A Study on

Channels of distribution
With reference to
SRI ISHWARYAMBICA PLASTIC INDUSTRIES PVT LTD
Kakinada
A project Submitted to the Department of and Management Studies,
AdikaviNannaya University, Rajahmundry
In partial fulfillment for the Award of the Degree of

BACHELOR OF BUSINESS MANAGEMENT

BY
SOLASA TEJA VINAY
B.B.M.(Final)
(REGD.NO.130375200115)
Under The Guidance Of
MR. MOHAMMED SHAIDDEN,
M.H.R.M, MBA,(Ph.D)
Faculty in Management Studies

Department Of Management Studies

ADITYA DEGREE COLLEGE

(AFFILATED TO ADIKAVI NANNAYA UNIVERSITY, RAJAHMUNDRY)

KAKINADA (2013-2016)

DEPARTMENT OF COMMERCE AND MANAGEMENT

ADITYA DEGREE COLLEGE

(Affiliated to AdikaviNannaya University)
KAKINADA

(B.B.M.Programme)

CERTIFICATE
This is certify that this project work entitled .
Is
a bonafide work of ..Submitted in
partial fulfillment of the requirement for the award of the Degree of University
Bachelor of Business Management by AdikaviNannaya, Rajahmundry.

PROJECT GUIDE

HEAD OF THE DEPT.

EXTERNAL GUIDE

CERTIFICATE

This is to certify that the project workentitled to A Study

on CHANNELS OF DISTRIBUTION with reference to SRI
ISHWARYAMBICA

PLASTIC

INDUSTRIES

PVT

LTD.

is

submitted by Mr. K.TEJA VINAY in partial fulfilment for the

word of

B.B.Mdegree is a bonafide work carried out by her

under my guidance and supervision.

Date:
GUIDE
Place:
Shaidden)

(Mohammed

DECLARATION

I hereby declare that project entitled A STUDY ON CHANNELS OF

DISTRIBUTION with reference to SRI ISHWARYAMBICA PLASTIC INTUSTRIES
PVT LTD.,kakinada is being submitted to the Department of Commerce and Management
Studies, ADITYA DEGREE COLLEGE, KAKINADA is of my own and has not been
submitted to any University or published any time before.

(S. TEJA VINAY)

Place: Kakinada

Date:

ACKNOWLEDGEMENTS
I felt it is my duty and honour to acknowledge all those who
have extended their guidance and warm support in completing my
project.
I would like to express my sincere gratitude to

CEO

MR.PABBATHI.MOHAN KUMAR and management of SRI ISHWARYAMBICA

PLASTIC INDUSTRIES, kAKINADA for permitting me to carry out the
study and also providing me with all required information.
It is my privilege to thank Sri N. SESHA REDDY, Chairman, Aditya
Group of Educational Institutions for providing state of art facilities,
experienced and talented faculty members.
I express my deep sense of gratitude to Sri N. DEEPAK REDDY,
Secretary, Aditya Degree College, Kakinada for his continuous support and
encouragement in my Endeavour.
I thank Sri B.E.V.L.NAIDU, principal, Aditya Degree College,
Kakinada for his continous support and encouragement in my Endeavour.
I also thank Mrs S. SUMA, Head of the Department Of
Management, Aditya Degree College, Kakinada for the support rendered
by her.
I express my deep sense of gratitude to Mr.MD SHAIDDEN,
under whose guidance I could make a through and complete copy of my
project work.
Finally, I thank all the teaching and non-teaching staff members
who extended their valuable help.

SOLASA TEJAVINAY

INDEX
CHAPTER
CHAPTER-1

Introduction
Need for the Study
Objectives of the Study
Methodology of the Study
Limitations of the Study

CHAPTER-210-29
INDUSTRY PROFILE

CHAPTER-330-40
COMPANY PROFILE

CHAPTER-441-62
THEORETICAL FRAMEWORK

CHAPTER-563-74
DATA ANALYSIS AND INTERPRETATION

CHAPTER-675-77
FINDINGS
SUGGESTIONS
CONCLUSION
ANNEXURES78-81
BIBLIOGRAPHY
QUESTIONNAIRE

Pg. no
1-9

CHAPTER-I
INTRODUCTION

CHAPTER-II
INDUSTRY PROFILE

CHAPTER-III
COMPANY PROFILE

CHAPTER-IV
THEORETICAL FRAMEWORK

CHAPTER-V
DATA ANALYSIS
&
INTERPRETATION

CHAPTER-VI
FINDINGS
SUGGESTIONS &
CONCLUSION

QUESTIONNAIRE