Professional Documents
Culture Documents
ON
SERVICE QUALITY AND CONSUMER
SATISFACTION FOR MARUTI SERVICE
CENTER IN NOIDA
A report submitted to U.P. Technical University for the partial
fulfillment of MBA Degree
Roll no.
CERTIFICATE
This is to certify that the Research Report entitled SERVICE QUALITY AND
Concerned Faculty
GNIT, Greater Noida
DECLARATION
I KAPIL KUMAR SINGH do Declare that the Research Report entitled
Place: Date: -
ACKNOWLEDGEMENT
During the entire covering of research project work I have
received endless help from my all teachers who encouraging me
for developing ideas and supporting me in each and every step
for completing the whole project.
I am greatly thankful to my research project guide A.
Sharma for assigning an innovative project that developed a
feeling of fully practical work.
In fact no project could be completed without meaningful
suggestions and guidance of A. Sharma who helped me during
my task and shared his precious time with me.
I grateful Thanks to my respected teachers Mr. Randhir
Azad.
I owe my humble gratitude to all those treasures of
knowledge that are equally responsible for the successful
completion of this task.
INDEX
Introduction
Objectives of the Study
Company Profile
o Milestones
o Awards
o ISO 9001:2000 certificate
Maruti Products
Research Methodology
Market Research
o Customer Satisfaction
o Market Segmentation
o Positioning
o Suppliers
o Advertising & Communication
o Values & Vision
Survey
o SWOT Analysis
o SCM Strategies
Recommendation
Limitation of Study
Findings & Interpretation
Summary & Conclusion
Bibliography
Questionnaire
INTRODUCTION
India is one of the most important emerging car economies
in the world today. Premier Automobile Ltd. (PAL) earned the
distinction of manufacturing the first car in the country.
Hindustan Motors (HM), which started as a manufacturer of auto
components graduated to manufacture cars in 1949. Thanks to
the Licence Raj which restricted foreign competitors to enter the
Indian car market, Indian roads were ruled by Ambassador Car
from Hindustan Motors and the Fiat from Premier Auto Ltd. for
many of the initial years.
The control imposed on car makers related to production
capacity and distribution. The GOI control even extended to
fixation of prices for cars and dealer commissions. The three
decades of the passenger car industry in India up to the early
1980s, proved to be the 'dark ages' for the consumer, as his
choice throughout this period was limited to two models
Ambassador and Padmini. It was only in 1981, after the entry of
Maruti Udyog, that the car makers were given a free hand to fix
COMPANY PROFILE
Maruti Udyog Limited (MUL) was established in Feb 1981
through an Act of Parliament, to meet the growing demand of a
personal mode of transport caused by the lack of an efficient
public transport system.
Suzuki Motor Company was chosen from seven prospective
partners worldwide. This was due not only to their undisputed
leadership in small cars but also to their commitment to actively
bring to Maruti Udyog Limited contemporary technology and
Japanese management practices (which had catapulted Japan
over USA to the status of the top auto manufacturing country in
the world).
10
Vision
"The
Leader
in
the
Indian
Automobile
Industry,
Core Values
Customer Obsession
Fast, Flexible and First Mover
Innovation and Creativity
Networking and Partnership
11
Technological Advantage
We have introduced the superior 16 * 4 Hypertech engines
across the entire Maruti Suzuki range. This new technology
harnesses the power of a brainy 16-bit computer to a fuelefficient 4-valve engine to create optimum engine delivery. This
means every Maruti Suzuki owner gets the ideal combination of
power and performance from his car.
Our other innovation
of
Production/R & D
Spread over a sprawling 297 acres with 3 fully-integrated
production facilities, the Maruti Udyog Plant has already rolled
out over 6.3 million vehicles. In fact, on an average, two vehicles
roll out of the factory every minute. And it takes on an average,
just 14 hours to make a car. More importantly, with an
incredible range of 11 models available in 50 variants, there's a
Maruti Suzuki made here to fit every car-buyer's budget, and
12
Production Milestones
Milestones
2005
2004
2003
2002
WagonR Pride
Maruti
Finance
in
Mumbai
with
10
finance
companies
2001
Zen LXi
Alto Vxi
Customer
information
centers
14
launched
in
2000
Launch of versa
First car company in India to launch a Call Center
New Alto
1999
1998
1997
Wagon R
1996
Produced
the
millionth
vehicle
since
commencement of production
the
1995
Launch
of
24-hour
emergency
on-road
vehicle
service
1994
Produced
the
millionth
vehicle
since
the
commencement of production
1993
1992
1991
1990
Maruti
1,000(970cc,
box),
Indias
first
contemporary sedan
1985
1984
vehicle)
1983
1988
1987
1986
1982
1981
17
Awards
2005
Number one in JD Power SSI for the second consecutive
year.
