Catalogue 2016

LANGUAGE TRAINING AND
BUSINESS SEMINARS 2016

LANGUAGE SKILLS
INTERCULTURAL SKILLS
MANAGEMENT AND LEADERSHIP SKILLS
Sharpen your skills and

the world is yours.
WELCOME
SPEAK WITH
CONFIDENCE
OUR TEACHING FOCUSED

ON YOUR SKILLS
The smaller the world gets, the greater the possibilities and opportunities we have both privately and in terms of
careers. Our mission is to tap this potential and help you on your way as you communicate globally with confidence
and conviction true to the Berlitz guiding principle Speak with Confidence.
The paths on this journey are just as diverse as the communication situations depicted in our catalogue. We
serve as a one-stop shop for efficient teaching according to your specific needs in order to increase your language,
intercultural, and management and leadership skills.
Our teaching curriculum stands out not only on the basis of its breadth and depth, but also because of the flexibility
of the formats involved, ranging from face-to-face teaching to blended learning and e-learning. For example, we
have further developed our Online Live Seminars this year and now offer new topics with practical content in a
modern training format: live teaching over the Internet from wherever you are, with a team of teaching experts.
For more details, turn to page 42.
With all our teaching courses and seminars, you can rest assured that you will make progress thanks to our highly
qualified native-speaker teachers; innovative, tried-and-tested methods; and tailored content. Because Berlitz
focuses exclusively on further developing your skills.
Make continuing education plans to contribute to your success and that of your employees. Use the new Berlitz
catalogue as a source of inspiration for your vision. We look forward to inspiring you.
Best regards,
Annette Mainka
Chief Operating Officer (COO) Berlitz Training Solutions
CONTENTS
WELCOME
Editorial 3
Our mission. Since 1878.
Our skills
Your benefits at a glance
10
Our services at a glance
12
LANGUAGE SKILLS
218014
The world of languages
16
Berlitz levels and CEF
17
Individual Instruction in all languages
18
Corporate Group Courses in all languages
20
BUSINESS ENGLISH WORKSHOPS for key qualifications 22

Telephoning in English
23
Presentations in English
23
Meetings in English
24
Negotiations in English
24
English for E-mails
26
English for Business Small Talk
26
BUSINESS ENGLISH WORKSHOPS for your department 27

English for Accounting
27
English for Marketing and Advertising
27
English for Human Resources
28
English for Sales and Purchasing
28
BUSINESS ENGLISH WORKSHOPS for your industry 29

English for Pharmaceuticals
29
English for the Energy Industry
29
Open Group Courses for English, German, French, Spanish and Italian
30
eBerlitz: Virtual Classroom, e-Learning, Blended Learning
32
Language Programs for Kids and Teens in English, German, French and Spanish
36
Berlitz Study Abroad for all languages/ELS Language Centers for English
38
BERLITZ SEMINARS
40
The world of business seminars
41
Training formats
41
Seminar learning paths
43
46
BASICS AND COUNTRY-SPECIFIC KNOWLEDGE
50
Business across Cultures
50
Relocation Training
51
Repatriation Welcome Home
51
Successful Cooperation with ... (country-specific intensive training courses)
52
Sample Agenda: Successful Cooperation with China
53
INTERNATIONAL MANAGEMENT
54
Working in Global Teams
54
International Leadership and Corporate Culture
54
International Recruiting and Personnel Development
57
International Marketing
57
E-LEARNING
58
Cultural Navigator Intercultural Expertise at the Click of a Mouse
58
C.O.I. Cultural Orientations Indicator (Testing)
60
GCAA Global Competence Aptitude Assessment (Testing)
61
CONTENTS
MANAGEMENT AND LEADERSHIP SKILLSFHRUNG UND STRATEGIE
62
LEADERSHIP AND STRATEGY
64
Working in Virtual Teams
64
Change Management
65
SALES AND CUSTOMER MANAGEMENT
67
Identifying Customer Needs and Motives 1 and 2
67
How to Behave Successfully in Negotiations 1 and 2
68
PROJECT MANAGEMENT AND WORK TECHNIQUES
70
Self-Organization and Time Management 1 and 2
70
My Personal Resilience @Work
72
Creativity Techniques
73
COMMUNICATION 74
Efficient Communication
74
Presentations 1 and 2
75
How to Resolve Conflicts 1 and 2
76
Dealing with Change
77
Facilitating Interactive Meetings
78
How to Give and Receive Feedback
79
ORGANIZATION AND USEFUL INFORMATION
80
Procedure for In-House Training
82
Berlitz training evaluation system
84
Managed Training Services
85
Customizing content
86
Registration and languages available
88
Duration, time and location
89
Berlitz Language Trainers
90
Berlitz Business Trainers
91
Berlitz Centers worldwide
94
Credits 98
CONTENTS
OUR MISSION. SINCE 1878.

A DECISION IN FAVOR OF TOP QUALITY
Since the first Berlitz language school was founded in 1878, we have been entirely focused on one thing:
namely, helping you to communicate confidently. What started out as purely language teaching has since
evolved into a diverse array of communication seminars for the global working world at 500 locations in more
than 70 countries around the world.
Language teaching, intercultural training and seminars for management and leadership skills all from a single
source
More than 135 years of experience, including over 30 years experience in distance learning and intercultural
training programs
A pioneer in the development of innovative teaching programs
More than 300,000 satisfied customers every year
Most European countries certified in accordance with ISO 9001 for professional quality management since
2003
OUR SKILLS
CHOOSE YOUR FOCUS AND MAKE USE OF SYNERGIES
Our wide array of courses equips you with skills in three areas:
LANGUAGE SKILLS
Practical knowledge of a foreign
language for your business success
INTERCULTURAL
SKILLS
MANAGEMENT AND
LEADERSHIP SKILLS
Specific knowledge about values

and behavior, broken down into
six different cultural levels
Solid expertise in the areas of

leadership, sales, customer and
project management, working
methods and communication
SKILLS TO THE POWER OF THREE

Berlitz teaching focuses on communication. But other skills are needed in the working world in addition to knowledge
of foreign languages. Depending on your needs and personal specifications, there are important and necessary
overlaps, which Berlitz covers with its modern teaching in the three areas of language skills, intercultural skills,
and management and leadership skills.
For example, an international management seminar conducted in English will equip you not only with management
and leadership skills, but also intercultural and language skills. You will then truly be ready for the challenges of
the modern-day business world.
OUR MISSION I A THREE-PRONGED APPROACH
YOUR BENEFITS AT A GLANCE

First-rate
advice
Topquality
training
Teaching
content and
formats for
all needs
137 YEARS OF
EXPERIENCE
Global
expertise
Highly
qualified
trainers
Unique
method
FIRST-RATE ADVICE
Professional advice and support all over Europe from the analysis of client needs to the post-course follow-up.
Directly at a Berlitz Center, over the telephone or at your company by a member of our field team.
TEACHING CONTENT AND FORMATS FOR ALL NEEDS

Practical teaching in various formats in the areas of language skills, intercultural skills, and management and
leadership skills. Overlaps and synergies offer you real added value. Turn to pages 12 and 13 for an overview of
the courses.
HIGHLY QUALIFIED TRAINERS

Berlitz provides highly qualified, experienced experts from their respective fields, who receive regular further
training to ensure the optimum success of your own training. Turn to page 90 for more information.
UNIQUE METHOD
Lively and active learning according to the Berlitz Method, which combines a traditional approach with the latest
pedagogical research. Turn to page 16 for more information.
GLOBAL EXPERTISE
You benefit from our worldwide know-how, international experience and uniform global standards. Berlitz can cater
to all the training needs of companies with international offices.
TOP-QUALITY TRAINING
You can look forward to systematic quality management, didactically structured teaching, tailored content,
managed training services and detailed educational evaluation.
Turn to page 84 for more information.
10
AUTO
Munich, Monday, 10 a.m.: individual consultation
11
OUR SERVICES AT A GLANCE

TRAINING FORMAT
DESCRIPTION
VERSIONS
PAGE
Individual Instruction
Customized language
training with a
personal instructor
Total Immersion
Premium
Compact
Happy Hour
18
Corporate
Group Instruction
Tailored to groups
of employees in
one company
Premium
(max. 10 participants)
Compact
(max. 6 participants)
20
Business English
Workshops
Two-day compact training

with a practical approach
Key qualifications
Industry-relevant
Department-specific
22
Open Group Instruction
Language training in small

homogeneous groups
Semi-Private
(2 participants)
Intensive Group
(46 participants)
30
Language Programs
for Kids and Teens
Age-appropriate language
learning thats fun and
motivating for 4- to 17year-olds
Vacation courses
Weekly courses
Language camps
Corporate camps
36
Berlitz Study Abroad/

ELS Language Centers
Organized language
instruction abroad combines
language learning and a
holiday
Berlitz Study Abroad

in locations around the
world
ELS in the USA and
other countries
38
CyberTeachers and
Individual Instruction
over the telephone
Combination of independ
ent online learning and
telephone training
Proportion of online units

to telephone courses
flexible
35
CyberTeachers and
live instruction
Combination of independ
ent online learning and
face-to-face language
training
P
roportion of online units to
live instruction flexible
35
CyberTeachers and
Berlitz Virtual Classroom
Combination of independent
online learning and
language training
in a virtual classroom
Proportion of online units

to BVC flexible
35
Individual instruction
over the telephone
Language instruction over

the telephone
I n 30-, 60- or 90-minute

units
33
Live language training

via the Internet from any
location worldwide
Individual instruction
Intensive group
(35 participants)
Corporate training
33
CyberTeachers
Innovative online training

platform with live instruction
elements available 24/7
CyberTeachers Classic
CyberTeachers Coach
CyberTeachers Live
34
CyberTeachers Audit
Online language audit and

needs analysis
E
nglish, German, French,
Spanish, Italian, Dutch and
14 interface languages
Oral Placement Test
Ascertainment of spoken
language skills
LANGUAGE SKILLS
FACE-TO-FACE
TRAINING
BLENDED
LEARNING
DISTANCE
LEARNING
E-LEARNING
TESTING
12
TRAINING FORMAT
DESCRIPTION
VERSIONS
PAGE
INTERCULTURAL SKILLS AND MANAGEMENT AND LEADERSHIP SKILLS
Seminars
In-house seminars
Four-hour stimulus
seminars (Shorties)
S
ingle-day seminars
M
ultiple-day seminars
Coaching
Individual assistance with

various topics
Individual coaching
Group coaching
Telephone-based coaching
Cultural Navigator and

face-to-face training
Combination of e-learning
modules and face-to-face
training
Flexible proportions
58
+
42
Cultural Navigator and

Online Live Seminar
Combination of e-learning
modules and Online Live
Seminars
Flexible proportions
58
+
42
DISTANCE
LEARNING
Online Live Seminars
Live seminars to be taken

anywhere (usually three
hours) and online coaching
Individual coaching
Small group seminars
42
E-LEARNING
Cultural Navigator
Interactive learning platform

with country database and
e-learning modules
Degree of customization:
Standard
Gold
Platinum
58
Cultural Orientations
Indicator (C.O.I.)
Cultural profile analysis
60
Global Competence Aptitude

Assessment (GCAA)
Intercultural skill level

analysis
61
FACE-TO-FACE
TRAINING
BLENDED
LEARNING
42
TESTING
OUR SERVICES AT A GLANCE
13
LANGUAGE
SKILLS
LANGUAGE SKILLS
14
LANGUAGE SKILLS
The world of languages
16
Berlitz levels and CEF
17
Individual Instruction in all languages
18
Corporate Group Courses in all languages
20
BUSINESS ENGLISH WORKSHOPS for key qualifications 23

23
23
Meetings in English
24
24
English for E-mails
26
26
BUSINESS ENGLISH WORKSHOPS for your department 27

27
27
28
28
BUSINESS ENGLISH WORKSHOPS for your industry 29

29
29
Open Group Courses for English, German, French, Spanish and Italian
30
eBerlitz: Virtual Classroom, e-Learning, Blended Learning
32
Language Programs for Kids and Teens in English, German, French and Spanish
36
38
LANGUAGE SKILLS
15
THE WORLD OF LANGUAGES

LANGUAGE TRAINING ACCORDING TO YOUR NEEDS
We can offer all those interested in languages just the right teaching program, be they an experienced manager or
a management trainee, a self-employed person or an employee, a keen traveler, someone with a thirst for
knowledge or an Internet-based learner.
All our programs involve lively dialogue, fun, motivation, excellent teachers and modern content. In other words,
top teaching quality from Berlitz.
EXPERIENCE IN A MODERN GUISE: THE BERLITZ METHOD

This direct method has been at the heart of Berlitz language teaching since 1878. It has been continuously
developed to cater for the latest didactic findings. For example, it is now complemented by personal needs
analysis and the use of new media.
Your own experience and needs are incorporated into the teaching.

The focus is very much on actively speaking. This will automatically help you overcome any inhibitions to
speaking, improve your fluency and boost your motivation.

You will learn grammar naturally based on the situation in the same way that you learned your mother tongue
and that you hear a foreign language when abroad.

Hearing, reading, writing, speaking: at Berlitz, you learn with all the senses. And with the content being taught
using day-to-day situations, you will learn more quickly and what you learn will stick better.

