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Aliresearch 2020 B2C

3.4
27% B2C
30% 2014 3.09 2020
9

B2B

B2B B2C


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B2C ..................................................................................... 13
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()
eBay .............................................................................................. 53
1. ..................................................................................... 53
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3. .............................................................................................. 56
()
(Amazon) .......................................................................... 56
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()
1.
2.
3.
()
1.

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LAZADA ...................................................................................... 62
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4

2.

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3. .............................................................................................. 65
()
(Aliexpress) ............................................................. 65
()
(Rakuten) ...................................................................... 66
()
MercadoLibre ................................................................................ 68
()
Qoo10 ........................................................................................... 68
()
Flipkart.......................................................................................... 69
()
uitox .............................................................................................. 70
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()
eBay Enterprise ............................................................................. 98
()
(BizArk) ...................................................................... 100
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(Costco)................................................................................. 104
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OB ...................................................................................................... 112
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1
2
3
4
5
6
7
8
9
10

2015

GDP
2014
2014 12
2013
2014
eBay
eBay

11
12

56
60
61

13
14
15
16
17
18
19
20

LAZADA
LAZADA

62
64
65
82
83
84
89
91

21
22

GSI

99
104

15
16
18
22
32
34
44
54
56

B2C 2013-2018

13

14

2014 B2C /

16

2014

17

2014 ( 10 )

20

2015 Q1 B2C

25

2014

26

27

2013 B2C

29

10

FBA(Fullfillment by Amazon)

29

11

31

12

12 B2C

33

13

34

14

Argos

36

15

Otto 123

38

16

Intermarch

40

17

Intermarch

40

18

CouriersPlease

42

19

42

20

Yandex

43

21

2013

45

22

2014

45

23

47

24

B2W americanas

48

25

Boleto

49

26

50

27

51

28

51

29

52

30

eBay.com

53

31

57

32

60

33

LAZADA

63

34

LAZADA

64

35

65

36

67

37

MercadoLibre

68

38

uitox

70

39

72

40

2020 B2C

73

41

B2C

74

42

75

43

B2C

76

44

78

45

79

46

81

47

85

48

86

49

88

50

90

51

92

52

94

53

95

54

96

55

97

56

97

57

eBay Enterprise

100

58

100

59

GlassesShop.com

102

60

Costco

105

61

Costco ()

106

62

107

63

KAMAK Youtube

110

64

KAMAK

111
8

65

OB

112

66

113

67

7 Facebook

114

68

116

69

Fortune eBay

117

70

Fortune eBay 2

117

71

eBay

118

72

118

73

119

74

Fortune Youtube

120

75

120


15

24

B2C

Aliresearch , 2020
B2C 3.4
27% B2C 30%
2014 3.09 2020 9

(marketplace)
eBay
MercadoLibre 80%

11

OB

- eBay
Intel Inside

OEM
eBayLAZADA youtube
Fortune

12


B2C
B2C 2014 21%
8,400 2018 1.5

Euromonitor, A.T. Kearney

B2C 2013-2018

(IPO)2014 9
250 1,700
1,500

(omnichannel)
13

Walmart
Macys
20

A.T. Kearney 2013 eMarketer


(
) 32%
19%15%10% 1%
Ecommerce Europe 2014 73.6 12
1,200

A.T. Kearneypixabay.com

2
A.T. Kearney
(Global Retail E-Commerce Index)
14

30 9

2015 15

2015

A.T. Kearney

2014 A.T. Kearney 1


B2C

15

A.T. Kearney

Ecommerce Europe 2014

Ecommerce Europe

3 2014 B2C /
16


34.6% 31% 28.4%

Ecommerce Europe

4 2014
IMFEcommerce EuropeUNCTAD
GDP GDP(
)
(1).

7,589
GDP 1,945

(2).

4,874
1,200

17


(3).

(4).

2,300 40%
61,219 GDP

GDP
2014

GDP

2014 GDP
(
)

2014
GDP
()

2014 10

/ GDP

2013 10

()

()

17,419

54,596

400

2.3%

133

1,111

10,380

7,589

446

4.3%

271

1,945

4,616

36,331

112

2.4%

55

2,171

3,860

47,589

78

2.0%

33

1,593

2,945

45,653

140

4.8%

30

4,874

2,847

44,538

63

2.2%

18

3,688

2,353

11,604

14

1,045

2,148

35,823

2,050

1,626

18

10

1,857

12,925

20

1.1%

20

10

662

11

1,789

50,397

23

1.3%

10

13

1,446

12

1,444

61,219

10

18

1.2%

13

1,417

28,100

19

1.3%

19

1,195

14

1,407

30,278

15

1,283

10,714

26

530

22,597

15

2.8%

10

491

IMF(GDP)Ecommerce Europe() UNCTAD(


)()()
(5).

