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15

Euromonitor 2015
B2C 2014 8,400
21% 2015

9,940

24

18% 2018

1.5

7%


(Deloitte, 2015)

A.T. Kearney eMarketer


B2BB2C

2015

32%19%15%10%

1%

36 012

1
A.T. Kearney(2015)pixabay.com
2015 A.T. Kearney
9,000
70



17
13



65%



2 1

37

2
A.T. Kearney(2015)pixabay.com

A.T. Kearney(2015)

38 012

(2015)
B2C

(1) Lazada (2)

B2C Amazon(3)

( )

Alibaba (Aliexpress)

(4) C2C eBay

Gmarket Qoo10 Lazada

(Amazon.com)

2015 11 similarweb.com

()
(Business Model)

39
(1). :

APP

C2CB2C

Facebook

B2B B2B2C

Line

(2). :
Google

(5). :

(3). :

Youtube



O2O(Online to Offline)




(4). :
3

1.

/ / /

/eBay
2.

/Google /

3.

Youtube /

4.

Facebook/Line /

5.

//

()

(A.T. Kearney2012)

40 012

Costco 2014
Boots
Neimen Marcus

Amazon, eBay ASOS

ERP
3 1 2



Zalando

B2C


(1) 1

(1) (2)

PChome MoMo

paypal

ERP

3 B2C

41

(2) 2

(5) 5
3 5

eBay

(3) 3


eBay.com

()

(4) 4

eBay.com

42 012

B2B




eBay(Qoo10) Lazada

1.

A.T. Kearney, 2012, E-Commerce is the next frontier in global expansion

2.

A.T. Kearney, 2015, The 2015 Global Retail E -Commerce Index report

3.

Deloitte, 2015, Global Powers of Retailing 2015

4.

Euromonitor, 2015,
http://blog.euromonitor.com/2014/12/holiday-shopping-the-impact-on-tech-trends.html

5.

(2015)
: http://customer.perfect.tw/download/ebook_index.html