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WATCHES IN ROMANIA

Euromonitor International
February 2014

WATCHES IN ROMANIA

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LIST OF CONTENTS AND TABLES


Headlines ..................................................................................................................................... 1
Trends .......................................................................................................................................... 1
Competitive Landscape ................................................................................................................ 2
Prospects ..................................................................................................................................... 3
Category Data .............................................................................................................................. 4
Table 1
Table 2
Table 3
Table 4
Table 5
Table 6
Table 7
Table 8
Table 9
Table 10
Table 11
Table 12
Table 13
Table 14
Table 15
Table 16
Table 17
Table 18
Table 19

Sales of Watches by Category: Volume 2008-2013 ..................................... 4


Sales of Watches by Category: Value 2008-2013 ........................................ 4
Sales of Watches by Category: % Volume Growth 2008-2013 .................... 5
Sales of Watches by Category: % Value Growth 2008-2013 ....................... 5
Sales of Watches by Price Band: Volume 2008-2013 .................................. 5
Sales of Watches by Price Band: Value 2008-2013 ..................................... 5
Sales of Watches by Price Band: % Volume Growth 2008-2013 ................. 5
Sales of Watches by Price Band: % Value Growth 2008-2013 .................... 6
NBO Company Shares of Watches: % Value 2008-2012............................. 6
LBN Brand Shares of Watches: % Value 2009-2012 ................................... 6
Distribution of Watches by Format: % Value 2008-2013 .............................. 7
Forecast Sales of Watches by Category: Volume 2013-2018 ...................... 8
Forecast Sales of Watches by Category: Value 2013-2018 ......................... 8
Forecast Sales of Watches by Category: % Volume Growth 20132018 ............................................................................................................. 9
Forecast Sales of Watches by Category: % Value Growth 2013-2018 ........ 9
Forecast Sales of Watches by Price Band: Volume 2013-2018 ................... 9
Forecast Sales of Watches by Price Band: Value 2013-2018 ...................... 9
Forecast Sales of Watches by Price Band: % Volume Growth 20132018 ........................................................................................................... 10
Forecast Sales of Watches by Price Band: % Value Growth 20132018 ........................................................................................................... 10

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WATCHES IN ROMANIA

WATCHES IN ROMANIA
HEADLINES
Watches increases in constant value by 1% in 2013, rising to RON157 million
Luxury watches brands perform very well in Romania in 2013
Mechanical watches records the highest growth in watches in Romania in 2013, rising in
current value by 9%, rising to RON36 million
Watches in Romania remains a category dominated by international players
Watches in set to increase in constant value at a CAGR of 2% over the forecast period, rising
to RON173 million in 2018

TRENDS
During 2012, watches was a category strongly affected by the effects of the economic crisis,
although the lingering effects of the economic recession were felt less keenly in the country
during 2013 as the category finally began registering positive value growth in constant terms
for the first time since 2008. Watches increased in constant value by 1% in 2013, although
volume sales continued to decline. Nevertheless, the 3% volume decline recorded in the
category during 2013 represented a major improvement as the category continues to recover
from the nadir 2009, when volume sales declined by 13% constant value sales declined by
9%. The superior value growth to volume growth recorded in watches in 2013 was mainly due
to rising unit prices. The long-awaited stabilisation in the Romanian economy resulted in
improvements being felt in consumer purchasing power and this boosted demand for
watches, prompting the categorys leading manufacturers to offer more diverse product
portfolios, both in terms of the range of unit prices and brands. Moreover, Romanian
consumers are purchasing fewer watches, but when they do purchase watches they tend to of
the more expensive variety.
Mechanical watches registered the highest growth rates in watches in 2013, increasing in
constant value by 9%. This high growth was justified mainly by the fact that Romanian
consumers are slowly migrating towards mechanical watches, which are considered to offer
higher quality. This is boosting demand mainly among the more educated and better informed
segments of the Romanian population. Nevertheless, quartz analogue remains the most
watches category in Romania as the category continues to benefit from the very diverse
range of brands available at various unit prices. During 2013, quartz analogue watches
accounted for 76% of total retail value sales in watches in Romania. Demand for quartz digital
watches continues to decline, however, with declines recorded again in 2013 as the category
fell in constant value by 15%.
One trend from 2012 which remained popular in Romania throughout 2013 was the rising
demand for mechanical watches with visible mechanisms, which continue to attract male
Romanian consumers. Younger Romanian men are particularly enthusiastic about
mechanical watches which display their mechanisms. Older consumers are generally more
attracted to watches with more classic designs. The popularity of smart watches remains
marginal in Romania and the presence of these items among domestic retailers was
negligible at the end of the review period. During 2013, Romanian women demonstrated a
strong preference for larger, more masculine watches. However, demand for watches in
Romania in general continues to be driven by men, although watches for women are
registering increases in sales.

