(TEMPLET TUGASAN - VERSI BAHASA MALAYSIA)

(MUKA SURAT HADAPAN)

OUM BUSINESS SCHOOL

MAY / 2016

CBMS 4303
MANAGEMENT INFORMATION SYSTEM

NO. MATRIKULASI

650701025345001

NO. KAD PENGNEALAN

650701025345

NO. TELEFON

012-4231313

E-MEL

ahmadfatahi3@yahoo.com

PUSAT PEMBELAJARAN

KEDAH LEARNING CENTRE

(ALOR SETAR)

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ARAHAN

Jangan menyalin soalan dan arahan tugasan dalam jawapan anda.

Sediakan jawapan tugasan anda mengikut susunan KRITERIA PENILAIAN

(ASSESSMENT CRITERIA) seperti tertunjuk dalam RUBRIK. Jika RUBRIK
TIDAK dibekalkan, ikut arahan/garispanduan yang ditetapkan oleh Fakulti bagi
tugasan kursus berkenaan.

Tugasan anda hendaklah antara 2500 hingga 3000 patah perkataan TIDAK
termasuk rujukan.

Taipkan jawapan anda dengan menggunakan saiz fon 12 Times New Roman
dan langkau baris 1.5.

Tunjukkan bilangan perkataan di hujung tugasan anda.

Jadual dan gambar rajah jika ada, hendaklah menunjukkan tajuk yang wajar.

Senaraikan secara berasingan, rujukan/referensi dalam muka surat

APENDIKS.

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INDEX
DESCRIPTION

PAGE

1.0

INTRODUCTION OF THE ASSIGNMENT

2.0

DISCUSSION ON Snazzy2U IS STRATEGIES

3.0

USING VALUE CHAIN MODELS

DISCUSSION ON Snazzy2U IS STRATEGIES

12

4.0

USING COMPETITIVE FORCE MODEL

DEVELOPMENT OF COMPARISON /
BENCHMARK TABLE
THE COMPETITORS APPS FUNCTION AND
APPS REPORTING FEATURES

15

5.0

IS PLAN OF Snazzy2U : MISSION & VISION

18

6.0

IS PLAN OF Snazzy2U : PLANNING

20

7.0

IS PLAN OF Snazzy2U : BUDGET

22

8.0

CONCLUSION

23

RERERENCES

24

1.0

INTRODUCTION

BACKGROUND OF STUDY

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For this project, I have been assigned to think as the management

information system (MIS) manager where I need to evaluate the
technology adoption by other business and develop information
system (IS) planning for new business which is Snazzy2U. First, I
discussed about the outline of MIS by explaining the definition of MIS
and mobile boutique system. After that, I give briefed introduction on
the competitors which are Zalora, Forever 21 and e Shakti. Second, I
discussed on Snazzy2U IS Strategies using value chain models and
competitive forces models. Lastly, I discussed in depth about the
background of Snazzy2U which it include the mission, vision, planning
and budget.
DEFINITION OF MIS
Retailing industries are continuously endeavoring in improving their
services quality and become one of critical reason for organization to
investing in information system. Information system is very important
for managers in planning and directing an effective strategies for the
development of organizations. The managers is necessary to know the
organizations

current

position,

strengths

and

weaknesses,

the

competitors, market trends, etc. All this are the purposed to develop
Management Information System (MIS) to ensure the managers having
knowledge and understand on customer behavior and requirement in
different situations. Therefore, Information Manager play big roles in
contributes

enough

information

system

and

understand

the

organizations long-term objectives so they can develop their own

information system strategies including the suitable information
technologies.
L. T. Williams (1997) defined Management Information Systems (MIS)
as an integrated, user machine systems for providing information in
supporting operations, management and decision making in an
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organization. MIS also can defined as a set of facilities and personnel

for collecting, sorting, retrieving and processing information that used
or desired by managers in performing their duties (Ein-Dor and Segev,
1978). The organization realize the important of computer based
information system and database software as regards in maintaining
the pressure of competitive advantages in retailing industries. The
mobile revolution from cell phones to smart phones in both developed
and developing countries has influence the retailing business by
introduce new application called as mobile boutique system.
Recently, it become trending on mobile internet and mobile apps which
it discovered that mobile internet become primary use when having
smart phones. The smart phones become a central to the lives of most
of people and it give opportunity for a business which it represent a
huge marketing opportunity to reach and serve customer with
information anytime and anywhere. The increasing of customer
purchasing via mobile phone indicates that the people nowadays
prefer to have mobile shopping channel experience which they can
browse or search products or services across multiple retailers using
their mobile device. The increase of capabilities of smartphones give
opportunity to business by having variety of apps that relates with
online sales.
MOBILE BUTIQUE SYSTEM
The innovation of information technologies provides for company
opportunity or respond and anticipated problems occurs by built and
rebuilt new system for organizational benefit. Therefore, this benefits
has caused the emerge of new strategy for the retailer by introduce
new application for online business which these application involve all
the activities of business including transmitting orders, payments to
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suppliers, fulfilling orders and collecting payment from customers,

maintaining business relationship and electronic marketplace.
Nowadays, the transformation of retail world has introduce the mobile
applications or mobile apps. The development of mobile apps give
opportunity for retailers in fashions industries since the increasing
amount of smartphone shoppers. The use of mobile technologies
become higher demands in accessing different kind of information. The
mobile apps should be include all the features that customer want such
as

the

advertising

of

products,

discounts

coupons,

shopping

promotions and feedback on customers trust and experience.

Mobile boutique system is a strategy used by fashion retailer to have
business online using mobile apps or known as mobile technologymediating shopping environment. It is ability for boutique or fashion
retailers to provide shopping services in real time and communicate
with customer post-purchase. In addition, by having mobile shopping
enable for company to gain information about new trends and fashion
from the customer and sell variety of product to fulfill the different
customer needs and wants. Mobile shopping channel may enable for
shoppers to find out variety of product information and services since
the company is easy to update information of products and promotion
available.
INTRODUCTION OF COMPETITOR: ZALORA, FOREVER 21 &
eSHAKTI
Competitors can be defined as an organization that is engaged in the
same business industries that compete and rivals against others. Each
of organization should have knowledge of the competitors in order to
assess

the strategic

decision

and

enable

for

company to

do

comparisons with their competitors in gaining competitive advantages.

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The impact of the evolution of mobile phone had make most of Fashion
Retailers Company introduce mobile boutiques system or mobile apps.
The competitor involved are Zalora, Forever 21 and eShakti.
Zalora was founded in earlier 2012 and becomes Asias leading online
fashions retailer in South East Asia and Australia. The companies are in
Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam,
Hong Kong and coming soon in Taiwan. The company offer an
extensive collection of over 500 top international and local brands and
designer of products and aims to bring high street fashions to the mass
market. Zalora started operations by running its content management
systems, applications, and website and payment gateways and provide
a servers, storages, networks and associated infrastructure to support
the operations. After faced a several challenges on their infrastructure
and server, they started to explore more cost-effective infrastructure
options that could scale to support its longer-term expansion options.
Zalora mission is believing the customer having shopping experience
that should be easy and fun by providing easy navigation and intuitive
operation. During the first time visited their website, customer will
provided a guided through the shop step by step to complete their
purchase quick and easily. They also provide simple and safe shopping
because the provide various secure payment options such as invoice,
direct debit, prepayment on credit card and all the successful order will
be keep updated to customer and they will receives a tracking number
of delivery items. They also provide comprehensive and personal
service by having customer services hotline or customer service live
chat on the topic footwear and fashion.
Forever 21 has seen some remarkable accomplishments over past 30
years. With a goal to become an $8 billion company by 2017 and open
600 stores in the next three years, but actually company took 30 years
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to achieve this goals. Forever 21 is the fifth largest specialty retailer in

the United States. This company is a family owned business even the
company have tremendous growth. Originally known as Fashion 21, it
began in Los Angeles on April 21, 1984 and changes the name to
Forever 21 when the founder has success in opening new stores every
six months. The company sells clothing, accessories, and beauty
products for women, girls and men by offering trending and
economical prices. The designs is similar to those seen in South Korea
and has targeted customer of Los Angeles Korean America Community.
eShakti was founded in 1999 and the headquarters at Chennai, India
and Seattle, U.S.A. eShakti makes distinctive designer clothes for
women and offers custom-size and standard size that fit and styling
the best suits of your shape. The word Shakti comes from the
Sanskrit word e-shuck-tee meaning power and it defined by company
as empower you to choose the fit, colour, size and style that suits to
you while eShakti means the power of the Net. eShaktis vision are
providing customer to shopping the items that exactly what they want
without compromising fit or style.
For eShaktis mission is they wants their customer looks at her
personal best by offering distinctive design and unparalleled fit. Many
of our styles are evocative of the past with feminine details and
dressmaker finishes for todays modern woman. Our clothes come in a
wide array of fabrics and colors and our custom capabilities allow you
to tailor any item to your specific requirements ensuring you a
flattering fit. eShakti uses personalized marketing, viral marketing and
relationship marketing and the primary sources of the companys
growth appear to have been from repeat customers and numerous
word of mouth recommendations around the blogosphere.

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2.0 DISCUSSION ON Snazzy2U IS STRATEGIES USING VALUE

CHAIN MODELS
OVERVIEW OF VALUE CHAIN MODEL
Value chain can be defined as a tools and guide for strategic analysis in
identify the value of customer and to examine the several of activities
of the firm which it gives better understand the firms linkage with
suppliers, customers and provide a source of competitive advantages.
These activities involves of better performing from the firm and
reduced cost. An organization gain competitive advantages when the
organization have better strategy than its competitors.
Value chain was introduce by Michael Porter on 1985 which he describe
value

chain

as

tools

of

identifying

and

understanding

of

fundamental aspect to gain competitive advantages by having series

of activities that tied together to create value for customer. Thera are
nine of strategic relevant activities that create value in value chain and
it divided in two board types which is primary activities and support
activities.
The primary activities are involve in physical creation of the product,
sales, delivery to customer and after sales services. It is divided in five
categories which are inbound logistics, operations, outbound logistic,
marketing and sales, service. While for secondary activities consist of
firm infrastructure, technology development, procurement and human
resource.

This support activities is to support of each of primary

activities by providing purchased inputs, technology and various

company activities. Value chain provides the sustainability competitive
advantage for organizations because it sharing of information within
and between organizations for better decision making and resource
allocation.

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Diagram 1: Porters Value Chain Model

Snazzy2U VALUE CHAIN MODEL
The value chain is the sequence of business activities which it gives value added on each
of product or services. It is framework that Snazzy2U could be used in understand its
internal capabilities and external resources and determine the relationship between
different activities that having value added activities. The value chain framework can be
used for Snazzy2U to analyses the different value adding activities based on its strategic
capabilities by understand the strength and weaknesses for each of activities involved.
The value chain is built up with primary activities and support activities.
The primary activities is defined as activities that directly related to the creation and
delivery of product or service. The activities of inbound logistic in relates to receiving,
storing and handling materials, as we know, the company is provides variety of product
such as mens and women fashions apparel, shoes, accessories and beauty. They will have
many supplier from all the brands that trust our company to sell their product and it give
impact that we should to ensure the product from supplier is high quality and up-to-date
and need to ensure we are maintaining good relationship with them. For operations is
related to transformation of inputs. All the materials received will have good packaging
and images so it will gain customer interest when company uploading the item in our
mobile apps because we provide more variety of product and fulfill most of customer
wants and need.
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Outbound logistic include all activities of storing, distribution and delivering materials.
We provide an innovative inventory system that ensure our stock is record and updated.
The product receive will be label and store at warehouse according to their categories to
easier our staff. Besides that, we also have collaboration with all of courier companies so
the customer will have choose their trusted courier company for delivery products. For
marketing and sales, we choose to advertise our product by mouth-to-mouth
recommendations and social networking such as Instagram, Facebook and Twitter. In
addition, we also provide various secure payment options such as invoice, direct debit,
prepayment on credit card for customer convenient. We also provide promotion, redeem
reward and special discount to our member club. The last component which is service and
support is activities occur after the point of sales. Our company provide five days
warranty for the product to ensure our customer receive their product with good quality
and condition. We also provide 24 hours services such as customer services hotline or
customer service live chat.
Meanwhile, for support activities are the activities that will help to improve the
effectiveness and efficiency of primary activities. First is procurement, which it related to
purchasing material with supplier such as having negotiations or open book accounting
with supplier. For the technology development, we ensure that we follow market trend by
develop mobile boutique system that it is aligned with our objectives. For activities in
Human resources management is relates to staffing such as recruitment, performance
management and training staff. We recruit staff that have experience in similar industries
or fresh graduate to ensure our staff can give high performance and we did not face any
resistance if we want to do changes. Firm infrastructure is define how the firm is
organize. In this company we believe on management accounting practice which we
concern on our staff, competitor and customer. Before we do plan, strategies or decision,
we will do an analysis and comparisons. We also provide a good working environment to
our staff.

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In conclusion, resources are not a value unless they are used to create value for the
customer. By using this tools will help company to manage the links between its value
adding activities that can help company to sustain competitive advantages.

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3.0 DISCUSSION ON Snazzy2U IS STRATEGIES USING

COMPETITIVE FORCE MODEL
OVERVIEW OF COMPETITIVE FORCE MODEL
Competitors are defined as a firm that offer similar product or services
in the same industry. It is necessary for organization to analyze
competitors by investigating market commonality and resources
similarity to gain the competitive advantages, the most suitable tools
that organization should use is Porters Five Forces Model. According to
Porter the nature of competitive can be viewed as a composite of five
forces which are the existing competitive rivalry between suppliers;
threats of new market entrants; bargaining power of buyers; power of
suppliers and threats of substitute product.
There are many benefit that company gain by using this model. First,
this is the most powerful forces and one of strengthen firm to be
successful by providing information of competitive advantages. This
model also provide enough information for company to build new
strategies in achieving company goals such as information that related
to lowering costs, enhancing quality improvement, adding new
features, after sales services, warranties extend and increasing
advertising.
Snazzy2U COMPETITIVE FORCE MODEL
The existing competitive rivalry between suppliers.
Rivalry among competitor firm usually the most powerful force. The
company should provide an unique strategy and different from other
firms. Company having dynamic markets that provide variety of
product brand from all around the world and it is necessary for us to
have product that meet the requirement of customer and market
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trend. However, Snazzy2U have several competitors such as Zalora, e

Shakti and Forever 21 that have using mobile apps in their business
and it was the most preferable shopping online for customer
nowadays. Therefore, to gain competitive advantages, we also develop
a new innovative mobile apps that have more features and easiest to
our customer than apps from competitors. This will help our company
to gain interest from our potential buyer and have unique strategy.
Threats of new market entrants
A new firm can easily enter a particular industry and provide high
quality product, lower prices and substantial marketing resources.
However, they also face barriers of new entries such as evolution
technology, lack of experience, strong brand preference and others. As
a result. Many companies or individual want to enter this market each
year. The increasing of customer to used mobile shopping will lead to
increasing companies to used mobile apps as their business operates.
However, our company become a preferred online business because
we gain customer trust and we sell a variety product and categories
that fulfill customer expectations and need. In addition, we also have a
loyalty customer and provide new services which is mobile boutique
system that convenient to our customer
Bargaining power of buyers
When customers are concentrated or large in number or buy in high
volume, their bargaining power will represents the major forces for
company that effect volume of sales of company. We used to have
close interaction with our customer approach to ensure we sell product
according to taste of customer with affordable price. Besides, we also
provide special feature to our customer that loves to wear trendy and
fashionable that suitable with his/her appearance. This features will
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have tips and advice from fashion designer or famous artist about the
best style and colour matching. We also ensure to have variety of
product that fulfill need of household such as clothing from all
categories. In addition, we provide a lot of stock according to demand
of customer to ensure our customer did not face situation of product
out of stock.
Bargaining power of suppliers
The company usually have a large number of supplier where they need
to ensure to have best interest with supplier by having a reasonable
prices, improved quality services, just-in time deliveries, and reduce
inventory costs. Snazzy2U has been established and maintaining a
positive relationship with suppliers around the world by ensure the top
management of company took the responsibility that company have
policies and strategies are fully discussed and critically examine. These
matter are done because Snazzy2U want to gain good relationship with
supplier so the supplier will ensure all the materials given in good
quality, delivery in time and new design based on trend nowadays. We
also ensure to maintain a positive relationship with our supplier by
having Negotiation Corporation with suppliers.
Threat of substitute product.
In industry, firms usually have to compete with the firms that produce
of substitute products. The presence of substitute product will effect
sales of company since they provide lower price products. Based on
nature of the industry, product sold in Snazzy2U is affected by the treat
of substitute products. The company face challenge from small
company that offers product that similar or nearly identical product
that compete directly with us. It is important for our company to
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continue to seek the strategies that give advantages to the products

that different from competitor. In order to continue to compete in this
competition, our company tends to sell product that emphasis on
quality with affordable price. In addition, we also provide services
based on market trends by having mobile boutique system that allow
customer to purchase product using their smartphones. We ensure our
customer is satisfied with the product and services given by selling
high quality and original brand of product.

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4.0 DEVELOPMENT OF COMPARISON / BENCHMARK TABLE

THE COMPETITORS APPS FUNCTION AND APPS REPORTING
FEATURES
Zalora mobile apps aims to be Asias online fashion destination which
provide all favorite brands and latest trends in one apps. The customer
can access Zalora through their mobile phone and enjoy happy
shopping experience everywhere with 500 brands and 25,000 products
using ZALORA mobile apps. Zalora mobile apps provide amazing range
by categories and checkup products browser of clothing, shoes,
sportswear,

accessories,

latest

promotion

and

more

for

easy

navigation. The customer also can search product by brands with some
of biggest names and fashions available at great prices as well as the
exciting and emerging local brands. They also provide browser of sales
apps so customer will never miss special offer from Zalora by having
discount up to 70 percent. Shopping will be easier because Zalora
mobile apps prove full screen, high definition images and very
important detail of product so they can experience happy and easy
shopping moment with just one clicks to add your favorite product in
your chart or add items in wish list to buy later. We also provide check
out system in quickly and safely way where you can shop in risk free
with complete the confidence and security. We offer an array of
payment methods via secure online transactions, so that you can shop
with peace of mind. We accept payments via Paypal, credit or debit
cards, bank transfers and cash-on-delivery.
The new of Forever 21 mobile app, customer can shop, find fresh outfit
inspiration, save your favorite product and get connected everywhere
at your fingertips. Forever 21 provides an awesome feature for
customer to access which it include of Shop, Social, Barcode scan,
Deals, Store locator and New arrivals features. For Shop features where
customer can browse and buy products on the go. The feature of Social
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for customer to check out how F21 fans around the world are styling
their outfit in the #F21XME or get opportunity to create your own style.
The customer can show off the new outfit that just bought in social
media can scan the barcode to shop, share and save using barcode
feature. The deals features are include all current sales, promotion and
exclusive mobile offers in one place. Store locator feature will provide
customer with our current location to find the nearest Forever 21.
Lastly, the features of new arrivals will gives customer update new
items where Forever 21 will adding hundreds of new item every day.
eShakti mobile app provides product for women cloth that are stylish,
custom apparel, made-to-order for you with affordable price. With this
mobile app, customer can easily customize, quickly browse, swipe and
zoom in, easily share and quickly checkout.
THE COMPARISON OF FUNCTION AND REPORTING FEATURES
Function
ZALORA mobile
&
app
Reportin
g
Feature
s
Product clothing, shoes,
sportswear,
accessories,
Feature
s

clothing, shoes,
sportswear,
accessories, latest
promotion, Shop,
Brands

Forever 21
mobile app

clothing,
accessories,
and beauty
products
Shop, Social,
Barcode scan,
Deals, Store
locator and
New arrivals
features

18

eShakti
mobile app

clothes for
women

Easily
customize,
quickly
browse, swipe
and zoom in,
easily share
and quickly
checkout.

Snazzy2U
mobile app

clothing,
shoes,
sportswear,
accessories,
clothing,
shoes,
sportswear,
accessories,
latest
promotion,
Shop,
Brands,
feedback,

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Promoti
ons

sales apps will show

special offer from
Zalora by having
discount up to 70
percent

deals features
are include all
current sales,
promotion and
exclusive
mobile offers in
one place and
new arrivals
features

Special
features

feature of
Social for
customer

Payment Paypal, credit or

method
debit cards, bank
transfers and cashon-delivery

Visa,
MasterCard,
American
Express and
Discover credit
cards, as well
as PayPal
payments

Delivery
services

-Available free
shipping
- tracking number of
delivery

-Available free
shipping
- tracking
number of
delivery
-Additional
charges apply
for express
shipping

Images
of
product

full screen, high

definition images

easily share
and quickly
checkout
Special offer
sales apps
addition 10%
will show
discount when special offer,
order using
promotion
mobile app.
and exclusive
mobile
discount
-new arrivals
feature with
great prices
Customize
Feedback and
your own
tips from
design
fashion
designer and
famous artist
Visa,
Paypal, credit
MasterCard,
or debit
American
cards, bank
Express and
transfers
Discover
credit cards,
as well as
PayPal
payments
-Available free -Available
shipping
free shipping
-shipping
- tracking
available only number of
in U.S and
delivery
Canada
- use service
- tracking
from all
number of
courier
delivery
company
high-quality
images

19

full screen,
high
definition

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images
Table 1: The comparison between Snazzy2U with their competitors

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5.0 IS PLAN OF Snazzy2U : MISSION & VISION

Snazzy2U CORPORATES MISSION
A business mission is the foundation for priorities, strategies, plans and
work delegation. The mission statement are crate to answer the
question of what is our business? By having manager and employees
in designing the vision and mission statement will motivate the
employees and have their heart and mind in ensuring a successful of
company in the future.
Snazzy2U mission is to be the first choice of fashion online shopping in
the world in providing customer with high quality fashion with
affordable price and applied of appropriate and innovative technologies
services. We anticipated the needs of our customers and make all the
effort in meet the expectations of customer with continuously
improvement in our services. We will emphasize training and provides
enrichment and growth opportunities to our employees and experience
of friendly working environment. Our emphasis is become the
successful of fashion online boutique that gives worldwide competitor.
We are providing socially and environment care to blossom the future
of society. We care of company financial stability and will be industry
leadership in sales, profit and value creation.
ROLE OF INFORMATION STRATEGIES FOR Snazzy2U
A strategy is a plan for achieving goals of company by covering the
vision and mission of the business and explaining the ways to achieve
the goals. The strategies should be include a clear mission that can be
communicate to employees, suppliers and customer which it helps
company to focus on what is important to do. While, information
strategies (IS) is concerned on helping organization achieve it
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strategies in this global market such as the information from internet

that used to reach new markets.
The adoption of information system strategies will make the company
having sophisticated and comprehensive system that contain all data
needed by company such as integrated data from various sources,
inside and outside the company to ensure company having updated
data relates to internal performance and external opportunity and
threats. Information system will store, update and analyze all the
information that can use by company as a solutions to current and
future problems. Besides that, it helps company to gain and
maintaining competitive advantages because it involved in analyzing
rivals firm so company can do that rivals company cannot do.
Snazzy2u use information strategies in evaluate information from all
sources

to

competitive

make

comparison

advantages

by

market

continually

trends

and

adapting

maintaining
the

changes

technology such as E-commerce which it allow company to sell

product, advertise, purchase suppliers track inventories and eliminate
paperwork so company can reduce expenses, less time taken for buy
and sell product, better customer services, improve product quality
and efficiency in processing.
VISION OF IS FOR Snazzy2U
A vision statement are create by company to answer the basic
question on what company want to become in the future. Company
should create a vision statement first which it should be a clear and
achievable vision that provides the foundation for developing a
comprehensive mission statement. For Snazzy2Us vision is to be the
worlds first choice of online fashion shopping and provide innovative
services for the customer.
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6.0 IS PLAN OF Snazzy2U : PLANNING

Snazzy2U use three types of planning in pursuit company goals which
it include operational, tactical and strategic planning. The operational
plans are necessary for company to attain tactical plans and this
tactical plan will lead for the successful of strategic plans. Snazzy2Us
manager ensure used this three types of planning and tied together to
gain achievement of companys goal.
STRATEGIC PLANNING
Strategic plans are designed with the entire organization in mind and
begin with an organizations mission. The top management will design
and execute strategic so they can paint a picture of the desired future
and long-term goals for Snazzy2U. This picture will guide the lowerlevel manager to build a compatible plan that aligned with those
objectives.

Long-term plannings Snazzy2U are achieving growth,

improving productivity and profitability and improving an innovative

services provided. This strategic plans require multilevel involvement,
improving technology and meet the expectation of customer need.
It is responsibility for top management in developing a corporate
strategy and become one of strategic planning process of MIS that will
parallel with the Snazzy2Us goals. They should integrate information
system along with the long term trending which they will faces a
unique set of problems and or opportunity, so they need to decide
either to duplicate the strategy of the competitor or being enablers.
MIS should be aware of overall objective of organizations which they
will face a lot of possibilities that still undefined such as issues of
application and implementation new system.
TACTICAL PLANNING

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Tactical plans support strategic plans by translating them into specific

plans relevant to a distinct area of the organization. Tactical plans are
concerned with the responsibility and functionality of lower-level
departments to fulfill their parts of the strategic plan.
Snazzy2Us tactical plans will be introduce new process of buying for
customer. It will be shorter time taken, easier for customer and gain
their support. This strategy should be narrower in scope but still help
company to bring long term objective achievement and involve middletier management to implement strategies by selecting appropriate
tactics and concerned on current performance, utilization of resources
and short term forecasts. The information system at the level should
be from both internal and external source including competitors and
customer.
OPERATIONAL PLANNING
Operational plans are made by frontline, or lower level manager for
day to day running of the functions. All operational plans are focused
on the specific procedures and process that relates to routine task that
used by each of department. Operational planning activities should be
include scheduling employee each week, assessing, ordering and
stocking inventory, creating a monthly budget and developing a
promotional advertising for different session,
There are two types of operational plans that Snazzy2U used which are
single used of plans and ongoing plans. For single used plans is used
once a time such as promotion on celebration day that cause the
increasing of sales. Therefore, company will prepare monthly budget
and developing a promotional advertisement for that months. While for
ongoing plans are those plans that are built to withstand the test of
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time and will be used for several time and change it when necessary
Ongoing plans are typically a policy, procedure or rule and for
Snazzy2U is related to staff hiring, training, assessing performance
appraisals and terminating.

