MOTOROLA Electronics

1.1 Company Profile

Motorola Inc.
Type
Public ( NYSE:
MOT
)
Founded
1928
Headquarters
Schaumburg, Illinois
, United States

Key people
[1]
Greg Brown,President and Co-CEOSanjay Jha
, Co-CEO
Industry
Telecommunications
Products
Embedded systemsMicroprocessorsMobile phonesTwo-Way radios Networking
Systems
Market cap
$15 billionUSD (2008)
Revenue

$36.622 billionUSD (2007)

Operatingincome

$553.0 million USD (2007)

Net income

$49.0 million USD (2007)

Employees
66,000 (2008)
Website
www.motorola.com

History
M o t o r o l a s t a r t e d a s G a l v i n M a n u f a c t u r i n g C o r p o r a t i o n i n 1928.
T h e n a m e M o t o r o l a w a s adopted in1947, b u t t h e w o r d h a d b e e n
u s e d a s a trademark since the1930s.
FoundersPaul Galvina n d J o e G a l v i n c a m e u p w i t h t h e n a
me
Motorola
w h e n t h e i r c o m p a n y s t a r t e d manufacturingcar radios. A number of early
companies making phonographs,radios, and other audio equipmentin the
early20th centuryused thesuffix"-ola," the most famous beingVictrola;RCAmade
a "radiola"; there was also a company that made jukeboxes calledRock-Ola,
a n d a filmeditingdevicecalled aMoviola. The Motorola prefix"motor-" was
chosen because thecompany's initial focus was inautomotiveelectronics.
Many of Motorola's products have beenradio-related, starting with a battery
eliminator for radios, through the firstwalkie-talkiein
theworld,defenseelectronics,cellular infrastructure equipment, andmobile
phonemanufacturing.The company was also strong insemiconductor technology,
includingintegrated circuitsused incomputers. Motorola has been the main
supplier for themicroprocessorsused
inCommodore Amiga,Apple MacintoshandPower Macintosh personal
computers. Thechipused in the latter computers, thePowerPCfamily, was
developed withIBMa n d i n a p ar t n e r s h i p w i t h Ap p l e ( k n o w n a s
t h e AIM alliance ). Motorola also has a diverse line of communication
products,includingsatellitesystems,digital cableboxes andmodems
Products

Motorola creates several different products for use of the government,

public safety officials, business installments, and the general public. These
products include cell phones, laptops, andradios.
Spinoffs
Motorola developed the first truly global communication network
using a set of 66 satellites.The business ambitions behind this project
and the need for raising venture capital to fund the project led to the
creation of the
Iridium Company
in the late 1990s. While the technology was proven to work, Iridium
failed to attract sufficient customers and they filed for bankruptcy
in1999. Obligations to Motorola and loss of expected revenue caused Motorola
to spin off the
ON Semiconductor (ONNN)
business August 4, 1999, raising for Motorola of about $1.1 Billion.Further
declines in business during
2000
and
2001
, caused Motorola to spin off its governmentand defense business to
General Dynamics
. The business deal closed September 2001. Thus GDDecision Systems
was formed (and later merged with General Dynamics C4 Systems)
fromMotorola's Integrated Information Systems GroupOn October 6,
2003
, Motorola announced that it would spin off its
semiconductor
product
sector
intoa separate company called
Free scale Semiconductor, Inc.
. The new company began trading on the
New York Stock Exchange
on July 16th of the following year.
Quality systems
The
S i x S i g ma
quality system
w a s d e v e l o p e d a t M o t o r ol a e v e n t h o u g h i t b e c a me b e s t
k n o w n through its use by

General Electric
. It was created by engineer
Bill Smith
, under the direction of
Bob Galvin
(son of founder Paul Galvin) when he was running the company.
Motorola University
is oneof many places that provide Six Sigma training.
Ratings from interest groups
Motorola received a 100% rating on the
Corporate Equality Index
released by the
Human Rights Campaign
in
2004
,
2005
and
2006
, starting in the third year of the report.M o t o r o l a i s k n o w n a r o u n d t h e
w o r l d a s a n i n n o v a t or a n d l e a d e r i n w i r e l e s s a n d
broadbandcommunications. It is committed to helping the
p e o p l e g e t a n d s t ay c o n n e c t e d s i m p l y a n d