44%
34%
10%
Aliexpress

Mercadolibre
10 13

19

Ecommerce Europe

5 2014 ( 10 )

()
A.T. KearneyeMarketer

64% 2030 40%


37%

50%

eBay
20

30
20

80%
25% 18%

1.

http://www.flaticon.com/

5,500
2014 1,120

40%
21

60%

6
2012
Alpha Direct
99%

4 2014

16,123.8

9,494.4

7,631.8

13.7%

11.1%

3.6%

41,000

243,000

()

C2C

2 58 2014 13.7 2
4
44
1.7

22


eBay 2013 10
12 5
showrooming
2015 2 Radioshack

Yodobashi
30

2.

http://www.flaticon.com/

2014 B2C 190 2017 253


9 1,900
84%
75% 2014
47%
67
31
28
27
25
8
7
73
44%
23

106% 70%
75%
KakaoTalk APP

Naver google
Gmart eBay Ticket Monster Groupon

3.

http://www.flaticon.com/

2014 B2C 4,460


1 14 2 7,100

(1)
Walmart

(2) B2C 40%


2013 (GMV) eBay 2014
820
Alibaba.com
24

API

iResearch

6 2015 Q1 B2C

25

iResearch

6 2014
(3) 11 11
2014
93 7%
(4) 2011
1.5% 2013 8% 26% 30%
15%2016
25%
(5)
A.T.Kearney 40%

(6)
26

(7)

34 80

()

27

eBay
GoogleFacebook

1.

http://www.flaticon.com/

2014 B2C 4,000


2 1.33

6134

2013 450
70 17
eBay 62008
7
- Kindle

Amazon Prime
28

2013 StaplesWalmartSearsBest Buy


Macys

Ecommerce Foundation

8 2013 B2C

Macys
2007
300 Macys.com
Macys

Walmart

29

10 FBA(Fullfillment by Amazon)
2.

http://www.flaticon.com/

11 2014 B2C 230


7 1,300
1,446 J.C. Williams Group 55%
1/3

30

eMarketer, J.C. Williams Group

11

()
8.2 5.6 2.59
GDP 7.5%
75

3,000
80%

31

5 2014 12

Ecommerce Europe

PayPal
(debit card)

B2C
1/3 12 90
32

60
27.6%
25%

Ecommerce Europe

12 12 B2C
Ecommerce Europe
2014
1/5 40%

25%

33

Ecommerce Europe

13
B2C
StaplesApple TESCOHome Retail
37%
6 2013

eMarketer
34

1.

http://www.flaticon.com/

2014 B2C
1,400 3 3,000

GDP
4,874 15
6,400

(1). Ecommerce Foundation


2014 27
11
(2).

CD
(3).
TescoArgos

35

A.T.Kearney 2013 16
Tesco 9 eBay 8

Tesco Walmart ASDA dark stores

Tesco 7%

14 Argos
O2O eBay Argos 2014
650 eBay
Argos APP
43,000 2014
41 29,000
1849 House of Fraser APP

36

APP MarksSpencer

APP Kiosk
iPad

2.

http://www.flaticon.com/

2014 B2C 780


5 3,300

1.5
Idealo Preisvergleich
43

Otto 50% B2C


Zalando 2009

Zalando 14
8,000
37

Otto

15 Otto 123

Media Markt Redcoon

Adidas
10

3.

http://www.flaticon.com/

38

2014 B2C 630


6 GDP 1,800

72

42

CD

A.T.Kearney 8

7% Apple Kering

Cdiscount

E.Leclerc quiestlemoinscher.com (
)

15%
2,000
Intermarch O2O
2.8

39

2020 20

http://www.intermarchepamiers.com/

16 Intermarch

http://www.intermarchesollies.com/service_drive.html

17

Intermarch

4.

http://www.flaticon.com/
40

12 2014 B2C 180


10 GDP GDP
6 2013
NAB 6.8 2017
9.8%2013 82%
23.3 90%
25 34 LivePerson 32%
Google 23%
3.1

2014 eBay Gumtree


ASOS Etsy Aliexpress

2013 PowerRetail 20%

50%
CouriersPlease

1,000

41

18 CouriersPlease

similarweb

19

()
1.