A positive environment allays peoples fears about speaking in public. Small groups, expert and motivational
teachers, and an open atmosphere play a major part in your success.
FOCUS ON THE CUSTOMERS

I`m really glad, that I can attend the German virtual classroom. For me it`s important to understand the
people, who I can`t see - only hear. And this is the right opportunity to improve my communication skills
(understanding and speaking). We have enough possibilities to speak, because there are only 3 classmates
Teachers try to adapt to every lesson and our business requests. They are true professionals.
Katarina Cechova
T Systems SK
16
BERLITZ LEVELS AND CEF

LANGUAGE SKILLS MADE COMPARABLE
The Council of Europes Common European Reference Framework for Languages (CEF) divides language
proficiency into different levels to make the learning of languages and evaluation of language skills more
transparent and comparable. Berlitz will test your language skills before each course for free. The ten Berlitz
levels can then simply be aligned with the CEF levels and the online points scale (for e-learning).
C1/C2
B2.2
B2.1
B1.3
B1.1
B1.2
A2.3
A2.1
A2.2
CEF
A1
1
10
0-3
14-15
16-17
18
19-20
21-22
23-24
25-27
28-29
30+
FUNCTIONAL
ABILITY
INTERMEDIATE
ABILITY
UPPER INTERMEDIATE ABILITY
ADVANCED
ABILITY
BERLITZ
LEVEL
ONLINE SCORE
PROFESSIONAL
ABILITY
BERLITZ LEVEL 1/CEF A 1: Your language skills are sufficient to make yourself understood with questions and
answers in simple everyday situations.
BERLITZ LEVEL 2/CEF A 2.1: You possess basic skills in the language and can conduct simple conversations in
at least one tense.
BERLITZ LEVEL 3/CEF A 2.2: You can follow the gist of a conversation on familiar subjects. You can initiate,
maintain and end a conversation, and discuss a range of subjects.
BERLITZ LEVEL 4/CEF A 2.3: You can understand information on familiar subjects in the relevant context and
can hold a conversation on a range of general subjects.
BERLITZ LEVEL 5/CEF B 1.1: You can hold a conversation and describe things in a coherent way. You can ask
and respond to questions in the workplace. You can understand all sentence structures.
BERLITZ LEVEL 6/CEF B 1.2: You can communicate effortlessly in a variety of professional and private situations,
and use a variety of expressions.
BERLITZ LEVEL 7/CEF B 1.3: You can express views and defend these in discussions. You can handle challenging
professional situations and also use the language in demanding situations.
BERLITZ LEVEL 8/CEF B 2.1: You can communicate efficiently and correctly in demanding activities and
situations, and participate in discussions in all environments. You can express yourself using different nuances.
BERLITZ LEVEL 9/CEF B 2.2: You can communicate in detail and use expressions to lead a discussion on
complex topics a certain style.
BERLITZ LEVEL 10/CEF C 1/C 2: You can express yourself linguistically at an extremely high level, virtually on a
par with a native speaker.
LANGUAGE SKILLS I THE WORLD OF LANGUAGES I BERLITZ LEVELS AND CEF
17
INDIVIDUAL INSTRUCTION
BEING THE SOLE FOCUS OF YOUR INSTRUCTOR IS SIMPLY WONDERFUL
Whenever it is a question of achieving your language aims as quickly as possible, Berlitz individual instruction
offers customized solutions. Together with your study adviser you determine the content, learning speed and
course times to suit your schedule and professional needs.
Choose between two training formats:
Total Immersion: Individual instruction in its most intensive form! With 12 lessons a day including a business
lunch, you will be able to gain confidence in the foreign language within two to three weeks.
Individual Instruction: The ultimate in flexibility! You enjoy full flexibility with regards to the number of
lessons, schedule and length of contract.
Program content
Job-related, practical content
Targeted development and expansion of vocabulary
Intuitive learning of grammar
Learning plans from many industries
Incorporation of own experiences
In all
languages!
Program benefits
Possible in all living languages
Individual schedule
Very high student speaking time
Rapid learning success
High degree of customization!
On request, course content and learning aims are fully adapted to suit your individual requirements while
incorporating your own case studies, specialist terminology and specialized course materials. Read more on
page 86.
18
SCHEDULE EXAMPLE: THE TOTAL IMMERSION LANGUAGE EXPERIENCE

Total Immersion is an extremely intensive and tailored teaching program. The participants think and speak
in the target language throughout the day even over lunch, which serves as a small talk practice session.
The teaching content is chosen to perfectly match the participants business field and daily activities. They are
then able to communicate in challenging work-based and private situations within just two to three weeks.
Total Immersion get the most out of your language training!
88.45 a.m.
Training with Berlitz language teacher 1
11.45 a.m.1.15 p.m. Lunch with Berlitz language teacher 1
Defining marketing
Small talk practice
What is the definition of marketing and what makes

successful marketing stand out? New vocabulary is learned
and used.
You will jointly practice your small talk in your target

language over a business lunch.
8.459.30 a.m.
1.152 p.m.
Self-study
Comparing market share

The trends in the participants business fields are outlined
and compared. New vocabulary is learned and used.
Time in which to revise the content learned and to learn

more in various exercises.
22.45 p.m. Training with Berlitz language teachers 1 and 2
9.3010.15 a.m.
Discussing market research

What does market research mean and what is it all about?
Why do the participants need it in their fields and what are
the most suitable types of market research for them?
Sector-specific questions are asked and answered.
Double lesson
Various activities that focus on fluent conversation are used
to help make the vocabulary and grammar you have learned
stick.
2.453.30 p.m.
Invitations
10.1511 a.m.
Brainstorming a promotional campaign

Various ideas for realizing an advertising campaign are
outlined and evaluated. The relevant technical terms and
turns of phrase are learned and used.
Inviting customers and accepting or declining invitations.

New vocabulary and grammar are introduced and practiced
by means of role playing.
3.304.15 p.m.
Handling difficult situations

Learning how to keep a cool head in difficult situations and
how to use the right language to come up with a solution.
New vocabulary is learned and used.
1111.45 a.m.
Brand names
4.155 p.m.
Why is branding so important? The topic of branding is

analyzed specifically in terms of the participants business
fields and work settings.
Business small talk
Learning and applying the dos and donts of business small

talk.
Individual instruction can be provided at any Berlitz Center or as an in-house seminar.

This is a sample schedule. Times can vary by country and individual needs.
LANGUAGE SKILLS I INDIVIDUAL INSTRUCTION
19
CORPORATE GROUP INSTRUCTION

SHARED SUCCESS FOR YOUR EMPLOYEES
Our corporate group courses are an effective way of developing the language skills of several employees in a
goal-oriented manner. Take advantage of all the benefits of our comprehensive training evaluation system starting
with a precise analysis of your needs and level as well as determining the individual content right up to a detailed
evaluation of success.
The training format:
Corporate

Group Instruction with an optimum of 6-10 participants: The course is run entirely flexibly to meet
your needs, as the number of lessons and schedule can be arranged as required. There is no fixed contract
length.
Program content
Job-related, practical content
Intuitive learning of grammar
Typical business terms and phrases
Learning plans from many industries
In all
languages!
Program benefits
Available for all living languages
Speed and dynamics tailored to the course participants
Comprehensive training evaluation system
Instruction either at the Berlitz Center or directly at the company
High degree of customization!
On request, course content and learning aims are fully adapted to suit your individual requirements while
incorporating your own case studies, specialist terminology and specialized course materials. Read more on
page 86.
20
RECOMMENDED COURSE INTENSITY

Three stages with one result: maximum success! Our three-stage intensive learning concept is an option applicable
to our corporate group courses and guarantees quick and lasting learning of your language goals. The concept
begins with a short period of intensive learning, followed by regular follow-up language learning in the form of
weekly lessons and then further intensive learning. This keeps the language fresh in the participants minds and
continuously boosts their confidence in using the language in day-to-day situations.
Stage I: Two days of intensive learning
In the first stage, the course participants are intensively immersed in the foreign language, which they actively
use for at least half of the teaching time. Numerous role-playing exercises and simulations serve to refresh and
build on existing language knowledge.
Intensive confrontation with the foreign language results in the participants speaking and thinking in the target
language in no time, without the need for translation exercises.
Stage II: Weekly lessons
This is when the knowledge acquired during the intensive stage is continuously consolidated, reinforced and built
on.
Stage III: Additional intensive learning days every four to six weeks
Active class-based exercises are used to refresh what has been learned in the weekly lessons with the aim of
then being able to continue to apply this knowledge in practice. Again, the participants use nothing but the target
language all day long and practice work-related situations in particular to fully prepare them for day-to-day
linguistic challenges. This also boosts the participants motivation.
Intensive learning days are ideal for specifically practicing work situations (sales pitches, meetings, lengthy
telephone calls, etc.) in the foreign language in a compact and clearly structured course.
LEARNING PROGRESS
One day of intensive teaching

(ideally once every four to six
weeks)
Lessons one to two times a week

(ideally three lessons of 45 minutes each)
Two days of intensive learning
TEACHING PERIOD
LANGUAGE SKILLS I CORPORATE GROUP INSTRUCTION
21
BUSINESS ENGLISH
WORKSHOPS
MAXIMUM LANGUAGE SUCCESS IN VERY LITTLE TIME
Our Business English Workshops will ready you for the language challenges you will face at work in just two days!
The secret to their success is small groups of four to six participants, interactive tasks, role playing exercises
and simulations. The content has a practical basis, can be applied to your work straight away and, in the case of
in-house workshops, can even be tailored to your companys specific needs.
BUSINESS ENGLISH WORKSHOPS FOR KEY QUALIFICATIONS
23
23
23
Meetings in English
24
24
English for E-mails
26
26
BUSINESS ENGLISH WORKSHOPS FOR YOUR DEPARTMENT
27
27
27
28
28
BUSINESS ENGLISH WORKSHOPS FOR YOUR INDUSTRY
29
29
29
OTHER TOPICS AND LANGUAGES ARE AVAILABLE UPON REQUEST, SUCH AS:

22
English for Customer Service

English for Insurance
English for the Automotive Industry
English at the Office
English for IT Professionals
English for Logistics and Freight Forwarding
German at the Hospital
German for Nursing
German for Logistics
TELEPHONING IN ENGLISH
KEEP YOUR COOL WHEN THE HEAT IS ON
A seminar for all those who must make a lot of telephone calls as part of their job and have resolved to no longer
shy away from making calls in English. Learn the language basics, how to announce yourself correctly, spell, forward
calls, apologize, postpone meetings, return calls and arrange meetings.
Seminar content

Language basics
Vocabulary and phrases for making calls
The English telephone alphabet
Starting and ending telephone conversations
Receiving and leaving messages
Exchanging information
Arranging appointments
Dealing with complaints and claims
Small talk
Intercultural differences on the telephone
PRESENTATIONS IN ENGLISH
MAKE A GOOD IMPRESSION AND BE PERSUASIVE
Here you will learn key phrases, language tips and the necessary specialist vocabulary for successful
presentations in English. Besides exercises on all key aspects such as body language, structure and the use of
visuals, we also advise on the characteristics of British and American presentation cultures.
Seminar content

Key phrases and specialist vocabulary

Structuring a presentation
Introducing the speaker and the audience
Presenting ideas effectively
Delivering convincing arguments
Presenting facts, figures and data
Dealing with questions from the audience comfortably
Intercultural particularities of presentations
Contact your local Berlitz Center for more information!
LANGUAGE SKILLS I BUSINESS ENGLISH FOR KEY QUALIFICATIONS
23
MEETINGS IN ENGLISH
MAKE NO FALSE PROMISES
Meetings have their own culture and often their own specific dynamics as well. The aim of this workshop is to equip
you with the language skills necessary to participate in important international meetings, and to enable you to hold
work meetings of your own. If all these aspects are successfully achieved, then meetings can even be fun!
Seminar content
Scheduling meetings in person and in writing
Drafting an agenda
Opening and concluding meetings
Providing sound arguments
Handling difficult situations
Familiarizing yourself with the different meeting formats:
brainstorming, decision-making and telephone conferences
Meeting simulation
Intercultural aspects
NEGOTIATIONS IN ENGLISH
FOR WHEN YOU NEED RESULTS
Skillful negotiating is an art. Practice the vocabulary needed to engage in negotiations in English effectively and
with confidence. We teach important language skills and show you how to set goals as well as how to formulate
offers and counter-offers in a variety of interesting role-playing exercises.
Seminar content

24
Correct preparation for negotiations

Beginning and ending negotiations
Exercises on negotiation techniques and tactics
Recognizing and controlling manipulation
Key phrases
Techniques for strategic argumentation
Prevailing in difficult negotiations
Familiarizing yourself with different forms of negotiation
Role-playing exercises
Intercultural aspects
AUTO
New York, Tuesday, 9 a.m.: (unforeseen) negotiation
25
ENGLISH FOR E-MAILS

YOUVE GOT A NEW MESSAGE
In the age of smartphones, it is often pleasantries, the quality of language and spelling that fall by the wayside.
Learn in this seminar how to write e-mails in English that hit the right note. It is not only about common courtesies
and style, but also about effective communication in English in an international environment.
Seminar content

Basic terms and useful vocabulary

Greetings and useful expressions
Correct spelling and important abbreviations
Hitting the right note and using the appropriate style
Arranging and confirming appointments
Formulating queries, agreements and rejections skilfully
Intercultural peculiarities of correspondence
Archiving and follow-up
ENGLISH FOR
BUSINESS SMALL TALK
BECAUSE ITS OFTEN THE SMALL THINGS THAT MATTER
Many business meetings end without achieving any results as an important phase has been omitted: small
talk. In this seminar, participants will practice greeting guests, introducing themselves, giving a tour of the
company, making small talk and inviting visitors to dinner during varied partner exercises and role-playing
exercises.
Seminar content

