REPORT ON NOKIA N-SERIES

COURSE:

BUSINESS COMMUNICATION

SUBMITTED TO:
RANA FAQIR M. ASLAM

(Assistant Professor)

SUBMITTED BY:

M ZESHAN TAHIR (FA09-MBA-084)

UMAIR ARSHAD (FA09-MBA-082)

TAHIR RASOOL (FA09-MBA-076)

HASSAN RAJA (FA09-MBA-058)

DEPARTMENT OF MANAGEMENT SCIENCES

COMSATS Institute of Information Technology Sahiwal

INTRODUCTION OF NOKIA

A lot of brands selling and manufacturing mobiles in the market but Nokia Mobile

phones are the leaders in the race. The main strengths of Nokia are in providing user

friendly phones and the ability to produce cost-effective phones through the economics of

scale. With over a dozen varieties and models lining up every day the customer is left in

confusion as to what to buy. With the market gearing up with new companies in the

Nokia manufactures have accepted the challenge. They are coming up with latest

technologies being put to test. The company believes in customer satisfaction and that is

the success of their being the leaders in cell phones.

MODELS

Nokia has a number of models to offer like the Nokia 1000series, Nokia 2000series,

Nokia 3000series, Nokia 5000series, Nokia6000series, Nokia 7000series,

Nokia8000series, Nokia9000series, Nokia E series, Nokia N SERIES, and others.

FEATURES

These cells come in slides, flips, smart phone and standard models. The brand boasts of

varied features like Bluetooth, color screen, 3G, GPRS, GPS, IRDA, Infrared, Java

enabled, MMS enabled, MP3 player, Polyphonic ring tones, Radio, Snap on cover, USB,

Streaming video, Vibration, etc along with cameras with VGA camera, 1-1.9 mega
pixels, 2-3.5 mega pixels, 3.5mega pixels and more. The Nokia cell phones have

something in terms of design and its user-friendly features are unremarkable.

ACCESSORIES

The Nokia Company also provides a host of accessories which come along with the hand

sets like chargers, batteries, ear phones /headset and the manual which describes how to

use the piece. There are other accessories like cases and pouches, chargers, data cables,

enhancements, faceplates, Hands free headsets. You can also buy other accessories which

enhance your set. The other fancy accessories are chains, flashers, holders, LCD screens,

Scratch guard, stylus, memory card readers, etc.

PRICE

Nokia mobile phones have a wide price range. Depending on the price are the different

features installed. But the basic purpose is served what ever be the price. Nokia phones

are a must own gadget these days.

MARKET SHARE

Nokia market share 77.12% in Asia - Pakistan (April 2010)

OVERALL MARKET SHARE

Nokia market share 51.53% (April 2010)

WHAT IS NOKIA N-SERIES?

Nokia N-SERIES is a range of high performance multimedia computers, delivering

Unparalleled connected multimedia experiences by combining the latest technologies

with Stylish design and ease of use. Nokia was having tremendous success with its N-

Series phones, especially the N95 which was one of the top selling phones in UK for a

few weeks, selling for around $750-a-pop.With Nokia N SERIES products, consumers

can now use a single Device to do everything from snapping print-quality images,

reading email, listening to Music, browsing the Web, watching TV on the move - and

much more. Evolution of the Computer – from main frames and PCs to the Multimedia

Computer Nokia N-SERIES multimedia computers represent the next leap forward in

personal Computing. Since the 1970s, the computing industry has been driven by

Moore’s Law which dictates that the computing power of a chip will double every 18

months. This has resulted in the development of smaller and more powerful computing

devices every year. The multimedia computer represents the next stage in development,

offering all the functionalities of a PC and many portable single purpose devices in a

connected mobile device that is always with you and always connected. Nokia still

dominate world phone market in 2008. But their market share has dropped to 37% in

the fourth quarter of 2008.

PROCEDURE

PRIMARY SOURCE

• Questionnaire

• Group discussions

SECONDARY SOURCE

• Internet

• Newspapers

REASONS

• At what extend the Nokia N-SERIES is popular?

• What are the reasons behind its popularity?

• What are the changes people desired?

• New features which are added by Nokia?

• More young people demanded new features?

FINDINGS

• Familiar Use

• Should Slim

• Strong Market Value

• Status Symbol

• Slide Problem

• Low Capacity Ram

CONCLUSION

After preparing and completing the report we find its advantages

this can help company for creating more nice phones it will enhance its sale it can

solve the problem of customer with various wants

RECOMMENDATIONS

• Latest Technology

• Better Voice Quality

• Stalwart Battery Time

• WLAN Availability

• Availability Of Service Center

• Accessories Should Provide on Low Cost

REFERENCE

http://www.scribd.com/doc/31438901/SWOT-analysis-ofNokia

http://stats.getjar.com/statistics/AS-PK/manufacturer/Nokia

http://gigaom.com/2007/08/02/nokia-dials-n-series-for-profits/