Lead star university college

MBA program
Marketing Management
Assignment

1 . Assess the marketing philosophy of commercial

bank of Ethiopia.
Marketing concept is a kind of producing or giving service based on the customers
need and want. There for, commercial bank of Ethiopia uses marketing concept
because of
Customers of commercial bank of Ethiopia need a quality service, there for
the bank continually work on better hospitability and speed for the
customers. For example- loan and foreign currency process. The bank tries to
serve the customer with in a shorter period of time and document all the
process appropriately.
Based on the customers comment the bank also open new branches to make
service available to all customers and further more use different kind of
technologies. Like ATM, mobile banking and so on
To maximize the size of its customers, providing different promotional
systems like women saving, younger saving and children savings are some of
the methods.

2. Nazirawi edible oil factory

There are many macro environmental factors which affect Nazirawi edible oil factory
positively or negatively.
Among the factors which affect positively
a. Population size
As the organization is planted in Ethiopia it becomes beneficial for hiring
employees by a cheap cost. There for the organization hire trained
employees whom graduated from universities and colleges. After the
organization hires then trend them within the organization by senior
employees without encoring training cost. They practically trend daily, until
they become matured. There for this kind of train makes the organization
successful and profitable.
Among the factors which affect negatively
a) Natural factor

Raw materials /manufactured product like ( ) are not available. The

factor for lack of availability is, by their nature from huge production we can
find a low amount of useful manufactured product for production purpose
most of them are waste. Because of this scarce resource the organization
tries to purchase continually whenever the row materials available, to
accumulate in the warehouse for making the edible oil available to the
customers.
Cost of the scarce resources become increase from time to time this also has
negative impact.
b) Government policy
The government gives the opportunity for edible oil importers free from any
kind of importing tax. There for after they import the product they sell it with
a low cost than the domestic producers. There for the government policy
affect Nazirawi edible oil factory. Because of this the organization use to
compute with those competitors by a product concept, which means
computing by a better quality than their product. Most of the competitors
product melted () these affect users health. Because of this loyal
customers and most of new customers whom hear the organizations product
quality use Nazirawi edible oil factories product.
c) Technological factor
As we know technologies are daily improved in the world. There for it makes
difficult for the organization improved its technology continuously because of
capital.

3. My product about Ethiopian cultural closes

A . Explain how you segment, target the market and position the product.
When the customers rise complain about my product. First I will think about three
major things. Those are my customers, my competitors and internal production
system.
About the customers
First I make a deep research about my customers for answering the question.

Who can be my customers mostly?

Where do they live?
What type of style they are interested for?
What do they expect from my product?
When do they use my product?
By what price they are willing to buy?
What kind of additional thing satisfy my customers and increase the size of
the customer?
And so on

After I can understand and answer the questions it is easy for my firm to
communicate with the customers.
The second thing which I have to answer is that about my competitors.

What makes my competitors product differ from my products?

What kind of resources they are using if there is a different one?
How do they communicate with their customers?
What kind of complains raise about their product?
What kind of mechanisms they use to produce their product different from
mine? And so on I ask and try to get the answer which give me a strength to
compute by knowing my competitors SWOT. This makes my way easy for
satisfy my customers better than competitors as well as shifting their
customers to my product.

The third one I have to answer my organizations SWOT and answer until when the
customers are making complain about my product. To explain it briefly, knowing my
strength and opportunity it makes me to keep up doing a better job and can try to
cover/ready to eliminate my weakness and treat side.
And the other core thing to answer is that until when my customers are making
complain about my product quality answering this gives me something to take a
measure. For example before the customers complain about my product quality
who were my row material supplier or eels what changes appear on the row
materials by the supplier answering this question may gives why lack of quality
appears. Because of the row materials if it is or eels looking the manufacturing
system difference before and now. It may also make a change about the product
quality.
After I understand and answer the questions it becomes easy to segment, target
and position the product on the market.
I can segment the customers based on geographic variables, demographic
variables, and psychographic variables and so on.
After I segment the customers then I move to targeting
Targeting the customers- which segment has a high size of demand for Ethiopian
cultural cloths.
How many competitors are computing on that target market and what are
their SWOT?
Do I have a better opportunity and strength than competitors?
Am I able to communicating with the segment?

After all I start to position by improving the quality and creativity as my customers
want and compute by cost leadership or differentiation and continue follow up the
customers comment and then I will take a position on the customers mind and trust.
B.
Answering all the questions asked on the above, gives an opportunity to use
marketing mix at an easy way. This means all the answers we have already
collected from the customers lead as to use which marketing mix can be possible,
let say
Product - what kind of product, at what quality, at what color, design, style, size and
so on makes my customer satisfy and then produce as the customer want.
Price at what price do the customers expect to buy my product and how can I
maximize my profit by satisfying my customers. Where can I find quality row
materials at minimum cost for price minimization?
Place where can I find potential customers and how can I reach there. How can my
product be available for my customers?
Promotion after I am sure about my product that can satisfy my customer, then I
used different type of promotions. Like
Personal selling.
I used different festivals to promote my product. Like, exhibition
I am going to make a relation with some of dcor artists. When they need
dcor by Ethiopian cultural closes to make them choose my product.
I make a relation with those who works tourism to make the tourists come
and visit my product.
I give some of my products for famous people to advertise my product on
Medias.