Varied partner exercises and role-plays

Introductions, greetings and getting to know people
Extending, accepting and turning down invitations
Giving a tour of the company
Small talk during business dinners
Building trust by means of appropriate topics
Effective networking
How to end a conversation politely
Etiquette and cultural differences
26
ENGLISH FOR ACCOUNTING

THE FIGURES SPEAK FOR THEMSELVES
A workshop offering insights and vision: subject-specific English for financial analyses, controlling and accounting
with insight into accounting practices in Great Britain and the USA. In addition to specimen financial statements and budgets, specialized vocabulary on tax systems and accounting principles will be taught.
Seminar content
Accounting in Great Britain and the USA
Accounting principles
Creative accounting
Trade balance, annual financial statements and reporting
Profit and loss statements
Tax systems
Depreciation
Budget calculation and cash flow
Cross-border investments
ENGLISH FOR MARKETING

AND ADVERTISING
INTERNATIONAL BRANDS NEED GLOBAL PEOPLE
In this course, you will acquire the language skills advertising professionals need to successfully roll out marketing
plans, advertising campaigns and strategies worldwide. You are the primary target group here specifically the
employees of advertising agencies as well as those in marketing, PR, event management and communication
departments.
Seminar content

Corporate identity, image, logos and brands

Customer profiles and market research
Marketing plan and positioning strategies
Creating advertisements, campaigns, advertising materials and measures
How to present ideas
Sales channels, telemarketing and direct marketing
Public relations and sponsoring
Websites and online marketing
Trade fairs and events
LANGUAGE SKILLS I BUSINESS ENGLISH FOR YOUR DEPARTMENT
27
ENGLISH FOR HUMAN RESOURCES

BECAUSE STAFF ARE YOUR MOST VALUABLE ASSET
Personnel department and agency staff can practice the English they need for their field here and develop their
career prospects in the process: learn and practice the subject-specific terms and phrases they need to conduct
staff appraisals in English with confidence while creating a motivating, friendly atmosphere.
Seminar content

Job descriptions, job ads and job sites

CVs, applications and job interviews
Employment contracts
Occupational health and safety
Professional development, promotion and reporting
Equality and diversity
Pay, salaries, incentives and fringe benefits
Disciplinary measures
The role of trade unions and pay negotiations
ENGLISH FOR SALES AND

PURCHASING
ACHIEVE GLOBAL SUCCESS
International purchasing and sales staff make a significant contribution to the company with their negotiating
skills. Good language skills give you confidence and are a prerequisite to successfully communicate your specialist
knowledge.
Seminar content

28
Insights into sales pitches, needs analysis and target setting

At a trade fair establishing contacts, as well as building and following up on relationships
Sales techniques, bids and offers
Tips for successful negotiations and negotiation styles
Telephone and online orders
Facts, figures and dates
Terms of delivery and contract, as well as processing and tracking orders
Handling claims over the telephone and in writing
ENGLISH FOR PHARMACEUTICALS

POSITIVE SIDE EFFECTS GUARANTEED
This is just the right course for employees from all across the pharmaceutical industry, the healthcare sector and
pharmaceutical technical assistants (PTA). It is extremely important to be able to understand, correctly advise
and communicate properly with English-speaking customers and colleagues.
Seminar content

Advising correctly and communicating appropriately

Development of new medications
Pharmaceutical research and development
The production process
User information
Safety and quality management
Preclinical and clinical tests
Official documentation
Packaging and presentation
ENGLISH FOR THE ENERGY INDUSTRY

OVERCOME LINGUISTIC CHALLENGES WITH A NEW BURST OF ENERGY
Energy company employees and those in related lines of business are equipped with the linguistic means to talk
about the complex structures of and developments in the global energy market.
Among other things, the workshop focuses on day-to-day work challenges.
Seminar contents

An introduction to the energy market

Markets and clients
Describing various energy sources
Environmental factors
Nuclear energy
Energy questions of the future
LANGUAGE SKILLS I BUSINESS ENGLISH FOR YOUR INDUSTRY
29
OPEN GROUP COURSES

LEARNING IS EASIER IN A GROUP
Do you learn best with other people? Meet like-minded participants who motivate each other and ensure a great
deal of fun with the language in the Berlitz group courses. Attractive rates make this course a great option for
those who like to learn with others.
Regular lessons at the Berlitz Center will allow you to achieve your personal language goal easily and rapidly. Our
small teaching groups comprise participants with similar levels of prior knowledge; this motivates and allows for
communication on equal terms.
Most popular course formats*:

Intensive group instruction with four to six participants: small groups, huge success! As evening courses once
or twice a week, or as compact courses with daily lessons.

Semi-private instruction with 2-3 participants: get talking! In this format, you learn with just one other
participant and your Berlitz teacher. This is more intensive and personalized.
* Other course formats upon request.
Program content

Content for beginners to experts depending on the course booked

Focus on everyday language or business language
Internalization of grammatical structures
Presentation of authentic everyday situations
Key terms, phrases and colloquial expressions
Some learning content taken from recent publications
Program benefits

For English, French, German, Italian and Spanish

Small groups and participants with similar levels of prior knowledge
Motivating group dynamics
Attractive rates
30
In English,
German,
French,
d
Spanish, an
!
n
a
Itali
AUTO
Hamburg, Wednesday, 11 a.m.: group meeting in Italian
31
eBERLITZ
360 LEARNING LIVE, VIRTUAL AND MOBILE
Cutting-edge language teaching available from wherever you are, flexibly and around the clock. Berlitzs 360
teaching approach offers you the right learning format according to when and where it suits you best. You can
choose from various formats: Berlitz Virtual Classroom, telephone-based lessons, e-learning with CyberTeachers,
and various blended learning programs.
And while innovation is all well and good, you will, of course, still enjoy the tried-and-tested, excellent teaching
quality from Berlitz, qualified native-speaker teachers and free advisory services.
MOBILE
LEARNING
LIVE
COACH
TELEPHONEBASED
ONE-ON-ONE
LESSONS
E-LEARNING
BERLITZ
VIRTUAL
CLASSROOM
BLENDED
LEARNING

The BVC is an innovative tool to learn a foreign language with. It combines good methodology with
flexibility: I can join the lesson anywhere I want to (I just need a good internet connection) without
jeopardizing the quality of the teaching. The communication in the virtual lessons is indeed as interactive
and effective as it would be in a real lesson. I personally find it very suitable for me as I am traveling a lot for
business reasons and I would not be able to attend real classes on a regular basis.
MSc. Amir Ehsani
BRAU UNION AG
32
LIVE TEACHING IN THE BERLITZ VIRTUAL CLASSROOM

The Berlitz Virtual Classroom makes it possible to have live language teaching anywhere in the world with an
experienced native-speaker Berlitz teacher. Your teacher comes to wherever you are via the Internet.
All you need for your tailored teaching program is a computer, smartphone or tablet PC with Internet access and a
headset. You communicate with your teacher in real time via Adobe Connect and can also see the relevant
teaching content on your screen. The program is rounded off by interactive exercises. And as a bonus, the Berlitz
Method features, too, just like in a face-to-face course.
Program benefits

Top-quality face-to-face teaching in the Virtual Classroom

Lessons are recorded and can be accessed for follow-up learning
Learn conveniently and flexibly from wherever you are no travel involved
The tried-and-tested, excellent teaching quality from Berlitz featuring practical content
Can be booked as individual, group or corporate instruction
Available for most languages
Additional benefits of virtual corporate instruction

Virtual live
lessons in
es
40 languag
Homogeneous learning groups of people from around the world possible

Straightforward administration
Detailed educational evaluation
High return on learning
INDIVIDUAL INSTRUCTION OVER THE TELEPHONE: YOUR PERSONAL COACH 24/7

Are you facing a spontaneous meeting with English-speaking business partners? Or an important teleconference
in Spanish? Or do you have a new client in France? There are all sorts of situations for which it is wise to improve
your foreign language knowledge in a targeted manner. Our solution? Individual Instruction over the telephone!
A team of 600 language teachers around the world are there to offer you telephone-based individual instruction
whenever you need it 24 hours a day, seven days a week. You can conveniently book your dates for 30-, 60- or
90-minute sessions online in a matter of clicks using our reservation system. It couldnt be simpler!
Program benefits
Individual language teaching wherever you are and at an attractive price
Flexible 24/7 organization of telephone-based courses; cancellation free of charge up to six hours before the
start of a course
Tailored content from 218 professions and 20 industries
More than 800 course units, to rapidly become competent in the foreign language
Virtual blackboard for communicating with the teacher
Lesson report sent by e-mail after every session
Five languages: English, Spanish, French, Italian and German
LANGUAGE SKILLS I eBERLITZ
33
CYBERTEACHERS: FOR PREPARATION, REINFORCEMENT AND SUPPORT

CyberTeachers is innovative and user-friendly, and has won multiple awards. This online platform offers you a
personalized teaching program around the clock, featuring numerous interactive exercises, a speech trainer, a
memorization aid and much, much more.
In addition, Berlitzs e-learning platform specifically supports you in your day-to-day work. For example, it grants
you access to language assistants for presentations and e-mails, and helps you produce work documents using
text blocks. The teaching is devised specifically for you and is available around the clock. Selected content is also
available on your smartphone or tablet PC.
Program benefits

Interactive 24/7 online learning with tailored teaching content

Motivational exercises for rapid success
Important support with your day-to-day work
Detailed reports documenting your learning progress
Formats
CyberTeachers Classic
A tailored learning path in the form of e-lessons
Daily bite-size lesson sent by e-mail
Language assistants for business correspondence, presentations and much more
Languages: English, German, French, Spanish, Italian and Dutch
CyberTeachers Coach (extra features and different languages compared with CyberTeachers Classic)
Live assistance from online coaches around the clock, five days a week
Community rooms to communicate with other learners
Languages: English, German, French, Spanish and Italian
CyberTeachers Live (extra features and different language compared with CyberTeachers Coach)
One-hour conversation courses with a maximum of ten participants in a live classroom, available around the
clock, five days a week
Language: English
Clear structure and easy navigation:

My Program, My Resources, My Progress
34
Practical support for your professional needs
BLENDED LEARNING FORMATS

The CyberTeachers online learning platform is not just a highly flexible solution for anyone wishing to independently
improve their language knowledge; it also serves as a very efficient addition to personal language teaching.
Berlitz therefore offers various combinations of CyberTeachers and live lessons over the telephone, in the Berlitz
Virtual Classroom or in face-to-face lessons with a Berlitz language teacher. The teaching content is perfectly
coordinated, and fast and lasting success is guaranteed.
Program benefits

Combination of personal language teaching and self-study periods

Complementary teaching content and methods
Variable proportions of online sessions and live lessons
Available in English, Spanish, French, Italian or German
Various packages with attractive price advantages
Efficiently
combined
training
formats!
Examples of blended learning

Blended Phone
Forty 30-minute training sessions by telephone plus CyberTeachers Coach for six months
Languages: English, German, French, Italian and Spanish
Bundled Face-to-Face or Bundled Berlitz Virtual Classroom
Sixty in-house group-based lessons or lessons in the Berlitz Virtual Classroom plus CyberTeachers Classic for
six months
Languages: English, German, French, Italian and Spanish
Berlitz Blended
Twenty face-to-face lessons (group-based or individual) plus CyberTeachers Classic
Language: English

The Berlitz Virtual Classroom (BVC) was a key element in Lilly Critical Care Europe's choice of Berlitz as
a comprehensive language service provider. Had BVC not been an integral part of the Berlitz portfolio of
services it is quite reasonable to suggest that a significant portion of Eli Lilly's needs would have to have
been satisfied by another language service provider. Notwithstanding, the level of service from the Berlitz
Virtual Classroom has been consistent with that received via physical Berlitz Language Centers.
Additionally, those employees engaged in Berlitz Virtual Classroom lessons have responded very favorably
to the medium, interaction and convenience of learning online.
Tracy Woodruff
Eli Lilly Critical Care Europe
LANGUAGE SKILLS I eBERLITZ
35
LANGUAGE PROGRAMS
FOR KIDS AND TEENS
FUN WITH FOREIGN LANGUAGES
Fun is the biggest motivator for children and young people and this also applies when learning a language.
For this reason, our language programs are designed in such a way that the participants are actively involved
from the outset for example through exciting role-playing activities, language games, varied exercises and
coverage of age-appropriate topics. Studying vocabulary and grammar is taboo!
Kids and teenagers are divided into small groups according to age (usually 47, 811 and 1217 years) and their prior
level of knowledge. This encourages interaction and ensures a relaxed atmosphere. Rapid learning success helps
them develop their personalities, instills confidence and opens up new possibilities at school or in their subsequent career choice.
Our language programs at a glance:
Kids and Teens weekly courses: regular weekly lessons
Kids and Teens holiday courses: daily lessons for an entire week during school holiday (Monday to Friday)

Kids and Teens Individual Instruction: intensive one-to-one language lessons at a Berlitz Center or in the

Kids and Teens Camps: Kids and teens benefit from the best possible combination of language learning and
recreation during the school holiday in many exciting locations.
Program benefits

Educationally sound concept for motivated, easy learning

Age-appropriate topics and modern course materials
Small groups with specially trained native-speaker language teachers or one-to-one lessons
Ideal preparation for or supplement to language lessons at school
Enhancement of future career prospects
Whether for the kids of your employees or people relocating, we offer a special rate
36
BERLITZ LANGUAGE CAMPS DURING SUMMER TIME

