LIST OF TABLES

TABLE 2.1 PSYCHOLOGICAL CONTRIBUTIONS TO BRAND CHOICE

35

TABLE 2.2 ATTRIBUTES AND THEIR LEVELS

45

TABLE 2.3: INTERACTION EFFECTS OF MOTIVATION AND TIME

PRESSURE ON THE ROLE OF PRICE IN PRODUCT EVALUATIONS

49

TABLE 2.4 ATTRIBUTES OF STORE TYPE

51

TABLE 3.1 AUTOMOBILE DOMESTIC SALES TRENDS IN INDIA (IN NO OF UNITS)

86

TABLE 3.2: RESPONDENTS BASED ON AGE

94

TABLE 3.3: RESPONDENTS BASED ON OCCUPATION

95

TABLE 3.4: RESPONDENTS BASED ON ANNUAL INCOME

95

TABLE 3.5: RESPONDENTS BASED ON FAMILY SIZE

95

TABLE 3.6: RESPONDENTS BASED ON QUALIFICATIONS

95

TABLE 4.1: CROSS TABULATED RELATIONSHIP AMONG AGE & FAMILY SIZE

107

TABLE 4.2: CROSS TABULATED RELATIONSHIP AMONG AGE & INCOME

108

TABLE 4.3: CROSS TABULATED RELATIONSHIP AMONG AGE & EMPLOYMENT

109

TABLE 4.4: CROSS TABULATED RELATIONSHIP AMONG AGE & QUALIFICATION

110

TABLE 4.5: CROSS TABULATED RELATIONSHIP AMONG EMPLOYMENT & INCOME

111

TABLE 4.6: CROSS TABULATED RELATIONSHIP AMONG EMPLOYMENT &

FAMILYSIZE

112

TABLE 4.7: CROSS TABULATED RELATIONSHIP AMONG EMPLOYMENT &

QUALIFICATION

113

TABLE 4.8: CROSS TABULATED RELATIONSHIP AMONG INCOME & FAMILY SIZE

114

TABLE 4.9: CROSS TABULATED RELATIONSHIP AMONG INCOME &

QUALIFICATIONS

115

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TABLE 4.10: ONE WAY ANALYSIS OF VARIANCE OF AGE AMONG

PURCHASE DECISION DIMENSIONS

116

TABLE 4.11: ONE WAY ANALYSIS OF VARIANCE OF OCCUPATION

AMONG PURCHASE DECISION DIMENSIONS

117

TABLE 4.12: ONE WAY ANALYSIS OF VARIANCE OF INCOME AMONG

PURCHASE DECISION DIMENSIONS

119

TABLE 4.13: ONE WAY ANALYSIS OF VARIANCE OF FAMILY SIZE

AMONG PURCHASE DECISION DIMENSIONS

120.

TABLE 4.14: ONE WAY ANALYSIS OF VARIANCE OF EDUCATIONAL

QUALIFICATIONS AMONG PURCHASE DECISION DIMENSIONS

122

TABLE 4.15: BAYESIAN CONVERGENCE DISTRIBUTION FOR SEM-CPD

REGRESSION MODEL

127

TABLE 4.16: SUMMARY OF THE VARIOUS GOODNESS OF FIT

STATISTICS AND OTHER VALUES CORRESPONDING TO THE SEM-CPD
(WOM) MEDIATED STRUCTURAL EQUATION MODEL

155

TABLE 4.17: CORRELATION MATRIX OF DIMENSIONS OF SEM-CPD (WOM)

MODEL

158

TABLE 4.18: BAYESIAN CONVERGENCE DISTRIBUTION FOR SEM-CPD

(WOM) MODEL

159

vii