COPYREADING AND HEADLINE WRITING

MEDEM
UNIVERSITY
ERA
NEW
FADRIQUELA,
DEPARTMENT
SCHOOL
HIGH

COPYREADING
The
selec/ng
correc/ng,
arranging,
art
within
are
that
news
type
quality
of
terms
in
standards
journalis/c
policy.
editorial
and
the
ar/cle
gives
touch
it
edi/ng,
Copyreading,
printer.
to
terms.
goes
the
acceptable
style
Copyreading
nal
before
correc/ng
synonymous

RESPONSIBILITIES OF A COPYREADER
edits

etc.)
tenses,
(spelling,
grammar
on
errors

edits

check)
(accuracy
fact
of
errors

judges

news)
of
(grading
value
news

edits

/ght)
the
(keeps
copy
verbose

writes

headline
the

QUALITIES OF A GOOD COPYREADER

Must
in
everybody
not
quali/es
certain
sta
have.
language.
the
of
command
good
a
his
at
have
possess
may
working
grammar.
rules
vocabulary.
wide
well-aware
be
news.
the
Must
nger/ps
knowledge
libel

COPYREADERS MARKS & SYMBOLS

connect
cea
(
leEers
se
an
)
won
be
re
issue
t

transpose

glod)
si
(/me
leEers

transpose
tothe
know
happen
you
(if
words
rules)

delete
plounder/
the
prevent
(to
leEers/words
a
conclusion)
nal
reached

COPYREADERS MARKS & SYMBOLS

spell
vic/ms)
rights
human
(10
out
(VP
Castro)
de
(numbers)
respondents)
the
cent
per
(words)
Obama)
Barack
leEers/words
Pcquiao
of
trimph
Hoya)
Noli
(President
(the
dela
(one-hundred
spell
abbreviate
insert
separate
words
CharterChange)
on
leEers
Palparan)
jovito
solons)
(Two
lowercase
leEer
mark
freed)
were
seamen
released)
was
vic/m
kidnap
(theissue
(The
(gen.
make
period
restore
capitalize

COPYREADERS MARKS & SYMBOLS

insert
space
(andthey
everaPer)
happily
face
pauper)
(the
entrepreneurial
(Villar
paragraph
not
do
an
for
called
revolu/on)
live
bold
paragraph

PROCEDURES ON COPYREADING
Whenever
inten/on
has
he
work,
to
copy
the
making
errors.
of
copyreader
sits
down
free
of

Ittherefore,
of
goal
the
systema/cally
work
his
do
to
isand
copyreader,
e
ciently.

Itfollowing
good
be
follow
steps.
to
the
would

1.
ar/cle
whole
to
kind
story,
of
type
determined
Having
2.
is.
it
story
the
again.
is
which
determine
/me,
This
3.
lead
what
read
paragraph.
rst
ofRead

PROCEDURES ON COPYREADING
4.the
again
correct
Then
beginnings.
paragraph
grammar,
in
punctua/ons
spelling,
symbols.
copyreading
using
sure
Make
story.
of
organiza/on
Improve
fact.
lead
features
all
Remove
again.
story
whole
over
Go
materials.
irrelevant
and
length
clean
prepare
then
story,
Read
mark
errors
style
Check
5.
lead
6.
unnecessary
copy.
7.

PROCEDURES ON COPYREADING
8.a
catchy
very
Write
and
headline
the
for
printer
text
body
mark
line.
slug
Encircle
ar/cle
The
prin/ng.
ready
now
is
]ng
story.
9.
headline.
10.
Gives

THE HEADLINE
Ana
in
wriEen
words
usual
than
leEers
bolder
of
beginning
at
text
but
head,
the
as
known
also
/tle.
assemblage
bigger,
page
news,
not

THE HEADLINE
The
understood
mean
to
people
many
In
day.
the
however,
story
news
a
of
/tle
small.
or
word
by
biggest
journalism
headline
the
big
is

GUIDELINES ON HEADLINE WRITING

too.
one
are
headlines
doubt
no
unfortunately
right,
get
to
things
most
the
be
also
can
grabs
headline
good
and
aEen/on,
on.
read
them
readers
compels
Theres
of A
they
problema/c

GUIDELINES ON HEADLINE WRITING

a
the
grab
headlines
Well-wriEen
convey
They
aEen/on.
thoughts
concise
wriEen
poorly
and
mislead
reader.
reader
clear, s
while
headlines
confuse

GUIDELINES ON HEADLINE WRITING

Aelement
ifgraphic
unread
go
will
story
well-wriEen
grab
not
does
headline
a
as
serve
also
Headlines
page.
the
on
the
reader.