Language study trips in combination with attractive leisure and sports activities are the secret to the success
of our popular Berlitz camps. Held throughout Europe, the camps allow seven- to 17-year-olds to actively learn
English, German, French and Spanish all day long, as the only language spoken from the time they get up to when
they go to bed is the target language!
Motivational lessons in the morning encourage the participants to speak. And in the afternoons and evenings,
they continue to learn without realizing it during a wide array of activities. When can we expect to see your child
there?
The language teaching concept

Participants are grouped according to their linguistic abilities at the start of the camp
Language lessons in small groups of between eight and (maximum) 12 participants
Four 45-minute lessons a day with qualified language teachers
Interviews, role-playing, presentations and topical project work
All the participants receive a Berlitz certificate at the end of the camp
Program benefits

Camps available in many countries in Europe during summer time

An optimum combination of lessons, sport and creative workshops
Experienced native-speaker camp counselors
Learning by doing: the participants speak the target language all day
Motivation based on success
CORPORATE CAMPS AT YOUR BUSINESS PREMISES

We can also implement our tried-and-tested language concept for children
and teens right at your business premises during school holidays. Your
employees children aged between five and 13 are put into appropriate age
groups and actively learn the foreign language where their parents work.
Our
top tip!
Some of the teaching content and exciting activities can be tailored specifically to your company for example, in
the form of interviews conducted with staff members, guided tours, etc. Berlitz will happily organize the whole
thing for you. The diverse holiday program is rounded off by sports activities and excursions.
LANGUAGE SKILLS I LANGUAGE PROGRAMS FOR KIDS AND TEENS
37
BERLITZ STUDY ABROAD

LEARN LANGUAGES WHERE THEY ARE SPOKEN
Do you enjoy traveling and would like to discover other cultures whilst improving your foreign language skills?
We have the perfect solution for you: Berlitz Study Abroad!
Berlitz will organize your stay for you in attractive locations around the globe, from Rome to London. You can, for
instance, use the mornings to gradually learn more of your chosen language in individual instruction directly at
the Berlitz Center and with the usual high level of quality. In the afternoon, you can immerse yourself in the
culture of the country and try out your newly acquired language skills.
Program benefits

Organized language trips to a range of global locations

Language training at local Berlitz Centers
Coaching in small groups, as individual instruction or Total Immersion
Active application of foreign language around the clock
Stay with a guest family, in an apartment or at a hotel
Locations
around
the world
simply
ask us
ELS LANGUAGE CENTERS: ENGLISH LANGUAGE LEARNING IN THE USA AND OTHER
COUNTRIES
The flexible ELS programs are available at approximately 80 attractive destinations in the USA, Canada,
Australia and elsewhere, and are usually held on a local university campus.
Students have the opportunity to learn English directly in a university environment and thus prepare themselves
to study in the USA. Completing an advanced ELS program fulfills the English language admission requirements
of more than 600 colleges and universities in the USA. Special holiday and semester programs and test preparation courses (TOEFL) round off the courses available.
Interested in a language study trip with added value?

38
AUTO
Tokyo, Thursday, 6 p.m.: checking in at the airport
39
BERLITZ
SEMINARS
INTERCULTURAL
SKILLS
40
MANAGEMENT AND
LEADERSHIP SKILLS
THE WORLD OF BUSINESS SEMINARS

FOR THE CHALLENGES OF THE GLOBAL WORKING WORLD
Knowledge of a foreign language alone is often no longer enough to make it in the modern-day global working
world. Global challenges can only be overcome with sound intercultural expertise and management and leadership skills. We can equip you with what you need thanks to our wide range of seminars.
Berlitz has been offering programs that teach intercultural skills practically and according to your needs for
30 years. These were complemented eight years ago by the addition of teaching in the area of management and
leadership.
Berlitz now holds thousands of seminars every year, approximately 4,000 of which are in the field of intercultural
skills alone and this number is rapidly rising. We see this growth across all platforms and processes: from live
teaching to e-learning courses, and from teaching development to follow-up courses.
TRAINING FORMATS
FURTHER EDUCATION EXACTLY ACCORDING TO YOUR PREFERENCES
You can rest assured that you will always find the right training format for your needs at Berlitz. You can choose
from various formats: face-to-face training at your company premises, Online Live Seminars, blended learning
and e-learning courses.
In principle, you can book essentially any seminar topic for face-to-face training at your company premises at
a time that suits you or as virtual live teaching that you can access wherever you are.
For details of our customized courses, turn to page 86.
E-LEARNING
Cultural
Navigator
BLENDED
LEARNING
DISTANCE
LEARNING
Online Live
Seminars
FACE-TO-FACE
TRAINING
In-house seminars,
single day/multiple
days
Coaching
BERLITZ SEMINARS
41
TRAINING FORMATS IN DETAIL

IN-HOUSE SEMINARS: EXCLUSIVE SINGLE- OR MULTIPLE-DAY OFFERS FOR
CONTINUING EDUCATION
You choose the topic, focal points, venue and time of the seminar. Our in-house seminars last a day or longer,
depending on the preferred depth of teaching. To boost your language skills even further, all our in-house seminars
can be conducted entirely in English. We can, of course, help you to put your personal training format together.
You will receive exclusive and highly effective continuing education which is tailored to your companys specific
needs and requirements. Learning success is further boosted by our own case studies and the incorporation of
technical terminology.
More details on the in-house seminar structure can be found on page 82.
SHORTIES: VALUABLE ADDITIONAL MOMENTUM IN JUST FOUR HOURS*

* OFFERED UPON REQUEST
The majority of our seminar topics can also be booked as a four-hour mini-seminar. Our Shorties are the ideal
way to provide fresh momentum, boost motivation or work your way into a complex topic. Their content is
oriented primarily around business practices and can be applied to your day-to-day work straight away.
All our Shorties can be conducted entirely in English, thereby further improving your employees language skills
at the same time. Learning success is further boosted by the incorporation of technical terminology.
ONLINE LIVE SEMINARS: FLEXIBLE VIRTUAL TEACHING

Many of our seminars can now also be booked in a virtual live training format. You will participate in an interactive,
teacher-led class conducted online. Like our face-to-face training, our Online Live Seminars feature a variety of
interactive teaching techniques, such as teacher input, moderated discussions, structured feedback, action planning,
etc. An online platform also offers many other interactive learning techniques, such as polls, chats, breakout sessions
and whiteboards.
It takes nothing more than a few mouse clicks to enter your virtual seminar room from anywhere in the world be
it at your workplace, in a hotel or within your own home. All you need is a computer or laptop with an internet
connection and a headset.
Our Online Live Seminars consist of two sessions of 90 minutes each, with tasks to complete between the
sessions to reinforce what you have learned. The list of topics that can be taught in a live online seminar continues
to grow just ask us!
42
SEMINAR LEARNING PATHS

THE PERFECT COMBINATION OF VARIOUS SEMINAR TOPICS
The global challenges of the modern-day working world often call for multi-layered know-how that cannot usually
be fully covered in a single seminar. We therefore offer all our seminars as learning paths, too, comprising three
steps that follow on from each other logically and that combine various topics to get you up to speed in your
chosen area of expertise.
On the following pages, you will find an overview of nine such learning paths. We can, of course, also happily put
together learning paths that are tailored to your specific challenges.
1. WORKING EFFICIENTLY
Boosting your efficiency
Self-Organization and Time
Management 1
Self-Organization and Time

Management 2
Memorization Techniques
Stress Management
Speed Reading
Working Efficiently
with Outlook
Problem-Solving and
Decision-Making 1
Self-Coaching
Problem-Solving and
Decision-Making 2
2. SOFT SKILLS FOR TEAMWORK

Interpersonal skills for teamwork and communication
Teamwork
Chairing and Moderating

Meetings 1
Chairing and Moderating

Meetings 2
How to Give and Receive

Feedback 1
How to Give and Receive

Feedback 2
Resilient Teamwork
Efficient
Communication
How to Resolve Conflicts 1
3. TEAMWORK METHODS
Methodological skills for group efficiency
Self-Organization and
Time Management 1
Self-Organization and
Time Management 1
Working Efficiently
with Outlook
Problem-Solving and
Decision-Making 1
Problem-Solving and
Decision-Making 2
BERLITZ SEMINARS I TRAINING FORMATS IN DETAIL I SEMINAR LEARNING PATHS
43
4. WORKING TOGETHER GLOBALLY

Communicating effectively in international work settings
Successful
Cooperation with
Virtual
Teamwork
Cultural Orientations
Indicator
Global Virtual
Communication
Global
Presentations
Global Competence Aptitude

Assessment
Working in
Global Teams
Global
Meetings
Business
across Cultures
(intercultural awareness)
(e.g. India, China, USA, Germany)
(intercultural profiling)
(online assessment)
Cultural Navigator
(online learning platform)
5. GOAL-ORIENTED COMMUNICATION
Tips and techniques for focused communication
Assertiveness
Training 1
Assertiveness
Training 2
Customer
Complaints Management 2
Efficient
Communication
Negotiation Techniques 1
Negotiation Techniques 2
Customer
Influencing without
Authority 1
Influencing without
Authority 2
6. PRESENTING, MODERATING AND TEACHING

Presentation and moderation techniques and methodological skills for training managers and experts
Presentations 1
Presentations 2
Train-the-Trainer Seminar
Instructional Skills Basics
Virtual Training with

Adobe Connect
Communication
for Virtual Teachers
(Online Live Seminar)
44
7. INNOVATION AND CHANGE

The skills for implementing change processes and for contributing to innovative change projects
Problem-Solving and
Decision-Making 1
Problem-Solving and
Decision-Making 2
Business Case Basics
Dealing with
Change 1
Dealing with
Change 2
Stakeholder Management
8. LIFE BALANCE
Identifying and expanding the resources that are important for your personal well-being and your own worklife
balance
Accomplishing
More with Less 13
Self-Coaching
Assertiveness 1
Stress Management
My Personal
Resilience @Work
Dealing with
Change 2
Resilient
Teamwork
Identifying and Utilizing

Customer Needs 1
Price Negotiations 1
Price Negotiations 2
Self-Motivation
for Sales
Identifying and Utilizing

Customer Needs 2
Efficient
Communication
Sales Strategies
Assertiveness 1
Presentations 1
Presentations 2
9. SALES EXPERTISE
Increasing your sales expertise
Do you have questions regarding our learning paths or would you like a tailored offer?
BERLITZ SEMINARS I SEMINAR LEARNING PATHS
45
INTERCULTURAL
SKILLS
INTERCULTURAL
SKILLS
46
CULTURE AND CULTURAL DIMENSIONS
48
BASICS AND COUNTRY-SPECIFIC KNOWLEDGE
50
Business across Cultures
50
Relocation Training
51
Repatriation Welcome Home
51
Successful Cooperation with ... (country-specific intensive training courses)
52
Sample Agenda: Successful Cooperation with China
53
INTERNATIONAL MANAGEMENT
54
Working in Global Teams
54
International Leadership and Corporate Culture
54
International Recruiting and Personnel Development
57
International Marketing
57
E-LEARNING
58
Cultural Navigator Intercultural Expertise at the Click of a Mouse
58
C.O.I. Cultural Orientations Indicator (Testing)
60
GCAA Global Competence Aptitude Assessment (Testing)
61
47
CULTURE AND CULTURAL

DIMENSIONS
WHAT IS CULTURE?
There are many possible definitions of "culture". Thinking of culture in terms of a people or society it can be defined
as a shared system of attitudes, values, ideas, customs, beliefs and behavior. Our culture is also influenced by
education, geography and history. But not all of our behavior is determined by culture, e.g. our individual personality
plays a major role.
Intercultural communication is complex
There is always a complex interplay between culture in all its forms, the individual and the situation.
To understand your business partners, you need to know about their personalities and cultural background and
consider the situation you are in: Is the market booming or slowing down? Are they customers or suppliers? What
is the relationship to your partners?
CULTURAL DIMENSIONS
Interaction Style
The Interaction Style dimension contains the cultural orientations that impact how people tend to interact and
communicate in the workplace.

Fluid/Fixed
Being/Doing
Indirect/Direct
Instrumental/Expressive
Informal/Formal
Particularistic/Universalistic
Thinking Style
The Thinking Style dimension contains the cultural orientations that impact how people tend to process
information in the work situations.

Multi-Focus/Single-Focus
Past/Future
Low Context/High Context
Inductive/Deductive
Linear/Systemic
Sense of Self
The Sense of Self dimension contains the cultural orientations that impact how people tend to interact and
communicate in the workplace.

