ME AND MYSELF

What is driving you to continue in AIESEC? Why have you decided to apply
for MC Team 15/16? What do you want to take out of this experience?

I am an AIESECer by faith and choice. Starting from a member 2 years ago,

I have witnessed so many life-changing experiences from members, from
interns and especially from me myself. I was LCPf twice. Both times running
for LCP give me different lessons, particularly about self-awareness,
courage, determination, passion and action. Looking back my journey,
thanks to AIESEC, I have become a better individual; know who I am
(strengths, weaknesses, personality) and who I want to be.
I clearly feel that my passion towards AIESEC has not ended yet. Now I am
running to be a part of AIESEC Vietnam national team 15/16 to join my
efforts, my capacities, my strengths, and my belief in the journey of
building a sustainable AIESEC in Vietnam. I strongly believe that by taking
this experience, I accept the challenges to learn more while fighting for
something bigger than myself. I would love to put myself in an intensive
experience, learning about the business world outside and have closer eyes
in the relevance between AIESEC and society. From having little sales
experience to be the Business Development Manager is a challenge but I
believe with my resilience and commitment, organizational values and
exchange product understanding, action orientation and fast learning, I can
gain your trust to deliver promise and contribute to group of best friends,
sisters and brothers who share the story together in the end of this journey.
I clearly know that this team will hold a lot of uncertainties and challenges.
However, I believe it will be incredible beyond imagination at the same
time. Every time I sit down and continue this application, visualize the
journey of the next term, the adrenaline starts pumping through my veins
and my heart beats faster. Im so excited to continue writing the story after
GYS 2015 when AIESEC in Vietnam turns into another page and the whole
network also bustles with our final sprints to reach the 2015 ambition while
aiming for AIESEC 2020.

Describe your AIESEC journey and what you have learnt from those
experiences?
4/2012 9/2012
The journey began
OC Content Sex Education Project
Learn all iGCDP process (RA-MA-RE) by real experiences
9/2012 12/2012
Project Leader of S.E.P.
Team management, planning, project management.
Leading a team of 7 people while I was the youngest
one.
Really be flexible to customize project and taking fast
action to close deal with Standard Charter Bank.
12/2012 4/2014
VP iGCDP, AIESEC HCMC
Big team management, strategic management, deep
functional knowledge.
Utilizing resources and have flexibility to deal with
changes (TN takers broke partnership and gave final
confirmation 1 day before realization date due to
AIESECs legality while 4 interns had already booked
flight predicted, sent EP preparation and EP
expectation package beforehand, conducted EP
orientation, applied customer centric all of them felt
satisfied with internship, NPS 10)
Planning ahead and focusing on implementation

2/2014 now CCVP DS, GYS 2015

Team management, communication, Servicing, Sales
Work-life balance.
Live more in peace and happiness
Maximize team performance by realizing people strengths/
weaknesses. Focus on developing strengths.
Proactive to ask and discovery peoples insights Focusing on teams
benefit in conflict
Be patience and accept the differences.
Always believe and make thing happen.
11/2014 LCPf second time
To be much more humble.
It is a marathon, not a sprint. Its amazing when we do something
with the whole courage and effort.
Im happy to look for other opportunities and move forward J
12/2013 LCPf
Big self-discovery.
To be more humble and live less ideally.
Forgive and let go of grudges and bi2erness.
No need to talk so much about AIESEC values. Just simply demonstrate it.
Keep looking at good points since we are here to discover potenCals.
You may meet people you don't like, get trouble in stressful situaCon or
feel something wrong with the environment, the structure, the leaders or
the members. At the end of the day, they sCll greatly contribute to your
development.

What are your values and how are you living those values?

INTEGRITY:

STRIVING FOR EXCELLENCE:

LIVING DIVERSITY:

Promise only what I know I can deliver

and keep that promise.
Be honest, fair, candid and forthright.
Treat everyone in the same way that I
myself would want to be treated.
Walk the talk and be transparent about
who I am and what I am doing.
Example: Deadlines of DS team
(registration, booklets, conference
experience project, souvenir, pick up)
were always set based on mutual
agreement. I treated it seriously and
updated frequently on progress,
analyzed and found solution to bridge
the gap. The most important thing is
clear on communication, solve the
misunderstanding as soon as possible
and never take assumption.

Dont mind giving a try to uncertainty

and try my best to make it happen in the
most high quality performance.
Feedback (give + receive properly)
Set high standards (myself and others)
Reflect on improvements
Set right expectations and aim higher
Super focus on implementation
Example: All booklets and newsletters of
GYS are in high quality of content and
design. Because I set clear STANDARDS
in format, design and review (list of
questions, points and requirements) for
team to follow. Each of publication
normally needs 5 versions (improvement
after every single time of feedback)

International experiences
Open to other ideas, proactive listening
Show Empathy.
Challenge others and myself in deeper
understanding of things.
Example: I had chance to work with 96
people from 10 nationalities in 26 days in
Taiwan. We were really different in skills,
working styles, thinking, tradition and
cultures. Each of us enjoyed the work
different way but we all believed in once
success of IC and challenged ourselves
to understand and support others as
much as we could.

What are your strengths and weaknesses?

High standard

Fast learning

Facial expression

Action oriented

In CC team, I required a high standard in all DS materials

(designing, writing). Phat needed to revise the visa
guideline more than 10 times, changed the whole
application process, cut down from 27 pages to 21 pages.
He told me he had never received a lot of feedback like
that in his life for a single task. He now understand the
work standard and clearly see how much his final version
better than the first one. Im working on making very clear
in the job standards at the beginning and get team
agreement, instruct them how to get there, be patient to
give feedback and help people to improve.

When I focus on doing something, my face is really cold

and people may feel something bad/serious happen and
uncomfortable to talk with. Im working on smiling often
and having a fresh face.

Straightforward

I dont hesitate to give reprimand/ feedback to people,

which makes them feel hurt sometimes. Im working on
getting peoples understanding at the beginning, focusing
on helping other to grow by giving constructive feedback
in the right way,

In the first 3 months working in project, I understood all the processes of

incoming exchange (RA-MA-RE) by real experience in different OC positions. In
the last 12 months as a VP iGCDP, I demonstrated as a role model in learning
about functional knowledge, planning, making strategies, networking, coaching/
training and utilizing resources and have flexibility to deal with changes (TN
takers broke partnership and gave final confirmation 1 day before realization
date due to AIESECs legality while 4 interns had already booked flight
predicted by building different scenarios, sent EP preparation and EP
expectation package beforehand, conducted EP orientation, applied customer
centricity and in the end all of them gave us NPS 10)

I did what I said, tried to deliver my promises and never gave up regardless of
different challenges. In current CC team, all scopes in our plan is implemented
and we had specific results delivered on time with high standards.

Resilience

After my VP iGCDP term. I ran for LCP 14-15 but failed. I had a big shock due to
lots of dishonesty during the election, but I chose to stand up and continue
AIESEC journey with IPM instead of leaving this organization. In August 2014, I
joined IC in Taiwan and it inspired me to do more, learn more and contribute
more toward AIESEC. I took my courage to apply for LCP one more time with all
of my belief, passion, knowledge and experience. Again, I wasnt chosen that
time. I felt hurt and disheartened. However, I still keep moving forward because I
believe that there are still a huge opportunities waiting for me, with lots of
lessons to learn. Now, Im applying to be a part of MC 15-16.

ME AND MY TEAM

What was your contribution to the teams that you used to work in? Please,
use examples from at least two different teams that you were a part of.

VP iGCDP 13 14
AIESECH Ho Chi Minh City

Flexible on customize S.E.P Projects by forming Living with HIV sub product
in order to raise sponsorship from Standard Charter Bank.
Deliver promise and get partner saCsfacCon so they agreed to increase the
sponsorship package for the next phase.
Forming 2 self - funding projects and 1 NPO project with 18 months plan so
that the next term could have nancial sustainability and grew in X
Engage eecCvely CEEDers and be role model in customer centricity
implementaCon
Spread my energy, passion and can-do aXtude to others.

CC VP DS
IPM 2015

Bring useful lessons learned from IC (DS, FL, IM)

Focus on taking acCons in informaCon delivery, registraCon and
service for Delegates, AI, Partners.
Build a hard working team and produce high quality works.
ProacCvely synergy with F&L, SE, IM. Update and adjust plan together
Willing to do relevant jobs (In-kind sales)
Never let CCP need to worry about DelegaCon Service team so she
can focus on other important projects. (At rst she expected to have a
full Cme VP DS in the last 6 months before IPM. Now she feels okay
with me as a part-Cmer)
Always be energeCc, passionate, commi2ed and acCon oriented

What is your way to build strong connection with your teammates? And which
challenges you foresee that may affect team connection?

To build strong connection

Frequent physical interaction creating space for conversation

happen, for people to discover more about each other (childhood,
family, dream)
Clear on purpose and let everyone realize the reason why we stay as
one team
Have a check in session before weekly meeting
Encourage mutual conversation by having space for personal
dating/ buddy couple in meeting.
Invite people to join eating and work out (swimming or playing
badminton)
Schedule personal catch up
Team bonding day

The challenges

Any reason which prevents people to have physical interactions

and conversation. One of the most important things is mindset.
When you want something, you find the way. When you dont
want something, you find the reason. Therefore if people dont
understand and dont value the time to stay together, they
wont invest time in discovering people and they dont put it as
their priority.

What does leadership means to you? Describe yourself as a leader using

specific examples of actions you took to ensure achievement of goals and
development of your members.

Leadership

is empowering people to be
a better version of themselves

Listening

Clear purpose

Clarify the why and make me myself become a part of the story.
Paint the vision of the future that inspires others and me do whatever it takes to get there.
Keep the energy and the fire on the team.

Create environment for members to share their thoughts and to live with who they are
Listen to their interests and strengths to delegate the right tasks.
Provide resources of learning.
Do frequent coaching and always be reachable

Passion. Action

Show the strong belief on what I am doing.

Spread the happiness and the enjoyment of what I am doing.
Be role model and walk the talk.

What is your understanding about MCP Role and how are you going to
support MCP 15/16?
MCP Role
Entity strategic management
General management
Team management and development
External representation

To Support MCP 15/16

Do my best to fulfill
my roles
Clear on my roles
and
responsibilities,
how it fix in the
direction of the
entity.

Show commitment
and values shared.

Be open and listen

deeply.
Proactive to learn
and minimize
miscommunication
by creating
conversation to
reach mutual
understanding
within the team.

ME AND

SUSTAINABLE AIESEC IN VIETNAM

What is your definition of sustainability and what should be done in the term
15/16 to ensure the sustainability of AIESEC in Vietnam?
Social-economic
impact

What should be done next term:

>>People: Strong leadership pipeline for MC LCEB
>>Social-economic impact:
Product innovation (sustainable in finance and more relevant with
market, organization and members)
>>Finance: Stable cash-flow for operation
>>Legality: Have Vietnamese holds responsible to dealing with
legality and paperwork, leverage from GYS2015

Strong legal
status

Management &
Governance

Sustainability
Values and
cultures

Strong
Finance
performance

People
Strong
leadership
pipeline

What are the three main strengths and weaknesses of AIESEC in Vietnam
currently? How should we capitalise on our strengths?

Strengths:

Passionate, hard working and committed members

External and internal exposure (from GYS2015)
Collaborative culture.

Weaknesses:

Weak and untrustworthy legal status

Short in finance (especially after GYS)
Not strong performance in marketing

Give them opportunities to learn and innovate new things Develop

leadership pipeline, increase retention rate.
Pool of promoters.
Partners: Re-raise and new sales.
Students: Push up marketing performance (value based and content
marketing) to attract people for OGX + TMP. LC expansion.
CY Partnerships: upscale the partnership, engage CEEDers, promote
conferences
Align MC LC direction.
MC LC role clarity, push up entity performance.
Co-delivery internally and externally to improve the numbers and
customer satisfaction.

BUSINESS DEVELOPMENT
AIESEC IN VIETNAM

What is the purpose of Business Development in AIESEC in Vietnam, and how

are you going to serve that purpose?
Ensure financial sustainability
BD 13-14: 70% MC budget BD 14-15: 35% of MC
budget.

