Insight Development Construction Exercise

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What is happening in the pictures? State in five sentences.
Picture 1:
A middle aged women is leaving a luxurious car. Driver is holding an umbrella over
her. The women is well dressed. She seems like a business woman.
Picture 2:
In this picture we see dark colored men and women. The man is holding the hand of
women forcefully. We see the women in submissive pose. Male is shown in dominant
position. Both are wearing traditional clothing.
Picture 3:
In this picture we see a woman with 5 children. Shen seems like the mother of these
children. All are wearing white clothes. Women does not seem very happy.
Given an opportunity would you like to use the images for your marketing
campaign? Why? Why not?
For which product category?
Picture 1 - Would you like to use it? Why? Why not
Yes, I would use this ad in my marketing campaign, because it shows a strong
woman. I will most probably use to link the success with my brand or in other words
successful people use this brand.
For which product category: Sunglasses
Picture 2 - Would you like to use it? Why? Why not
No I will not use this ad for my marketing campaign. Since both the people are dark
skinned and women is seen to be very oppressive. It will give the impression that
brown men are oppressors. Also the traditional clothes may also promote this
stereotype.
For which product category: N/A
Picture 3 - Would you like to use it? Why? Why not
I will use this ad in my marketing campaign. White color is giving positive vibes.
Also white color is extensively used in our country and liked by many people.
Secondly, the ad gives the family picture which is important in our communal
society.
For which product category: Clothing