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High mechanical and high analogue watches each recorded constant value increases during
2013 as they benefited from the economic recovery, although much of this positive
performance was in fact due to the stronger availability of products in the category as
consumers are no longer obliged to wait to purchase these items whilst travelling outside of
Romania. This is becoming more evident in the case of high mechanical watches, a category
which increased in constant value by 13% in 2013. In quartz analogue, meanwhile, only midpriced watches recorded declining value sales, which is due to some consumers migrating
towards high quart analogue as the recovery in their purchasing power made them keener to
spend money. Sales of basic quartz analogue continued to increase in 2013, rising in
constant value by 1% as the category is now subject to high levels of diversification, with
some products becoming more affordable for low income consumers who are experiencing
increases in their disposable incomes.
The existence of strong black market and grey market trade in watches in Romania remains a
major issue for the companies operating in the category. There remains very high demand for
counterfeit goods in Romania as they tend to look almost identical to original products they
imitate, while the unit prices are considerably lower. The vast majority of the counterfeit
watches being traded in Romania are imported from Turkey and China. In recent years, the
number of counterfeit watches confiscated in the country has been growing at an alarming
rate. Whilst in 2010 the number of counterfeit watches confiscated in Romania was as low as
551, this increased to 6,159 in 2011, rising further to 8,236 in 2012. Over the first four months
of 2013, 4,035 counterfeit watches were confiscated in Romania, according to the National
Association of Consumer Protection.
Quartz watches remain by far the most popular type of watch in Romania, which is mainly due
to the fact that these watches are much more affordable than mechanical watches. During
2013, value sales of quartz watches were four times value sales of mechanical watches.
Mechanical watches are, however, becoming increasingly popular in Romania as the majority
of consumers are becoming better educated about the advantages of mechanical, which is
making them more inclined to gravitate towards products which are synonymous with high
quality levels. The average unit price of mechanical watches in Romania is RON1,370, which
is rather high in comparison with the average unit price of quartz watches. This is the result of
expanding demand for luxury timepieces in Romania. These products come mostly in the
form of mechanical rather than quartz watches.
Watch and jewellery specialist retailers was the most popular retail format for watches in
Romania during 2013, accounting for 72% of total retail value sales in the category, one
percentage point lower than during 2012. Chained retailing has become the norm for the
retailing of watches in Romania and timepieces usually distributed through chained retailers
such as Cellini and B&B Collection, which tend to offer a wide variety of jewellery and
watches. In addition, other retail channels in Romania are becoming increasingly important in
the distribution of watches, most notably apparel specialist retailers, a retail channel in which
the product portfolio is steadily becoming more diverse. Apparel specialist retailers accounted
for 11% of total watches retail value sales in 2013.

COMPETITIVE LANDSCAPE
Watches in Romania is highly fragmented and there are numerous brands present. No
domestic manufacturer has been present in the category since the last Romanian timepiece
manufacturer ceased activity at the beginning of the 1990s, with all products in the category
imported, mainly from Italy and Turkey. The leading player in the category in 2013 remained
The Swatch Group Ltd with a value share of 10%. Swatch Group benefits from the wide range

