Professional Documents
Culture Documents
1.1
//outline different topics that will be elaborated
Supply Chain Management is primarily concerned with the efficient integration of
suppliers, factories, warehouses and stores so that merchandise is produced and
distributed in the right quantities, to the right locations and at the right time, and so as to
minimize total system cost subject to satisfying customer service requirements.
1.2 BACKGROUND
Phoenix Beverages Limited (PBL) is the main brewery in Mauritius and is engaged
in the manufacture and sales of beverage products both locally and internationally,
namely Africa, Madagascar, India, Mayotte, Runion Island. In 2008, the company
acquired the whole share capital of Phoenix Minerals Limited (PCM) which was the
sole authorized bottler of Coca-Cola Company Limited in Mauritius and is now the
sole company having this right.
The Phoenix Beverages Limited produces a variety of drinks and of several brands
such as non-alcoholic drinks (Fanta, Powerade, Malta -Guiness, Crystal, etc) and
beer such as Blue Marlin (local), Guiness, Warsteiner, Kings and Smirnoff Ice. The
company also produces the Phoenix beer which is very famous among Mauritian
and which they consider as their national beer. Phoenix Beverages Limited has
20% shares of the United Breweries Lanka Limited in Sri Lanka.
1.9 Conclusion
Based on that, the improvement possibilities are grouped in the following focus
areas:
View of supply chain.
Process infrastructure.
Organization.
Measurement system.
The last step in the process of achieving the ultimate goal of this study is to evaluate
improvements according to the contribution to the desired result.