Design Proposal for

CDP 2016

Awareness campaign for teenagers

about sex education

S.C.Hewagama
122212 L
Media and Communication Design
Department of Integrated Design
Faculty of Architecture
University of Moratuwa

What is

NCPA?

National Child Protection Authority

Sri Lanka

Create a friendly and protective environment for children

Ensure children are free from all forms of abuse

Sex Education for children is in primary and low level

in Sri Lanka. So they havent enough Protections in Sri
Lanka
- NCPA

HOW

do they say that ?

Study to determine existing coverage of protective

educational knowledge for children in Sri Lanka
- Research done by NCPA, 2015

NCPA Research

OBSERVATIONS
Increasing child sexual abuses
Teenagers involvement of HIV, is increasing
Increasing teenage abortions
Teenagers havent enough understanding about sex education.
Not enough the lessons in Government text books to learn sex
education.
Teachers and parents are not in open mind for children on that
subject.

NCPA Research

CONCLUSION summary
Teenagers must learn about sex education to the prevention of
child sexual abuse and the protection of children.
Raise awareness among teenagers, their parents and teachers on
sex education and protections of children.

Sex education

Protections

What is that,

SEX EDUCATION and PROTECTION?

SEX EDUCATION for teenagers

Not guide to sexual intercourse
Guide for proper and improper touches (good and bad touches)
Understanding, unfavourable relationships

PROTECTIONS for teenagers

Prevent children from sexual abuses.

How can they learn

SEX EDUCATION?
(In Current situation)

Parents

Other
programmes

Government
Text books
Internet, AV and
Written sources

Teachers

2015

Different projects
Leaflets publications
Poster publications

But why,
NCPA says
1996

Teenagers must want

sex education ?

As a

MEDIA & COMMUNICATION DESIGNER,

what am I GOING TO DO?

Design communication

AWARENESS CAMPAIGN materials

for teenagers about Sex Education

Why,

Awareness campaign is suitable

NCPA wants to raise awareness among teenagers, their parents
and teachers on sex education and protections of children.
Several projects, publications in past years, didnt enough to
teenagers sex education.
Raising awareness refers to alerting the targeted audience that a
certain issue exists and should be approached the way the group
desires

Children

Awareness Campaign
about
sex education

Parents

International

SEX EDUCATION PROJECTS

Sex education project for

teenagers to prevent HIV/aids

HOPE
sex education web design project, done
while at school
(May 2016),Kenya

Sex education project for

teenagers to reduce the amount
of misinformation theyre getting
in sex

OH SHIT : Sex Education When You Need It

sex education mobile site, done by
Univ ersity of Washington
(2016)

Thank you