Brief Background of the Study

When we hear of the word dessert, we know that it is defined as sweet

course that concludes a meal and we apply foods such as ice cream, cakes,
cookies, pastries, and many more. It consists variations of flavors, textures and
appearances. The market for desserts has grown over the last few decades,
which was greatly increased by the commercialism of baking desserts and the
rise of food productions. Desserts are present in most restaurants as the
popularity has increased. Many commercial stores have been established as
solely desserts stores like ice cream parlors which have been around since
before 1800.
This feasibility study provides the necessary details of the business and
how it operated. It includes the objectives, scope and limitations which portrays
the product and which will help to be easily known by customers, which also
explain how this project became realistic and how the proponents are able to
maximize their profit in the future.
Palitaw, the small, flat, sweet rice cake snack popular in the Philippines.
Originally, it is made from washed, soaked, and grounded malagkit or sticky rice.
But however, the practice of using packaged rice flour became common since it
seems more efficient. The usual way of cooking this kakanin is flatting the
Palitaw dough and just dropping it into boiling water. Well, the reason why its
called Palitaw is that it floats to the surface of the boiling water when cooked.
Pinoys serve it by dipping it in grated coconut, and present it with a dip

combination made of brown sugar or muscovado and toasted sesame seeds.

They are meant to be savored for merienda.
Most Filipinos have sweet tooth. When we think of Pinoy desserts, we
tend to imagine halo-halo, leche flan, fruit salad and more. Since its easy to
crave and look for those desserts in some stores now, we thought of bringing
your taste buds into a combination of Philippine and a bit of Spanish coast. Our
Splitaw, a sphere-shaped palitaw with two variation of fillings: yema and
chocolate, topped with grated coconut and sesame seeds, then drizzled with
condensed milk and chocolate syrup.
Objectives of the Study
This study envisioned that on its years of its operation the following
objectives can be obtained:

To build a satisfying relationship with customers by providing them quality

products;
To expand the line of production by providing variation of flavors;
To innovate product to acquire better taste and new physical form;
To study the problems that will exist within the operation of the business

and make some adjustments to it;

To preserve the Filipino culture and native kakanins;
To line up with other competitors using our unique approach in catering

delicious Palitaw and;

To establish other branches within the Philippines.

Scope and Limitations

The scope of this study refers to the parameter of respondents who are
the future target market. They are students of different schools who are near the
proposed location that will be covered along University Belt, Manila and other
consumer within the vicinity.
This study will also ascertain the usual look, perception, and taste of
Palitaw by giving state-of-the art idea proposed by the researchers.

Definition of Terms

Delicacy - Is something pleasing to eat that is considered rare or

luxurious.
Kakanin - In local language, it is called kakanin, derived from the word

kanin, meaning prepared rice or rice cake.

Merienda - a light meal especially in the late afternoon.
Palitaw - (from the word litaw, the Tagalog term for "float" or "rise") is a
small, flat, sweet rice cake eaten in the Philippines made with grounded

malagkit (sticky) rice.

Pastillas - this is made from evaporated milk with some mixtures to make

it like a dough.
Sticky rice - is a type of rice grown mainly in Southeast and East Asia,
which has opaque grains, very low amylose content, and is especially

sticky when cooked.

Sweet tooth - a great liking for sweet-tasting foods.
Yema - (Spanish term for egg yolk) is a type of sweet custard candy
made with egg yolks and milk.

Group 7

SPLITAW

BASSIG, Genesis Mae R.

FERNANDEZ, Mariah Kay A.
REDECIO, Anne Grace B.
RONDA, Fobbie Carmel
TAMONDONG, Jennyvie Mae

BSBA HRDM 4-1N