

comScore (Family & Youth Family & Parenting)

2016 11 01

A
R
O

2016 8 150.2 PC 11.7%

2.0 3.7 3.1
63.7% 35-44 (18.5%)25-44
35-44
55
PC

PC

()

1,502

11.7%

()

11

()

10

()

6.4

2.0

3.7

3.1

2016 11 01

: 72.2%

: 63.7%
60%

60%

6.5%

0%

13.6%

55+

: 36.3% 40%
18.5%

20%

8.8%

9.3%
40%

18.1%
8.2%

A
R
O

24.1%

2.9%
7.4%
10.6%

45-54

0.7%
5.8%

20%

14.8%
9.6%
3.8%

: 27.8%
8.1%
10.0%

0%

6.0%

2.6%

35-44
25-34
18-24

DesktopcomScore MMXARO2016 08

35 - 44 PC

19.8%
10 35-44 1.9

27.8

2.1

10

9.6

2.7

35 - 44 X

1.

100.0%

2.

100.0%

102

3.

100.0%

104

4.

100.0%

111

5. /

100.0%

110

2016 11 01

131

35-44
PC 19.8% 35-44
8 27.8 PC
2.1

10 9.6 2.7

35-44
* PC

35-44

*2016 8 20%

Desktop comScore MMX / Segment MetrixARO2016 08

A
R
O

35-44 Yahoo
Yahoo Yahoo 7
()lativ
()Feebee ()lativ
35-44
35 - 44 X

()

1.

Yahoo

76

74.4%

2.

Yahoo

74

73.0%

3.

Yahoo

64

62.9%

4.

62

60.6%

5.

momo

55

53.9%

6.

PChome 24h

53

52.2%

7.

PChome

40

39.2%

8.

lativ

33

32.2%

9.

33

32.2%

29

29.0%

10. Feebee
2016 11 01

A
R
O

270

344
285
395
235
308
354
630
249
288

Desktop comScore Segment MetrixARO2016 08

2016 8 PC BabyHome
90.4 4.2 34.2
nidBox MamaClub
MamaClub 8 30
11.0
Top 5 * PC

A
R
O

90.4

34.2

22.6

16.8

16.6

4.2

1.8

12

30

3.1

11.0

1.4

8.2

1.8

*BabyHome comScore nidBox /

MamaClub

2016 11 01

DesktopcomScore MMXARO2016 08

PC
BabyHome 35-44 18
35-44
45 nidBox 55 MamaClub
25-44
Top 5 PC

A
R
O

: 62.5%
55+

5.8%
9.8%

45-54
35-44

18.2%

25-34

17.8%

18-24

9.1%

2016 11 01

: 73.9%
5.3%
9.8%
30.6%

: 60.9%
0.0%
14.7%
19.9%

18.0%

16.5%

5.1%

7.2%

: 67.4%
3.3%
13.3%

: 65.9%
7.3%

60%

14.4%
40%

23.4%
31.8%
27.1%

0.3%

20%
7.3%

4.5%

0%

DesktopcomScore MMXARO2016 08

Top 5

Baby
Home

Baby
Home

300

600

200

400

100
0

nidBox

200
0

nidBox

Baby
Home

Baby
Home

600

400
200
0

nidBox

2016 11 01

400
300
200
100
0

nidBox

Baby

Home
600
BabyHome
400

200

nidBox

nidBox
Baby

Home
800

600
400

MamaClub
200

nidBox

Desktop comScore Segment MetrixARO2016 08

A
R
O


2016 8 150.2
PC 11.7%
307 1,127
962

PC
63.7% 35-44 (18.5%)

35-44 (24.1%)

35-44 19.8% PC
27.8

10 9.6 2.7

2016 11 01

35-44 PC

A
R
O

35-44
Yahoo Yahoo
Yahoo Yahoo

()
lativ ()Feebee
()lativ
35-44


2016 8 PC
BabyHome
90.4 4.2
nidBox
MamaClub
MamaClub

PC
(73.9%)
MamaClub
25-34 35-44

2016 11 01

PC

BabyHome

nidBox

MamaClub

A
R
O

IX

2016 11 01

2016 9 30 10 4 20-55
1,897

I
X

2016 11 01

Key Findings

11,77923.8%

()

2016 11 01

I
X

74.6%

46.2%

46.1%
21.9%

19.2%

I
X

16.7%
9.0%

7.9%

6.5%
5.7%

0%

20%

40%

60%

80%

Base: N=777
: Oct. 2016

(-)(
)()()
()

(74.6%)(46.2%)
(46.1%)

2016 11 01

6.5%

15.0%
26.7%

11.4%

11,779(/)

12.9%
26.1%

32.1%

20,001
10,001-20,000

9.5%
Base:N=777
: Oct. 2016

3,001-5,000
3,000

50%

22.5%

31%-40%
21%-30%

21.4%

11%-20%
10%

Base:N=777
: Oct. 2016

11,779
23.8%

2016 11 01

I
X

41%-50%

5,001-10,000
16.7%

23.8%

51.3%

48.3%
43.5%

34.2%

29.7%
23.6%
22.7%
17.6%

40%

60%

Base:N=777
: Oct. 2016

12.1%

APP
20%

I
X

27.9%

5.1%
0%

40.0%

FB

8.6%

22.3%

45.7%
42.3%

27.2%

34.2%
32.8%

10.3%
0%

20%

40%

60%

Base:N=266
: Oct. 2016

(51.3%)(48.3%)
(43.5%)(34.2%)
(45.7%)(42.3%)(40%)

2016 11 01

59.1%

48.3%

34.6%

()

33.4%

32.5%

30.4%

I
X

21.0%

18.4%

14.0%

13.1%

PTT

11.9%

()

11.4%
0%

20%

40%

60%

Base: N=777
: Oct. 2016

(59.1%)
(48.3%)(34.6%)()(33.4%)
(32.5%) 30-39

2016 11 01

()()(51.3%)
(48.3%)(43.5%)
(34.2%)
I
X

2016 11 01

(IX Survey)

CyberPanel
20-55

2016/09/302016/10/04
N=1,897
95%,2.25%
201609

2016 11 01

951

50.1%

946

49.9%

20-24

242

12.8%

25-29

240

12.7%

30-34

275

14.5%

35-39

308

16.2%

40-44

274

14.4%

45-49

276

14.6%

50-55

282

14.8%

870

45.9%

498

26.3%

528

27.8%

I
X

marcom@insightxplorer.com