48
Control/Constraint
Private/Public
Hierarchy/Equality
Collectivistic/Individualistic
Cooperative/Competitive
Flexibility/Order
Organizational
Identity
Group
Individual
CULTURE
Team
Functional
National/ Societal
6 LEVELS OF CULTURE
Organizational Culture
Corporate mergers and acquisitions frequently deliver below expectations, partly because cultural differences
are significantly underestimated and the cultural dynamics in an M&A experience are misunderstood.
Individual Culture
The building blocks of culture at any level are present in both intrapersonal and interpersonal dynamics. Through
awareness and understanding of cultural conditioning, clients develop global leaders that drive change and
transformation.
Team Culture
The need to manage across time zones, language, technology, and a broad spectrum of cultural differences to
create a team culture is no small feat. Intact teams and interdependent work groups develop a shared team
culture to optimize collaboration across time zones, languages, technology, and cultural differences.
National/Societal Culture
Companies focus on opportunities in emerging markets to develop awareness of culturally conditioned behavior
and cultural dynamics and patterns by nationality.
Functional Culture
Cross-functional product or management teams manage and leverage their differences carefully, bridging
distinct cultural differences across their constituent units, creating a strong collective identity.
Social Identity Groups
The diversification of society has made differences by gender, generation, ethnicity, religious beliefs, affiliations,
and socio-economic class increasingly relevant. Diversity initiatives recognize the cultural context of gender,
racial/ethnic, generational and other social groups to leverage their unique contributions.
INTERCULTURAL SKILLS I CULTURE AND CULTURAL DIMENSIONS
49
BUSINESS ACROSS CULTURES

COOPERATION OR COLLISION OF CULTURES?
Intercultural expertise is in demand everywhere, no matter whether you travel overseas on business or cater
to international customers in Germany. This seminar provides an invaluable basis for successful international
communication, as it heightens your awareness of your own culture and sensitizes you to other perspectives,
leadership and negotiation styles, and working methods. A key advantage for you and your international
cooperation partners!
Target group
Entrepreneurs, managers, purchasing and sales staff,
project managers and assistants
Freelancers and self-employed people engaged in international
business or working in a multicultural environment in Germany
All staff in contact with overseas colleagues
Can also be
an
booked as
Online Live
Seminar!
Seminar content
Cultural concepts perception and understanding
Pitfalls in your own perception and dealing with prejudice
Culture shock from resistance to adjustment
Dealing with cultural rules
Resolving misunderstandings and conflicts
Levels of intercultural expertise
All the seminars can be booked as single- or multiple-day sessions.

Many of the topics are also available as Online Live Seminars.
50
RELOCATION TRAINING
Available
for
worldwide
on
ti
a
in
the dest
y
tr
coun
ice!
of your cho
PREPARING YOU FOR LIFE AND WORK ABROAD

Anyone planning to live abroad for any length of time should be well prepared. From a statistical viewpoint, half
of all people end their overseas deployment prematurely, despite being highly qualified professionally. The proven
Berlitz Relocation Training program prepares individuals and entire families for life in their new country.
With certified country specialists, you will cover important topics such as dealing with authorities, business
partners, friends and acquaintances. This training is provided in German, English or a language of your choice.
Target group
Individuals, couples and families
Seminar content

Preliminary needs analysis and reflection on your own cultural imprint

On request: an online intercultural assessment with the Cultural Orientations Indicator (C.O.I.)
Country information: economics, politics, religion and society
Establishing contacts and survival strategies for everyday life and work
Tips for management, teamwork, negotiations and conflict management
Depending on aims, business or private focus
REPATRIATION WELCOME HOME

ALLOWING YOU TO HIT THE GROUND RUNNING
When employees and their families return home after an extended period abroad, often many things are no
longer as they used to be. New experience has been gained. Many aspects of the home country are seen
in a new light. Discord is inevitable; the return is often more difficult than anticipated both in professional and
private life. This training course offers practical support, highlights critical aspects and motivates through
discussion, techniques for self-assessment and development of a specific action plan.
Target group
International employees and their partners returning from deployment overseas
Seminar content

On request: an online intercultural assessment with the Cultural Orientations Indicator (C.O.I.)
Situation analysis: understanding the return process with all its opportunities and challenges
Taking stock: new qualifications and skills acquired abroad
Strategy: coping with the reverse culture shock in private and professional life
Orientation: how can international experience be used to my advantage?
INTERCULTURAL SKILLS I BASICS AND COUNTRY-SPECIFIC KNOWLEDGE
51
SUCCESSFUL
COOPERATION WITH
rs
All semina
le
b
a
also avail
!
in English
OTHER COUNTRIES OTHER CUSTOMS

Anyone engaging in international business will quickly discover that professional expertise alone leads to only
moderate success. Several other skills are required, as aspects such as the approach to time, quality, hierarchy, and
respect, communication and etiquette can differ starkly from our own perceptions. Misunderstandings, frustrations
and conflicts are inevitable. Our seminars provide you with bundled expertise to allow you to steadily develop your
intercultural expertise along with the required sensitivity.
Target group
Managers, specialist staff and executives at all levels with international responsibility
Entrepreneurs and sales staff with foreign business partners, employees and suppliers
Seminar content
On request: preparation for the training course with an intercultural preference analysis
Cultural Orientations Indicator (C.O.I.)
Culture and cultural perception
Gap analysis: comparing your culture with the foreign culture
Important cultural dimensions and their influence on business
Country information: economics, politics, religion and society
Tips for making contact, management, teamwork, negotiating and meetings
Sources of misunderstandings in communication and behavior
Successful collaborating using the four key cultural skills
Looking at case studies from everyday working life
Country topics
Our seminars look at topics for a wide range of countries and regions.
You can choose from the following:
Welcome to Germany
Welcome to Switzerland
Successful Cooperation with France
Successful Cooperation with the USA
Successful Cooperation with India
Successful Cooperation with Russia and the CIS countries
Successful Cooperation with Saudi Arabia and the Middle East
Successful Cooperation with Central and Eastern Europe
Successful Cooperation with the United Kingdom
Successful Cooperation with Japan
Successful Cooperation with China
Berlitz offers intercultural seminars focusing on over 40 countries.

52
SAMPLE AGENDA: SUCCESSFUL COOPERATION WITH CHINA

How exactly is two-day in-house training organized? What is the content and how detailed is the material?
View a sample agenda for our intercultural seminar on China here.
Day 1
Day 2
Welcome address, presentation and introduction

to intercultural expertise
Sources of communicative misunderstandings

between ones own culture and China
Program outline and methods

Introduction to intercultural expertise
Lead into the topics of culture and perception
Verbal communication
Paraverbal communication
Non-verbal communication
Culture and cultural perception
On the road to intercultural expertise:

The Four Key Cultural Skills
What is culture?
Overview of the six levels of culture
Dealing with intercultural conflicts: a few examples

Resolving conflicts: cultural due diligence, cultural
dialogue, style switching and cultural mentoring
China at a glance and in comparison

Environment
Behavior
Strategies
Values
Ethics
Spirituality
Culture-specific particularities in
everyday working life in China I
Typical situations (critical incidents) in everyday
working life for example, negotiations in China
Case studies and exercises
Lunch
Lunch
Selected cultural dimensions and

cultural standards in China I
Culture-specific particularities in
everyday working life in China II
The Cultural Orientations Model and the C.O.I.

Evaluation of your individual C.O.I. report
(on request)/positioning ones own culture
Consideration and gap analysis of selected cultural
dimensions
Typical situations in everyday working life

for example, leadership and work styles
Case studies and exercises
Selected cultural dimensions and

cultural standards in China II
Significant learning experiences and transfer

into practice
Open questions
Action Plan
Feedback
Selected cultural dimensions

Positioning ones own culture
Review and feedback
Feedback and outlook
End of the seminar
INTERCULTURAL SKILLS I BASICS AND COUNTRY-SPECIFIC KNOWLEDGE
53
WORKING IN GLOBAL TEAMS
rs
All semina
le
also availab
in English!
MAKING THE BEST USE OF INTERNATIONAL TEAM DYNAMICS

Familiarize yourself with the opportunities and risks involved in intercultural teamwork. Develop solutions
for conflicts, learn to identify warning signals and consider the different personality types within the team.
The aim is to enhance the productivity and efficiency of intercultural communication.
Target group
Heads of international teams
Internationally active project managers
Seminar content

The basics of international teamwork: requirements and phases

Team personalities and communication within the team
Virtual organization and communication structures
Team management in practice
INTERNATIONAL LEADERSHIP
AND CORPORATE CULTURE
FAMILIARIZE YOURSELF WITH CULTURES, AVOID CLASHES, IMPLEMENT SOLUTIONS
This seminar provides you with the tools to analyze and make strategic use of the potential for diversity within
your company and the associated opportunities and conflict potential, as well as to achieve common aims.
Target group
Executives with global responsibilities
Seminar content

54
Strategic diversity management and instruments for diversity diagnostics

Diversity in personnel management and teamwork
Managing differences and conflicts
Implementation strategies for your own company
AUTO
Dubai, Friday, 11 a.m.: meeting with business partners
55
AUTO
56
Above the clouds, Monday, 8 a.m.: on the way to an interview in China
INTERNATIONAL RECRUITING AND

PERSONNEL DEVELOPMENT
PEOPLE ARE YOUR MOST VALUABLE ASSET
Those with a fuller understanding of other cultures and management styles are not only able to manage employees
from these cultures, but are also better at recognizing their potential. Learn how to intelligently resolve conflicts
in the international context and to strategically manage and promote employees with broad horizons.
Target group
Executives with global responsibilities
Seminar content

Cultural understanding and perception

Methods to improve intercultural competence
Corporate and division cultures in the intercultural context
Intercultural personnel management and aspects of the recruitment process
Dealing with different work, presentation and communication styles
INTERNATIONAL MARKETING
MARKETS, BRANDS AND STAFF FROM A GLOBAL PERSPECTIVE
Introducing and advertising new products in the intercultural context is always associated with risk: does the
marketing strategy match the cultural customs? This seminar sheds light on the peculiarities of marketing
strategies in the intercultural context, as well as specific instruments in the marketing mix. Learn how to
successfully market products and services in different cultures and why such efforts often fail.
Target group
Specialists and executives in international marketing departments
Employees of advertising agencies that operate globally
Seminar content

Reasons for the success or failure of products

Perception patterns and their effect on marketing in the international context
The marketing mix in the intercultural context
Intercultural marketing: instruments and strategies
INTERCULTURAL SKILLS I INTERNATIONAL MANAGEMENT
57
CULTURAL NAVIGATOR
INTERCULTURAL EXPERTISE AT THE CLICK OF A MOUSE
Cultures imprint on us determines our thoughts and actions to a great extent. It influences our communication
habits, how we deal with people, our management style, our understanding of power and our sense of time. The risk
of misunderstanding in an international working environment is correspondingly high. With our online platform, www.culturalnavigator.com, we help you analyze your cultural preferences, interpret intercultural situations
correctly and act accordingly and thus successfully in an international environment.
Our online platform www.culturalnavigator.com helps you to analyze your own cultural make-up, interpret
intercultural situations correctly and act appropriately and therefore also successfully in international settings.
Company-specific content or international company developments can be easily incorporated, and it can also be
brought into line with your corporate identity. You determine the degree of personalization by choosing between
the standard, gold and platinum versions.
Paul's Interests
Working
in a virtual
Team
Managing
a diverse
Team
Working
in China
Moving
to China
Example of a personalized Cultural Navigator home page
For more information on our Cultural Navigator, visit the website www.culturalnavigator.com.
58
COUNTRY INFORMATION THE RELIABLE ONLINE KNOWLEDGE RESOURCE

Detailed country information is available for over 100 nations in the Cultural Navigator with texts on cultural
norms and local management, as well on history, politics, regional studies, time zones and climate. This
background knowledge is an important resource for successful interaction with colleagues and discussion
partners in other countries.
The country information is directly linked to the individual C.O.I. profile. A symbol shows possible differences to the
respective country culture.
LEARNING PATHSSTRUCTURED LEARNING ON THE NET

Individual learning paths form the core of the Cultural Navigator. This is oriented towards your personal
learning goals and offers recommendations for modules that build on each other in a sensible way, with
information on content, duration, learning progression and the activity carried out most recently.
The learning paths can be adapted to the strategic goals and initiatives of your company.
Die Lernpfade knnen an die strategischen Ziele und Initiativen Ihres Unternehmens angepasst werden.
You must complete the
following prerequisite
learning path before
starting this learning path for
building self-awareness.
15 minutes
20 minutes
10 minutes
The module Doing Business

in China Basic Facts
reviews details on the
countrys geography and
historical background. This
e-learning module is supported by most browsers
and tablets.
The module Doing Business in

China Business Interactions
reviews details on interacting
with Chinese counterparts in a
work setting. Review information on conversational topics,
introductory greetings and
more! This e-learning module
is supported by most browsers
and tablets.
This quiz tests your knowledge

on the Doing Business in
China Business Interactions
e-learning module. Receive a
score of 80% or better to pass
and unlock the next step in
the DBI China learning path.
20 minutes
15 minutes
15 minutes
The module Doing Business

in China Working with
Others reviews details on
working with your Chinese
counterparts. Work through
a team scenario, and receive
information on presenting
and the standard approach
to negotiations within the
country. This e-learning
module is supported by most
browsers and tablets.
Now that you have a better

understanding of the cultural
and managerial characteristics of China, visit the China
country guide home page
within the Cultural
Navigator to conduct a gap
analysis. Click here to
access the country guide
home page for China.
The final exam will test your

understanding of the facts
and concepts covered as
part of the learning path for
Doing Business in China.
Receive a score of 80% or
better to pass this exam and
complete the online course.
Interaction-style
assessment
Best practices for
using technology
Building a collaborative
mindset
Example of a learning path for Doing Business in China
THE MOST IMPORTANT FUNCTIONS AT A GLANCE

Cultural Orientations Indicator (C.O.I.): cultural online assessment with evaluation reports
Country information from over 100 nations
Individual learning paths with e-learning modules on intercultural working and with a focus on specific countries
Quizzes and case studies
Up-to-date podcasts, videos and articles
Networking between users and experts
Can be optimized to reflect preferred content and appearance
Accessible and easy to use on smart phones and tablets
INTERCULTURAL SKILLS I E-LEARNING
59
C.O.I. CULTURAL ORIENTATIONS

INDICATOR (TESTING)
INTERCULTURAL PROFILING
The Cultural Orientations Indicator (C.O.I.) is a valid online assessment that places your individual cultural profile in
a working context. The results of the C.O.I. help you to overcome cultural differences to work better with colleagues and business partners from other countries.
Your individual C.O.I. profile comprises the three dimensions of interaction style, thinking style and sense of self. In
addition to your personal report, the following content ensures your learning success:
A
udio evaluations and practice-relevant examples from the working environment help you to reflect
cultural imprints.