TYPES OF HEADLINES
summary.
facts
hard
with
Deals

HEADLINE
NEWS
and
Example:

crisis.
global
tackle
leaders
Business

and
with
Deals

HEADLINE
element.
interest
human
FEATURES
novelty

Example:
alert!
on
is
sea
The
menace)
/de
red
to
(pertains

DUTIES AND RESPONSIBILITIES

1.one
wri/ng.
of
rules
basic
tells
headline
it
to
Sees
about.
is
story
the
is,
that
editorializing,
Avoids
headline.
opinion
sizes
in
used
fonts
types
appropriate.
are
2.
what
3.
putting
4.
and
the
Observes
s

FUNCTIONS OF A HEADLINE
Headline
highlights
summarizes
not
story.
elements
main
it
of
kind
readers
tells
It
about.
is
story
the
what
as
well
label.
as
the

FUNCTIONS OF A HEADLINE

FUNCTIONS OF A HEADLINE
quick
a
get
to
reader
hurried
allows
It
day,
Later
news.
of
read
will
/me,
the
has
he
en/rety.
its
in
story
glimpse
when

FUNCTIONS OF A HEADLINE
Headline
for
news
organize
helps
story
where
shows
It
serving
begins,
one
next
the
and
rule.
cut-o
visual
a
readers.
ends
as

FUNCTIONS OF A HEADLINE
Contributes
the
of
physical
to
aErac/veness
paper.

FUNCTIONS OF A HEADLINE
Headline
readers.
to
story
sells
lure
it
that
in
bait
like
is
should
lead
The
lead.
into
reader
the
hook
adver/sing,
say
they
As
steak.
not
sizzle,
It
readers
then
nishing
story.
Sell
the

FUNCTIONS OF A HEADLINE
Headline
readers.
for
news
the
priori/zes
generally
headlines
big
smaller
with
stories
or
one
which
Stories
those
than
important
less
are
columns
three,
across
go
columns.
six
Stories
more
headlines.
two
which
four,
ve

FUNCTIONS OF A HEADLINE
Headlines
re
personality
Style
newspaper.
logos,
heads
standing
are
headlines
way
used
style
is
Personality
the
in
at
look
writers
editors
employ
they
how
news
cleverness.
and
wit
ofected
publica/on
type
displayed.
way
the
humor,
ect
s

REQUISITES OF A GOOD HEAD

1.the
in
news
presents
headline
telegraphic.
it
thus
important,
contain
must
unusual
most
intriguing,
for
place
not
is
It
story.
fact
capsule,
2.
most
details.
ofThe

REQUISITES OF A GOOD HEAD

3.ful
all
like
and
adver/sement,
an
is
head
honest,
be
should
it
adver/sements
does
story
the
that
promise
no
out
The
as
facts
on
based
It
else.
nothing
in
forth
good
holding
not
setll.

REQUISITES OF A GOOD HEAD

4.
meet
to

problem
chief
of
requirements
mechanical
/me
same
at
and
plain.
so
thought
the
simple.
should
story,
be
must
Words
mosaic.
a
is
head
Like
certain
that
way
such
in
space,
This
obscured.
not
will
meaning
writer
the
head
make
The
Eed
xed
into s

REQUISITES OF A GOOD HEAD

5.tell
head
Make
head.
the
into
ac/on
Never
label.
mere
a
not
fact,
of
statement
Fire,"
Terrible
or
"
Accident
"Shocking
speci
as
happened
what
Get
head,
in
verb
get
to
Try
implied.
ex-pressed
aeither
say
but
possible.
cally

REQUISITES OF A GOOD HEAD

6.greater
in
wriEen
usually
are
a
to
relate
they
unless
historical
is
This
event.
of
instead
used
sake
the
for
tense
vividness.
Heads
present
future
present,
past
of