Number one in JD Power CSI for the sixth time in a row the only car to win.
it so many times.
M800, WagonR and Swift topped their segments in the TNS
Total.
Customer Satisfaction Study.
Leadership in the JD Power Initial Quality Study - Alto
number one in its segment for the 2nd time in a row,
Esteem number one in its segment for the 3rd year in a
row, Swift number one in the premium compact segment.
WagonR and Esteem top their segments in the JD Power
APEAL study
TNS ranks Maruti 4th in the Corporate Reputation
Strength (CSR) study (#1 in Auto sector)-Feb 05
Maruti bagged the "Manufacturer of the year" award from
Autocar-CNBC (2nd time in a row)-Feb 05
First Indian car manufacturer to reach 5 million vehicles
sales
Business World ranks Maruti among top five most
respected companies in India-Oct 04
Maruti ranked among top ten (Rank7) greenest companies
18
2004
Maruti Suzuki was No. 1 in Customer satisfaction, No. 1 in
Sales Satisfaction No.1 in Product Quality (Esteem and
Alto) and No. 1 in Product Appeal (Esteem and Wagon R)
No. 1 in Total Customer Satisfaction (Maruti 800, Zen and
Alto)
Business World ranked us among the country's five most
respected companies
Business World ranked us the country's most respected
automobile company
Voted Manufacturer of the year by CNBC
Voted one of India's Greenest Companies by Business
Today-AC Nielson ORG-MARG
2003
Maruti 800, Maruti Zen and Maruti Esteem make it to the
top 10 automotive brands in "Most Trusted Brand survey
2003"
J D Power ranked 3 models of Maruti on top: Wagonr, Zen
and Esteem
19
2000
Maruti bags JD Power CSI - 1st rank; unique achievement
by market leader anywhere in the world
1999
MSM launched as model workshop in India; achieves
highest CSI rating.
Central Board of Excise & Customs awards Maruti with
"Samman Patra", for contribution to exchequer and being
an ideal tax assessee
1998
CII's Business Excellence Award
1996
20
1992-93
Engineering Exports Promotion Council's award for export
performance
1991-92
Engineering Exports Promotion Council's award for export
performance
21
22
ISO 9001:2000
At Maruti, our approach to quality is in keeping with the
Japanese practice--"build it into the product". Technicians
themselves inspect the quality of work. Supervisors educate and
instruct technicians to continually improve productivity and
quality. The movement of quality indicators is reviewed in weekly
meetings by the top management.
In 2001, Maruti Udyog Ltd became one of the first
automobile companies anywhere in the world to get an ISO
9000:2000 certification. AV Belgium, global auditors for
International Organization for Standardization(ISO), certified
Maruti after a four day long audit, covering varied parameters
like Customer Focused organization, Leadership, Involvement of
people, Process approach, System approach to Management,
Continual improvement, etc.
In May 1995, Maruti got ISO 9002 certification. The audit for
this covered quality assurance in production, installation,
marketing and sales as well as after sales services. We were also
one of the first companies in the world to pioneer ISO 9000
certification for our dealers.
In October 1993, MUL passed the Conformity Of
Production (COP) Audit, which is based on a European
Union Directive. This authenticated our quality systems
and testing facilities for export to Europe.
The emphasis on total quality has meant that today it is in
a position to guide vendors and dealers in establishing and
consolidating their individual quality systems. This commitment
to quality has ensured a consistently satisfying product and
world-class sales and after-sales services.
23
this
scheme,
employees
are
encouraged
to
make
Scheme
Contest
2003",
which
is
the
6th
24
25
WHATS NEW
the
year,
Maruti
earned
further
customer
26
conducted by NFO
Automotive.
The year also saw Maruti make major strides towards its
goal of becoming Suzuki Motor Corporation's R and D hub for
Asia outside Japan. It introduced upgraded versions of WagonR
and Zen, the latter completely designed and styled inhouse.
India's most popular car, Maruti 800, strengthened its
leadership with a 17 per cent growth even as Maruti's
partnership with State Bank of India and its Associate Banks
enabled it to reach car finance to smaller towns and cities across
the country.
