Professional Documents
Culture Documents
By
Shankar nag
12YACMA173
UNDER THE GUIDANCE OF
Dr .chandan chavadi
INTRODUCTION
Every person has, is and will continue to be a consumer of some product or the other.
Because of this, the study of consumer behaviour will be of interest not only to marketers but
also to laymen and students of marketing. An understanding of consumer behaviour will help
the marketing manager to shape marketing strategies suitable to consumer needs. For a
layman, the study of consumer behaviour will help him/her to become a better consumer. As
students of marketing, the study of consumer behaviour will enable them to grasp a gainful
insight into the internal and external factor influences on the consumption related behaviour
of individuals.
LITERATURE REVIEW
A study on customer satisfaction towards hyundai cars in nanded citydr. sarika
r.lohana*; dr. oprakash sharma**
*Assistant Director (T&P), Matoshri Pratishthan Group of Institutions, Nanded, India.
Dean, School of Management, Matoshri Pratishthan Group of Institutions.
The Automobile industry in India is expanding at large extent. With the increasing ratio per
capita income of the people results in tending towards purchasing the Luxury things like cars,
Diamonds, etc. Now the time has come to serve the customers at any level and point as per
his / her desire. The companies are finding many ways to satisfy their customers and one of
the methods to find the customer satisfaction quotient is Customer Satisfaction Survey.
There is a range of studies that address consumer acceptance and attitudes towards more
environmentally sound consumer behaviour, mostly coming from studies of car use, waste
sorting and minimisation practices, recycling and other similar industries, see for example
Steg, et al (1995), Aragn-Correa and Llorens-Montes (1996), and Guerin (2001) (Steg,
Vlek et al. 1995; Aragn-Correa and Llorens-Montes 1996; Guerin 2001). For more than
a decade now, this wealth of literature has also been applied to studies of consumer
acceptance of environmentally sound products and services, e.g. Gatersleben (2001) and
Rowlands, et al (2002) (Gatersleben 2001), (Rowlands, Parker et al. 2002).
However, very few studies evaluated consumer acceptance of the concept of product service
systems, i.e. consumption that is not based on ownership of goods, see, for example, studies
that investigated consumer acceptance of car sharing schemes (Schrader 1999; Meijkamp
2000), ski rental and washing services (Hirschl, Konrad et al. 2001).
OBJECTIVES
The study also includes:
1.
2.
3.
4.
To identify important attribute's that the consumers consider before purchasing a car.
To know consumer preference & level of satisfaction towards Hyundai Car.
To know the factors that induces customers to buy Hyundai cars
To know the perception of customer towards Hyundai Car
RESEARCH METHODOLOGY
In this study the data were collected by questionnaire cum interview method. There
were two types of data collection, primary data and secondary data. The primary data
were collected by well-constructed questionnaires answered by the respondents also
through personnel interview with respondents & Secondary data was collected from the
newspapers, magazines and Internet.
SAMPLING
Students Signature:
Guide Signature:
Date:
Date: