Mission:

food with integrity

Goals:
Societal Impact
Faster Service
Healthy Alternatives (substitute goods for traditional fast food)
Scaling
Animal Rights/ Natural Raised animals/food
Non GMO
Drone Delivery
Core Comp:
Supporting Animal Rights
Natural and Fresh indgredients
Strong Brand image (A healthy but caring lifestyle)
Fast but Casual Dining
Niche Menu
Internal Factors
Management

Offerings

Marketing
Personnel

Finance

Strengths
Experienced, Cultural
Affinity, Effective,
Company maintains
complete ownership
Health (Non GMO,
Animal Friendly,
Organic),
Environment, Beer,
Catering to an array
of organizations,
Online Ordering
Lean marketing and
advertising, Strong
Brand Reputations
Incentive based
environment,
employees receive
higher compensation
in regards to
managers.
Educational
assistance programs,
employee benefits
Increase in Revenue

Weaknesses
No Franchising

Limited Menu Items,

Cater to a Niche
Market, Domestic and
International Cultural
Barriers
Dependent on word of
mouth,
High employee
turnover rate,

High Priced Items,

Manufacturing

and Net income,

COGS is relatively low,
Strong Relations with
Suppliers

R&D

Building relationships
with agriculture
manufacturers.
Building own farms,
Entering international
markets, New menu
items, Food with
integrity Campaign

External Factors
Consumer/Social

Opportunities
Increase in health
awareness, Growth in
Hispanic community

Competitive

Increase in Brand
loyalty, Introducing
new menu items,
Global Expansion,
Transition to
Franchising
Technological
advances in the food
industry, Drone
Delivery,
Increase in consumer
income, International
Markets

Technological

Economical

Legal/Regulatory

FDA drives Non GMO

regulations

Rise in Labor Cost,

Seasonality of sales
Ecoli Outbreak,
International markets
may limit use of
organic materials.
No R&D in
international
locations,

Threats
Religious and Cultural
barriers, Increase in
competitors (market
saturations), Lower
Priced Alternatives
Competitors are
offering lower prices

Recipes being
revealed online,
Rising Food Prices,
rising interest rates,
Seasonal Crop Yields
and increasing prices,
Global Economic
instability
Their Previous Ecoli
Outbreak,
International
Regulations,