CERTIFICATE BY THE GUIDE

This is to certify that the Project titled ________________ is an original of name & enrollment
no student of BBA(G) 3rd semester has been duly completed his project under my guidance and
supervision up to my satisfactory level.
This work has been done in partial fulfillment of the requirement for the award of Bachelor of
business administration from Fairfield Institute of management and technology New Delhi and
has not be submitted anywhere in any other university for the award of any degree.

Mr./Ms.
Assistant Professor
FMIT

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STUDENT DECLARATION

I hereby declare that this Minor Project report titled

Submitted by me to Fairfield Institute Of Management And Technology, Kapashera is a bonafide
work undertaken during the IIIrd Semester by me and has not been submitted to any other
University or Institution for the award of any degree diploma/certificate or published any time
before.

Date:
Name:
Enroll. No.:
Course: BBA

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ACKNOWLEDGEMENT
I offer my sincere thanks and humble regards to Fairfield Institute Of Management And
Technology, GGSIP University, New Delhi for imparting us very valuable professional training
in BBA.
I pay my gratitude and sincere regards to Dr./Ms . my project Guide for
giving me the cream of his knowledge. I am thankful to him/her as he/she has been a constent
source of advice, motivation and inspiration. I am also thankful to him/her for giving his
suggestion and encouragement throughout the project work.
I take the opportunity to express my gratitude and thanks to our computer Lab staff and library
For providing me opportunity to utilize their resources for the completion of the project.

Name
<Signature>

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EXECUTIVE SUMMARY

Yokohama is a well-established corporation in the business of selling varied tire and rubber
products to markets all over the world. In this marketing plan, we are focusing on mostly the tire
part of the business, which accounts for the majority of Yokohamas sales revenues and the effect
of customer service centers.
In this marketing plan, we have outlined specific financial, as well as non-financial goals and
ways to help implement these goals and reach projected quotas. We feel that because Yokohama
is such a large corporation, with a large amount of capital, as well as being well- established in
the tire industry, it has more freedom to take marketing risks. These risks involve spreading out
and adding more outlets all over the world and taking advantage of opportunities of countries
with rising economies. Yokohama also has the ability to be more environmentally safe and to
give back to the community, through recycling of tire products, such as in playgrounds and in
underwater reefs, as well as reusing rubber products for construction purposes. Yokohama also
has the ability to help with environmental relief efforts, by contributing to help with world relief.
As far as product development, Yokohama is constantly increasing its product line, by
introducing new types of tires, and adding improvements to those that have been in the market
for a while. It is one of the leading tire producers in the world, but there is still competition, and
the way to get ahead is to offer consumers new products that are more cost-efficient, safe, and
durable, with good warranties and convenient and available help provided by service centers
when needed.

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TABLE OF CONTENT
Certificate by the Guide.i
Student declaration.ii
Acknowledgement.iii
Executive Summary...iv
List Of Figures...vii
Chapter No: 1 Introduction
1.1 An Introduction to the Indian Tyre Industry

1.2 Role of Marketing

1.3 Sales and Profitability

1.4 Trends in the Past Years

Chapter No: 2 Company Profile/ Literature Review

2.1 History of Yokohama Tyres

2.2 Current Status & Future Trends

29

2.3 Towards the Future Radicalization in India

30

Chapter No: 3 Research Methodologies

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35

3.1 Research Design

36

3.2 Data Collection

36

3.3 SWOT Analysis

39

3.4 Limitations

41

3.5 Objective of Study

42

3.5 Purpose

42

3.6 Scope Of The Study

42

3.7 Significance To The Industry

42

Chapter No: 4 Data Analysis And Interpretation

44

Chapter No: 5 Finding Of The Study

56

5.1 Recommendations

57

5.2 Conclusion

58

References

59

Appendix: Questionnaire

60

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LIST OF FIGURES

S. No.

Name

Page No.

Average Sales

44

brand preferred by customer

45

Customer Opinion

46

Average customer demand

47

Distribution of Yokohama Tyre

Best Competitors

49

Best Distribution Service

50

Deal

51

Time you Prefer to Order

52

10

Problems Regarding Yokohama Tyres

53

11

Yokohama tyre daily sales

54

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48