REQUISITES OF A GOOD HEAD

Ondetails
it
when
occasions
are
there
contrary
The
else.
anything
use
to
absurd
be
write,
would
reader
in
but
Dead,"
is
Smith
William
or
man
dead
the
of
life
foolish
manifestly
Maryland,
Born
Is
say,
veteran.
war
civil
a
would
copy
Dies"
giving
be
to
Iss

REQUISITES OF A GOOD HEAD

7.our
special
of
use
makes
headline
suitable
which
situa/ons.
communica/on
word
the
example:
for
equivalent
bee.
quiz
in
win
acceptable
not
is
it
studes
2,000
are
there
say
school.
The
ordinary
For
vocabulary
stude
student
However,
to
in
Four isas

WHAT TO AVOID
Allitera/on
no
used
be
may
occasionally
e
good
but
head,
a
in
as
allitera/on
Cleaning
Considers
Club
avoided.
should

"
/mely,
and
apt
unless
jusO
greater
story
the
than
with
uninten/onal
Commercial
Contracts
Slang,
has
head
ectcaOon

WHAT TO AVOID
Another
forbidden
or
discouraged
style
uninten/onal
papers
some
by
verb
with
beginning
head
is
This
which
form,
plural
person
third
a
on
Head
the
be
may
Men"
Thirty
Kill
something
do
to
injunc/on
as
It
insurrec/on.
an
Kill
Marines
course,
of
Men,"
altogether
impera/ve.
in
read
story
Means,
Thirty

WHAT TO AVOID
Trite
avoided
be
should
phrasing
rap
"
probe"
Score
possible.
of
because
reader
copy
for
words
handy
head
The
overuse.
liable
are
and
brevity
to
fails
that
or
expressions
worn-out
contains
o
the
in
is,
anywhere
vernacular,
is
Woodenness
wooden.
give
Try
sin.
element
an
swing
a
originality.
"whenever
their
that
get
unpardonable
head
of
ce

WHAT TO AVOID
Pacman."
nega/on
a
unless
happen,
story.
of
voice
ac/ve
equal,
being
things
Pacman
passive.
the
than
preferable
is
Hitman"
Defeated
Is
Hitman
Other
feature
head.
in
statements
nega/ve
Avoid
rather
happened
what
Tell
didn
beEer
Defeats
to
by
t

WHAT TO AVOID
Don
an,
a,
ar/cles-
the
use
A
Wrong:
squaEers
hits
area
Don
person
unless
names
Simon
electrocuted
Electrician
Correct:
Fire
squaEers
well-known
re
is
t t

WHAT TO AVOID
Avoid
unintended
meanings:
jail
to
sent
not
double
for
Actor
nishing
sentence

HEADLINE GRAMMAR
Put
orimplied,
expressed
verb,
action
an
headline:
every
in

HEADLINE GRAMMAR
Dointo
or
ar/cle
preposi/on,
verb,
begin
the
turns
verb
with
Beginning
an
in
results
usually
which
command,
a
not
meaning:
conjunc/on.
headline
unintended
Eat
surgery
before
right
Newt
says
bill,
orKill

HEADLINE GRAMMAR
Avoid
more
a
cases,
most
In
be.
to
form
the
subs/tuted.
be
can
verb
suitable

Weak:
conference
at
be
week
next
D.C.
in
speak
to
BeJer:
Matson

HEADLINE GRAMMAR
Avoid
more
a
cases,
most
In
be.
to
form
the
subsOtuted.
be
can
verb
suitable

Weak:
conference
at
be
week
next
D.C.
in
speak
to
Be(er:
Matson

HEADLINE GRAMMAR
Use
wri/ng
verbs
tense
Past
events.
past
a
but
occasion,
on
appropriate
present
in
wriEen
are
headlines
of
and
understand
to
easier
is
it
because
words:
fewer
describing
majority
tense
uses

HEADLINE GRAMMAR
Use
headlines
write
to
verbs
tense
events:
future
about

House
hearings
start
to
outbreaks
disease
on

HEADLINE GRAMMAR
Use
headlines
write
to
form
verb
ing
the
at
happening
are
that
events
/me
distributed:
is
newspaper
about
the
Bank
Bank
Na/on
with
merging
America
of

