ABDT 3133 Web Design for Marketing

Semester 2 2016/2017

Tutorial (Week 4) Web Publishing Fundamentals

A. Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question.
1. Which of the following is NOT an advantage of Web publishing over print?
a. currency
c. reduced production costs
b. connectivity
d. none of the above
2. Arrange Web elements such as photographs, illustrations, and text __________ on a Web page to suggest
a conservative, safe, and peaceful atmosphere.
a. diametrically
c. asymmetrically
b. symmetrically
d. diagonally
3. __________ visually connects elements that have a logical relationship, making your Web pages more
organized.
a. Symmetry
c. Proximity
b. White space
d. Contrast
4. __________ is strongly associated with balance.
a. Focus
c. Proximity
b. White space
d. Contrast
5. You can achieve __________ which is a mix of elements to stimulate attention by means of text
styles, color choices, size of elements, and more.
a. contrast
c. balance
b. focus
d. proximity
6. Visual __________ must be constant, not only throughout a Web site, but also with print publications.
a. contrast
c. focus
b. identity
d. balance
7. The __________ style places the conclusion first, followed by details and any background information.
a. contextual
c. clustered
b. inverted pyramid
d. body/lead
8. Most visitors to a Web page prefer reading text presented in __________ format.
a. clustered
c. paragraph
b. inverted
d. chunked
9. Color is projected from monitors using a(n) __________ system.
a. RGB
c. hexadecimal
b. browser
d. dithering
10. A(n) __________ is a miniature version of a graphic that links to a larger photo.
a. thumbnail
c. domain
b. protocol
d. index
B. Completion
Complete each sentence or statement.
11. Make sure your e-mail is personal and targeted to your recipients needs and interests so they will not
regard it as __spam_______, or junk e-mail.

ABDT 3133 Web Design for Marketing

12. To create an intense, energetic mood, position your Web elements _____
balance.

Semester 2 2016/2017

Asymmetrically______, or off

13. ______White__________ space, the empty space around text and graphics, can define proximity and help
organize Web page elements, eliminate clutter, and make content more readable.
14. ______Contrast________ is a mix of elements to stimulate attention.
15. A Web page needs a(n) __________focus______ point, which is a dominating segment of the Web page.
16. Web pages and Web sites need ________unity_________, or a sense of oneness or belonging, to create
and maintain a visual identity.
17. A(n) _____tag line___________ is a concise statement that a consumer readily associates with a business,
organization, or product.
18. The default color for a visited link is ______purple__________.
19. The characters of _______serif_____________ type have short lines or ornaments that project from the
primary stroke of a character.
20. By using images without permission, you could violate the creators ___copyright________.
C. Discussion
21. Explain briefly the four Web publishing advantages that print publishing cannot match.

Timely content - Web sites can be updated continuously, while print publications are only as
current as their date of publication

Connectivity - Web pages offer the opportunity of connecting with the audience

Reduced production costs - Web publishing is more cost effective than print

Rapid and Economical Delivery - Distributing information via the Web can be much faster
and less expensive

22. Identify the three basic design principles that help Web pages deliver a powerful message and

leave a distinct impression.

Balance and Proximity

Contrast and Focus

Unity