Professional Documents
Culture Documents
Euromonitor 2015
B2C 2014 8,400
21% 2015
9,940
24
18% 2018
1.5
7%
(Deloitte, 2015)
B2BB2C
2015
32%19%15%10%
1%
36 012
1
A.T. Kearney(2015)pixabay.com
2015 A.T. Kearney
9,000
70
17
13
65%
2 1
37
2
A.T. Kearney(2015)pixabay.com
A.T. Kearney(2015)
38 012
(2015)
B2C
B2C Amazon(3)
( )
Alibaba (Aliexpress)
(Amazon.com)
2015 11 similarweb.com
()
(Business Model)
39
(1). :
APP
C2CB2C
B2B B2B2C
Line
(2). :
Google
(5). :
(3). :
Youtube
O2O(Online to Offline)
(4). :
3
1.
/ / /
/eBay
2.
/Google /
3.
Youtube /
4.
Facebook/Line /
5.
//
()
(A.T. Kearney2012)
40 012
Costco 2014
Boots
Neimen Marcus
Amazon, eBay ASOS
ERP
3 1 2
Zalando
B2C
(1) 1
(1) (2)
PChome MoMo
paypal
ERP
3 B2C
41
(2) 2
(5) 5
3 5
eBay
(3) 3
eBay.com
()
(4) 4
eBay.com
42 012
B2B
eBay(Qoo10) Lazada
1.
2.
A.T. Kearney, 2015, The 2015 Global Retail E -Commerce Index report
3.
4.
Euromonitor, 2015,
http://blog.euromonitor.com/2014/12/holiday-shopping-the-impact-on-tech-trends.html
5.
(2015)
: http://customer.perfect.tw/download/ebook_index.html