seamlessly to the people, information and entertainment they want and need.
Motorola do this
byd e s i g n i n g a n d d e l i v e r i n g " m u s t h a v e " p r o d u c t s , " m u s t d
o " e x p e r i e n c e s a n d p o w e r f u l networks with a full complement of
support services as well. A Fortune 100 company withglobal presence and
impact, Motorola had sales of US$42.8 billion in 2006.
Enterprise Mobility Solutions:
This group includes the mission-critical communications offered by
government and publicsafety sectors and Motorola enterprise mobility
business. Motorola design, manufactures, sell,install and service analog and
digital two-way radio as well as voice and data communications products and

systems. Motorola delivers mobile computing, advanced data capture,

wirelessinfrastructure and RFID solutions.
Home & Networks Mobility:
Operators today are being asked by their subscribers to deliver bandwidthintensive, experience- based services regardless of the network
architecture. Motorola is uniquely positioned tocapitalize on this
trend, providing integrated, end-to-end systems that seamlessly and
reliablyenable uninterrupted access to digital entertainment, information and
communications
serviceso v e r a v a r i e t y o f w i r e d a n d w i r e l e s s s o l u t i o n s . M o t o r o l a
d e s i g n s , m a n u f a c t u r e s , s e l l s a n d services digital video system solutions
and interactive set-top devices; voice and data modemsfor digital subscriber line
and cable networks; and, broadband access systems (including
cellular infrastructure systems) for cable and satellite television operators, wire
line carriers and
wirelessservice providers. With these solutions, Motorola empowers co
nsumers by connecting their homes easily keeping contacts, content and
services within reach
MOTOROLA Electronics
a wholly owned subsidiary of MOTOROLA Electronics wasestablished in
January, 2003 after clearance from the Foreign Investment Promotion
Board(FIPB). The trend of beating industry norms started with the fastest evernationwide launch byMOTOROLA in a period of 4 and 5 months with the
commencement of operations in May 2003.MOTOROLA set up a state-of-the
art manufacturing facility at Greater Noida, near Delhi, in2004, with an
investment of Rs 500 Crores. During the year 2001,
MOTOROLA alsocommenced the home production for its eco-friendly
Refrigerators and established its assemblyline for its PC Monitors at its Greater
Noida manufacturing unit.

The Greater Noida manufacturing unit line has been designed with the latest
technologies at par with international standards at Korea and is one of the most
Eco-friendly units amongstall MOTOROLA manufacturing plants in the world.

T h e y e ar 2 0 0 1 w i t n e s s e d M O TOR O L A
b e c o m i n g t h e f a s t e s t g r o w i n g c o mp a ny i n t h e consumer electronics,
home appliances and computer peripherals industry. The company had

a wholly owned subsidiary of MOTOROLA Electronics wasestablished in

January, 2003 after clearance from the Foreign Investment Promotion
Board(FIPB). The trend of beating industry norms started with the fastest evernationwide launch byMOTOROLA in a period of 4 and 5 months with the
commencement of operations in May 2003.MOTOROLA set up a state-of-the

art manufacturing facility at Greater Noida, near Delhi, in2004, with an

investment of Rs 500 Crores. During the year 2001,
MOTOROLA alsocommenced the home production for its eco-friendly
Refrigerators and established its assemblyline for its PC Monitors at its Greater
Noida manufacturing unit.

The Greater Noida manufacturing unit line has been designed with the latest
technologies at par with international standards at Korea and is one of the most
Eco-friendly units amongstall MOTOROLA manufacturing plants in the world.

T h e y e ar 2 0 0 1 w i t n e s s e d M O TOR O L A
b e c o m i n g t h e f a s t e s t g r o w i n g c o mp a ny i n t h e consumer electronics,
home appliances and computer peripherals industry. The company had

till the month of October 2001 achieved a cumulative turnover of Rs

5000 Crores in Indias i n c e i t s i n c e p t i o n i n 2 0 0 3 , m a k i n g i t t h e
f a s t e s t e v e r R s 5 0 0 0 C r o r e s c l o c k e d by a ny company in the Indian
consumer electronics and home appliances industry. Having achievedthis
milestone, MOTOROLA achieved another benchmark with the first
ever sales of OneLakh ACs (Windows and Splits) in a calendar year.
MOTOROLA is poised to surpass itsturnover target of Rs. 2700 Crores this
year and clock a turnover of Rs. 3000 Crores.

This year, MOTOROLA has emerged as the leader in Colour Televisions, Semi
AutomaticWashing Machines, Air Conditioners, Frost-Free
Refrigerators and Microwaves Ovens. InColour Televisions having set
the sales target of one million units of Color Televisions for 2002,
MOTOROLA has already achieved the one million mark in the month
ahead of itstarget.

MOTOROLA Electronics India is the fastest growing company in the consumer

electronics,home appliances and computer peripherals industry today