42

http://www.flaticon.com/

10 2014 B2C 200


8 GDP GDP 1 3,000
2,000
3/4

Zara Yandex

Google

20 Yandex
43

TNS Russia 2014 EC


Aliexpress eBay

7 2014

TNS Russia

eMarketer 2013
54.8%

44

eMarketer

21 2013
2014
56% 40% 35%

eMarketer

22 2014
2.

45

http://www.flaticon.com/

2014 2.4

15%
600

75
34 2014 220
PC 2013
10 5
2015
2014
Olx

46

23

3.
eMarketer 2015 500
23.9
197.9
2.8%
57
1.5% 40%

47

49.6 65%

eMarketer 2019 847.5


3.2
MercadoLibre eBay.com
C2C eBay eBay
MercadoLibre

2014 6 45
B2W B2W Americanas.com
SubmarinoShoptimeSouBaratoSubmarino Ingresso.com B2W
Viagens
Kiosk Internet Retailer
2014 29.9 30%
24%

24 B2W americanas

48

Boleto Boleto Bar Code


Boleto Boleto
O2O

http://www.xeehu.com/?p=158

25 Boleto

35%

4.

49

A.T. Kearneypixabay.com

26

eMarketer 2013 9,000


70 1%

17 13
65%

50

A.T. Kearney

27

Qoo10
LAZADA Zalora
eBay

similarweb

28

51

eBay
() LAZADA

IDC(2014)

29

eBay

52

() eBay
1.

ebay.com

30

eBay.com

eBay 1995
100 1.57
53

eBay eBay 2014 830

eBay 39
PayPal eBay Enterprise
eBay
22% eBay 48
19 B2C2B
eBay

(1) Sell by Yourself

(2) Sell by TA(Trading Assistant) TA

(3) Sell by Reseller

eBay 2014
eBay

78%
130% 69% eBay
8 eBay

V
54

V
V

V
V

eBay

2.

()
eBay
eBay eBayPayPal eBay

eBay

55

eBay
eBay
10

()
eBay

9 eBay

20
0.3

Paypal

eBay 7~10%()
3.9%
eBay
eBay

3.

eBay

02-87296601/ 87296609

e-mailtwnewseller@ebay.com
() (Amazon)
1.

56

Amazon.com

31
B2C
2014 889.9 2013 744.5
20%
14

178 30 2015
Q2

(Sebastian Gunningham) 20
2.85 109

Amazon.com 10
30%
Fulfillment By Amazon (FBA)

FBA
57

35 2014 71%
FBA 20
FBA
http://services.amazon.com/content/fulfillment-by-amazon.htm
2.

()

()

( 12/31)
()

-
10

$ 39.99()

58

6%-25%

1. FBA
2.
3.
https://sellercentral.amazon.com/gp/seller/registration/participationAgreement.html?it
emID=200336920&language=en_US&ld=AS
Amazon.com

3.

+86-21-2325-1452
e-mailweiychen@amazon.com

()
1.

59

32
www.tmall.hk
2014 2 B2C

100%
2014 25
5,400 30
1,000
2.

()

11

60

(1)
(2)//

(1) B2C
(2)

12

(1)
(2)
(3)
(4)
(5)

(1) 1 35

(2) B2C

(3)

(1) 1 (R)

(1)

(2)

(2)

(1)

(2)(www.tmall.com)

(1)

(1)
(2)

(2)

61

(3)

3C

(3)/
/////
3C

(1)

(2) 2014 12 1

()
13

25,000
5,00010,000

2%-5%

3.

+852-400-843-2288
https://rule.tmall.hk/rule/rule_contact.htm?spm=a2222.7109785.a222gvi.14.ZywPX7

() LAZADA
1.

62

33

LAZADA

LAZADA (Amazon)
Local B2C Rocket
Internet
2014 10 B2C LAZADA
LAZADA

1%
45%()
60% LAZADA
LAZADA
: LAZADA
7-14

63

14

LAZADA

()/

()/

LAZADA

39/16%

5/12%

NO.2

19/29%

14/75%

NO.1

36/37%

25/70%

NO.3

20/67%

16/80%

NO.4

40/44%

24/60%

NO.1

4/73%

3/80%

Qoo10

A.T. Kearney

2.

