MKT230( Introduction to Marketing)Complete Class All Assignments

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MKT 230 ( Introduction to Marketing)Complete Class All Assignments ,Discussion

Questions and checkpoint
MKT 230 week 1 CheckPoint Marketing Concepts
CheckPoint: Marketing Concepts
Using the information found in Ch. 1 of the textbook, complete the Marketing Concepts table
found in Appendix B.
Post your completed Appendix B as an attachment in the Assignments link of the ecampus.

MKT 230 week 2 Assignment Marketing Plan Exercise

Assignment: Marketing Plan Exercise
Review the Marketing Plan Exercise found on p. 136 of the textbook.
Answer questions 15 of the Marketing Plan Exercise.
Include two to three outside referencesto support your answers with research.
Post your assignment as an attachment in the Assignments link of the e campus.

MKT 230 week2 CheckPoint Market Planning at Qode

Read the case scenario, Decision Time at Qode, on pp. 3839 of the textbook.
Write a200300 word response describing how the three steps of business planningstrategic,
functional, and operationalcan be seen in the marketing decisions being made by Qode. Include
information on who the decision makers are at each level and what they do in the in planning
process. Use figure 2.1 on pp. 41 of the textbook as a guide. Post your response as an
attachment in the Assignments link of the e campus

MKT 230 week3 CheckPoint Consumer Decision Making Process

In this CheckPoint, you exercise critical thinking skills and identify the stages of the decisionmaking process involved with purchasing a new product. Describe the logical inquiry and
problem-solving methods that were used to evaluate alternatives, select a product, and evaluate
the product post-purchase.

Complete the table in Appendix C, using Figure 5.3 on p. 144 of the textbook as a guide, by
describing the stages in the decision process of a recent purchase.
Post your completed Appendix C as an attachment in the Assignments link of the ecampus.

MKT 230 week4 CheckPoint Customer Relationship Management

Review the descriptions of customer relationship management (CRM) characteristics found in
Appendix D.
Complete Appendix D by identifying ,tivities that can be classified by each characteristic of a
CRM plan: share of customer, lifetime value of a customer, customer equity, or high-value
customers.
Post your complete Appendix D as an attachment in the Assignments link of the e campus.

MKT 230 week4 Target Market Strategy

Resource: Ch. 7 in Marketing: Real People, Real Choices

Select a new product or service that you would like to introduce to the marketplace. You use this
same product when completing your Final Project in Week Nine.
Create a 7- to 12-slide Microsoft PowerPoint presentation describing the market
segmentation and a target market strategy for the product you selected. Include information on
the following points:

Consumer demographics

Consumer psychographics

Consumer behaviors

A segment profile

Include detailed speaker notes and an APA-formatted reference slide with your presentation.

MKT 230 week5 CheckPoint New Product Development

Read the following: You are working in the product development department of a company that
creates house hold products. Your team has come up with an idea for a revolutionary new
cleaning product. Using the seven phases of new product development as a guide, describe how
your company will develop the new product.
Draft a 200- to 300-word response to the above scenario.

Post your response in the Assignments link of the e campus.

MKT 230 week6 Assignment Life Cycle Management Analysis

In this assignment, you practice using critical thinking skills. You analyze a case by conducting
research, defining problems, and making recommendations. Remember to suspend personal
bias and judgment while investigating the multiple stages of product strategies and life cycle
management.

Resource: Ch 9 of Marketing: Real People, Real Choices

Read the following: In recent times, a popular consumer electronics company, Applehas
released a high-demand product to the marketplace. The iPodportable MP3 player and iTunes
interface allow the user to quickly and easily purchase, download, and listento music. As with
any new product in the marketplace, Applehastaken steps to manage this product throughout its
marketing life cycle.
Write a 700- to 1,050- word paperan alyzing how the company has managed each stage of the
product life cycle ofits popular MP3 player. Determine which stage of the life cycle the
productisi n currently. Defend why you feel the product is in the stage you identified. Your
paper should include the following elements:
o A brief description of the products objectives and marketing strategies
o An analysis of the introduction phase of the product
o An overview of how the company has managed or should manage the product through the
growth stage
o A review of how the maturity stage has affected or will affect the products sales, profits,
pricing, and marketing communication
o A prediction of the products decline in the marketplace
Summarize your paper by answering the following questions: Do you agree or disagree with how
each stage has >enmanaged? What alternative approaches to life cycle management would you
suggest?

Include a recommendation for management of the next applicable stage of the product life cycle.
Format your paper according to APAstandards.

Post your paper as an attachment in the Assignments link of the ecampus.

MKT 230 week6 CheckPoint Branding Strategies

Select a large company that has created a strong product identity in the market. What branding
strategies has the company used to create its product identity?
Provide examples and explain your reasoning in a 200- to 300-word response as an attachment
in the Assignments link of the e campus.

MKT 230 week7 CheckPoint Integrated Marketing Communication Strategies

The goal of integrated marketing communication (IMC) is to produce a unified promotional

message that has the customer as its focus. All promotional activity, such as media advertising,
sales promotion, personal selling sponsorships, and public relations, is geared toward
delivering ,on sistent uniform message.

Draft a 200- to 300-word response answering the following questions:

How does an organization establish an IMC plan?
What are some of the different stages a company goes through when developing
itsIMCstrategy?
Post your response as an attachment in the Assignments link of the ecampus

MKT 230 week8 Assignment Sales Promotion Techniques

Write a 700- to1,050-word paper summarizing the key sales promotion techniques that
marketing firms direct toward trade and consumers. Include real-world examples to describe the
following classifications of sales promotion techniques:
Discounts and deals
Increasing industry visibility
Price-based consumer ales promotions
Attention-getting consumer sales promotions

Format your paper according to APA standards.

Post your paper as an attachment in the Assignments link of the ecampus.

MKT 230 week8 CheckPoint1 Developing an Advertising Campaign

Resource: Analysis: GEICO televisioncommercials try to appeal to wide audience/Audio File:
Day to Zy
Listen to the Audio File, Day to Zy, byclicking on the Electronic Reserve Reading link located
under Week 8 on theMaterialspage of your student website.
Describe the steps a company must considerwhen developing their own advertising campaign,
keeping some of the key pointsof the story in mind. Your answer should be 200300 words in
length,posted as an attachment in theAssignments link of the ecampus.

MKT 230 week8 CheckPoint2 Marketing Concepts Activity

Draft a 200- to 300-word response totheMarketing Concepts: Discussing Choices and Ethical
Issues question 6 found onp. 532 of Marketing: Real People, Real Choices. Your response
should be posted as an attachment in the Assignments link of the e campus

MKT 230 week9 Capstone DQ

How has learning about marketing concepts given you a better understanding of the market
place and how businesses and consumers make decisions? Has what you have learned about
marketing increased your interest in a future career in marketing? What do you value most from
taking this course? Your response should be posted as a normal DQ response disregard the
prompt in the grade book.
MKT 230 week9 Marketing Plan
Select a product or service you would like to introduce to the marketplace. It may be from an
existing company or a new concept .
Prepare a 1,750- to 2,100-word marketing plan for your selected product or service. Include the
following elements:
o A brief description of the product or service being offered

o An analysis of the market in which the product or service will be offered

Sizeand demographics of the markets
Potential competitors, if any

o An analysis of the marketing strategies that will be used for the introduction of the product or
service:

Pricing
Promotion
Distribution
Sales support

Format your paper according to APA standards.

Post your marketing plan as an attachment in the Assignments link of the e campus.

MKT 230 Week 1 ,3 ,5 and 7 discussion questions are Included .(2 For Each Week)