RayKroc,19021984:TheManWhoMade

McDonald'sPopularAroundtheWorld
I. Beforelistening.Discuss:WhatdoyouknowaboutMcDonaldsandfast
food?Howarefastfoodrestaurantsdifferentfromotherrestaurants?

AI. ListentoRayKrocsbiography(upto
800)a)Completethistable:
WHEN

WHERE

1984

Notknown

WHAT

DesPlaines,Illinois

Hewasborn

Attheageof..

Notknown

HebecameadriverfortheredcrossduringWW1

Afterthewar

Notknown

Hebecamea..

Attheageof.

Notknown

Hegotmarried

Notknown

Florida

1954
Attheageof52

nearChicago,Illinois
Notknown

Thechainhad200restaurants

b)WasRayKrocalwayssuccessful?Justifyyouranswer.

c)Crossoutthejobhedidnotdoduringhislife:
Hewasadriversalesmanaccountantmusicianestateagentbusinessman
restaurantmanager.
III.Listentothethirdpartoftheprogramme(upto
1030)a)completethemissingwords:
FastfoodrestaurantsspreadquicklyintheUnitedStatesbecauseof
...meanssellingthelegalrighttooperatea
storeinacompany'schaintoanindependentbusinessperson.Ifthecompanyapproves,the
businesspersonmaybuyorthestoreforaperiodofyears.
1

ManypeoplewanttoownaMcDonald'srestaurant,but..are

company.
Eachrestaurantalsogivesthecompanyabout.percentofthemoneyit
earnsinsales.Today,about.percentofMcDonald'srestaurants
worldwideareownedandoperatedbyindependentbusinessmenandwomen.
approved.Eachrestaurantbuysitssuppliesatalow..fromtheparent

RayKrocwasgoodatidentifyingwhatthepublicwanted.HeknewthatmanyAmericanfamilies
wantedtoeatinarestaurantsometimes.Hegavepeopleasimpleeatingplacewithpopularfood,
.prices,serviceandnowaiting.AndallMcDonald'srestaurantssold
thesamefoodineveryrestaurantacrossthecountry.
RayKrocestablishedrulesforhowMcDonald'srestaurantsweretooperate.Hedemandedthatevery
restaurantoffer"quality,serviceand."Peopleluckyenough
togetafranchisemustcompleteaprogramatatrainingcentercalledHamburgerUniversity.
Theylearnhowtocookandservethefood,andhowtokeepthebuilding
clean.Morethan..peoplehavecompletedthistraining.

b)WhatisHamburgerUniversity?Whatdoyoulearnthere?

McDonalds grilled over veggie fries

Fast food giant McDonald's has expressed regret for not giving the public what it
calls "complete" information about the way its potato chips are cooked.
With a multi-million dollar court case on the way, the BBC has learned that
McDonald's has conceded that it may have confused customers over whether its
fries were vegetarian, and so acceptable to Hindus.
In 1990, McDonald's announced with much fanfare
that it would switch to cooking its fries in vegetable
oil, making them acceptable to vegetarians who will
not eat food cooked in beef fat.
However, it has now emerged that this is only part
of the process.
In North America, the fries are first cooked at plants
using beef fat, and then frozen before being shipped
to the restaurants for further frying.
American Hindus have started legal action seeking
damages, which they say could run to millions of
dollars.

Fast food has become increasingly

popular in India

In India the revelation caused rioting until the company assured local people that
the method of cooking there was strictly vegetarian.
McDonald's has nearly 30 restaurants in India,
selling chicken, lamb and vegetarian products
Apology
McDonald's has now conceded ground. The
corporation's website on nutrition says it regrets if
customers felt information was incomplete.
A spokesman for McDonald's said: "We're not too
big to apologise."
The company has also clarified its policy, saying that
in predominantly Muslim countries it conforms
strictly to Halal standards with no beef or pork
flavouring.

McDonald's fries are world famous

But the apology is unlikely to head off the lawsuit in the United States being
brought by the Hindus, for whom the cow is a sacred animal.
In America, non-Hindu vegetarians are divided on the issue.
Some say they are outraged, but others say that the name McDonald's is

synonymous with beef - so what did customers really expect?