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20163 

21 

IT

IT
DT 

ITDT-   
 

IT 

DT 





ITIT 

DTDT





IT









+ 

B2C 

C2B 

+ 





10 

-- 
 
 
C2B 
 
 
 
 
 
 

1 
-- 

-- 

APP 

APP 

-- 




- 



70%

300%



0

/ 
6.88 

20 

6.2 

1.95 

6.88 

13.96 

32 

72.2 

CNNIC372016.1ITU 

/APP 

2 












-
1+1=2


+ 
1964 - 2014

2014 2021+



/ 
/  

 





3D / 



2014Gartner 5-10
2015 


4. 
3. 
2. 
1. 

3 


 







 








DATA 
DATA 

DATA 

       
DATA 


IT 

   



     

/
/
/
















IT 












     2012 5 



     

2014 4.8 
30 
2000 2013 1000 
2014 
50 
2000  10 000  

4 
C2B 

B2C 
20

 +   +   +  

C2B 

 
-


-

C2B 

34

C2B 
C2B

C2BC2B

C2B

C2B 

C2B 




C2B

lC2B

C2B

C2B 

SKU

-C2B 
PMCTPSTOC 
C2B+ 

ZARA 







5 


100+  
1908T     

1908 
MBA


1911 

100 

DNA

21












- 
- 
- 














Intranet
l 
l 
lC/S

IT 


Extranet
l 
l 
l 
l
SCC 

Internet
l 
l 
l


+ 

1.

2.

3.


+ 


 



>>>


l 

3D 

l 
l BCBC 
l +

6 


+  

+  

l 
l

l

KPCB2015 

2016 

6000
5000
4000
3000
2000
1000
0

 


7 




,2030

63

+ 







2015 

\ 


+ 


2004 

+ 

1998 

1992 

1984 

1978 

Soho 

+ 
97%5 
1087 

2012

95%3 











U


60% 

80% 

90% 

50% 




 

 


34 

0~5


1. 2014 
2. 2013 

40,000 

4000 

620,000 

40,000 





1. 
2. 2014 

++

65% 

55% 

83% 

weike 








1. 2013 
2. 2014 

8 


O2O

 













 


 









100 




Marketplace 

Credit Reference/Rating
Modeling and Scoring 

B2B







2014 

100 +  2500 + 





809075% 

1990246.83% 



312749

2013613

2014
1.85 

2014
7117
200 

5030
4.96
8.1
358 






9 


   
B2C 

2020
2450 


2450


50.5% 

210
2014

2020




10+6


2015201616

19977
TPP


   

   





/
/ 


















// 

 

 






/ 

       

      
82016112 


eWTP 

l 20
l 1000
l 1
l 72

10 


WWW EMAIL VOIP


SMTP HTTP
TCP UDP
IP
ETHERNET PPP

Internet Governance




1.
2. ICANN
3. WSIS
IGF

4. NETmundial

ICANN

Thank you 
aliresearch 


    



                                                 2016 




C2B

C2B-
C2B