A STUDY ON CUSTOMER SATISFACTION OF HYUNADAI MOTORS

Synopsis submitted in partial fulfilment

Of the requirement for the Award of the Degree of
MASTER OF BUSINESS ADMINISTRATION
Of
BANGALORE UNIVERSITY

By

Shankar nag
12YACMA173
UNDER THE GUIDANCE OF
Dr .chandan chavadi

CENTER FOR MANAGEMENT STUDIES

Presidency College, Kempapura, Bangalore 560024
Bangalore University
2013-2014

INTRODUCTION
Every person has, is and will continue to be a consumer of some product or the other.
Because of this, the study of consumer behaviour will be of interest not only to marketers but
also to laymen and students of marketing. An understanding of consumer behaviour will help
the marketing manager to shape marketing strategies suitable to consumer needs. For a
layman, the study of consumer behaviour will help him/her to become a better consumer. As
students of marketing, the study of consumer behaviour will enable them to grasp a gainful
insight into the internal and external factor influences on the consumption related behaviour
of individuals.

LITERATURE REVIEW
A study on customer satisfaction towards hyundai cars in nanded citydr. sarika
r.lohana*; dr. oprakash sharma**
*Assistant Director (T&P), Matoshri Pratishthan Group of Institutions, Nanded, India.
Dean, School of Management, Matoshri Pratishthan Group of Institutions.
The Automobile industry in India is expanding at large extent. With the increasing ratio per
capita income of the people results in tending towards purchasing the Luxury things like cars,
Diamonds, etc. Now the time has come to serve the customers at any level and point as per
his / her desire. The companies are finding many ways to satisfy their customers and one of
the methods to find the customer satisfaction quotient is Customer Satisfaction Survey.
There is a range of studies that address consumer acceptance and attitudes towards more
environmentally sound consumer behaviour, mostly coming from studies of car use, waste
sorting and minimisation practices, recycling and other similar industries, see for example
Steg, et al (1995), Aragn-Correa and Llorens-Montes (1996), and Guerin (2001) (Steg,
Vlek et al. 1995; Aragn-Correa and Llorens-Montes 1996; Guerin 2001). For more than
a decade now, this wealth of literature has also been applied to studies of consumer
acceptance of environmentally sound products and services, e.g. Gatersleben (2001) and
Rowlands, et al (2002) (Gatersleben 2001), (Rowlands, Parker et al. 2002).

However, very few studies evaluated consumer acceptance of the concept of product service
systems, i.e. consumption that is not based on ownership of goods, see, for example, studies
that investigated consumer acceptance of car sharing schemes (Schrader 1999; Meijkamp
2000), ski rental and washing services (Hirschl, Konrad et al. 2001).

NEED FOR THE STUDY

The main purpose of the study is to understand the customer satisfaction and to know the
customers behaviour towards Hyundai motors.

OBJECTIVES
The study also includes:
1.
2.
3.
4.

To identify important attribute's that the consumers consider before purchasing a car.
To know consumer preference & level of satisfaction towards Hyundai Car.
To know the factors that induces customers to buy Hyundai cars
To know the perception of customer towards Hyundai Car

SCOPE OF THE STUDY

Consumer behaviour is the study of how individual make decisions to spend their available
resources on consumption related items. The study focus on consumer behaviour & their
satisfaction in buying a car.

RESEARCH METHODOLOGY

In this study the data were collected by questionnaire cum interview method. There
were two types of data collection, primary data and secondary data. The primary data
were collected by well-constructed questionnaires answered by the respondents also
through personnel interview with respondents & Secondary data was collected from the
newspapers, magazines and Internet.

SAMPLING

 It is the process of extracting a sample from a population. Sampling process is done in

such a way to obtain the data needed and the objectives of the study and to make
appointments influences about the population from the sample was drawn.
SAMPLING UNIT:
The sampling unit consists of men and women from various background ages, income
levels etc. it refers to the individuals who are to be surveyed.
SAMPLE SIZE:
The total sample size was 100 respondents for the collection of the data in the Bangalore
City.
Chapter Scheme
Chapter 1 Introduction.
Chapter 2 Profile of the Organization/ Industry/ System.
Chapter 3 Research Design.
Chapter 4 Data analysis and Interpretation.
Chapter 5 Summary of Findings, Conclusions and Suggestions.
Chapter 6 Annexure.
Questionnaire.
Bibliography.

Students Signature:

Guide Signature:

Date:

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