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Marwi Group

36 CASE STUDY

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02-2368-685802-2368-0816
http://www.moeasmea.gov.tw/

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CASE STUDY Marwi Group

Marwi Group
than 2 pallets be delivered to the clients in either
Northwest Europe or Eastern Europe, except for
Great Britain, within 48 hours. The high efficiency
delivery is achieved by constant updates of market
information and the responses to client feedbacks,
along with the accurate data of inventory turnover.
Although known as one of the largest bicycle
pedal manufacturers in the world, Marwi Group is
more than a pedal manufacturer. It is also a retailer,
importer/exporter, and distributor, with 6 service

locations around the world, namely Taiwan, the


Netherland, the Czech Republic, the U.S., Indonesia
and Germany.

Achievement of IPr and management


In order to enhance R&D capacity and patent
ability, Marwi Group has participated in the Project
of Intellectual Property sponsored by the Ministry

01/

02 /

of Economic Affairs since 2013, and conducted


comprehensive patent search on the bicycle

One That Stands Out In The Market


And Makes Itself As Special As It Can.

clip-less pedal and headlight. It is expectedly to

MARWI TAIWAN INDUSTRIAL CO., LTD. is located

consultation and patent analysis.

on Dajia, Taiwan, the town known as the Kingdom

Through this project, Marwi Group has learned how

of Bicycles. Unlike other enterprises in the same

to analyze the technology content and trend of

industry, Marwi Taiwan merged the renowned

its competitors (or a specific company) by means

century-old German brand, UNION, and successfully

of patent analysis. The analytical results are used

entered the European market. To date, Marwi Group

as a key basis for future operational strategies and

occupies more than half of market share in the

product development. Mr. Patrick Pai also states

European bicycle pedal market. Facing the rapid

that the morale of the entire R&D Department has

expansion in the global market, the next step of

been stimulated because of the project; the staffs

Marwi Group is to focus on the IPR (Intellectual

are more confident than ever and are more willing

Property Right) management and planning.

to accept challenges for the next move.

clarify global strategic plan through professional

The efforts made in patent deployment have

Outstanding logistic management

opened a new page for the 31-year-old Marwi

Mr. Patrick Pai, the Chairman and Manufacturing

Group. I t is able to see the trend of market

Director, states that the core competence of Marwi

dynamics, then develop appropriate marketing

Group is the power ful logistic system, which

strategies to meet customers needs and even

integrates the entire production process, from

exceed their expectations. More importantly, the

supplier management, distribution channel, to end

lesson learnt from the project has encouraged

users. The European headquarters is in Rotterdam,

Marwi Group to find the possibility of success in

Netherland, and the branch is in Czech Republic.

the IP (Intellectual Property) area. This is how an

In 1999, the immediate inventory system was

outstanding enterprise invests itself and shines on

constructed, allowing any single order of more

the world stage.

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www.smecloud.org.tw