During the year, Maruti consolidated its leadership in the A
2 (premium compact) segment, with Alto growing by over 130 per
cent and finishing as the country's fastest growing A2 Segment
model for the year.
With the launch of Grand Vitara XL-7 during the year,
Maruti marked its entry into the top-end Luxury SUV segment of
the Indian car market.
The record sales performance was ably supported by
Maruti's dealerships. During the year, the company ended its
relationship
with
several
non-performing
dealerships
and
enhanced it with the good performers. The new car sales network
grew from 243 outlets to 280, with coverage expanding from 160
cities to 182.
The dealerships also participated in the expansion of
Maruti's new businesses, including Maruti Insurance, Maruti
27
Lease
made
and
Maruti
Fleet
Management
vehicles
even
Services).
more
These
attractive
for
customers.
Maruti's service network, known for its size and
quality, expanded to a landmark 1000 cities and towns
during the year.
The Maruti-managed Institute of Driving Training and
Research in Delhi made major contribution to safe drivinq which
was widely recoqnised. notably by the Hon'ble Delhi High Court.
28
MARUTI PRODUCTS
Maruti Vitara
The Grand Vitara is
handsome
and
very
29
Maruti Wagon R
The
1061cc
MPFI
awesome
64bhp@6200rpm
power
acceleration
than
engine
performance
continuously.
It
checks
the
Maruti Alto
The hottest little thing
is really a hot cake among
the car lovers. Just get inside
and try this cool car. You will
definitely fall in love with it.
Finally your fantasy compact
car is now a reality.
It's unique features make it distinct from the other cars.
The
electronic
tachometer
helps
improve
unmatched
fuel
has
more
boot
space
31
than
other
cars.
Maruti Esteem
Looked at against other cars
in the Indian market in the midsize segment, the Esteem seems a
bit ordinary. For one, it definitely
needs a new look as it is the
replica of the earlier Maruti 1000
introduced in the mid-eighties. The Maruti 1000 was withdrawn
as it was an extremely underpowered vehicle, and no one can
deny that the Esteem has a great engine under its hood.
The fact remains, though, that the design has been around
for close to two decades and a new look could do wonders for the
car. This is because the Esteem's main asset is its engine, which
leaves no doubt in anyone's mind that the Japanese make the
best petrol motors on this planet. The all-aluminium engine with
its hollow camshaft, which cuts down rotational inertia, is
extremely light and responsive.
The Esteem typifies Suzuki's expertise in using the fourvalve-per cylinder, multi-point fuel-injection combination to
32
33
Maruti Baleno
The Baleno has the looks
and feel of a winner. This was
Maruti Udyog's first D-segment
car
launched
in
India
to
34
rectangular,
meshed
grille
stands
out
from the
Maruti 800
The
Maruti
800
is
the
the best value for money among all Indian cars combining
ease of driving, good fuel economy and reliability.
Historically, it has the blessings of the government behind
it also. But the car's low-cost structure remains unmatched. No
manufacturer today, maybe not even Maruti Udyog itself, would
be able to make a car like the 800 today, at the same price.
Hence, the cost advantage of the indomitable 800 is the reason
behind its phenomenal success.
The Maruti 800, which enabled millions of urban middleclass families to become first-generation owners of a four-wheeler
because of its affordable price, has seen several improvements
over the years the main reason why it has stuck around for so
long.
The
latest
improvement
in
the
Maruti
800
is
the
36
Maruti Gypsy
The
Maruti
Gypsy
is
Maruti Omni
37
Maruti Versa
If you are looking out for a
station wagon that you can drive to
38
work and also take out your family and friends for a picnic, you
can safely reach out for the Maruti Versa, a mini-van with the
looks of a car.
The Maruti Versa, unlike the Omni, has a fairly welldefined snout with a three -groove grille. The bonnet, the
headlights, the black chin spoiler and the bumper with a huge
air-intake capacity give it a sporty look. It is an incredibly light
car. Decked in a conventional van layout, the Versa's engine is
located under the front seats.
Its bonnet houses the radiator and electric fan as well as
the AC condenser and reservoirs for the coolant, washer fluid
and brake fluid. The Versa uses disc brakes for the front and
also has a pressure-regulating valve.