()
LAZADA 6

20

SKU

)
LAZADA

34 LAZADA
LAZADA
https://LAZADAcb.formstack.com/forms/lzdxb5808kl_tw_gz

64

3 LAZADA payoneer
www.payoneer.com "
()
LAZADA

15

LAZADA

2%
1%-10%

( LAZADA )

()

3.

Tommy So, Head of Business Development


e-mailtommy.so@lazada.com
() (Aliexpress)

65

35
B2B B2C

(www.aliexpress.com) 2010 4
200
Aliexpress

2010 2014 300%


500% 220
20 200
2014 11 24 684 211
6
2 5
1 6 50%
() (Rakuten)

66

36
2013 170
28

(http://global.rakuten.com/)
( Kobo
Wuaki.tv VikiInfoseek
J Vissel Kobe)()
( Edy) 2014
6 (B2B2C)

ECC ()

(RMSg) 10
/
67

() MercadoLibre

37 MercadoLibre
1999 MercadoLibre C2C

60
2013 80 3,000

13
800 eBay eBay

() Qoo10
2010 eBay Gmarket Giosis
Qoo10
Qoo10
Gmarket Qoo10 Gmarket
68

Gmarket
Qoo10 B2C C2C
Q-Money Qoo10
Qoo10 QTalk
QTalk

Qoo10 B2C
163 42%
Qoo10 50%
40 70 Qoo10
Gmarket eBay

() Flipkart
(Sachin Bansal)
(Binny Bansal) 2007 Flipkart 120
2,600 10 2014
Flipkart 44% Snapdeal
32%15% 2 3
Flipkart
FlipkartFlipkart

Flipkart eKart
24 Flipkart
69


() uitox

38

uitox

uitox 2012

uitox
200
uitox uitox
uitox 2015 5 uitox
100% 13

uitox

uitox
uitox 6 ASAP
70

24 Soon

uitox
uitox
FBuitox

FB

()
European Commission

Paypal 2014

45%37%
26%

71

Paypal

39

Aliresearch 2014 2020


2014 1.6 3.39 14%2020
9,940 30%
2014 30% 2020
48%
2014 3.09 2020
21.12 9.43
45% 1/2
20.4%

72

Aliresearch

40 2020 B2C
Aliresearch
2020 B2C 27.4%
B2C 13.5%8.7%6.1%
3% GDP

73

Aliresearch

41 B2C

B2B
EDI

74

42
()
B2C

paypal
ERP
ERP
()
1 2

75


(1) 1

PChome MoMo

43 B2C
(2) 2

3 5
76

eBay

(3) 3

eBay.com

(4) 4
eBay.com

(5) 5

77

44

1.

78

45

2.

eBay

3.

APP

79

4.

80

46

B2B

81

16
/

1.

2.

2-3

4-5

(
)

3.(
)

100

101 -1,000

1,000

4.

6-10

11 -30

31-50

50

5.

6.

7.

20

21-50

51-200

200

8.

9.

10.
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3-5

6 -10

11

30

31-50

51-100

100

82

17

()

20

21-30

31-40

41

83

18

1.

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(1).
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84

(4).
(5).
(6).
(7).
(8).

(1).
(2).

47

(3).

85

(4).

(5).

48
(1).

86

(2).

(3).
RTB (Affiliate marketing)

(4).

400 2,000
2
9.6

87

pixabay.com

49

(1).

(2).

(3).

(4).

88

A.

(Reseller)

19

()

A.(Reseller)

B.

C.

B.

C.

89

50
B

20

90



A () B ()(XXXX )
A

B A
A

(1). B
SNS
(2). B A

(3). A

(1). B A 5

(2). B A 5
(3). B A 20 %
(4). 20
(5). B A A
A
(6). B X X
98%


B 15 A

()

91

51
1.

2007

2013
10 2010 2013 50%
2014 51%

2.

C2C
B2C

92


3.

4.

(1)

2008 100

(2) HerBuy

(3)

5.

Costco

6.

e-mailservice.tw@jollywiz.com

7.

http://www.jollywiz.com/tw/index.php

()

93

52
1.

ebay 12 B2C B2C2B

eBay eBay
TMP eBay eBay
TA

2.

(1) eBay

94

53
(2) eBay

(3)
3.

eBay

4.

5.

eBay

6.

