Professional Documents
Culture Documents
Assignment
GIANT CONSUMER PRODUCTS: THE
SALES PROMOTION RESOURCE
ALLOCATION DECISION
Table 1
Dinardos 32
Dinardos 16
6,210,220.4
6,816,235
3,088,564.63
When nothing is on
promotion
7,174,738.6
3,798,942.4
3,286,203.9
2,411,278
6,901,028.19
5,787,067.2
2,431,790.89
2,001,360.74
4,307,862.57
(522,156.11)
712,024.06
Table 2
Dinardos Dinardos
32
16
Average Monthly Volume
When the other Dinardos items is on promotion
5,740,724.2
424,648
7,174,738.6
3,798,942.4
(1,434,014.24)
(3,374,294.4)
(3,011,430,24)
(8,098,306.56)
(2,800,664.35)
74,210.57
(5,371,852.77)
(1,197,278.37)
2,775,636.96
(4,659,828.72)
(2,467,316.41)
Table 3
Impact of Natural Foods Promotion
Average monthly Incremental Volume
705,251.96
7.61
92,643.94
2,316,098.39
6,716,685.32
2,084,488.55
4,125,425
506,771.77