The side panels are tastefully delineated with snazzy
graphics, which extend from the tail lamp to the front door. The
car employs the proven and ultra reliable 1298cc four-cylinder
SOHC of the Esteem. Maruti engineers have taken special care
to reduce noise, vibrations and harshness levels to acceptable
limits. They have also made appreciable efforts to improve safety
features in the car, and the monocque construction provides a
rigid safety cell with side impact bars to protect against frontal
impacts. Firm suspension settings ensure comfort and control.
The Versa's interiors have a familiar Maruti ring. The
interiors are tastefully done with brushed aluminium look,
though a substantial borrowing has been made from the Maruti
39
Maruti Zen
40
model.
the
only
production
hub.
The
car's
design
and
the car. The Zen is available in four variants the LX, VX, VXi
and D. A deluxe model has also just been launched; it boasts of
central wood finish console and suede leather upholstery.
Accessories in the car include, music system, sun visors
on both sides, front and rear assist grip, fabric upholstery, power
window and power steering is available in the VX and Vxi
variants.
Safety
features
in
all
the
variants
include:
energy
Maruti Swift
Maruti
Udyog,
flush
with
42
43
45
Research Methodology
The type decision and specification of a work or taste is as
important as its target and achievement.
The study of aimed to provide the comparative account
regarding the Total models of Maruti cars in the market. I found
out the position and condition of selected models and various
things. For this project survey, I made the questionnaire and
collected data from the journals, internet, and magazines.
Research:
Research can also be defined as scientific and systematic
search to time information for specific topic.
Problem Identification:
Define the problem chosen for investigation such as-:
(a) Analysis of after sales- services
(b) Analysis the level of customer satisfaction.
(c) Market share of different brands etc.
Research design
Research design is the basic framework which provides
guidelines for data collection and data analysis the researcher
especially pin point that to carryout research properly.
46
The data collection methods are basically of these typesobservation, experimentation and survey. I used the survey
method of data collection because in the Market Research
method I can gather a wide range of valuable information on over
behavior of consumer for product.
Sources of information: through Primary & secondary Data.
Journals
Internet
Annual Reports
Sample size: Sampling plan is to decide the population for
study. My total sampling for research is 100 for different areas of
Agra.
Customer Satisfaction
The Quality Advantage
Maruti Suzuki owners experience fewer problems with their
vehicles than any other car manufacturer in India (J.D. Power
IQS Study 2005). The M800 was chosen No.1 in the premium
compact car segment and the Esteem and Swift in the entry level
mid - size car segment across 9 parameters.
The J.D. Power APEAL Study 2005 proclaimed the Wagon R
no. 1 in the premium compact car segment and the Esteem No.1
in the entry level mid - size car segment. This study measures
owner in terms of design, content, layout and performance of
vehicles across 8 parameters.
A Buying Experience like No Other
Maruti Suzuki has a sales network of 307 state-of -the-art
showrooms across 189 cities, with a workforce of over 6000
trained sales personnel to guide our customers in finding the
48
right car. Our high sales and customer care standards led us to
achieve the No.1 nameplate in the J.D. Power SSI Study 2005.
Quality Service across 1036 Cities
In the J.D. Power CSI Study 2005, Maruti Suzuki scored
the highest across all 7 parameters: least problems experienced
with vehicle serviced, highest service quality, best in-service
experience, best service delivery, best service advisor experience,
most user-friendly service and best service initiation experience.
92% of Maruti Suzuki owners feel that work gets done right
the first time during service. The J.D. Power CSI study 2005 also
reveals that 97% of Maruti Suzuki owners would probably
recommend the same make of vehicle, while 90% owners would
probably repurchase the same make of vehicle.
One Stop Shop
At Maruti Suzuki, you will find all your car related needs
met under one roof. Whether it is easy finance, insurance, fleet
management services, exchange- Maruti Suzuki is set to provide
a single-window solution for all your car related needs.
The Low Cost Maintenance Advantage
The acquisition cost is unfortunately not the only cost you
face when buying a car. Although a car may be affordable to buy,
it may not necessarily be affordable to maintain, as some of its
regularly used spare parts may be priced quite steeply. Not so in
49
Marketing Research
Marketing managers often commission formal marketing
studies of specific problems & opportunities. They may request a
market survey a product preference that a sales forecast by
region or an advertising evaluation.
Marketing research is the systematic design, collection
analysis and reporting of data and findings relevant to a specific
marketing situation facing company.
50
advertising
media
like
newspaper,
TV.