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WATCHES IN ROMANIA

of watches it offers, including high priced, mid-priced and basic brands in both the quartz and
mechanical categories. The second most important player in the category in 2013 was Casio
Computer Co Ltd, also with a 10% value share.
In common with the situation in handbags, Romanians tend to be very brand loyal when it
comes to watches and for this reason the brands which have managed to build large
customer bases such as Citizen, Swatch and Seiko have also been those which have been
able to maintain high value shares. Casio has also been able to maintain its strong position in
watches with a value share of 10% in 2012.
The Swiss company Armin Strom is a producer of exclusive watches with production output of
no more than 500 units per year. Armin Strom entered Romania in June 2013. The brand was
acquired by Helvetansa SRL, an importer and retailer of luxury goods in Romania. Until the
end of the year, the Swiss brand aimed to sell at least six models in Romania at unit prices of
between RON45,000 and RON90,000. The highest priced Armin Strom watch available on
the Romanian market is set to be the RON300,000 Tourbillon model.
Luxury watches is becoming a more popular segment in watches in Romania and enjoyed
rising sales in 2013 as consumers were able to spend more on luxury goods. The high priced
watches accounted for 28% of total watches retail value sales in Romania in 2013. Moreover,
luxury watches are widely regarded as a safe investment bet. 2012 was also a prolific year for
new product launches of luxury watches in Romania as brands such as Hublot, Zenith and
Chaumet all launched new products in the category. Moreover, during 2012 luxury watches
and jewellery specialist retailer Micri Gold began offering watches by the venerable brand
Jaeger-LeCoultre.
Rolex remains one of the leading luxury goods brands in Romania and demand for the
companys exclusive timepieces continues to benefit from the very strong recognition of the
Rolex brand among Romanian consumers. Bucharest is already home to two Rolex monobrand retail outlets, one located on Calea Victoriei, Romanias main luxury shopping avenue,
with the other located within the JW Marriot Grand Gallery. Chronolink SRL is the company
which represents the Rolex brand in Romania and Chronolink has plans to invest RON40
million in the promoting the brand in the country over the forecast period, with much of these
resources likely to be spent mostly on the expansion of the brand at national level as well as
the importation of new luxury watch brands. Chronolink also plans to be operating six Rolex
retail outlets in Romania by the end of the forecast period.
Sales of counterfeit products remained a huge issue for the companies competing in watches
in Romania at the end of the review period. It has been estimated that 40% of the watches
worn by Romanian people are counterfeit and fake branded products. These products are
widely available through both store-based and online retailing channels. Gucci, Ralph Lauren
and Burberry are the favourite target brands for the counterfeit watch business in Romania.

PROSPECTS
In line with the slow pace of the economic recovery which began in Romania during 2013,
demand for watches is set to register moderate growth over the forecast period. Watches is
set to increase in constant value at a CAGR of 2% over the forecast period, rising to RON173
million in 2018. Volume sales, meanwhile, are expected to increase by 1% over the course of
the entire forecast period, with no major price increases expected throughout the entire
forecast period. Mechanical watches is set to record the strongest value growth over the
forecast period, rising in constant value at a CAGR of 4%, with quartz digital watches
expected to be the only watches category to record declining constant value sales.

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Brand loyalty is set to remain a defining factor determining the extent of growth in watches in
Romania over the forecast period, especially as the majority of Romanians are expected to
continue believing that wearing watches offered under famous brands can enhance their
personal image and give them a certain level of prestige. Luxury watches are set to become
increasingly attractive for Romanian people over the forecast period as the majority of
consumers in the country are also becoming increasingly aware of the prevailing fashion
trends in other European countries and the most famous and desirable brands. In terms of
future directions for watches in Romania, male consumers are likely to focus more on
products which offer high-tech features, while Romanian women are more likely to be
attracted by more stylish designs of watches.
The majority of Romanian consumers are likely to become much better informed about their
watches options in the near future as the categorys leading players are currently engaged in
serious marketing efforts in areas such as conducting workshops and presentations. The
quality of the service on offer by the retailers and local distributors of leading watch brands is
also likely to increase during the forecast period as the majority of Romanian watch retailers
are likely to offer better advice during the purchasing process, with much of this activity
conducted in retail outlets set to be more carefully designed and more personalised.
Although internet retailing accounted for just 3% of total watches value sales at the end of the
review period, the value share of internet retailing is set to continue increasing over the
forecast period, rising to 4% in 2018. However, at present, shopping online is still regarded
with a certain level of suspicion among Romanian people as the lack confidence in the
authenticity of products sourced online remains a major impediment as counterfeit goods
remain very common in watches in Romania. Nevertheless, the internet is set to be more
widely used as an advertising channel among the leading players in watches in Romania over
the forecast period.