HEADLINE GRAMMAR
Use
are
they
if
only
headlines
headline
star/ng
Avoid
headline,
a
in
appear
numbers
When
as
wriEen
be
should
with
important.
number.
they
gures:

12embassy
killed
bombings
Americans
in

HEADLINE GRAMMAR
Abbreviate
date
a
when
only
month
the
it:
follows
speci c
October
rites
ancient
for
/me
>
31
Oct.
on
dance
and
Halloween

HEADLINE GRAMMAR
Subs/tute

and:
conjunc/on
the
for
comma
a
Gang
tells
member
killing
violence,
of
Use
double
of
place
quote
single
headline:
a
in
marks
quote

Sims,
land
Venables
leads
Oz
of
Wizard

HEADLINE GRAMMAR
Don
t
phrase:
verb
a
split
Delegates
chosen
Legislature
Youth
to
go
Don
t
object:
its
and
preposi/on
a
split

Belfast
for
charged
man
bomb
Harrods

HEADLINE GRAMMAR
Dont
the es:
and
adjective
an
separate
modi
it
noun

Seniors
spaghetti
hold
to
week
next
fundraiser
dinner

HEADLINE GRAMMAR
Use
well-known.
they
if
only
abbrevia/ons
or
spaces
use
not
do
used,
are
ini/als
leEers.
between
When
periods

KBP

spotlight
into
way
its
kicks

GMA
Friday
declares
celebra/on
of
Day
Na/onal

HEADLINE GRAMMAR
The
ac/ve
to
said
verb
when
in
of
doer
over
preferred
Ac/ve
posi/on.
vigorous;
it
because
used
be
must
voice
passive
signi
more
is
ac/on
the
ac/on.
than
subject
the
however,
when
doer cant

HEADLINE GRAMMAR
Exercise
following
in
verb
of
form
correct
Write
1:
verb.
the
and
subject
between
agreement
Observe
headlines.
World
bail
for
pe//on
Levistes
(deny)
______
CA
in
____(soar)
aEacks
pirate
quarter
partner
strategic
RP
as
Syria
_____(hail)
Noli
prices
gas
(raise)
_______
Petron
Shell,
law
deregula/on
oil
(uphold)
SC
incen/ve
workers
(eye)
_____
resolu/on
Senate
swine
up
______(gear)
PNP
_______(gauge)
experts
Health
outbreak
protest
Day
Earth
_______(stage)
Fishermen
computers
________(donate)
Club
Rotary
bets
list
party
32
______(proclaim)
COMELEC
privacy
_________(appeal)
Failon
ue
urst

HEADLINE GRAMMAR
Pacquaio-HaEon
awards
Na/onal
3
(cop)
Cuadra
grant
US
(receive)
Researcher
insurgency
end
to
(vow)
______
chief
AFP
New
accord
(ink)
_________
Spain
RP,
history
ring
(carve)
____
ght

HEADLINE GRAMMAR
Exercise
2:
of
form
correct
the
in
verb
voice:
passive
Write
the
_______
(sue)
______
owner
P72M
for
(probe)
de
_______(iden/fy)
CL
protectors
site
camp
(kill)
_____
master
(demolish)
Quiapo
expulsion
(warn)
(cite)
studes
honor
of
holduppers
Tondo
in
(nab)
hitman
NPA
(
gambling
caught
guards
jail
Resto
Governor
Jueteng
Scout
Shan/es
Absentees
4Parents
Two
re)
cit

Alleged

HEADLINE CHECKLIST
Does
main
express
headline
story?
the
of
idea

Does
the
content?
e
headline
label
story
ec/vely
s

Will
interest?
reader
create
story?
the
into
readers
move
it
Will

HEADLINE CHECKLIST
Does
lead
match
focus
headline
the
focus?

Are
powerful,
colorful,
common,
short,
words
the
speci
c?

Would
this
with
story
a
read
you
headline?