Etc.,
giving
51
1. As an economic resource
2. As a system of authority
3. As an activity of marketing management
4. As team effort
5. As an art or science
6. As a profession
7. As an interdisciplinary
A wide range of research activities is covered by the mktg.
Research. For our convenience, we can put these activities in to
seven categories viz.
1. Product and service research.
2. Market research.
3. Promotion research
4. Distribution research
5. Pricing research
6. Corporate responsibilities research
7. Miscellaneous research
Business executives are becoming increasingly dependent
upon
marketing
research.
The
increasing
importance
marketing research is based on the following three trends: 1. Shift from the local to national and international market.
2. Transition from consumer needs to consumer wants.
3. Shift from price competition to non-price competition.
52
of
MARKET SEGMENTATION
The Indian automobile market is still in its evolutionary or
early growth stage. Therefore, no fixed or widely accepted method
of segmenting the market has evolved as yet. Segmentation has
mostly been done on product types or price ranges. There has
hardly been any kind of segmentation on psychographic or
behavioral parameters as seen in developed car markets. The
segmentation
provided
in
this
paper
is
based
on
an
Segment A:
Economy segment, comprising cars priced less than RS
250,000 and in this category Maruti 800, Maruti Omni and
Alto are major players with Maruti 800 as undisputed market
leader.
Segment B:
Mid-size segment, comprising cars in the RS 250,000 and
Rs. 450,000 price bracket, e.g., Maruti Zen, Maruti Alto, Swift,
Tata Indica, Matiz, Hyundai Santro and Fiat Palio are major
players.
53
Segment C:
Premium segment, comprising cars priced at higher than
Rs. 450,000-1,000,000 e.g., Maruti Esteem, Tata Sierra,
Peugeot 309, Opel Astra, Cielo, Ford Escort, Mitsubishi
Lancer.
Segment D:
Luxury segment, comprising cars priced at higher
than
POSITIONING
Since the Indian car market is in a state of flux, the
positioning of most companies in the consumer's mind appears
to be confused. However, the companies have developed imagebased positioning strategies for their brands.
Some of them are
54
SUPPLIER
There
are
about
6,350
small
and
large
component
sector
and
are
registered
with
the
Automotive
critical
Recognizing
component
this
now
of
its
marketing
companies
are
efforts
in
future.
focusing
on
lot
of
55
56
and
organizational
Facilitate
excellence;
continuous
create
change
learning
and
towards
vibrant
Common uniform
Open office
Common Canteen
Morning Meetings
Morning Exercises
57
58
it
coverage.
its
service
centre
Maruti service
59
60
A. NICOBAR
ANDHRA PRADESH
ARUNACHAL PRADESH
ASSAM
BHUTAN
BIHAR
CHANDIGARH
CHATTISGARH
DADRA & NAGAR
HAVELI
DELHI
GOA
GUJRAT
HARYANA
HIMACHAL PRADESH
JAMMU & KASHMIR
JHARKHAND
KARNATAKA
KERALA
MADHYA PRADESH
MAHARASHTRA
MIZORAM
MEGHALAYA
NAGALAND
ORISSA
PUNJAB
RAJASTHAN
TAMIL NADU
UTTAR PRADESH
o NOIDA
CITY MOTORS
C-2 SECTOR 63
AUTO POINT
C-107 SECTOR-2
NODIA CAR SCAN
A-58 SECTOR -16
61
62
After 3 days
information given by
service adviser
Dissatisfied register
handle by c.c.m follow
up pick up or on spot
repairing
63
Format -1
64
Format -2
MARUTI SERVICE QUALITY STANDARD CARD
65
66
Maruti
Honda
Genral Motor
Fort
67
Format-3
Thank You for getting your car servicedat out workshop. We would lie to know
how we performed. Please spare a few moments to give us your
valuable feedback on the following as it will help us in improving
our services.
Please put a tick mark( ) in the appropriate box.
Excellent Good Average Unacceptable
1. Delivery of vehicle on time.
2. Availability of spare part for the service.
3. How much time is taken to repair the vehicle by our.
4. Behaviors of staff during servicing of vehicle.
5. Ability of staff to understand problem with vehicle.
6. Work done at delivery and details of expenses.
7. Getup of vehicle and its clearness
8. Mode of payment.
9. All the necessary repairs done.
10. What kind of feedback is asked form u after service.
11. Facility of service and maintenance.
12. After service whether the information has been
collected form you.
