/ carrie@iii.org.

tw
2015/08/22

vs.

(1/2)
B2B(Business to Business) E-Commerce
B2C(Business to Consumer ) E-Commerce
C2C(Consumer to Consumer ) E-Commerce

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B online
Business
.
.
.
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.
.
.

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S online
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B
B online
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Consumer

B
Consumer

S online
Business

SellerSBuyerB
5

(2/2)
C2B(Consumer to Business ) E-Commerce
O2O(Online to Offline or Offline to Online ) Commerce

C2B

O2O

O2O

C2B
O2O

S online

S online Business or
Platform

Business

O2O

S offline
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MoneyDJ-

(1/2)
2020
3D

5%10%
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5%
(4.1%)(1.4%)(0.4%)

20%
Present

Frost&SullivanMIC201411

2020
202520%
9

2025

(2/2)
B2C

2014B2C
4,826

2014B2C
580

2014B2C
3,420

2014-2017 CAGR
8.02%

2014-2017 CAGR
11.2%

2014-2017 CAGR
8.15%

2014B2C
5,252

2014B2C
577

2014B2C
338

2014-2017 CAGR
8.94%

2014-2017 CAGR
15%

2014-2017 CAGR
26.1%

eMarketer(2014/1)MIC201411

2014

10


20122017B2C

20122017
(CAGR)17.3%

eMarketer(2014/1)MIC20148

Goldman Sachs Research(2014/3)MIC20148

11

2013

2,480

2,478

Amazon

1,164

1,416

e-Bay

875

652

207

326

165

200

Staples

104

82

Walmart

100

2461

Otto Group

83

MercadoLibre

78

60

58

49.2

10 Groupon

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9

745

28.5

Amazon

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1/11

81

2.7

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(2013)

(2013)

comScoreIDC(2014)MIC20149

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9AmazonFacebook
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12

13

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14

(customercentric)

15

MIC201411

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offline

86
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86

16

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17

Amazon

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30

&

21Instacart

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/
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18

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Amazon2013Prime Air
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Prime Air10
(16) 2015
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450

19

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APP
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20

20

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227.8
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400

22

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23

 vs.

24

6
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30

MIC20143
25


20122013

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30.1%27.4%

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26

=1.4=6.1=14.3
4500
4000

4262

2014

3500
3056

3000
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2000
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700

1000

297

500
0

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27

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2.94

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28

41

Amazon Lazada

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218

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28

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29

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30

Cross-border E-commerce

B
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+
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31

32

33

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34

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35

36


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39

(3/3)
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42

43

10(1/3)
1. 21
2. 1280
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3.
2010201140-50

4.

PayPal

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https://www.emerchantpay.com/blog/facts-and-figures/10-things-you-need-to-know-about-cross-border-e-commerce

44

10(2/3)
6.

7.

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8.
10

9.
2013
$364
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376

10.
https://www.emerchantpay.com/blog/facts-and-figures/10-things-you-need-to-know-about-cross-border-e-commerce

45

10(3/3)
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.

46

()

()

47



VINCCIBoniaCharles & Keith

CP

48

(02)6607-6146

49

carrie@iii.org.tw

50


(www.shoptaiwan.tw)

(02)6607-6148
tony@iii.org.tw

(02)6607-6156

meganshih@iii.org
.tw

6
4

51

PayEasy

www.payeasy.c PayEasy2000
om.tw
MIT

2013
PayEasy
PayEasy

PayEasy
PayPal
(EMS)

PChome www.pcstore.c PChome

om.tw

2014PChomePay

PChome

PChome

52

0800-023008,(02)33169019
csr_payeasy@
payeasy.com.t
w

http://boss.
pcstore.com.t
w/
recruit.htm

52

ET-Mall www.etmall.co
- m.tw

iDealEZ

1999 0800-013-058

ET Mall

www.idealez.co B2B
m
B2B
B2B
3

PayPal

53

0800-506-088
ez.member@
taiwantrade.
com.tw

53