Interactive exercises and background information facilitate the understanding of possible conflicts and
provide solutions that have proven of use in practice.
Specific advice and alternative actions for working with colleagues and customers help you to transfer the
knowledge/tools to your everyday working life.
The C.O.I. is available in over ten languages and has already been used by over 15,000 people. The individual C.O.I.
profile can be compared with the profiles of team members and the profile of 55 countries.
CHINAS CULTURAL NORMS
Interaction style
Indirect conflict management
Relationship-oriented
Restrained
Formal
Expandable time division
Particularistic
Thinking style
Inductive
Joined-up
Context-dependent communication
Polychronic
Retrospective
Sense of self
Group-oriented
Motivated by success
Hierarchical
Willing to assimilate
Private
Oriented towards order
Example of a Chinese C.O.I. profile
GERMANYS CULTURAL NORMS
Interaction style
Direct
Matter-of-fact
Restrained
Formal
Precise
Universalistic
Thinking style
Inductive
Linear
Context-neutral
Monochronic
Forward-looking
Sense of self
Individualistic
Motivated by success
Egalitarian
Willing to assimilate
Private
Oriented towards order
Example of a German C.O.I. profile
60
GCAA GLOBAL COMPETENCE

APTITUDE ASSESSMENT (TESTING)
ASCERTAINING INTERCULTURAL SKILLS
GCAA ascertains an individuals intercultural skill level by analysing and presenting internal factors (values/attitude)
and external factors (acquired knowledge/competence).
Both areas are illustrated in the global competency model. GCAA draws on various questioning scenarios in order
to produce a differentiated result:
Knowledge questions: global understanding
Case studies: global situations
Day-to-day decisions: your choices
Questions about personal attitude: your perspectives
The results are summarised in a personal profile and serve as a valuable tool for use in various aspects of
intercultural work:
Ascertaining suitability for global executive positions
Identifying suitable candidates for global projects

Identifying skills and skill deficits in order to draw up a personal development plan
Documentation of skill development for example, before and after periods of working abroad or further
training measures
THE GLOBAL COMPETENCY MODEL
appRisk
e
e
Selfperception
al perspec
toric
tiv
His
e

t it
ss
nne
pe
bal perspectiv
Glo
e
r c u l t u r a l s k ill s
D i v e r sit y
e
per
s p e c tiv
n te
I
Cr o
ss - c u
lt u ra l c o o p
e ra
ti o
Do you have questions regarding our seminars?

INTERCULTURAL SKILLS I E-LEARNING
61
MANAGEMENT
AND LEADERSHIP
SKILLS
MANAGEMENT AND
LEADERSHIP SKILLS
62
MANAGEMENT AND LEADERSHIP SKILLSADERSHIP AND STRATEGY
62
LEADERSHIP AND STRATEGY
64
Working in Virtual Teams
64
Change Management
65
SALES AND CUSTOMER MANAGEMENT
67
Identifying Customer Needs and Motives 1 and 2
67
How to Behave Successfully in Negotiations 1 and 2
68
PROJECT MANAGEMENT AND WORK TECHNIQUES
70
Self-Organization and Time Management 1 and 2
70
My Personal Resilience @Work
72
73
COMMUNICATION 74
Efficient Communication
74
Presentations 1 and 2
75
How to Resolve Conflicts 1 and 2
76
Dealing with Change
77
Facilitating Interactive Meetings
78
How to Give and Receive Feedback
79

MANAGEMENT AND LEADERSHIP SKILLS
63
WORKING IN VIRTUAL TEAMS

NEW WORK TECHNIQUES FOR A NEW AGE
As work becomes more global and more flexible, it makes a significant impact on team structures and work methods. Virtual teams are increasingly replacing direct daily contact in the office. This is resulting in new communication, organization and management challenges: in addition to there being barriers of a spatial, time-based and often
also linguistic nature, the team members can also represent cultural differences.
The participants are given an insight into the advantages and risks of virtual cooperation and develop rules for
virtual and intercultural communication. Exercises help them to avoid communication pitfalls and to work on
projects together successfully, in spite of the spatial distance between team members.
Target group
Executives and management trainees
Project managers, team leaders and managers with personnel responsibilities
Seminar content

64
Can also be
an
booked as
e
iv
L
e
Onlin
r!
Semina
Attributes of and opportunities offered by virtual teams

Rules of virtual communication
Optimizing organizational structures and processes
Virtual strategies of motivation, control, performance evaluation and of guaranteeing results
CHANGE MANAGEMENT
TAKING THE STING OUT OF CHANGE PROCESSES
Nothing is as constant as change, and it is happening increasingly often at ever-shorter intervals. Companies
are forced to adapt rapidly to survive in the marketplace, making change management a motivational task.
Change processes tend to be unpopular within a company, as the unknown initially causes pressure and uncertainty
among staff.
This is exactly where this seminar comes into play. It shows how to assign responsibility to teams, and how
employees can grow as individuals through these change processes. Learn practical ways to encourage
communication, innovation, creativity and effective networking within your company. Develop strategies to actively
include employees in the change process and motivate them to assume responsibility. This forms the basis for
the successful introduction of new structures into a company.
Target group
Managing directors and executives on all levels
Project managers and team and group leaders
Seminar content

Identifying barriers the master plan for change

Success factor implementing change correctly
Group dynamics an indicator of change
Synergies identification and strategic use
Conflict facilitation handling difficult teams
Transfer change management in your company
MANAGEMENT AND LEADERSHIP SKILLS I LEADERSHIP AND STRATEGY
65
AUTO
66
Rome, Wednesday, 3 p.m.: successful sales pitch (ice cream included)
IDENTIFYING CUSTOMER NEEDS

AND MOTIVES 1
SALES SUCCESS IS FOUNDED ON UNDERSTANDING
You will learn to more easily recognize your customers needs and motives, creatively expand your customer
services and communicate convincingly during a sales pitch.
This seminar equips you with the tools you need for successful sales and customer services, from small talk and
talking about products/services to closing techniques. Building on this, the participants use concrete sales
simulations to practice structured sales and customer advisory services.
Target group
Sales staff, self-employed individuals and anyone looking to optimize their sales activities
Seminar content

Customers needs and motives

Speaking the customers language
Creative customer service tools
Sales simulation
IDENTIFYING CUSTOMER NEEDS

AND MOTIVES 2
SALES SUCCESS MADE EASY
In this seminar, you will use and increase your knowledge of the customers needs and motives, and will apply it to
the sales process as a whole.
This seminar offers you all the tools you need to sell with success, from individual customer presentations and an
in-depth examination of presentation techniques to learning how to handle objections raised in the sales process
and your own successful sales presentation. The seminar content is simulated and evaluated using practical
examples.
Target group
Sales staff, self-employed individuals and anyone looking to optimize their sales activities
Seminar content

Practicing customized customer presentations

Persuasion, not pressure
Presentation techniques
Handling objections
MANAGEMENT AND LEADERSHIP SKILLS I SALES AND CUSTOMER MANAGEMENT
67
HOW TO BEHAVE SUCCESSFULLY IN

NEGOTIATIONS 1
KEEPING THE GOOD ARGUMENTS COMING
These days, the business partners on both sides of the negotiating table are well prepared. The processes of
persuasion are becoming more and more complex and goodwill alone is no longer remotely enough to influence
a counterparts decisions.
In this seminar, the participants analyze their negotiation style and then learn concrete techniques with which to
adeptly state their own case even when faced with difficult business partners. Using example cases, they learn to
cleverly build up their must-have, should-have and can-have arguments, take the wind out of counterarguments
and handle manipulation attempts. The Harvard concept serves as the basis for fair discussions with a win-win
character.
Target group
Self-employed people, managers, purchasers, sales staff, professionals and executives
Seminar content

68
Self-analysis: your personal negotiating profile

Strategic argumentation and persuasion
The four pillars of the Harvard concept
Example cases and negotiation simulation
HOW TO BEHAVE SUCCESSFULLY IN

NEGOTIATIONS 2
THE RIGHT STRATEGY ON HAND AT ALL TIMES
Negotiations over deadlines, pricing and the scope of a project are part of day-to-day business. We want to be
well prepared for our negotiation partner in order to arrive at the best possible solution and results.
After a brief revision of the basics, the participants of the second seminar learn new negotiation strategies and
learn to recognize and deal with unfair tricks. This new knowledge is reinforced with the aid of example cases and
simulations. The participants work their way through various argumentation levels and practice dealing with
counterarguments and uncovering manipulation attempts.
Target group
Self-employed people, managers, purchasers, sales staff, professionals and executives
Seminar content

Negotiation techniques and methods

Strategies and tricks
Virtual negotiations
Example case studies and simulations
MANAGEMENT AND LEADERSHIP SKILLS I SALES AND CUSTOMER MANAGEMENT
69
SELF-ORGANIZATION AND
TIME MANAGEMENT 1
FOCUSING ON WHAT REALLY MATTERS
When faced with more and more responsibilities that are increasingly diverse, your diary can get so full that theres
little time for planning and reflection. But time and energy are your most important resources. Self-organization and
time management are therefore key skills when it comes to successfully working towards your goals.
The participants in this seminar learn a repertoire of tried-and-tested and new concepts that will help them structure
their day better, prioritize and execute tasks more efficiently or delegate them to others. They will identify and then
use their own effective tools in order to manage their time better and refocus on what really matters.
Target group
P
rofessionals, executives, managers and project managers looking to use systematic techniques to make gains
with regard to time and structure
Seminar content

Overview of upcoming tasks

Prioritizing
Time management based on the ALPEN method
Interruption-free time: the golden hour
Transfer to your own daily life
SELF-ORGANIZATION AND
TIME MANAGEMENT 2
LIFES EASY WHEN YOURE FOCUSED
Making careful use of your time and energy is becoming more and more important. Good self-organization and time
management not only boost your work success; they are also fundamental to limiting your personal stress level and
to maintaining your quality of life at an appropriate level.
In this advanced seminar, the participants use practical examples to learn about the effects of multitasking, putting
things off and stress, and discover the techniques used to counteract stress.
Target group
P
rofessionals and executives, managers and project managers looking to use systematic techniques to
increase their time and structure
Seminar content

70
Monotasking versus multitasking

Save time by limiting time: the time box
Strategies to tackle distractions
Putting things off: why we do it and how we can avoid it
Meditation to change our perception of time
Mindfulness-based stress reduction (MBSR)
AUTO
Copenhagen, Thursday, 3 p.m.: punctual check-in for the conference
71
MY PERSONAL RESILIENCE @WORK

BUILD UP YOUR MENTAL STRENGTH
Most of us experience opposition, setbacks and stress in our daily work due to increasing pressure to perform,
interpersonal complications or simply the number of tasks we have to complete. Resilience is the mental strength
a person needs in order to come out of a crisis stronger. And the good news is that resilience can be learned.
If people use certain mental techniques and positive routines, they are able to more happily tackle their day-to-day
lives, even during a crisis. In this seminar, the participants find out what being resilient is all about. They assess
themselves and discover their own best-practice strategies for greater resilience at work. The seminar also offers
them additional stimuli for strengthening their personal resilience.
Target group
Employees at all levels
Seminar content

72
R.E.S.O.U.R.C.E. resiliency wheel

Self-assessment of situation-based resilience
Interactive stimulus workshop
Best-practice strategies and action plan for implementation
Can also be
an
booked as
e
iv
L
e
Onlin
r!
a
Semin
CREATIVITY TECHNIQUES
THIS SEMINAR IS A GOOD IDEA
Faced with innovation and change processes, increasingly demanding customers and ever-tougher competition,
creativity is a key resource for any company. However, routines, tunnel vision and the urgency of day-to-day
business activities frequently inhibit existing creativity potential and prevent us from tackling tasks in new ways.
And yet there is creativity that lies dormant in all of us its simply a question of tapping it. The secret to this is to
push inhibitions aside, take the road less traveled and be open to new things.
In this seminar, you will learn how to get out of the rut of having the same thought processes and approaches
again and again. With the aid of both tried-and-tested and innovative creativity techniques, you will break
through established patterns to see things from a different perspective, enabling you to recognize a problem
more precisely, come up with new ideas and systematize your solution approaches. At the same time, you will
practice and develop effective strategies for selecting suitable ideas.
Target group
Seminar content

How creativity comes about and how to promote it

The creative problem-solving process
Creativity Techniques 1: analytical methods
Creativity Techniques 2: intuitive methods
Can also be
an
booked as
Online Live
Seminar!
MANAGEMENT AND LEADERSHIP SKILLS I PROJECT MANAGEMENT AND WORK TECHNIQUES
73
EFFICIENT COMMUNICATION
EFFECTIVE AND RESPECTFUL
Efficient communication is now more important than it has ever been. It is the rock upon which businesses and
careers are built and is a key component of continued success. Significant communication always entails a connection
being made between the interlocutors that leaves a lasting impression be it in a personal discussion or in e-mail
correspondence.
In this seminar, you will learn to integrate efficient and respectful communication into your daily life. You will be
given pointers regarding how to develop a truly pleasant and amenable communication style that leads to positive
results for you and your company.
Target group
Business people
Professionals and executives
Employees in communication-based professions
Seminar content