IMPROVING YOUR HEADLINE

Eleven

headlines:
your
improve
to
ways
1.chair
(not
award
Editor
CommiEee
Group:
or
Panel
LV
trip
wins
Actor
the
win
to
Pacquiao
bank
ousts
Bank
statements
posi/ve
Robber
dog
bites
Man
word
key
repeat
voice
ac/ve
tense
present
abbrevia/ons
words
short
speci
ees
eed)
ght
Make
Don
Avoid
Use
Be
2. stc3. 4. 5. 6. 7.

Use

IMPROVING YOUR HEADLINE

8.can
accurate
aEribu/on
with
facts
State
punctua/on
possible
much
as
Avoid
words
be
verbs
helping
is-are
impar/al
Be
claims
or
denies
for
watch
headline
color
delete
Words
9.
10.
to
11.

HEADLINE VOCABULARY
congressman
dispute
decrease
examina/on
announce
highlight
speak
conference
inves/ga/on
inves/gator
disapprove
dismiss

row
quash
scrap
buck,
prober
probe
confab
urge
cap
bare
quiz
dip
solon
charge
mad
killer
strengthen agreement
prac/ce
sign
praise
ques/on
year
urge
delay

ink
hone
accord
up
beef
rap
grill
laud
amok
snag
prod
milestone

HEADLINE VOCABULARY
iden/fy
wind
net
trigger
out
rule
dad
govt
scribe
student
nab
nod
allay
up
capture
start
disregard
end
lessen
approval
arrest
student
writer
government
councilor
nger

UNIT COUNTING
j i l t f
=1
=
unit

?
(question mark)
=1
units
2
unit

=
J I L T F
*ALL FIGURES
*SPACE
*ALL SMALL LETTERS
(dash)
m w M W
*ALL CAPS EXCEPT
M W J I L T F

HEADLINE INSTRUCTIONS
42unit
-
count
max.
(21)

cols.
decks)
of
-20
Schools
in
Bias
Stupid
as
counts
points
3
-19.5
Race
Described
___________________________
___________________________(no.

VARIETY OF HEADTYPES
drop-line
XXXXXXXXXX
staircase)
a
(like
line
(top
inden/on
right)
at
narrow)
to
wide
(from
pyramid
XXXXXXXXXXX
XXXX
XXXXXXX
hanging
ush
inverted

VARIETY OF HEADTYPES
corner)
hand
leP
at
(begin
ush-leP
XXXXXXXXXX
(
margin)
to
margin
from
right,
and
headline)
(one-line
XXXXXXXXXXXXXXXX
block
cross-line
ush

EXERCISES
headline:
when
and
died
people
were
others
uniden/
an
said.
lobbed
man
Baguio
along
grenade
before
shortly
Road
Wood
Leonard
o
police
a
Tuesday,
___________________________________
Two
ve
hurt
fragmenta/on
City
dawn
cials ed

EXERCISES
headline:
chief
repatriate
will
government
Philippine
a
were
who
Filipinos
the
by
month,
this
early
Italy
in
Welfare
Workers
Overseas
to
Dimzon.
Carmelita
___________________________________
The
some
earthquake
according
Administra/on
ected

EXERCISES
headline:
ofeconomy
the
becomes
economic
bigger
face
country
secretary
budget
Former
that
warned
yesterday
Diokno
from
inheri/ng
be
will
president
next
weaker
a
administra/on
Arroyo
unemployment.
higher
and
___________________________________
Whoever
burden.
Benjamin
the

EXERCISES
headline:
at
downpour
A

Philippines
caused
Wednesday
on
noon
guEer-deep
to
thigh-
from
ranging
the
Manila,
Metro
across
areas
several
Development
Manila
reported.
(MMDA)
___________________________________
MANILA,
around
inoods
Metropolitan
Authority

EXERCISES
headline:
and
The
-
Philippines
on
agreements
three
signed
e
reform
health
for
the
in
regions.
Caraga
___________________________________
MANILA,
Spain
assistance
Bicol
orts

PARTING

FORGET:
SHOT DONT
how
learn
way
only
general
knows
one
aPer
them.
write
to
learning
like
is
wri/ng
more
--
instrument
musical
a
gets
it
easier
pracRce,
become.
you
beEer
the
The
play
heads,
principles,
Headline
and

END OF THE LECTURE

MEDEM
UNIVERSITY
ERA
NEW
FADRIQUELA,
DEPARTMENT
SCHOOL
HIGH