(02)2999-5007

7.

http://www.webtai.com.tw/

95

()

54
1.

eBay LAZADA 2015 LAZADA


LAZADA

2.

eBay LAZADA

96

55
3.

eBay LAZADA eBay


LAZADA

4.

56
102

eBay Power Seller

eBay
eBay Top Rated Seller
()
(
)
5.

6.

97

(02)2388-8159
e-mailinfo@gozens.com
7.

http://www.gozens.com/blog/

() eBay Enterprise
1.

GSI Commerce (Global

Sports Inc)2011 eBay 24


GSI eBay

GSI 180 Levi'sTimberland


Calvin KleinToy R Us MLB

eBay GSI

98

21 GSI

1995
1999

GSI (Global Sports Inc)


5

2000

2001

2002

2003
2011

GSI Commerce Inc.

eBay 24
iResearchDoMarketing

2.

GSI

5%-40%
GSI
(1)
(2)
(3)
(4) Call Center
eBay Enterprise

99

eBay Enterprise

57 eBay Enterprise
3.

e-mailsales@ebayenterprise.com

4.

http://www.ebayenterprise.com/

() (BizArk)

58

100

1.

2005

2011 IDG
30
400

2.

13
SNS AM EDM SEO
WOM PPC
101

paypal eBay
FacebookTwitterYouTubeLine

(
)

: GlassShop.com

59 GlassesShop.com
3.

+86-18994135717
Emaildai.ying@thebizark.com

4.

http://www.thebizark.com/

102

(1).

(2).

(3).

(4).

103

B2C B2B

(Costco)
Costco 1983 2013
()Costco Walmart
7,200

2014 Costco

22

2013

2013

2013

2008-2013

()

4,762.94

1.5%

3.5%

3.3%

Costco

1,051.56

6.1%

2%

7.7%

986.88

-2.4%

1.8%

-3%

Schwarz Unternehmens

986.62

9.5%

N/A

6.5%

Tesco

986.31

-2%

1.5%

2.9%

The Kroger

983.75

1.7%

1.6%

5.3%

Metro AG

863.93

-2.5%

0.7%

-0.9%

Aldi

810.90

4.7%

N/A

5.5%

Home Depot

788.12

5.4%

6.8%

2%

Target

725.96

0.9%

2.7%

2.9%

Einkauf GmbH

(Deloitte)2015

Costco
104

Costco

Costco

Costco

90 Costco 2015

60 Costco

Costco
Costco

105



25 5,400


Costco


10

106

61 Costco ()
Walmart BestBuy Costco


Costco


Costco

62

107


KAMAK 2008 2

2009

KAMAK

3 22
(Turbo Kit)
SEMA
SHOW
22
95% 20%

KAMAK

2013

B2C

108

eBayAliexpress
YoutubeFacebook
eBay 2014 40%
72

YouTube

KAMAK

FacebookeBay

SEMA
SHOW

109

https://www.youtube.com/user/PowerByKAMAK

63 KAMAKYoutube

KINUGAWA

110

KAMAK Facebook

64 KAMAK

CP

111

OB

65

OB

2004
Yahoo OB

OB
2011 2015
O2O
400

OB 2013
App 2014
APP
112

OB 2007

OB
2011

OB 2014
30%

66 9
2011 5
Facebook

OB
5%
113


ISPServe
Nielsen
2013
89% 85%
Facebook OB
Facebook

OB

Facebook

67 7 Facebook

114

2014 OB

OB
ZARA

OB

LAZADAOB
LAZADA
eBay
OB

OB

OB

115

68

1990

ODM OEM ODM OEM


Fortune

Fortune

116

eBay
eBay

69 Fortune eBay 1

70 Fortune eBay 2
eBay (
)
117

71 eBay

72

118

73
eBay

()(
)

Youtube

119

https://www.youtube.com/watch?v=85-r3z1nbSA#t=68

74 Fortune Youtube

LAZADA

B2C 200 B2B


17
30%

2
3
3

1
2

1 11 1

Australia
United States
United Kingdom

42

Russian Federation
Thailand

Noway
5

Greece

Brazil

17

France

120

75
Fortune eBayLAZADA
Fortune B2CB2B

121

(1) ?

(2) ?
()

(3) ?

(4) ?

(5) ??

(6) ?

()

A.(Reseller)

B.

C.

(7) ?

(8) ? ?

(9) ?


(10) ?

123