Notes from meeting on new advertising courses

(IF94 Graduate Certificate in Advertising, IF95 Graduate Diploma in

Advertising, IF96 Master of Advertising)
25 September 2003

Present:

Dr Lisa Bradley (FOB), Dr James Everett (FOB), Dr Terry Flew (FCI), Ms Natalie
Chang (FOB).

1. Entry requirement for IF94 Graduate Certificate in Advertising

The different GPA requirements previously agreed to by both Faculties for

admission into IF95 and IF96 could not be applied to IF94 since there is no
“specialisation” in the course. Dr Flew, on behalf of the Faculty of Creative
Industries (FCI), agreed to have the GPA for the IF94 course set at “4.0 or
higher” to be in line with the FOB entry requirement.

Dr Flew reiterated that Graduate Certificate students wishing to articulate to

either the Graduate Diploma or Masters in Creative Advertising need to
achieve an overall GPA of at least 5.0 in the Graduate Certificate.

2. Undergraduate units as electives in the IF95 and IF96 courses

Dr Flew advised that the elective units with undergraduate coding listed under
the Creative Advertising specialisation in the Course Summary Sheet are
mainly from the areas of Television, Photography, Visual Arts and Writing.

Dr Flew informed that the FCI is moving towards a distinction between

undergraduate and postgraduate units in their courses. All undergraduate
units will have an undergraduate unit code and will only be offered to
undergraduate students. This same policy will also apply at the postgraduate
level. Dr Flew indicated that the FCI hopes to have the process finalised by
end of 2004.

Dr Flew confirmed that classes for undergraduate and postgraduate units will
be conducted separately.

To ensure that a consistent policy is applied to all students enrolled in the new
courses (regardless of the specialisation) during 2004, the following
arrangements have been agreed to by both Faculties:

• During student consultations, staff from both Faculties should advise

FOB students that they may not select any of the FCI units with an
undergraduate unit coding.
• A statement to this effect should be included in publications for these
courses.

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 • FCI Unit Coordinators for the undergraduate units should monitor the
enrolments in their units to ensure that no FOB students are enrolled in
the units.

3. Transitional Issues

It was agreed that the official transition date from BS93 Advertising to the new
advertising courses will be 1 November 2003. Dr Everett and Ms Chang will
advise the University’s admissions offices of the new administrative
procedures (as agreed in the meeting of 20 August 2003).

The current BS93 Advertising course will continue to be offered to ensure

currently enrolled students (regardless of credit points completed) are not
disadvantaged.

3.1. Students currently enrolled in BS93 Advertising

Dr Everett indicated that BS93 Advertising students who have completed 48

credit points by the end of this semester and who have achieved a GPA of at
least 5.0 will be given a choice of either staying in the current course, or
moving across to the IF96 Creative Advertising or Strategic Advertising
specialisations.

The possibility of the students moving across to the new course will depend on
the subjects they have completed and if the subjects can be credited towards
the new course structure.

Dr Everett and Ms Chang will organise letters to be sent to these students.

3.2. Prospective students who have been made an offer into BS93
Advertising

Dr Everett and Ms Chang will send a letter and an information sheet outlining
the two specialisations to all new BS93 Advertising applications with a GPA of
5.0 or higher. Students will be informed of the new Master of Advertising, and
will be asked to nominate their preferred specialisation. Applications for the
Creative Advertising specialisation will be forwarded to the FCI for
assessment.

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