74
Communication within a team

Actively listening, understanding and responding
The four parts of a message
Efficient and respectful communication
Can also be
an
booked as
Online Live
Seminar!
PRESENTATIONS 1
PRESENTATION IS EVERYTHING
These days, presentations should not only be impressive in terms of content they also need to come across as
entertaining and professional. This first presentation module takes a structured approach to presentations and
teaches tips and tricks for successful presentation preparation and execution.
Bearing your topic and target group in mind, you will develop a winning dramaturgy that engages your audience.
You will make targeted use of visualisation elements and highlights, and will learn how to use PowerPoint and
other media more effectively. You will then present your results in a plenary session or as part of group work and
will jointly develop best practices.
Target group
Business people
Seminar content

Your content determined by your goal and target group

The four keys to understanding
Composition and dramaturgy of presentations
Less PowerPoint for more impact
Designing and optimising slides
PRESENTATIONS 2
A STRONG PERFORMANCE
When speaking to an audience, you are presenting not only your topic, but also yourself. This second presentation
module therefore focuses on verbal and non-verbal skills. Whether its in a meeting or an oral presentation, the
audience pays attention to the content and also to your body language, your intonation and the way you express
yourself.
Using various exercises for rhetoric and outward appearance, the seminar participants take a closer look at how
they behave in front of a group. They will give brief and spontaneous presentations, and will use the direct
feedback given (including video analysis, if requested) to permanently eliminate uncertainties.
Target group
Business people
Seminar content

Dont talk how you write: verbal expression

I see what youre not saying: body language
Exercises for a persuasive performance
Presentations with feedback and video analysis
MANAGEMENT AND LEADERSHIP SKILLS I COMMUNICATION
75
HOW TO RESOLVE CONFLICTS 1

A VICTORY WITH NO LOSERS
There is all sorts of potential for conflict within a company that can be a burden on working relations and that can
become a problem for everyone. Those involved can then quickly lose sight of the shared company goals. Whats
the right way to handle disputes within a team and fundamentally improve working relations?
You will start by analyzing your own behavior in conflict situations using self-analysis and then develop effective
strategies for de-escalation and solution-oriented understanding. You will then practice tried-and-tested approaches to handling conflict using concrete examples, with everyone getting involved.
Target group
Professionals and executives at all levels
Seminar content

Self-analysis: my behavior in conflict situations

Types, causes and manifestations of conflict
Coming up with win-win solutions
Effective tools for preventing and resolving conflict
Can also be
an
booked as
Online Live
Seminar!
HOW TO RESOLVE CONFLICTS 2

THE SOLUTION IS WITHIN YOUR GRASP
Conflicts can arise in any work environment. Conflict resolution skills are becoming more and more important in
order to be able to quickly recognize and then avert the emergence, escalation or perpetuation of a conflict. How
can you tackle tricky situations professionally and deal with the parties of the conflict?
One of the primary objectives of this seminar is to have the opportunity to practice. After brief revision of the first
seminar, the participants are familiarized with the key elements of successful conflict resolution. These are then
applied to a concrete case study. The participants are also invited to contribute cases of conflict they have
experienced themselves to the seminar.
Target group
Professionals and executives at all levels
Seminar content

Conflict resolution mindset

NO BIAS conflict resolution system
Methods and techniques for tricky situations
Simulation of a conflict situation
Can also be
an
booked as
e
iv
L
Online
r!
Semina
Information on the teaching language, duration, time and location can be found on pages 88 and 89.
76
DEALING WITH CHANGE

BECAUSE THERES NOTHING MORE CONSTANT THAN CHANGE
Change is becoming something routine. Rapid changes to customer needs, corporate strategies, products,
processes, structures and work conditions do not always constitute a positive challenge for our flexibility and can
sometimes be overwhelming. It therefore stands to reason that not all change is initially welcomed with open
arms.
This seminar takes a look at change from the perspective not of the management, but of the employees in other
words, from the perspective of those who are directly affected by change. The participants are given an overview
of the key terms and the most frequent causes of change within a company. The focus is on the development of
personal strategies for improving your own attitude towards change and your behavioral patterns within your
direct work environment.
Target group
Seminar content

Current changes at my place of work

The reasons behind changes
Factors critical to the success or failure of change processes
Strategies for adaptation to change
Can also be
an
booked as
Online Live
Seminar!
77
FACILITATING INTERACTIVE
MEETINGS
TURNING MEETINGS INTO YOUR FAVORITE DISCIPLINE
It takes a high degree of personal, social, organizational and methodical expertise to prepare and conduct meetings
efficiently and expediently. Its never just about the matter at hand: its also always a question of the willingness to
work, the communication and the dynamic within the team.
Practical knowledge of discussion types and work stages helps the participants to conduct work meetings in a
structured manner. Moderation techniques serve as tried-and-tested tools with which to delegate tasks,
develop solutions and guarantee results. An example demonstration involving various team roles allows for
reflection and transfer.
Target group
Project managers and consultants
Managers, professionals and executives
Seminar content

78
The role of the moderator: neutral or persuasive?

Moderation exercise: developing rules for a meeting
Acting as the moderator to guide the course of the discussion
Workshop techniques and visualization tools for moderation and evaluation
Can also be
an
booked as
iv
Online L e
Seminar!
HOW TO GIVE AND RECEIVE

FEEDBACK
SO THAT PEOPLE TAKE THINGS THE RIGHT WAY
Feedback is needed in daily work processes and meetings in order for everyone to work towards the same goals.
Constructive feedback helps you to modify your self-perception and check your behavior. But while good
feedback can be extremely helpful, carelessly made criticism can be highly destructive as it results in defense and
therefore conflict.
In order for feedback to be well received and for it to have an effect, the participants start by examining their own
communication styles and then familiarize themselves with the rules of feedback for both the giver and receiver.
They learn techniques for respectful communication and practice them in partner and group exercises.
Target group
Executives
Project managers and team leaders
Seminar content

Self-perception and how others perceive you: the Johari Window

Analyzing your effect on others
Five approaches to respectful communication
The feedback burger
Checklists: giving and receiving feedback
Can also be
an
booked as
iv
Online L e
Seminar!
79
ORGANIZATION
AND USEFUL INFORMATION
SPEAK WITH
CONFIDENCE
80
80
Procedure for In-House Training
82
Berlitz training evaluation system
84
Managed Training Services
85
Customizing content
86
Registration and languages available
88
Duration, time and location
89
Berlitz Language Trainers
90
Berlitz Business Trainers
91
Berlitz Centers worldwide
94
Imprint 98
81
PROCEDURE FOR IN-HOUSE TRAINING

SUCCESSFUL TRAINING SIMPLY INVOLVES MORE
An intensive preparation phase and comprehensive follow-up are as important as the training itself. Our team
supports you throughout all of the phases providing personal, integrated and professional assistance. You can
be assured that you will receive services tailored to your company and achieve lasting success as a result.
We will also be happy to help you with internal communication regarding the training from invitation management through to the evaluation of feedback questionnaires. You may even benefit greatly from entrusting your
entire qualification process to Berlitz. Please see our managed training services on page 85.
Below you can see a typical training process. The entire process is always adapted on an individual basis to suit
your requirements.
CONSULTING/
PLANNING
PREPARATION
Needs analysis
and selection of
participants
Grading and
definition of
objectives
Customized
design of
learning content/
programs
Definition of
training formats
Dispatch of
training documents
Kick-off
event
Organization of all
training courses
Creation of the
group plan
IMPLEMENTATION OF TRAINING COURSES/PEDAGOGICAL ASSISTANCE
FOLLOW-UP
82
Evaluation and
reporting
(training evaluation
system)
Certificate/
confirmation of
participation
Target-performance
comparison
Recommendation for
subsequent seminars
AUTO
Cologne, Tuesday, 9 a.m.: in the middle of training
83
BERLITZ TRAINING
EVALUATION SYSTEM
SET THE RIGHT COURSE
With the Berlitz training evaluation system, your courses can be organized down to the smallest of details: from
planning and implementation to final evaluation.
We work with you to analyze the specific needs of the training group and to set realistic goals in order to achieve the
desired learning success. Our internal quality processes ensure optimum implementation.
Finally, the Berlitz training evaluation system allows you to determine the economic benefits for your company
online reporting means that the key figures are at your disposal at all times.
EVALUATION
PLANNING
84
PLANNING
IMPLEMENTATION
EVALUATION
PROCESS
Needs analysis
Grading and objectives
Concept and curriculum
preparation
Incorporation of corporate
aims
Budget
Securing of ROI through
meticulous planning
Kick-off event:
communication of content,
methods and aims
Support from local educational
supervisors
Monitoring of learning
progress
Feedback sessions with HR
development team
Evaluation and analysis

of aims
Assessment of skill acquired
Reporting
Review of sustainability
Appraisal with HR
development team
TOOLS
IMPLEMENTATION
Recruitment guidelines
Training standards
Uniform system of levels
Language placement test
templates
Assessment sheets
Customer website
Curriculum plans
Trainer guidelines
Participant documentation
Feedback forms
Educational reports
Online reporting
Feedback forms
Level tests
Certificates
Test results as online
report possible
Participant log
MANAGED TRAINING SERVICES

YOUR QUALIFICATION PROCESS IN GOOD HANDS
Upon request, we can manage the entire coordination and administration of your further training set-up
internationally be it a question of more language courses conducted in the target country or seminars held at
various locations around the world. If required, we can happily work directly with your learning management
system (LMS).
You benefit by saving time, human resources and costs, and by significantly boosting the efficiency of your human
resources development initiatives.
PLANNING AND
DEVELOPMENT
PREPARATION AND
ORGANIZATION
IMPLEMENTATION
FOLLOW-UP
AND EVALUATION
Analysis and
definition of
processes
Event management
using our own or
your LMS
On-site teaching
Provision of
follow-up materials
Creation of
information,
booking and
reporting pages
Coordination of the
rooms required
Teaching in the
Virtual Classroom
Organization of
follow-up online
coaching
Creation of system
interfaces
Distribution of
teaching materials
E-Learning
Teaching evaluation
analysis
Topic, volume and

schedule planning
Teacher assignment
planning
Hotline
File-based or online
reporting via the
reporting page
Teaching concept
Provision of
preparatory
materials
Feedback talks with

HR development
Teacher
recruitment and
instructional skills
BERLITZ TRAINING EVALUATION SYSTEM I MANAGED TRAINING SERVICES
85
CUSTOMIZING CONTENT
TEACHING CONTENT SPECIFIC TO YOUR COMPANY
The teaching is based on materials that have been perfectly tailored to your goals, your employees prior knowledge
and the chosen language; this is usually a blend of Berlitz materials, other materials and company-specific documents.
The teaching content can be tailored to the following defined requirements:
Agreement on the desired teaching content with the decision makers support provided by our experts
Questionnaire for your employees to complete in advance teaching concept can then be modified, if required
Development of the teaching concept upon request, a tailored in-house solution
MAXIMUM FLEXIBILITY IN TERMS OF TEACHING CONTENT AND LEARNING GOALS
DEGREE OF CUSTOMIZATION
100 per cent

customization
+ tailored additional documents

Berlitz teaching materials
+ other materials
Berlitz teaching materials
Berlitz teaching materials:

We already have a large number of lesson plans for various
industries and sectors.
In all cases, practical examples and day-to-day company situations are

incorporated and company-specific jargon is integrated.
86
AUTO
Paris, Wednesday, 5 p.m.: ordering a bespoke suit
87
REGISTRATION
ADVICE AND OTHER INFORMATION
There are various ways in which you can contact us to register for one of our language courses or business
seminars, or if you are looking for more information.
O
nline: The courses currently on offer at our Berlitz Centers can be found online on our websites. Registering
in our online shops is quick and easy.
Local: looking for some advice on-site? If so, please contact your local Berlitz Center. Our customer consultants
are here for you throughout Europe and can happily pay you a visit at your business premises.
LANGUAGES AVAILABLE
LANGUAGE COURSES*
Individual instruction for all languages
Corporate group courses in all languages
Open group courses for English, German, French, Spanish and Italian
Language programs for kids and teens in English, German, French and Spanish
eBerlitz/Virtual Classroom for most languages
eBerlitz/CyberTeachers for English, German, French, Spanish, Italian and Dutch
eBerlitz/telephone-based lessons for English, Spanish, French, Italian and German
* The available language courses can vary depending on the country and center.
SEMINARS
All the seminars are available in English and German.
We are happy to offer other languages upon request.
88
DURATION, TIME AND LOCATION

LANGUAGE COURSES
L
essons are held at a Berlitz Center between 8 a.m. and 9.30 p.m. from Monday to Friday and between 8 a.m.
and 2 p.m. on Saturdays. The times vary depending on the Berlitz Center and form of teaching chosen
(individual instruction, group-based lessons, etc.).
In the case of in-house group teaching, you determine the time and place.
Language course duration depends on the frequency of the lessons and your language goals.
Business English Workshops last on average two days and are adapted to your needs in the case of in-house
workshops.
The available language courses can vary depending on the Berlitz Center.
SEMINARS
The choice of seminar dates and venues be it at your business premises, at your local Berlitz Center or even
online is down to you!
In-house seminars generally last a day or longer, depending on the preferred depth of teaching.
We usually recommend teaching hours from 9 a.m. to 6 p.m.
Our compact courses are designed to last four hours.
Our Online Live Seminars can be taken wherever you are and consist of two sessions of 90 minutes each.
REGISTRATION | LANGUAGES AVAILABLE | DURATION, TIME AND LOCATION
89
BERLITZ LANGUAGE TRAINERS

EXPERIENCED, SPECIALLY TRAINED NATIVE SPEAKERS
You probably still remember from school that a good teacher is absolutely key to your motivation and learning
success.
It is for this reason that Berlitz makes the highest demands on all its language teachers. Further and advanced
training for our trainers is an integral component of our quality management.
Recruitment within nationwide and abroad
Vocational backgrounds primarily in industry
Intercultural expertise

