Professional Documents
Culture Documents
(B.B.M.Programme)
CERTIFICATE
This is certify that this project work entitled .
is a
bonfire work of ..Submitted in partial
fulfilment of the requirement for the award of the Degree of University Bachelor of
Business Management by AdikaviNannaya, Rajahmundry.
PROJECT GUIDE
EXTERNAL GUIDE
CERTIFICATE
Date:
GUIDE
Place:
M.B.A (Ph.D)
(MS.LALITHA) MHRM,
DECLARATION
(R.SRIVANI)
Place: Kakinada
Date:
ACKNOWLEDGEMENTS
I felt it is my duty and honour to acknowledge all those who have
extended their guidance and warm support in completing my project.
It is my privilege to thank Sri N. SESHA REDDY, Chairman, Aditya
Group of Educational Institutions for providing state of art facilities,
experienced and talented faculty members.
I express my deep sense of gratitude to Sri N. DEEPAK REDDY,
Secretary, Aditya Degree College, Kakinada for his continuous support and
encouragement in my Endeavour.
I thank Sri B.E.V.L.NAIDU, principal, Aditya Degree College,
Kakinada for his continous support and encouragement in my Endeavour.
I also thank Mrs S. SUMA, Head of the Department Of
Management, Aditya Degree College, Kakinada for the support rendered by
her.
I express my deep sense of gratitude to SMT.LALITHA BHAVANI
under whose guidance I could make a thorough and complete copy of my
project work.
Finally, I thank all the teaching and non-teaching staff members
who extended their valuable help.
-REYYA SRIVANI
INDEX
CHAPTER
CHAPTER-1
Introduction
Need for the Study
Objectives of the Study
Methodology of the Study
Limitations of the Study
CHAPTER-210-29
INDUSTRY PROFILE
CHAPTER-330-40
COMPANY PROFILE
CHAPTER-441-62
THEORETICAL FRAMEWORK
CHAPTER-563-74
DATA ANALYSIS AND INTERPRETATION
CHAPTER-675-77
FINDINGS
SUGGESTIONS
CONCLUSION
ANNEXURES78-81
BIBLIOGRAPHY
QUESTIONNAIRE
CHAPTER-I
INTRODUCTION