You are on page 1of 53

/ carrie@iii.org.

tw
2015/08/22

vs.

(1/2)
B2B(Business to Business) E-Commerce
B2C(Business to Consumer ) E-Commerce
C2C(Consumer to Consumer ) E-Commerce

B2B

B online
Business
.
.
.
B online
Business

.
.
.

B2C

S online
Business

S online
Business

S online
Business

C2C

Intermediary platform

Intermediary platform
Broker platform

B
B online
Business

Consumer

B
Consumer

S online
Business

SellerSBuyerB
5

(2/2)
C2B(Consumer to Business ) E-Commerce
O2O(Online to Offline or Offline to Online ) Commerce

C2B

O2O

O2O

C2B
O2O

S online

S online Business or
Platform

Business

O2O

S offline
Business

MoneyDJ-

(1/2)
2020
3D

5%10%
(6.5%)(9.7%)
5%
(4.1%)(1.4%)(0.4%)

20%
Present

Frost&SullivanMIC201411

2020
202520%
9

2025

(2/2)
B2C

2014B2C
4,826

2014B2C
580

2014B2C
3,420

2014-2017 CAGR
8.02%

2014-2017 CAGR
11.2%

2014-2017 CAGR
8.15%

2014B2C
5,252

2014B2C
577

2014B2C
338

2014-2017 CAGR
8.94%

2014-2017 CAGR
15%

2014-2017 CAGR
26.1%

eMarketer(2014/1)MIC201411


2014

10


20122017B2C

20122017
(CAGR)17.3%

eMarketer(2014/1)MIC20148

Goldman Sachs Research(2014/3)MIC20148

11

2013

2,480

2,478

Amazon

1,164

1,416

e-Bay

875

652

207

326

165

200

Staples

104

82

Walmart

100

2461

Otto Group

83

MercadoLibre

78

60

58

49.2

10 Groupon

Amazon
9

745

28.5

Amazon

Amazon
1/11

81

2.7

Amazon

(2013)

(2013)

comScoreIDC(2014)MIC20149

2013(Gross Merchandise Volume, GMV)2014


9AmazonFacebook
AmazonAmazon

12

13

LBSMobile
Internet

4G / LTE

3D

3D

WiFi,

App
App

App

14

(customercentric)

15

MIC201411

86

offline

86
Big Data

86

16

Amazon Dash
Wifi
Dash
Amazon

Wifi

Amazon

17

Amazon

Instacart
Instacart (Personal
Shopper)Instacart


30

&

21Instacart

Instacart
/
(commission-basis)

18

Amazon Prime Air-

Amazon2013Prime Air
(Amazon)
5(2.26)(86%)
Prime Air10
(16) 2015
20152
450

19

Rice Code


Sunny SaleQRCode

APP
QR Code
80
825

http://www.thenewslens.com/post/51472/?utm_source=htc&utm_medium=feed&utm_campaign=3rd+party

20

20

O2O

2011921Kuai8hr(8)4
33350
O2O
60286

410App

21


810

227.8
9000Paypal

400

22

iPhone
450100030

PaypalATM
103

23

vs.

24

6
1~5
70.9%1.6%
30

MIC20143
25


20122013

24.2% 18.9%

30.1%27.4%

/()
Yahoo!()
eBay()

()
()
Gmarket()
ASOS()
()
Amazon()
MIC20143

14.3%12.8%

52.1%
31.7%
22.0%
17.0%
13.9%
11.9%
10.4%
8.9%
6.6%
4.7%

38.1%50.0%

45.6%48.9%

11.9%9.4%

3.4%2.5%


ASOS() Shopbop()


( ) Zozotown( )
Gmarket()
26

=1.4=6.1=14.3
4500
4000

4262

2014

3500
3056

3000
2500
2000
1500

700

1000

297

500
0

eMarketer

27

27

2.94

8%
UBS

28

41

Amazon Lazada

Rakuten
2%
5%
218

2006 2008

48%
28

AmazoneBayYahooGrouponGoogle
Whats AppMacysMoosejawwalmart

JshoppersJchereNissen
ZOZO TOWNMUJI

LineGmarketLotte11stNaning9
StylenandaPartysu Bongjashop

FocalPrice

PChomeshopping 99momoUitox
UNT
3

AmazoneBayYahooGroupon
G-Market PChome
29

29

30

Cross-border E-commerce

B
BCBC
B

=B2C+B2B
/B2C
Crossborder E-commerce

B2B

+
iResearch 2014

31

32

33

iResearch 2014

34

iResearch 2014

35

36


momoPchome

Pchome US
Uitox(soon)Shopping99()

1
2

(C2C/B2C)
/

(C2C/B2C)

37

(1/3)

N
O

()

2
()

3
()

()
4

momo

payeasy

(ET
mall)

2
3

()
()

()

()()

()()
7

()
8

10

38

JKOS
shopping 99

Payeasy

(2/3)
Pchome US
Pchome2012B2C20144
C2C

C2C
B2C65140

Uitox
201211uitox inside
ASAP
SO SOON

100~1000
245

39

(3/3)
JKOS

KNOW-HOW

1

Shopping99
2000420029
SHOPPING99
2013
facebook

18-35
2015
40

70.3%

54.1%

46.3%

39.9%

36.2%

33.3%

32.2%

29.3%
0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

2014/11
41

41

B2C/
C2C

(B2C)

x
?
x x

//)

(B2B2C)

//SPA//

/
//

(B2B/B2B2C)
(//)

B2B/
B2B2C

///

42

43

10(1/3)
1. 21
2. 1280
12
37%

3.
2010201140-50

4.

PayPal

5. One size doesnt fit all


https://www.emerchantpay.com/blog/facts-and-figures/10-things-you-need-to-know-about-cross-border-e-commerce

44

10(2/3)
6.

7.

3C

8.
10

9.
2013
$364
2018
376

10.
https://www.emerchantpay.com/blog/facts-and-figures/10-things-you-need-to-know-about-cross-border-e-commerce

45

10(3/3)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

46

()

()

47



VINCCIBoniaCharles & Keith


CP

48


(02)6607-6146

49

carrie@iii.org.tw

50


(www.shoptaiwan.tw)


(02)6607-6148
tony@iii.org.tw


(02)6607-6156

meganshih@iii.org
.tw

6
4

51

PayEasy

www.payeasy.c PayEasy2000
om.tw
MIT

2013
PayEasy
PayEasy

PayEasy
PayPal
(EMS)

PChome www.pcstore.c PChome


om.tw

2014PChomePay

PChome

PChome

52

0800-023008,(02)33169019
csr_payeasy@
payeasy.com.t
w

http://boss.
pcstore.com.t
w/
recruit.htm

52

ET-Mall www.etmall.co
- m.tw

iDealEZ


1999 0800-013-058

ET Mall

www.idealez.co B2B
m
B2B
B2B
3

PayPal

53

0800-506-088
ez.member@
taiwantrade.
com.tw

53