CATEGORY DATA
Table 1

Sales of Watches by Category: Volume 2008-2013

'000 units

Mechanical
Quartz Analogue
Quartz Digital
Watches
Source:

2008

2009

2010

2011

2012

2013

60.1
287.9
98.0
446.0

54.6
276.8
87.9
419.3

30.4
260.0
73.3
363.7

27.7
251.8
65.0
344.5

26.1
245.3
57.3
328.6

25.9
243.5
49.9
319.4

Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 2

Sales of Watches by Category: Value 2008-2013

RON million

Mechanical
Quartz Analogue
Quartz Digital
Watches
Source:

2008

2009

2010

2011

2012

2013

32.7
101.5
13.5
147.7

31.8
103.0
12.4
147.2

27.3
104.3
11.1
142.7

28.1
105.7
10.2
144.0

31.2
107.4
9.1
147.6

35.6
112.9
8.2
156.6

Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

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WATCHES IN ROMANIA

Table 3

Passport

Sales of Watches by Category: % Volume Growth 2008-2013

% volume growth

Mechanical
Quartz Analogue
Quartz Digital
Watches
Source:

2012/13

2008-13 CAGR

2008/13 Total

-0.7
-0.7
-12.8
-2.8

-15.5
-3.3
-12.6
-6.5

-56.9
-15.4
-49.1
-28.4

Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 4

Sales of Watches by Category: % Value Growth 2008-2013

% current value growth

Mechanical
Quartz Analogue
Quartz Digital
Watches
Source:

2012/13

2008-13 CAGR

2008/13 Total

14.2
5.1
-10.4
6.1

1.7
2.2
-9.5
1.2

8.7
11.2
-39.4
6.0

Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 5

Sales of Watches by Price Band: Volume 2008-2013

'000 units

Basic
Mid
High
Watches
Source:

2008

2009

2010

2011

2012

2013

299.9
138.6
7.4
446.0

290.4
122.1
6.8
419.3

253.6
103.8
6.2
363.7

246.4
92.3
5.9
344.5

237.1
85.3
6.2
328.6

231.0
82.1
6.3
319.4

Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 6

Sales of Watches by Price Band: Value 2008-2013

RON million

Basic
Mid
High
Watches
Source:

2008

2009

2010

2011

2012

2013

48.8
65.0
33.9
147.7

51.3
62.0
34.0
147.2

49.5
58.7
34.5
142.7

52.4
56.3
35.2
144.0

53.6
54.7
39.3
147.6

56.1
56.0
44.5
156.6

Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 7

Sales of Watches by Price Band: % Volume Growth 2008-2013

% volume growth

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WATCHES IN ROMANIA

Passport

Basic
Mid
High
Watches
Source:

2012/13

2008-13 CAGR

2008/13 Total

-2.6
-3.7
1.5
-2.8

-5.1
-9.9
-3.4
-6.5

-23.0
-40.8
-15.7
-28.4

Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 8

Sales of Watches by Price Band: % Value Growth 2008-2013

% current value growth

Basic
Mid
High
Watches
Source:

2008/13 Total

4.7
2.3
13.2
6.1

2.8
-2.9
5.6
1.2

14.9
-13.9
31.5
6.0

NBO Company Shares of Watches: % Value 2008-2012

% retail value rsp


Company
Swatch Group Ltd, The
Casio Computer Co Ltd
Citizen Holdings Co Ltd
LVMH Mot Hennessy
Louis Vuitton SA
Impulse Romania SRL
PPR SA
Zenith SA
Seiko Holdings Corp
Timex Group USA Inc
Fossil Inc
Chronolink SRL
Perideo International SRL
Invicta Watch Group
Giorgio Armani SpA
Suunto Oy
Timex Group BV
adidas Group
Petrodvorets Watch
Factory
Rip Curl International
Pty Ltd
Bulgari SpA
Others
Total

Table 10

2008-13 CAGR

Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 9

Source:

