WEBSITE AUDIT

REPORT
Report Content
Last Updated
28 Jun 2016

 
On-Page Off-Page
Optimization Optimization




Social Keywords
Media Report

WWW.AMERICANBOOKCOMPANY.COM
 contact@americanbookcompany.com

 American Book Company 103 Executive

Drive Woodstock, GA 30188-1383
 888-264-5877
Website Score
Overview

On-Page Optimization
Checks your Website for different issues
impacting performance and Search Engine
Optimization problems.

Mobile Friendly Website

Checks whether your website is responsive.

1
Out of 40
3.4
Out of 5

Keyword Rankings
Track Performance of Targeted Keywords in

0
Major Search Engines.

Out of 20
WEBSITE SCORE

18.9
Out of 100
13.1 Off-Page Optimization
This section checks the strength of your
Out of 15 domain using metrics such as Domain Age
& Expiry, number of pages indexed by
Google and Bing.

1.4
Out of 10
0 Social
Out of 10 Monitor your Social Activity across Major
Platforms and even Compare it with the
industry average.

Competitor Analysis
Analysis of how your website compares with
3 other competitors.

BRANDLIFE Marketing
mrtgates@brandlife.marketing | 858.848.6489
8484 Wilshire Blvd Beverly Hills, CA 90211
On-Page 1
Optimization Out of
40

High Priority Medium Priority Low Priority

5 Problems 3 Problems 1 Problems

60 Duplicate Title 0 Slow Pages 0 Hyperlink Title Missing

0 Google Analytics Code Missing 39 Non SEO Friendly Urls 4 Too Long Urls

0 Title Too Short 0 Title Too Long

0 Page Title Missing or Empty 61 Duplicate Meta Description

3 Description Missing or Empty 0 Image Alt Missing

1 Canonical Tag 1 Bad Response Code

0 HTML Sitemap

0 XML Sitemap

75 Schema Tags Missing

2 H1 Tag Missing

On-Page factors are the aspects of a given web page that influence search engine rankings. In order to get
valuable results that allow your business to grow from organic online mediums, you have to get these areas of on-
page optimization done correctly. We’ve checked your website for High, Medium and Low Priority On-Page
Optimization problems. Fixing these issues will considerably improve SEO performance.

BRANDLIFE Marketing
mrtgates@brandlife.marketing | 858.848.6489
8484 Wilshire Blvd Beverly Hills, CA 90211
On-Page Optimization 1
( Home Page) Out of
40

Page Title Meta Description

Great! Title tag detected on the home page. A well
 
optimized Title is the most important factor to rank a website
in search engines.  
Great! Meta Description detected on the home page. It
serves as an ad-copy which entices visitors to click through
and visit your website.

H1 Tag Word Count

The home page has a word count of 419 which is
Great! H1 tag detected on the home page. H1 is a
<h1>  acceptable as per search engine best practices.
heading tag. Search Engines consider the text in H1 tag
important.  

XML Sitemap Robots.txt File

Great! XML sitemap detected. Ideally, it should include all
pages of the website to help search engines navigate your
website more easily and index your content better.
Great! Robots.txt file detected. A Robots.txt file can be
  used to instruct search engines to index or avoid specific
  areas of the website. For e.g. credit card details stored on
the server, critical access details, duplicate pages, etc.

Google Analytics Code Canonical Tag

Great! Google Analytics code detected. Data from
Google Analytics can be used to find new customers and
increase online conversions.
No Canonical Tag detected on the home page! You might
  be missing out on a great chance to easily eliminate
  internal duplicate content as well as maintain domain
name uniformity with search engines.

Site Response Code

Google Publisher Markup Great! Your site returned a response code of 200 i.e. the site
No Google Publisher Markup detected on the home page!
  is up and running fine.
You’re losing out on an opportunity to link your website to
your Google My Business listing which is a recommended  
SEO practice.

Site Load Time ( 0.40 Seconds )

Great! Your site’s load time is 0.40 seconds.



Note that the elements with a green tick don’t necessarily mean that these on-page elements are fully optimized. It
signifies that these elements were detected on the website but could be optimized further to suit search engine
algorithms and rank the website better.

BRANDLIFE Marketing
mrtgates@brandlife.marketing | 858.848.6489
8484 Wilshire Blvd Beverly Hills, CA 90211
Domain
Strength

 Google Pages Indexed

18,600 Pages Found In Google

This is the number of pages of your website, which are present in Google's search engine database. Ideally you should
keep adding great content to your website, and each page can bring in new search engine visitors.

Apart from Google, which covers 67% of search share, we also optimize your website in Bing and Yahoo, which cover
18% and 11% of search share respectively. Overall, we have your website covered for almost 96% of the online
searches.

