REPORT.

Hints

Begin by stating the purpose of your report.

You may use invented statistics to provide a succinct summary of your
results.
Use a clear layout with:

Headings. They will make it clear that your report is not an essay
or review.

Lists of numbered points or bullets where appropriate. (DON'T
overdo it, though. If you use them in more than one section,
you won't be able to show the full range of structures and
vocabulary you know.)
Divide your report into sections according to the input.
Develop the ideas in the task input.
Include a sentence summarising your opinion at the beginning of the
final section of your report.
Use an impersonal, formal style.

Useful language for a report

Stating the purpose of the report

The principal aim/objective/purpose of this report is to provide a
description of... / to provide/to present results of /to assess the
importance of ...
In this report I will provide a description of ... / I will provide/present
results of .../ I will assess the importance of...
This report describes/provides an assessment of... /
describes/provides/presents results of...


Describing how you got the information

I conducted a survey of / I conducted interviews with local council
officers ...
... responded to an online questionnaire.
I visited three of the most popular ...
... were invited to attend a focus group..


Reporting your results

Most of those responding to the survey stated that/expressed the
opinion that ...
According to ...
A large/considerable/significant/ proportion of
respondents/informants/those surveyed said that ...
Nearly three quarters of the ...


Presenting a list

The arguments against ... are the following:
1
...
2
...
The following were the main reasons given for supporting ...: firstly, ...,
secondly, ...
Points our informants mentioned in favour of/against ... were:
1
...
2
...
There are several ways in which ... might be ... :
1
...
2
...


Making recommendations

Taking all the factors mentioned into account/In the light of the results
of the survery/questionnaire, ... would appear to be the most viable
solution/option/approach.
I would therefore recommend ....
Clearly, more could be done to .... I would make the following
recommendations:

...

...

...

MODEL QUESTIONS AND ANSWERS **********************

Model questions and answers

Report - Model question 1

TASK
An international development agency has been looking into attitudes to
aging around the world. The research director has asked you to conduct a
survey and write a report. Your report should discuss how young people
where you live feel about older people in the community and the prospect
of growing older themselves. You have also been asked to make
recommendations about how attitudes could be changed.
Write your report in 220-260 words in an appropriate style.

Report - Model answer 1

Introduction
The main objectives of this report are to describe how young people in
Gava feel about elderly people in their area and aging themselves. I will
present results of a survey I conducted with a random selection of 200
young people at a local high school and in the final section I will include
recommendations as to how attitudes could be improved.

Attitudes to older people
According to my survey, a significant proportion of young people never or
hardly never spend time with someone aged 65. Reasons that
respondents gave for this included: they have nothing in common, the
elderly don't like teenagers and lack of time. More promisingly, nearly
three quarters of those surveyed (74 percent) agreed that they could
probably 'learn something' from older people.

Attitudes to aging
Those responding to the survey were almost equally split between
preferring to think about it as little as possible and those who never
thought about it. For those who did think about it, the prime concerns
were loneliness, poor health and boredom.

Recommendations
Clearly more could be done to bridge the gap between young and old in
our community.
I would make the following recommendations:
Set up volunteer tutoring opportunities for elderly citizens to help
younger people at the high school with academic work or practical
skills.
Invite young people to tutor old people in technology use, e.g. how to
text/send emails in return for a donation to be used for social
events.

Hopefully, increased contact between the groups will lead to greater
understanding and more positive attitudes.
[+/- 260 words]

Report - Model question 2

TASK
An international market research company has asked you to write a report
on advertising in your country. The company that has commisioned this
report wants to know about the most common approaches used and how
consumers respond to them. You are also asked to suggest changes to
current approaches or alternative approaches which you believe would be
more effective.
Write your report in 220-260 words in an appropriate style.

Report - Model answer 2

Introduction
In this report I will provide a description of common types of advertising in
Australia and present results of consumer responses to these. The final
section makes recommendations for possible changes to increase the
effectiveness of campaigns.

Common approaches
Television and radio continue to play an important part in advertising
campaigns and celebrity endorsements often feature prominently. Print
media, including billboards, posters and flyers, are also ubiquitous,
especially in large cities. Some companies target consumers by giving
away samples in public places and supermarkets, aggressive telemarketing
or door-to-door sales. Many companies use social media strategies such

as online competitions or special offers for 'likers'.

Consumer responses
I conducted an online survey with 200 Australian contacts. An
overwhelming majority cited that they found telemarketing and door-to-
door sales people intrusive, annoying and rude. Nevertheless, over half
admitted to buying something from someone through one of these
channels. People generally said that they liked advertising when it was
suited to their interests or used humour. A number of respondents
mentioned that they 'loved free stuff' and would tell others about
something they had been given.

Recommendations
In light of the results above, I recommend the following:
Make sure telemarketers and door-to-door salespeople have adequate
customer service training.
Target young people such as university students for giveaways as this
will likely result in positive word-of-mouth advertising and online
reviews.
[+/- 230 words]
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