2012/13

2008

2009

2010

2011

2012

8.6
12.1
4.4
0.3

8.4
11.0
4.2
0.3

9.2
10.4
4.4
0.4

9.7
9.9
4.6
1.7

10.1
9.8
4.6
4.5

2.6
2.8
2.7
2.4
1.8
1.5
0.7
0.7
0.3
0.4
0.4
0.3
0.2

3.1
2.6
2.5
2.2
1.7
1.5
0.9
0.7
0.3
0.4
0.4
0.2
0.2

3.4
2.3
2.6
2.3
1.9
2.1
1.0
0.7
0.3
0.4
0.3
0.2
0.2

3.9
2.6
2.7
2.4
2.1
2.2
0.8
0.7
0.4
0.4
0.3
0.2
0.2

4.2
2.8
2.7
2.6
2.3
2.2
2.1
0.9
0.7
0.4
0.3
0.2
0.2
0.2

0.1

0.1

0.1

0.1

0.1

1.1
56.4
100.0

1.1
58.1
100.0

1.0
56.7
100.0

55.1
100.0

48.9
100.0

Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

LBN Brand Shares of Watches: % Value 2009-2012

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WATCHES IN ROMANIA

% retail value rsp


Brand
Casio
Omega
Girard-Perregaux
Swatch
Citizen
Zenith
Seiko
Hublot
Timex
Fossil
Rolex
Boucheron
Longines
Q&Q
Bvlgari
Gucci
Oxette
Invicta
Tissot
Louis Vuitton
Armani
Suunto
Chaumet
Timex
adidas
Raketa
Rip Curl
Bvlgari
Others
Total
Source:

Passport

Company

2009

2010

2011

2012

Casio Computer Co Ltd


Swatch Group Ltd, The
Impulse Romania SRL
Swatch Group Ltd, The
Citizen Holdings Co Ltd
Zenith SA
Seiko Holdings Corp
LVMH Mot Hennessy
Louis Vuitton SA
Timex Group USA Inc
Fossil Inc
Chronolink SRL
PPR SA
Swatch Group Ltd, The
Citizen Holdings Co Ltd
LVMH Mot Hennessy
Louis Vuitton SA
PPR SA
Perideo International SRL
Invicta Watch Group
Swatch Group Ltd, The
LVMH Mot Hennessy
Louis Vuitton SA
Giorgio Armani SpA
Suunto Oy
LVMH Mot Hennessy
Louis Vuitton SA
Timex Group BV
adidas Group
Petrodvorets Watch Factory
Rip Curl International
Pty Ltd
Bulgari SpA

11.0
3.3
3.1
3.4
2.9
2.5
-

10.4
3.8
3.4
3.5
3.0
2.6
-

9.9
4.3
3.9
3.4
3.2
2.7
-

9.8
4.4
4.2
3.5
3.2
2.7
2.6
2.5

2.2
1.7
1.5
1.6
1.1
1.4
-

2.3
1.9
2.1
1.6
1.3
1.4
-

2.4
2.1
2.2
1.6
1.4
1.4
1.1

2.3
2.2
2.1
1.6
1.6
1.4
1.3

1.0
0.9
0.7
0.6
0.3

0.7
1.0
0.7
0.6
0.4

1.1
0.8
0.7
0.6
0.4

1.2
0.9
0.7
0.7
0.4

0.3
0.4
-

0.3
0.4
-

0.4
0.4
0.3

0.4
0.3
0.3

0.4
0.2
0.2
0.1

0.3
0.2
0.2
0.1

0.3
0.2
0.2
0.1

0.2
0.2
0.2
0.1

1.1
58.1
100.0

1.0
56.7
100.0

55.1
100.0

48.9
100.0

Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 11

Distribution of Watches by Format: % Value 2008-2013

% retail value rsp

Store-Based Retailing
- Grocery Retailers
-- Modern Grocery
Retailers
--- Convenience Stores
--- Discounters
--- Forecourt retailing
--- Supermarkets
--- Hypermarkets
--- Traditional Grocery
Retailers
- Non-Grocery Retailers

Euromonitor International

2008

2009

2010

2011

2012

2013

97.9
1.3
1.3

97.5
1.4
1.4

97.1
1.5
1.5

96.8
1.6
1.6

96.5
1.7
1.7

96.0
1.8
1.8

1.3
-

1.4
-

1.5
-

1.6
-

1.7
-

1.8
-

96.6

96.0

95.6

95.2

94.8

94.2

WATCHES IN ROMANIA

-- Apparel specialist
retailers
-- Health and Beauty
Specialist Retailers
--- Chemists/Pharmacies
--- Optical Goods Stores
--- Parapharmacies/
Drugstores
--- Other Health and
Beauty Specialist
retailers
-- Leisure and personal
goods retailers
--- Bags and Luggage
Specialist Retailers
--- Jewellery & Watch
Specialist Retailers
--- Stationers/Office
Supply Stores
--- Other Leisure and
Personal Goods
Specialist Retailers
-- Mixed Retailers
--- Department Stores
--- Mass Merchandisers
--- Variety Stores
--- Warehouse Clubs
-- Other Non-Grocery
Retailers
Non-Store Retailing
- Direct Selling
- Homeshopping
- Internet Retailing
- Vending
Total
Source:

