MEDIA SALES

MARKETING PLAN
BY CHLOE SLAVIN

I am a crea)ve thinker and aim to

communicate my ideas with others.
Crea)ng engaging experiences is my main
objec)ve every )me.
Major/
Minor:

Integrated Marketing Communications/

Entrepreneurship

Previous
Experience:

Rebecca Adele PR & Events, CMP

Communications

Skills &
Expertise:

Social Media Platforms

(Facebook, Twitter, Instagram,
LinkedIn, Pinterest)
Design
(Adobe InDesign, Photoshop)
Blogging
(Wordpress, Weebly, Blogger)
Writing
(AP Style, news articles, press
releases and more)

Creating jobs is our

secret ingredient.
-____________

CUSTOMER ANALYSIS
01 Introduction
Vision, Mission

02 situation
Target Audience, Industry, Competition, SWOT

03 strategy
Positioning, Programs And Tactics

VISION

01

Created by Cleveland non profit organization Towards Employment

dedicated to empowering individuals to achieve and maintain selfsuciency through employment.
Since 1976, have helped over 120,000 people prepare for a job, get a
job, keep a job and move up the career ladder.
Bloom Bakery was developed to:
1. provide transition and full-time employment opportunities for TE
graduates
2. provide unrestricted revenue to TE for continued programming and
growth
3. create increased awareness for our mission and our work.

MISSION

01

STATEMENT ON BLOOMBAKERY.COM:
Theres one reason why Bloom Bakerys handcrafted treats are so appealing.
In addition to utilizing top-of-the-line baking techniques from European
artisan bakery specialist Maurice Chaplais, our breads, pastries and caf meals
are prepared by sta on a pathway out of poverty. Thats why we proudly use
the slogan:
Creating jobs is our secret ingredient.
IN BAKING, bloom is the golden brown color of the crust of a well-baked
bread. It represents the ultimate goal we have for our employees-to bloom
and thrive. We are not only passionate about providing jobs to people that
need it most, but we are also passionate bakers serving the highest quality in
handcrafted breads, pastries and caf meals.

TARGET AUDIENCE
Clevelanders men and women.
Young Professionals.
20-60 years old.
Income roughly $50,000.*
Wanting to make a dierence.

02

INDUSTRY

Cleveland Food Scene.

Social Enterprise.

02

COMPETITION

EDWINS Leadership &

Restaurant Institute.

02

SWOT

02

STRENGTHS: strong social mission, aordable costs, delivery service

to locals, strong online presence, opens early, inviting atmosphere,
good service, high quality pastries and food, top-of-the-line baking
techniques.

WEAKNESSES: closes early, slow-baking process, one head chef

employees are in training.

OPPORTUNITIES: downtown locations, partnership with non profit

Towards Employment.

THREATS: far distance for suburban residents, start up-sales meeting

expectations, food competitors in the area.

POSITIONING

03

PRODUCT AND PRICE:

Bloom Bakery oers a wide range of food such as breads, pastries,
sandwiches, salads, soups and more. In addition to a big variety, they all cost
at a very aordable price for customers.
LOCATION:
Theyre located in Public Square and soon the Campus District located by
Cleveland State University allowing them to attract a lot of trac from
customers.
AFFINITY:
Bloom Bakery is social venture from Towards Employment, a non profit
organization aiding individuals facing employment barriers entering the work
force. With this social mission behind it, it increases awareness of the issue
and creating more publicity of the non profit.

WHAT MAKES BLOOM BAKERY UNIQUE?

1. Convenience
2. Quality
3. Social Mission

THREE
IMPORTANT
GOALS

PROGRAMS AND TACTICS

1. Radio Commercial
2. TV Commercial
3. Quarter Page Ad
4. Billboard Ad
5. Internet Ad

03

RADIO COMMERCIAL

TV COMMERCIAL

TV COMMERCIAL STORYBOARD
1

TV COMMERCIAL STORYBOARD
9

10

 Page Newspaper or magazine ad

The advertisement uses Bloom Bakerys
creating jobs is out secret ingredient to
demonstrate to audiences that this is their
overall mission.
The first of the advertisement, Bloom can
feature photography of their food. The
colorful, crisp picture will attract the readers
eye as well as the white bold letters.
The second of the advertisement will
include the logo and basic information of the
caf including their website for more details.
The bold letters will stand out, especially the
WERE OPEN! phrase since the much
anticipated business recently opened a
month ago.

BILLBOARD

BILLBOARD (CONTD)

INTERNET AD

Because together,
we can bloom.