13. What did they informed you after service.
14. Rule of service change.
15. Please described the whole mode of the service
center work.
As per your satisfaction would you like to suggest any one about our workshop for the
service. Yes
No
Maybe
Never
68
120
100
80
60
40
20
0
Maruti
General
Motor
Honda
Ford
Tata
69
SURVEY
One of the most common and widely used primary data
collection methods is survey. With use of survey, we can gather a
wide range of valuable information on overt behavior of the
consumer, viz, attitudes motive, and opinions. The earlier two
methods (observation and experiment) are not capable to yield
such information. The primary data, using any of these three
above mentioned method can be collected from any population
comprised any type of respondent group like customers,
middlemen, competitors, salesmen, company employees, etc.
Surveys are best suited for descriptive research. Companies
undertake survey to learn about the peoples knowledge, belief,
preferences, and satisfaction and to measure there magnitudes
in the general population.
70
scale.
WEAKNESS
71
THREAT
imported cars.
Tata Indica and Hyundai getting hold in medium size
segment.
OPPORTUNITY
Financing options
SCM STRATEGIES
SCM strategies:
It encompasses all processes from `Mother earth to point of
sale'. Seamless flow of material and information is the key for
supply chain. This helps in reducing inventory which in turn
leads to low costs and increases flexibility, improving price-value
offerings. This resulted in reducing the indigenous inventory
level at MUL to 2.9 days in1998-99 from nine days in 199596.
Extended enterprise:
MUL developed a long-term relationship with the vendors by
looking at them as extended enterprises. It trusted its vendors to
the extent of asking them to do self-inspection of parts supplied
by them and by not going in for a second quality check at the
73
Vendor selection:
Much attention has been paid by MUL in the selection of its
vendors as most of them have been identified as OEMs avoiding
Tier-I category. This has led to an effective percolation of all SCM
practices across the organisation.
Modularization:
This has been the key area of focus for MUL. It encouraged
proximity warehousing by locating most vendors near by the
factory unit at Gurgaon. Modularization of vendors has helped
MUL in addressing the specific problems of a particular set of
vendors.
Material transportation:
This is the most tangible form of logistic cost and this has been
achieved by a milk-run system. This unique method of pooling
supplies of various vendors of one area in a truck has resulted in
a drastic cut in this cost. MUL identified the vendors located in a
particular area, classified their production pattern and achieved
transportation of supplies from them at one go.
Delight customers:
By providing better price-value offering. This can be achieved by
re-engineering and re-configuring processes that reduce costs.
At Maruti, this has been successfully achieved by adhering to
kaizen principles diligently.
E-solution:
74
The maker of the little car that marked the beginning of a new
revolution in the auto sector, this homegrown system was
extended to its sales and dealer network through an email-based
ordering system with about 250 outlets. For instance, if a dealer
has to place an order, he generates it in his own machine with all
the specifications (e.g. color, model etc) and sends it through an
email to Maruti. The system there automatically checks the
order, classifies it accordingly and sends it to the respective
database.
75
RECOMMENDATION
1.
2.
3.
4.
5.
6.
7.
76
is
Noida
specific.
Hence
it
may
show
77
1,00,000
income
group
is
preferred
32.50%
group
preferred
3.84%baleno,
50.84%
Swift,
4.
5.
6.
78
7.
8.
9.
79
81
BIBLIOGRAPHY
In order to prepare my research project report, I have gone
through these books & magazines:
Philip Kotler
: Marketing Management
www.marutiindia.com
www.marutisuzuki.com
www.autocarindia.com
www.marutiudyog.com
QUESTIONAIRE
NAME:-..
ADDRESS:-.
CONTECT NO.
(B) NO
83
(B) Tata
(C) Hyundai
[D] Honda
(C) OTHERS
(B) MAINTENANCE/MILAGE
(C) PICKUP/POWER
(E) PRICE
84
Q 6:- Are you satisfied with the price of your four wheeler?
(A) YES
(B) NO
(C) UNSATISFIED
(B) NO
Q 9:- How will your rank your car features? Please use the
following rating scale.
(A)
MILAGE
(B) POWER/PICKUP
(C) PERFORMANCE
(D)LOOKS/STYLE
(E)
MONEY VALUE
(F)
GOOD WILL
85
(B) HEADLIGHTS
(C) HORN
(D) SEAT
(E) BREAKING
(F) SUSPENSION
(B) NO
(B) NO
(B) NO
86