Passport

8.4

9.1

9.9

10.3

10.5

10.7

1.4

1.5

1.6

1.7

1.7

1.8

1.4

1.5

1.6

1.7

1.7

1.8

83.9

83.3

82.3

81.9

81.7

81.5

76.3

75.5

74.2

73.4

72.9

72.3

7.6

7.8

8.1

8.5

8.8

9.2

0.1
0.1
2.8

0.1
0.1
2.1

0.1
0.1
1.8

0.1
0.1
1.3

0.0
0.0
0.9

0.0
0.0
0.2

2.1
0.6
0.1
1.5
100.0

2.5
0.7
0.1
1.8
100.0

2.9
0.8
0.1
2.0
100.0

3.2
0.9
0.1
2.3
100.0

3.5
0.9
0.1
2.6
100.0

4.0
0.9
0.1
3.0
100.0

Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources

Table 12

Forecast Sales of Watches by Category: Volume 2013-2018

'000 units

Mechanical
Quartz Analogue
Quartz Digital
Watches
Source:

2013

2014

2015

2016

2017

2018

25.9
243.5
49.9
319.4

25.7
245.4
47.2
318.3

25.7
246.6
45.7
318.1

26.0
247.9
44.5
318.4

26.3
249.4
44.5
320.2

26.6
250.7
45.0
322.4

Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 13

Forecast Sales of Watches by Category: Value 2013-2018

RON million

Mechanical
Quartz Analogue

Euromonitor International

2013

2014

2015

2016

2017

2018

35.6
112.9

37.3
114.7

38.9
116.6

40.4
118.9

41.5
121.5

42.5
124.5

WATCHES IN ROMANIA

Quartz Digital
Watches
Source:

Passport

8.2
156.6

7.5
159.4

6.8
162.4

6.3
165.6

5.9
169.0

5.6
172.6

Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 14

Forecast Sales of Watches by Category: % Volume Growth 2013-2018

% volume growth

Mechanical
Quartz Analogue
Quartz Digital
Watches
Source:

2017/18

2013-18 CAGR

2013/18 Total

1.2
0.5
1.3
0.7

0.6
0.6
-2.1
0.2

2.9
2.9
-9.8
0.9

Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 15

Forecast Sales of Watches by Category: % Value Growth 2013-2018

% constant value growth


2013-18 CAGR

2013/18 TOTAL

3.6
2.0
-7.2
2.0

19.4
10.3
-31.2
10.2

Mechanical
Quartz Analogue
Quartz Digital
Watches
Source:

Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 16

Forecast Sales of Watches by Price Band: Volume 2013-2018

'000 units

Basic
Mid
High
Watches
Source:

2013

2014

2015

2016

2017

2018

231.0
82.1
6.3
319.4

230.2
81.8
6.4
318.3

228.9
82.5
6.7
318.1

226.9
84.6
6.9
318.4

225.5
87.6
7.1
320.2

223.2
91.9
7.3
322.4

Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Table 17

Forecast Sales of Watches by Price Band: Value 2013-2018

RON million

Basic
Mid
High
Watches
Source:

2013

2014

2015

2016

2017

2018

56.1
56.0
44.5
156.6

56.6
56.3
46.5
159.4

56.7
57.1
48.6
162.4

56.5
58.7
50.4
165.6

56.0
60.8
52.2
169.0

55.2
63.5
53.9
172.6

Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Euromonitor International

WATCHES IN ROMANIA

Table 18

Passport

Forecast Sales of Watches by Price Band: % Volume Growth 2013-2018

% volume growth

Basic
Mid
High
Watches
Source:

Table 19

2017/18

2013-18 CAGR

2013/18 Total

-1.0
4.8
2.8
0.7

-0.7
2.3
3.0
0.2

-3.4
11.9
16.2
0.9

Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Forecast Sales of Watches by Price Band: % Value Growth 2013-2018

% constant value growth

Basic
Mid
High
Watches
Source:

2013-18 CAGR

2013/18 TOTAL

-0.3
2.6
3.9
2.0

-1.6
13.4
21.0
10.2

Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources

Euromonitor International

10