 SSL
https://www.americanbookcompany.com

Secure website

Great! Your website is secured.

BRANDLIFE Marketing
mrtgates@brandlife.marketing | 858.848.6489
8484 Wilshire Blvd Beverly Hills, CA 90211
Mobile Friendly 3.4
Website Out of
5

Mobile-Friendly Test

http://www.americanbookcompany.com ANALYZE

Your website is not mobile friendly.

Google gave your website score of 67%, which translates to score 3.4 out of 5.

Reasons this page in not mobile- How Googlebot sees this page
friendly.

Mobile viewport not set

Text too small to read

Links too close together

5 Top Reasons why having a responsive web design is the best option for your
marketing strategy.
1. Generally, 20% of traffic to a website is mobile traffic. If your website is not mobile friendly, you are losing out on
this share of traffic.
2. Recommended By Google – Google states that responsive web design is its recommended mobile
configuration, and also refers it as the industry best practice. April 21, 2015 is the deadline; after which Google
will start favoring responsive websites against non-mobile friendly ones in the search results.
3. Easy Sharing – Content on a responsive site is much easier for users to share, interact with, and link to than
content that lives on a separate mobile site.
4. One Website, Many Devices – One of the most appealing aspects of responsive web design is that a
responsive website can provide a great user-experience across many devices and screen sizes.
5. Easier to Manage –Managing one site and one SEO campaign is far easier than managing two separate sites
at a time.

BRANDLIFE Marketing
mrtgates@brandlife.marketing | 858.848.6489
8484 Wilshire Blvd Beverly Hills, CA 90211
Keyword 0
Rankings Out of
20

SEO Opportunity
These are the keywords which you should most likely target in order to get more traffic
flowing into the website.

Global Monthly PPC

# Organic Keyword
Search Competition

Not in top Not in top

1 online study guides 260 30.76%
10 10

Not in top Not in top

2 online study tools 210 Less than 20%
10 10

Not in top Not in top

3 distance learning programs 390 75.74%
10 10

Not in top Not in top

4 online learning programs 140 70.33%
10 10

Not in top Not in top

5 summer learning programs 390 77.01%
10 10

Not in top Not in top

6 online degree programs 6,600 81.42%
10 10

Not in top Not in top

7 depth of knowledge common core Less than 100 Less than 20%
10 10

Not in top Not in top

8 depth of knowledge questions 590 Less than 20%
10 10

Not in top Not in top

9 depth of knowledge activities Less than 100 Less than 20%
10 10

Not in top Not in top

10 depth of knowledge math Less than 100 Less than 20%
10 10

Not in top Not in top

11 gre online practice test 590 39.87%
10 10

Not in top Not in top

12 test preparation 590 Less than 20%
10 10

Not in top Not in top

13 ebook for school Less than 100 28.86%
10 10

BRANDLIFE Marketing
mrtgates@brandlife.marketing | 858.848.6489
8484 Wilshire Blvd Beverly Hills, CA 90211
Keyword 0
Rankings Out of
20

SEO Opportunity (continued...)

These are the keywords which you should most likely target in order to get more traffic
flowing into the website.

Global Monthly PPC

# Organic Keyword
Search Competition

Not in top Not in top

14 ebooks for school libraries Less than 100 Less than 20%
10 10

Not in top Not in top

15 ebook school textbooks Less than 100 73.94%
10 10

Not in top Not in top

16 college textbooks online 1,000 65.05%
10 10

BRANDLIFE Marketing
mrtgates@brandlife.marketing | 858.848.6489
8484 Wilshire Blvd Beverly Hills, CA 90211
PPC
Opportunity

Pay Per Click Opportunity

We have found 345 ads across 32 competitors bidding on Google Adwords for
above keywords. Some of the ads are:

Ad Online Study Guides - Master Any Subject with Online

Ad www.study.com/Online_Study_Guides
01 Study Guides, Courses & Videos.

Ad Online Study Guides - Master Any Subject with Online

Ad www.study.com/Online_Study_Guides
02 Study Guides, Courses & Videos.

Ad Online Study Guides - Master Any Subject with Online

Ad www.study.com/Online_Study_Guides
03 Study Guides, Courses & Videos.

Contact your sales representative to explore this opportunity.

BRANDLIFE Marketing
mrtgates@brandlife.marketing | 858.848.6489
8484 Wilshire Blvd Beverly Hills, CA 90211
Site
Security

Is your website hackable? Here’s a web security audit for your site which checks for
vulnerabilities like Viruses, Trojans, Spyware and Malicious Downloads.