Align the relevance between

AIESEC and external world

Provide business solution (employer branding,

corporate branding, CSR, youth opinion/insights,)
Match organizational and market values
Support back offices
Bring back organizational solution (management,
governance, organizational development, business
trends)

BD 15-16:

Partnership with Alumni Association

Re-raise and do new sales from GYS partnership pool
Product innovation. Strongly understand and believe in our
products
Coaching and developing BD crew to ensure pipeline
Strategic planning. Marketing + iGCDP + TM synergies
Get consults from BoA and seek for more connection
Join conference + get GCP from other entities + other
organizations
Engage partner in intensive activities (AIESEC Conference) for them
to have better understanding about our people and our values.
Using stories of youth empowerment/ AIESEC core values in sales
Under promise. Over deliver.

What are the top 3 bottlenecks in Business Development in AIESEC in

Vietnam? Propose strategies to address these bottlenecks.
Product innovation

Synergies

MC LC direction

Focus on values propositioning:

Youth talent solution (Global
working environment), HR
consultant, CSR values added.
Effectively communicate our values
with partners and team
Adjust Y2B format/partnership
launch/ conference engagement
Add values from youth opinions and
CSR (social projects)
Customize product from targeted
segment
Bring more X values into product
designing
Seek for advisors (Alumni, BoA,
strategic partner)
CRM evolution

Align whole year plan (Clear on

values positioning, roles
responsibilities from beginning,
timeline, working rules), tracking
and delivery.
BD Mar
BD iGCDP
BD iGIP
BD F
Strengthen cross functional
knowledge to get right expectations
and understanding

National BD commission
Coach and consult LCBD, especially
on maintaining long term
partnership
National collaboration + R&R
Building regional sales team
Successor planning

In order for Business Development to develop, we need to be aligning the

needs of businesses and students. How are you going to create synergy with
Marketing Communications from national to local level? ?
BD engages in MarkeCng from planning to execuCon at naConal level
- Understand current accounts, new prospects and sales circle
- Understand peak Cme of markeCng
- Leverage our strengths to ll market needs (Data analysis)
- Understand sales process and where BD needs materials
EecCve communicaCon: joint in making goals, periodically reviews and feedbacks
All involve in creaCng/delivering/managing customer values/saCsfacCon.
CRM: Monthly/Quarterly report/newsle2er/updates/partnership opportuniCes oer
Digital: B2B markeCng/email markeCng/content markeCng/website performance and social media
One team focusing on delivery for partner.
Internal CommunicaCon: Engagement between partner and AIESEC member pool (brand awareness, story sharing,..)
Commission: Long term understanding the existence/roles of BD for MC LC

Please evaluate the situation of Business Development after the hosting the
Global Youth Summit 2015 (IPM 2015). How are you going to ensure that the
15-16 term effectively leverages this global conference?

Situation

Start from minus money: $15,000 (100% delivery for partner) -

$50,000 (fail to delivery for partner on Day 0) in debt
Huge database of decision makers with high potenCal (+200
accounts approached, 40 partners on board with GYS)
Developing AIESEC AIESEC Alumni AssociaCon relaConship
Brand awareness and posiConing in lead business market
- Top talents in Vietnam for HR
- Top talents for iGIP
- Demonstrate high ability on event management and
markeCng (APC, Youth Ambassador campaign, Vietnam to the
World Forum, Global Village)
Media exposure (HTV, Forbes, YANN, VTM, Kenh14, THANHNIEN,
TUOITRE,)

How to leverage

Focus on intensive new sales (Y2B + iGIP)

Focus on CRM and following up the current account of GYS
Store partnership history, send feedback analysis/evaluaCon
Upgrade partnership (promoCon price for NaConal
partnership + Y2B package)
Sales pipeline (develop delivery team from GYS, Y2B sales)
Keep strong bone with AIESEC Alumni AssociaCon
Product innovaCon
Synergy Mar BD
Synergy iGIP BD. Do co-sales
Synergy iGCDP BD with long term development plan on
naConal projects
Keep resilient. Keep ghCng