BBA+MBA-VII SEM

SCHEME OF EXAMINATION

PAPER CODE

Compulsory

NAME OF SUBJECT

Summer Training Project

Optional I
Optional II

Major Specialization

Optional III
Optional V
Optional VI

Minor Specialization

NUMBER
OF HOURS
PER WEEK

MARKS
Internal

TOTAL

External

100

30/12

70/28

100

30/12

70/28

100

30/12

70/28

100

30/12

70/28

100

30/12

70/28

100

150/60

350/140

600

Note:
1. SUMMER TRAINING PROJECT, Student will have to undergo 45 days summer training
in corporate and submit two copies along with training certificate. Assessment will be on
the basis of Presentation & Viva-Voce to the External Examiner.
2. SPECIALIZATION: Students will have to elect three paper of major specialization and
two papers for minor specialization from various specializations offered by university.

GROUP A ( FINANCE)
CAPITAL MARKET, SECURITY ANALYSIS AND
PORTFOLIO MANAGEMENT

MANAGEMENT OF FINANCIAL SERVICES

STRATEGIC FINANCIAL MANAGEMENT

CAPITAL MARKET, SECURITY ANALYSIS AND PORTFOLIO

MANAGEMENT
Section A
Capital Market : Evolutions , Role of intermediaries in Capital Market, Primary and Secondary
Market, stock exchanges, Listing of securities, Need of Regulatory Framework, Establishment of
SEBI, Guidelines of SEBI, SEBI Act/ Ru7les and Regulations, Merchant Banking Its role and
functions. Recent development in stock market
Security analysis : Objectives of security analysis, Investment alternatives, Valuations theories
of fixed and variable income securities, The return to risk and the investment decisions,
Government securities, non-Government securities;
Risk And Returns: Total Risk and its factors concept and components of total risk security
returns : Measuring historical and expected returns benefits of diversification concept of
CAPM, capital market line and APT
Portfolio Management: An optimum portfolio selection problem, diversification, portfolio risk
and return Markowitz risk return optimization single index model- The Sharpe index modelportfolio beta. Mutual funds, Venture capital.
Efficient market theory: Economic Analysis, Industry Analysis, Company Analysis, Technical
analysis. Dow Jones theory, Random Walk. Buy back shares, bonus shares.
Section B
Case Study

MANAGEMENT OF FINANCIAL SERVICES

SECTION A
Financial services: Meaning, types and their importance.
Depository Introduction concept, depository participants, functioning of depository system,
benefits depository system in India, SEBI regulations.
Security Trading offline V/S online Trading, Dematerialization
Mutual funds and AMCs Concept, Origin and growth of mutual funds, Constitution and
management of MFs Sponsors, Trustee and custodians. Classification of mutual fund Schemes,
NAV and Pricing of mutual fund units. State of mutual fund in India.
Insurance Services Introduction Principles of Insurance, types of Insurance.
Life insurance products Traditional and ULIPS. Credit rating- The Concept and objective of
credit rating, various credit rating agencies in India and International credit rating agencies,
factors affecting credit rating and procedural aspects.
Leasing Concept and development of leasing, Types of leasing business, advantage to lessor
and lessee, Difference between Lease and Hire & purchase.
Merchant banking Origin and development of merchant banking in India, scope,
Organizational aspects and importance of merchant bankers, Latest guidelines SEBI w.r.t.
Merchant Bankers, Concept of book building.
Venture capital- Concepts and characterstics of venture capital, Venture capital in India,
Guidelines for venture capital.
Call Money Market, Treasury Bill Market, Commercial Bill Market, market of CPs & Cds.
Factoring, forfeiting, Plastic Money Concepts and different forms of Plastic Money credit
and debit cards pros and cons. Factors affecting utilization of Plastic Money in India. Concept of
Securization.
SECTION B
CASE STUDY

STRATEGIC FINANCIAL MANAGEMENT

Section A
Financial Policy and Strategic Planning: Components of financial strategy, Objectives and
Goals,. Strategy Planning Process, Saving and investment, Money Inflation & interest, Banking
and Non- Banking Financial Intermediaries.
Management of working capital: Concept of operating cycle, cash management, and receivable
management, inventory management.
Investment Decisions under Risk and Uncertainty: Techniques of investment decision- risk
adjusted discount rate, certainty equivalent factor, statistical method, and sensitivity; analysis and
simulation method.
Expansion and Financial Restructuring: Merger and amalgamation corporate restructuring,
Reasons of merger, legal procedure for merger, benefits and cost of merger Evaluation of merger
proposal. Valuation of Exchange Mechanism.
Analysis of Enterprise: concept of valuation EVA, MVA, Enterprise value. Analysis of corporate
Financial model

Section B
Case study

Group B[Marketing]

Advertising and Communication Management

International Marketing
Sales and logistics Management

Advertising and Communication Management

Section-A
Definition of Advertisement, its meaning and its role in marketing process, Relationship of
Advertisement with other elements of promotion mix, types of Advertising, Objectives of
Advertising, Advertising agency-Functions and types.
Creative Strategy, Creative functions, Creative themes, Planning an Advertising campaign.
General idea of what Great Advertising thinker say-Both Indian and Foreign.
Media Strategy, types of Media, Media selection, Media Mix-Print, electronic, cinema, outdoor,
direct mail advertising and Internet, Evaluation of Advertising effects.
Overview of Marketing Communication, Factors affecting the marketing communication,
Ethical issues in Marketing Communication, Modes of Marketing Communication, Developing
and control of Marketing Communication, Marketing Communication planning procedures.

Section-B
Cases and problems

INTERNATIONAL MARKETING
SECTION A
Meaning & scope of International Marketing, Difference between Domestic & International
Marketing, International Environment- Economic, Political, Socio- cultural, Understanding the
changes in the world trading environment-IMF, WTO, World Bank.
International Marketing Research, International Marketing Planning, Global Segmentation,
Foreign Market Entry Strategies.
International Product Management : Portfolios, Standardization & Adaptation, Marketing
Communication Publicity & sales promotion, Distribution & Logistics, Pricing Strategies :
Skimming & Penetration Pricing.
Evaluation, Organization & control of International Marketing, Future of International Marketing,
Recent Developments and trends with reference to the International Scenario.
SECTION B
CASE STUDY