COKE AND PEPSI: FROM GLOBAL TO INDIAN MARKET

The case talks about the soft drink industry and the competition between cola and pepsi brand
and how it has evolved with time in India. Coca cola and Pepsico are the two major global
companies providing Carbonated soft drinks like Coca cola. Pepsi, Diet coke, diet pepsi,
Thumps up, limca, mirinda, mountain dew. Pepsi enjoys the maximum market share in the
indian market. The case also discusses how advertising has helped companies to re-brand
their products and target towards a particular segment of the consumers. Advertising has
evolved a lot with time and is an integral part in creating brand value. Advertising has been
discussed at both global level as well as at the domestic level and how it got evolved.
If we compare the global