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7.0 IS PLAN OF Snazzy2U : BUDGET

The development of new system such as mobile apps that consider
Snazzy2U as a largest company and wants to build a middle level of
complexity is likely cost between RM26, 979 to RM161, 877. The top
management of Snazzy2u has forecast the cost will be RM150, 000 to
developed Snazzy2U mobile apps. The company obtain the capital
expenditure by apply loan bank. The component of capital budget
involve several expenses as follow:
Installation fees and rental expenses will involve On-premise
server installation (App, Web, Database); Internet, WIFI, network and
infrastructure installation; Subscription expenses and Carrier monthly
expenses. Publicity expense component is Change management,
training and communication. Equipment expense include cost of
Hardware; Mobile devices; Software and Hosted services (MADP, PASS,
etc.)

Implementation

and

Maintenance

expense

will

be

Development and device management platforms; Testing and online

training platforms; Internal application and support labor; Ongoing
application enhancements and Ongoing maintenance and support.
Resource and Development expenses are Mobile project initiation,
design and deployment; Pilot project and Mobile strategy, application
strategy

and

application

roadmap.

Professional

fees

involve

Consultant fees; Mobile architect, developer and user experience and

licensing cost. Labor expense are cost of staffing expenses and
Additional staff for mobile

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8.0 CONCLUSION
As a conclusion, Snazzy2U develop mobile boutique system or mobile
apps to maintain competitive advantages. Snazzy2Us competitor are
Zalora, Eshakti and forever 21 have built mobile apps to ensure they
fulfill the expectation and demand of customer. The evolution of
technologies showed that customer prefer to have mobile shopping
than website or buy at boutique. Snazzy2U use a strategic analysis
methods to analyze the information of internal capabilities and gain
external resources using Porters competitive forces model and value
chain analysis. In addition, to develop mobile apps for Snazzy2U, the
top

management

do

planning

and

strategies

that

involves

of

developing new mission and vision for company mobile apps, forecast
budget and used of three types of strategies.

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9.0 REFERENCE
Fred F. David, (2013), Strategic Management Concept and Cases,
England: Pearson Education Limited.
Jeffrey A. Hoffer, Joey F. George and Joseph S. Valacich, (2011), Modern
Systems Analysis and Design, New Jersey, Pearson Education.
Ajax Persaud Irfan Azhar, (2012), Innovative mobile marketing via
smartphones, Marketing Intelligence Planning, 30(4), pp. 418 443.
Goran Svensson, (2003), Consumer driven and bi-directional value
chain diffusion models, Europian Business Review, 15(6), pp. 390-440
Kiseol Yang Hye-Young Kim, (2012),"Mobile shopping motivation: an
application of multiple discriminant analysis", International Journal of
Retail & Distribution Management, 40(10) pp. 778 789
Phillip Ein-Dor and Eli Segev, 1978 Strategic Planning for Management
Information Systems, Management Science, 24(15) pp 1631 1641.
Shun Han Rebekah wong, 2011, Which platform do our users prefer:
website or mobile app?, Reference Service Review, 40 (1), pp. 103
115.
eShakti, (n.d.) Retrieved from https://en.wikipedia.org/wiki/EShakti
Forever

21,

(n.d.)

Retrieved

https://en.wikipedia.org/wiki/Forever_21
Forever 21, (n.d.) Retrieved from
http://www.forever21.com/Company/history.aspx?br=f21
eShakti, (n.d.) Retrieved from http://wikifashion.com/wiki/Eshakti

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2013 Budget Planning for Mobile, (n.d.) Retrieved from

http://www.slideshare.net/propelics/2013-budget-planning-for-mobile
Developing a mobile app, (n.d.) Retrieved from
http://www.freemalaysiatoday.com/category/leisure/2014/01/29/develo
ping-a-mobile-app/

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