Intensive training in:

The Berlitz Method
Berlitz course material
Learning methods
Classroom management
Teaching Knowledge Tests:

Special University of Cambridge trainer certification series in many countries
Certified didactic and methodological expertise and skills in
language concepts and practical experience
Quality assurance by local educational teams

Quality guarantee through ongoing lesson observations
90
BERLITZ BUSINESS TRAINERS

HIGHLY QUALIFIED EXPERTS
To ensure the greatest possible success of your training, you will not find any lecturers at Berlitz who merely
present content to you, but rather real experts in their fields who, in addition to their expertise, also offer
well-founded methodical skills in order to achieve the highest level of interaction.
These specialists not only know what they are talking about but also complement individual topics with their
own personal experience from the professional world of work.
Extensive professional experience both in Europe and overseas
Certification in relevant management training areas for example, presenting,
coaching and test procedures
Thorough selection process
Quality management by local pedagogical teams
Quality control through regular teaching observations
Continuing education in the intercultural field
Certification as Berlitz Cultural Consultants
Certification according to the Berlitz/TMC Cultural Orientations Model:
C.O.I. certification and C.O.A. Practitioner certification
BERLITZ LANGUAGE TRAINERS | BERLITZ BUSINESS TRAINERS
91
A SELECTION OF OUR
ONLINE BUSINESS TRAINERS
STEPHEN ASH
Trainer and Consultant
Certification:
Intercultural trainer
Career experience: Trainer, Senior Consultant, Country Manager of Instruction

Main areas:
Communication, Change Management, Intercultural
Management
Teaching languages:
English, German
BIANCA FRANKE
Cultural Consultant
Certification:

Certified Management Assistant in Informatics, Diploma in

Theme-Centered Interaction (TCI), Berlitz Cultural
Consulting Certification
Career experience: Freelance trainer, lecturer, HR Learning & Development

Consultant
Main areas: Intercultural Communication Trainings/Relocation,
Coaching, Development of Global Competencies, Process
Management and Presentation Skills, Train-the-trainer,
virtual teams
Teaching languages:
English, German
GERTRAUD STUHLMACHER
Master of Organizational Psychology, University Degree in Mathematics and English
(secondary school teacher)
Certification:
rainer and certified Master-Facilitator (DVNLP),

T
NLP-Practitioner und -Master (DVNLP), Coach (DVNLP),
Learning Coach (nlpaed), wingwave-Coach and
Practitioner C.O.I
Career experience: Manager Training Supervision and Program Development,

Manager HR Development, trainer, Language Center
Director
92
Main areas:
eadership, Team Building, Self-Management, Personal

L
and Professional Change Processes, Coaching, Train-theTrainer-Programs / Training facilitation, Conflict
Management, Communication, Mnemonics, C.O.I
Teaching languages:
English, German
IAIN THOMPSON
Trainer
Certification:
TEFL Certificate
Career experience: Trainer, Manager Instructor Training & Development

Main areas: Presentation Skills, Business Communication, Business
English
Teaching languages:
English
DR. SYLVIA VAN ZIEGERT

Ph.D. in Cultural Anthropology, M.A. in Cultural Anthropology, B.A. in History
Certification: COA Practitioner
Career experience:
Manager Training Supervision & Program Development,
Learning Officer, Human Resources, Head of English
Program, Project Manager, Intercultural Consultant and
Trainer, English Trainer, Project Manager
Main areas:
Intercultural management, cross-cultural communication,
global teams, relocation training (China, Germany, USA),
effective communication, report writing, teambuilding,
creativity techniques, instructional skills, train-the-trainer
Teaching language:
English, German
BERLITZ BUSINESS TRAINERS
93
BERLITZ CENTERS WORLDWIDE

NORTH AMERICA
Canada
Calgary
Markham
Montreal
Ottawa
Toronto
Vancouver
USA
Arizona
Phoenix
California
Beverly Hills
Costa Mesa
Palo Alto
Pasadena
San Diego
San Francisco
Torrance
Colorado
Denver
Connecticut
Westport
DC
Washington DC
Florida
Coral Gables
Miami
Illinois
Chicago
Oak Brook
Schaumburg
Maryland
Odenton
Massachusetts
Boston
Michigan
Detroit
Minnesota
Minneapolis
New Jersey
Princeton
Ridgewood
Summit
New York
Garden City/Mineola
Rockefeller Center
White Plains
North Carolina
Raleigh
Ohio
Cincinnati
Independence
94
Pennsylvania
Philadelphia
Texas
Austin
Dallas
Houston
Virginia
Tysons Corner
Wisconsin
Milwaukee
LATIN AMERICA
Argentina
Buenos Aires (3)
Brazil
Alphaville
Belo Horizonte
Campinas
Curitiba
Fortaleza
Porto Alegre
Rio de Janeiro
So Paulo (6)
Sorocaba
Chile
Concepcin
Santiago (4)
Via del Mar
Colombia
Barranquilla
Bogot (5)
Bucaramanga
Cali (2)
Cartagena
Medelln
Pereira
Costa Rica
San Jos (4)
Dominican Republic
Santiago de los Caballeros
Santo Domingo
Ecuador
Guayaquil
Quito
El Salvador
San Salvador
Guatemala
Guatemala City (2)
Mexico
Aguascalientes
Cancn
Ciudad del Carmen
Cuernavaca
Culiacn
Guadalajara (2)
Len
Mrida
Metepec
Mexico City (10)
Monterrey
Oaxaca
Playa del Carmen
Puebla
Quertaro (2)
Reynosa
Saltillo
San Luis Potos (2)
Tampico
Tijuana
Toluca
Veracruz
Villahermosa
Panama
Panama City
Paraguay
Asuncin (2)
Peru
Lima (3)
Puerto Rico
Arecibo
Caparra
Carolina/Isla Verde
Hato Rey
Ponce
Uruguay
Montevideo
Venezuela
Caracas (3)
Lecheras
Maracaibo
Puerto Ordaz
Valencia
ASIA/PACIFIC OCEAN
Australia
Sydney
China
Beijing
Guangzhou
Shanghai (3)
Shenzhen
Suzhou
Tianjin
Hong Kong
Hong Kong
India
Gurgaon
Indonesia
Jakarta (2)
Japan
Aichi (5)
Chiba (3)
Hiroshima
Hyogo (3)
Kanagawa (9)
Kyoto (2)
Miyagi
Okayama
Osaka (5)
Saitama
Shizuoka (2)
Tokyo (28)
Pakistan
Karachi (2)
Lahore
Philippines
Makati
Mandaluyong
San Juan
Singapore
Singapore
South Korea
Seoul (3)
Thailand
Bangkok (3)
EUROPE
Austria
Graz
Linz
Salzburg
Vienna (4)
Wiener Neustadt
Belgium
Antwerp
Bruges
Brussels
Gent
Lige
Waterloo
Bulgaria
Sofia
Stara Sagora
Varna
Croatia
Zagreb
Czech Republic
Prague
Denmark
Copenhagen
Germany
Aachen
Augsburg
Berlin (3)
Bielefeld
Bonn
Braunschweig
Bremen
Chemnitz
Cologne
Darmstadt
Dortmund
Dresden
Duisburg
Dsseldorf
Erfurt
Eschborn
Essen
Flensburg
Frankfurt
Freiburg
Freising
Hamburg
Hanover (2)
Heidelberg
Heilbronn
Ingolstadt
Karlsruhe
Kassel
Kiel
Koblenz
Krefeld
Leipzig
Lbeck
Magdeburg
Mainz
Mannheim
Mnchengladbach
Munich (2)
Mnster
Norderstedt
Nuremberg
Offenbach
Ratingen
Regensburg
Rendsburg
Reutlingen
Rosenheim
Rostock
Saarbrcken
Stuttgart
Ulm
Wiesbaden
Wolfsburg
Wuppertal
Finland
Helsinki
France
Arras
Bordeaux
Boulogne Billancourt
Cergy-Pontoise
Dunkirk
Evry
Grenoble
Le Havre
Lille
Lyon (2)
Marseille
Nantes
Nice
Noisy-le-Grand
Paris (4)
Rouen
Saint-Denis
Saint-Etienne
Saint-Germain-en-Laye
Strasbourg
Toulouse
Versailles
Villepinte
Greece
Athens
Hungary
Budapest (2)
Ireland
Dublin
Italy
Milan
Rome (3)
Syracuse
Turin
Luxembourg
Luxembourg
Malta
St. Julians
Netherlands
Amsterdam
Den Haag
Maastricht
Rotterdam
Norway
Oslo
Stavanger
Poland
Gdask
Katowice
Cracow
d
Pozna
Warsaw (3)
Wrocaw
Portugal
Lisbon
Romania
Bucharest
Timioara
Russia
Moscow
Krasnodar
Serbia
Belgrade (3)
Slovakia
Bratislava
Zilina
Slovenia
Celje
Kranj
Ljubljana
Maribor
Novo Mesto
Spain
Barcelona (2)
Madrid (3)
Palma de Mallorca
San Sebastian de los
Reyes
Seville
Valencia
Sweden
Gothenburg
Stockholm
Switzerland
Basle
Berne
Biel
Geneva (2)
Lausanne
Lucerne
Zug
Zurich
Turkey
Ankara
United Kingdom
Brighton
Edinburgh
London
Manchester
Oxford
MIDDLE EAST/
AFRICA
Algeria
Algiers
Oran
Bahrain
Budaiya
Manama
Egypt
Alexandria
Cairo (4)
Gabon
Libreville
Israel
Ashdod
Ber Sheva
Haifa
Jerusalem
Raanana
Ramat Gan
Rishon LeZion
Tel Aviv
West Rishon
Jordan
Amman
Kuwait
Kuwait City
Lebanon
Beirut
Morocco
Casablanca
Rabat
Oman
Muscat
Qatar
Doha
Saudi Arabia
Al-Hasa (4)
Al-Khobar (2)
Jeddah (3)
Mecca (2)
Riyadh (2)
Taif (2)
Syria
Aleppo
Damascus
Tunisia
Tunis
United Arab Emirates
Abu Dhabi (3)
Dubai (2)
Sharjah
BERLITZ CENTERS WORLDWIDE
95
IMPRINT
PUBLISHER
Berlitz Language and Business Training S..r.l.
89-93, Grand-Rue
LU - 1661 Luxembourg
Luxembourg
Tel: +352 26 38 32 48
Fax: +352 26 97 60 75
Copyright Berlitz Corporation. All rights reserved. Text, images and

graphs are subject to copyright and other intellectual property laws.
Where not indicated otherwise, all trademarks in this catalogue are protected by copyright in
favor of Berlitz Corporation. This applies in particular to brands and logos.
96
www.berlitz.lu

Catalogue 2016

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Catalogue 2016

Uploaded by

Copyright:

Available Formats

LANGUAGE TRAINING AND

BUSINESS SEMINARS 2016

Sharpen your skills and

OUR TEACHING FOCUSED

Your benefits at a glance

Our services at a glance

The world of languages

Berlitz levels and CEF

Individual Instruction in all languages

Corporate Group Courses in all languages

BUSINESS ENGLISH WORKSHOPS for key qualifications 22

English for E-mails

English for Business Small Talk

BUSINESS ENGLISH WORKSHOPS for your department 27

English for Marketing and Advertising

English for Human Resources

English for Sales and Purchasing

BUSINESS ENGLISH WORKSHOPS for your industry 29

English for the Energy Industry

eBerlitz: Virtual Classroom, e-Learning, Blended Learning

The world of business seminars

Seminar learning paths

BASICS AND COUNTRY-SPECIFIC KNOWLEDGE

Business across Cultures

Repatriation Welcome Home

Successful Cooperation with ... (country-specific intensive training courses)

Sample Agenda: Successful Cooperation with China

Working in Global Teams

International Leadership and Corporate Culture

International Recruiting and Personnel Development

Cultural Navigator Intercultural Expertise at the Click of a Mouse

C.O.I. Cultural Orientations Indicator (Testing)

GCAA Global Competence Aptitude Assessment (Testing)

MANAGEMENT AND LEADERSHIP SKILLSFHRUNG UND STRATEGIE

LEADERSHIP AND STRATEGY

Working in Virtual Teams

SALES AND CUSTOMER MANAGEMENT

Identifying Customer Needs and Motives 1 and 2

How to Behave Successfully in Negotiations 1 and 2

PROJECT MANAGEMENT AND WORK TECHNIQUES

Self-Organization and Time Management 1 and 2

My Personal Resilience @Work

How to Resolve Conflicts 1 and 2

Dealing with Change

Facilitating Interactive Meetings

How to Give and Receive Feedback

ORGANIZATION AND USEFUL INFORMATION

Procedure for In-House Training

Berlitz training evaluation system

Managed Training Services

Registration and languages available

Duration, time and location

Berlitz Language Trainers

Berlitz Business Trainers

Berlitz Centers worldwide

OUR MISSION. SINCE 1878.

Specific knowledge about values

Solid expertise in the areas of

SKILLS TO THE POWER OF THREE

OUR MISSION I A THREE-PRONGED APPROACH

YOUR BENEFITS AT A GLANCE

TEACHING CONTENT AND FORMATS FOR ALL NEEDS

HIGHLY QUALIFIED TRAINERS

Munich, Monday, 10 a.m.: individual consultation

Berlitz Study Abroad

Proportion of online units

Proportion of online units

I n 30-, 60- or 90-minute

11.45 a.m.1.15 p.m. Lunch with Berlitz language teacher 1