Malware Not
Not Blacklisted Detected

Virus Not Detected We Have Checked Drive-by Downloads

Not Found

Malicious Downloads
Not Found
27
Pages
Worms Not Detected
Trojans Not Detected

Backdoors Not Found Spyware Not

Detected

If your website security is breached i.e. if your website is affected by any virus or malware, Google will warns users
with the ominous message "This site may harm your computer". Even modern browsers like Chrome and Firefox display
a warning message if they detect something suspicious. This directly affects your website’s visibility and traffic.
Immediate action needs to be taken to clean off these vulnerabilities before Google drops your website from its
search results.

BRANDLIFE Marketing
mrtgates@brandlife.marketing | 858.848.6489
8484 Wilshire Blvd Beverly Hills, CA 90211
Off-Page
Optimization
5
Out of 10
Moz Rank
MozRank represents a
link popularity score. It
reflects the importance
of any given web page
on the Internet. Pages
earn MozRank by the
number and quality of
other pages that link to
them. The higher the
quality of the incoming
links, the higher the
MozRank.
This is the number of backlinks to your website according to Ahref's
database. Ahref is one of the largest sources of backlink intelligence
The same IP can host multiple sites. So this is a unique count of a
number of Ips from where we sites have pointed links to your site.
Referring Domain vs Referring Subnets
Ideal ratio should be between 1.25 to 1.50
BRANDLIFE Marketing
26
Out of 100
Domain Authority
Using over 150 ranking
signals Domain Authority
is SEOmoz's calculated
metric for how well a
given domain is likely to
rank in Google.com's
search results. Domain
Authority scores on a
100-point, logarithmic
scale.
1,081
text
462
dofollow
External Backlinks
tool.
Referring IP
13.1
Out of
15
38
Out of 100
Page Authority
Total Links predicts the
likelihood of a single
page to rank well,
regardless of its content.
The higher the Page
38
Authority, the greater
32
the potential for that
Total Links
individual page to rank
well in search results.
The number of links (
Total Links is scored on a
juice-passing or not,
100-point, logarithmic
internal or external) to
scale.
the url. Juice Passing Links
Links can either be
'juice-passing' or 'non-
juice-passing.' In short, a
link that passes juice is a
link that helps the target
page rank better
1,100
not sitewide
0
sitewide
619
nofollow
1,100
233 Referring Domains
Referring domains are the number of unique domains linking to your
website.
230
201 Referring Subnets
Search engines sometimes discount links coming from sites hosted on
the same C class Ips. So the more links a website has from different C
class subnets, the better backlink diversity it has - which helps the
overall SEO
1.16
mrtgates@brandlife.marketing | 858.848.6489
8484 Wilshire Blvd Beverly Hills, CA 90211
Social 1.4
Engagement Out of
10

Needless to say, being active on social media platforms is an essential part of your
marketing plan. This audit tells how well you are placed currently on top social
networks.

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P ag e
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 15
|

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Social
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Engagement

| S h are
 
Li k

Bu
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|

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on tt |
Bu +1 re
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Social signals have come a long way in terms of their impact on SEO over the course of the last two years. Recently,
Twitter also reportedly struck a deal for tweets in Google search results. This means, your tweets will have a larger
audience than ever before.
Social signals are becoming the new “link” in terms of overall importance in the ranking algorithm and its time you
take advantage of engaging your brand on social platforms.

BRANDLIFE Marketing
mrtgates@brandlife.marketing | 858.848.6489
8484 Wilshire Blvd Beverly Hills, CA 90211
Competitor 0
Metrics Out of
10

AMERICANBOOKCOMPANY.... ACT.ORG CONTINENTALPRES... 4TESTS.COM

http://www.americanbookcompany.com https://www.act.org/ https://www.continentalpress.com/ https://www.4tests.com/

JUICE PASSING EXTERNAL LINKS VS NON JUICE PASSING + INTERNAL LINKS

16% 18% 2% 8%

84% 82% 98% 92%

 Non Juice Passing + Internal  Non Juice Passing + Internal  Non Juice Passing + Internal  Non Juice Passing + Internal
Links Links Links Links
 Juice Passing External Links  Juice Passing External Links  Juice Passing External Links  Juice Passing External Links

LINK SATURATION

18,600 7,920 2,380 50,900

Google Google Google Google

MOZ METRICS

26 88 28 54
Domain Authority Domain Authority Domain Authority Domain Authority

32 26,251 121 821

Juice Passing Links Juice Passing Links Juice Passing Links Juice Passing Links

38 31,868 124 890

Total Links Total Links Total Links Total Links

AHREFS METRICS

233 25,151 160 2,628

Referring Domains Referring Domains Referring Domains Referring Domains

230 17,073 143 1,995

Referring IPs Referring IPs Referring IPs Referring IPs

BRANDLIFE Marketing
mrtgates@brandlife.marketing | 858.848.6489
8484 Wilshire Blvd Beverly Hills, CA 90211